dietplus
dietplus is a French franchise network operating 100+ dietary rebalancing and weight-loss coaching centers across France and Belgium. It combines bioimpedance-based body assessments, weekly personal coaching, and three exclusive proprietary supplement ranges (Active, Vitality, Life), validated by a Nutrients-published clinical study.
- Company typePrivate
- Founded2011
- HeadquartersBehren-lès-forbach, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What dietplus does
dietplus is a French private franchise network specializing in dietary rebalancing (rééquilibrage alimentaire) and personalized weight-loss coaching. Founded approximately 2010-2011 and headquartered at 6 Rue Léon-Jouhaux, 75010 Paris, the company operates 100+ franchised centers across France and Belgium, with an additional origin location in Behren-lès-forbach. The core offering combines free 45-minute in-center body composition assessments using bioelectrical impedance analysis with weekly personalized follow-up sessions delivered by individual franchised coaches. Each center distributes three proprietary, center-exclusive supplement ranges: Active (weight loss with plant-based extracts for appetite moderation and fat metabolism), Vitality (well-being products addressing sleep, digestion, and other overweight-linked issues), and Life (practical slimming foods including cereals, biscuits, and teas). Supporting services include a recipe platform organized by program phase, an online BMI calculator, and a documented clinical study published in the peer-reviewed Nutrients journal (November 2023).
The business model is a franchisor-plus-retail hybrid. Revenue is generated primarily through wholesale of proprietary products to franchisees for resale to end consumers, supplemented by franchise entry fees and ongoing royalties (the franchise.dietplus.fr portal and 'Devenir coach' recruitment page indicate active franchise sales). Customer acquisition is direct-to-consumer, leveraging a freemium entry point (free bilan), an annual Ambassador Program and testimonial-driven content engine, multi-platform organic social presence (Facebook, Instagram, YouTube, TikTok, LinkedIn), and an annual Ambassador Weekend event in Brussels. The customer base consists of mass-market adult consumers across France and Belgium seeking sustainable weight loss; 15,000+ reviews averaging 4.7/5 attest to substantial customer engagement. A self-reinforcing customer-to-franchisee pipeline reportedly converts roughly half of new franchisees from existing clients or their networks, enabling organic unit growth without disclosed external capital.
dietplus firmographics
Firmographics- Name
- dietplus
- Legal name
- dietplus
- Website
- https://dietplus.fr
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- dietplus is a French franchise network operating 100+ dietary rebalancing and weight-loss coaching centers across France and Belgium. It combines bioimpedance-based body assessments, weekly personal coaching, and three exclusive proprietary supplement ranges (Active, Vitality, Life), validated by a Nutrients-published clinical study.
- Ownership category
- akta.pro rank
dietplus industry classification
Industry- Product category
- Weight Management and Dietary Coaching Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Weight Loss Coaching (Non-Clinical) (HSADAFAB)
- akta.pro secondary industries
- General Nutrition Coaching (HSADAFAA), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where dietplus is headquartered
LocationHeadquarters
- HQ city
- Behren-lès-forbach
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
dietplus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Product sales: dietplus generates revenue primarily through the sale of its proprietary dietary supplements and nutritional products across three ranges (Active, Vitality, Life). Products are sold exclusively through franchised centers and are the main cost borne by clients throughout their program.
- Franchise fees: The company operates on a franchise model where new franchisees pay to open centers and likely pay ongoing royalties. The 'Devenir coach' (Become a coach) section links to franchise.dietplus.fr, indicating a franchise business model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One-time | Free initial consultation (bilan dietplus offert) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
dietplus product offering
Product offeringCore offering
dietplus is a French franchise network specializing in dietary rebalancing (weight management) services. The company delivers personalized one-on-one coaching combined with exclusive proprietary dietary supplement lines (Active for weight loss, Vitality for well-being, Life for practical slimming foods) sold exclusively through its franchised centers. The core method includes a free 45-minute initial bilan (health assessment) using bioelectrical impedance analysis, followed by weekly personalized follow-up sessions with a dedicated coach.
