Fashiola.de
- Company typePrivate
- Founded2013
- HeadquartersNijverdal, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Fashiola.de firmographics
Firmographics- Name
- Fashiola.de
- Legal name
- Kleding B.V.
- Website
- https://fashiola.de
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Fashiola.de is headquartered
LocationHeadquarters
- HQ city
- Nijverdal
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Fashiola.de business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Affiliate/Referral Commission: Fashiola earns commissions when users click through to partner online retailers and complete purchases. This is a classic affiliate marketing model where the platform drives traffic and sales to partner e-commerce sites.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free platform for consumers - no subscription or fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Fashiola.de product offering
Product offeringCore offering
Fashiola.de is a German-language fashion price comparison and aggregation marketplace that unifies products from over 2,000 brands and dozens of online retailers (Breuninger, FARFETCH, OTTO, YOOX, ABOUT YOU, Peek & Cloppenburg, etc.) into a single searchable catalog. Users browse by category (Damen, Herren, Kinder), brand, size, color, and price, then click through to partner retailers to complete purchases, with Fashiola earning affiliate commissions on resulting sales.
Product overview
Fashiola.de is a German fashion price comparison and aggregation platform that operates as a unified platform aggregating fashion products from over 2000 top brands across multiple online retailers. The core offering consists of three main category portals: Damen (women's fashion), Herren (men's fashion), and Kinder (children's fashion), each featuring sub-categories for clothing, shoes, accessories, and sports/swimwear. Supporting modules include a discount codes section (Rabattcodes), an editorial fashion blog, a brand directory with luxury and accessible brands, plus-size sizing options, and a sale section. The platform differentiates through curated collections like Trachtenmode (traditional Bavarian fashion), new 2026 summer collections, and multi-brand seasonal highlights. Users can filter by size, color, material, pattern, and price across aggregated products from partner retailers.
Differentiator
Problem solved
Functional benefit
Products and services
- Fashiola.de Fashion Aggregator Platform A fashion price comparison and aggregation marketplace that unifies products from over 2,000 top fashion brands across dozens of online retailers into a single searchable catalog for German-speaking consumers. Users browse by category, brand, size, color, material, and price, then click through to partner retailers to complete purchases.
- Women Fashion Category (Damen)
Quantifiable outcome
- 2000+ brands aggregated on the platform
Companies that use Fashiola.de
Customer profileSegments4 records
Ideal customer profiles4 records
Fashiola.de technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fashiola.de partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- BreuningercoreBreuninger is a major German department store chain and online retailer that sells fashion products through Fashiola's platform. Products include Marc Cain, designer items, and luxury fashion.
- FARFETCHcoreFARFETCH is a global luxury fashion platform that offers products through Fashiola's aggregation marketplace, including Marc Cain collections.
- OTTOcoreOTTO is one of Germany's largest online retailers and e-commerce platforms, offering fashion and lifestyle products through Fashiola.
- YOOXcoreYOOX is an online fashion retailer specializing in designer and luxury fashion, selling products including Cerruti 1881 and Valentino Garavani through Fashiola.
- ABOUT YOUcoreABOUT YOU is a German online fashion retailer offering trendy fashion for young consumers, available through Fashiola's platform.
- Peek & Cloppenburg DüsseldorfcoreP&C Düsseldorf is a major German fashion retailer with both physical stores and online presence, offering branded fashion through Fashiola.
- VAN GRAAFminorVAN GRAAF is a German retailer specializing in fashion and luxury accessories, selling products including Marc Cain and designer clothing through Fashiola.
- MIINTOminorMIINTO is a Scandinavian fashion retailer operating in multiple European countries, offering fashion products through Fashiola.
- FashionetteminorFashionette is a German online retailer specializing in fashion accessories including bags, shoes, and jewelry. They partner with Fashiola and offer exclusive discount codes through the platform (up to 70% off).
- ModivominorModivo is a European online fashion retailer offering shoes, clothing, and accessories through Fashiola's platform.
- AmazonminorAmazon offers fashion products including Marc Cain collections through Fashiola's aggregation platform.
- GALERIAminorGALERIA (formerly Karstadt) is a major German department store chain. They offer exclusive discount codes through Fashiola (22% off swimwear) and sell various fashion brands.
- Peter HahnminorPeter Hahn is a German online retailer specializing in high-quality fashion and premium brands, available through Fashiola.
- EMPminorEMP is a European online retailer specializing in band merchandise and streetwear, offering products through Fashiola with discounts (30% or more in sale).
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Fashiola.de competitors and assessment
Company assessmentDirect peers
- Ladenzeile: Fashion-focused price comparison and offer aggregator active in Germany. Closely matches Fashiola's vertical, affiliate revenue model, and German consumer base.
- Idealo: Germany's largest generalist price comparison platform, also aggregating fashion among other categories. Closely comparable affiliate-driven business model and German-market focus, but at materially larger scale.
- Stylight: Fashion and beauty aggregator connecting shoppers to partner retailers across Europe. Comparable in vertical and affiliate economics, though Stylight operated at significantly larger scale before being acquired.
- ShopStyle: Global fashion aggregator and affiliate platform offering multi-brand discovery and price comparison. Shares the same fashion aggregator DNA, though more international in scope.
Broad incumbents
- Zalando: Europe's largest vertical fashion retailer with strong first-party search, recommendation, and discovery tools. Represents both a partner and a structural competitor as it internalizes product discovery.
- Google Shopping: Global product discovery and comparison surface that increasingly competes with dedicated fashion aggregators for both consumer traffic and retailer affiliate relationships.
- Preisvergleich.de: German generalist price comparison site covering fashion alongside electronics and other verticals. Operates in the same German affiliate comparison space but with broader category coverage.
- ABOUT YOU: Major German fashion retailer and Fashiola partner, with its own personalized discovery experience. Comparable audience and brands, and a natural vertical competitor.
Emerging players
- Pinterest: Visual discovery platform increasingly used for fashion inspiration and shoppable links, partially overlapping with Fashiola's editorial discovery function.
Others
- Klarna: Buy-now-pay-later and shopping platform expanding into price comparison and product discovery, representing a new entrant with the potential to compress affiliate economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fashiola.de social profiles
Digital presenceFashiola.de financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fashiola.de leadership team
Management profileNumber of profiles
Fashiola.de funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fashiola.de M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fashiola.de
What does Fashiola.de do?
Fashiola.de is a German-language fashion price comparison and aggregation marketplace that unifies products from over 2,000 brands and dozens of online retailers (Breuninger, FARFETCH, OTTO, YOOX, ABOUT YOU, Peek & Cloppenburg, etc.) into a single searchable catalog. Users browse by category (Damen, Herren, Kinder), brand, size, color, and price, then click through to partner retailers to complete purchases, with Fashiola earning affiliate commissions on resulting sales.
When was Fashiola.de founded?
Fashiola.de was founded in 2013. It employs 1 to 10 people.
Where is Fashiola.de based?
Fashiola.de is headquartered in Nijverdal, Netherlands, in the Europe region.
How does Fashiola.de make money?
One revenue line is on record: affiliate/Referral Commission.
Who are Fashiola.de's main competitors?
Direct peers on record are Ladenzeile, Idealo, Stylight and ShopStyle. Broad incumbents are Zalando, Google Shopping, Preisvergleich.de and ABOUT YOU. Pinterest is listed as an emerging player. Klarna is listed as an others.
Does Fashiola.de have an API?
No public API is recorded for Fashiola.de.