Product overview
dietplus is a franchise-based food rebalancing coaching service operating through physical centers across France. The core offering consists of personalized coaching combined with three proprietary dietary supplement lines: Active (weight loss), Vitality (well-being), and Life (practical slimming solutions). Supporting services include free initial health assessments using bioimpedance technology, weekly follow-up sessions, a recipe database organized by program phases, and an online BMI calculator. The company backs its methodology with a peer-reviewed scientific study published in Nutrients journal. The business model operates through a franchise network with individual coaches providing face-to-face client support.
Differentiator
Problem solved
Functional benefit
Brands
- Active: Product range for weight loss using natural extracts to moderate appetite, decrease water retention, and burn or capture fats.
- Vitality
- Life
Products and services
- Active
Quantifiable outcome
- Clients documented on the website lost between 6kg and 67kg through the program
- +1 more outcomes
Companies that use dietplus
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
dietplus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
dietplus partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
dietplus competitors and assessment
Company assessmentDirect peers
- Naturhouse: Spanish-origin weight-loss coaching franchise with proprietary supplements sold exclusively through franchised centers; operates a near-identical model to dietplus and has expanded internationally, including into France, making it the closest global comparable.
- Regivia: French weight-loss coaching franchise offering personalized programs, body composition tracking, and proprietary nutritional products through its own center network; competes head-to-head with dietplus for the same French consumer.
- BodySano: French weight-loss coaching franchise delivering personalized rebalancing programs via physical centers and proprietary product lines; closely comparable methodology, footprint, and target customer to dietplus.
- Jenny Craig: Historically direct competitor offering structured weight-loss coaching bundled with branded food products through physical centers and direct channels; serves as a benchmark for how center-based, product-led weight-loss concepts evolve under modern competition.
- Ligne & Forme: French franchise specializing in weight-loss coaching through a network of physical centers, with a methodology built around personalized follow-up and branded nutritional products — structurally very close to dietplus.
Broad incumbents
- Herbalife: Global nutrition company selling meal-replacement shakes, supplements, and weight-management programs through a coached distributor network; comparable in combining proprietary products with personal coaching, but at far greater global scale and via MLM rather than franchise centers.
- Basic-Fit: Pan-European low-cost fitness operator; not a direct weight-loss coaching peer, but competes for the same French household wellness/weight-management wallet and provides a reference point for scaling a membership/center-based wellness concept in France.
- Weight Watchers (WW): Global weight-management brand combining coaching, digital tools, and food/product programs; competes for the same consumer weight-loss budget as dietplus but operates at much larger scale and via digital + community rather than franchise centers.
Regional players
- Slimming World: UK-based weight-management group operating a franchised/group-leader network of in-person meetings combined with a food-optimizing program; similar group-coaching-plus-nutrition structure to dietplus but primarily UK-focused.
Emerging players
- Noom: App-based weight-loss coaching platform using psychology-based behavior change; competes for the same consumer budget as dietplus via a digital, lower-cost delivery model and represents a key competitive threat to in-center coaching franchises.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
dietplus social profiles
Digital presencedietplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
dietplus leadership team
Management profileNumber of profiles
Profiles1 record
dietplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dietplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dietplus
What does dietplus do?
dietplus is a French franchise network specializing in dietary rebalancing (weight management) services. The company delivers personalized one-on-one coaching combined with exclusive proprietary dietary supplement lines (Active for weight loss, Vitality for well-being, Life for practical slimming foods) sold exclusively through its franchised centers. The core method includes a free 45-minute initial bilan (health assessment) using bioelectrical impedance analysis, followed by weekly personalized follow-up sessions with a dedicated coach.
Is dietplus a public or private company?
dietplus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dietplus founded?
dietplus was founded in 2011. It employs 11 to 50 people.
Where is dietplus based?
dietplus is headquartered in Behren-lès-forbach, France, in the Europe region.
How does dietplus make money?
Two revenue lines are on record. Product sales are the primary driver. The others are franchise fees.
Who are dietplus's main competitors?
Direct peers on record are Naturhouse, Regivia, BodySano, Jenny Craig and Ligne & Forme. Broad incumbents are Herbalife, Basic-Fit and Weight Watchers (WW). Slimming World is listed as a regional player. Noom is listed as an emerging player.
Does dietplus have an API?
No public API is recorded for dietplus.
What industry is dietplus in?
dietplus's product category is Weight Management and Dietary Coaching Services. Its primary akta.pro industry code is HSADAFAB, Weight Loss Coaching (Non-Clinical), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191.