Internaco

What Internaco does

Internaco is a privately-held Spanish commercial distribution group founded in 1976 and headquartered in Órdenes, A Coruña. The company's core function is exclusive distribution of branded outdoor power equipment, forestry machinery, agricultural equipment, irrigation systems, compaction and recycling machinery, and hardware/DIY products for Iberian Peninsula and Moroccan markets. Its primary commercial anchor is a decades-long exclusive distribution agreement with Husqvarna (Spain since 1969/1976, Portugal since 2000, Morocco since 2019), supplemented by exclusive agreements with Infaco (electric pruners), Zanon (agricultural machinery), Runi (compactors), Star EV (utility vehicles), GreenBlue Urban, and K-Rain/Rain Bird (irrigation).

The group operates through nine specialized divisions — Bosque y Jardín, Green Space Professional, Medio Ambiente (which owns the proprietary Benza Recycling brand), Max Rain Agua y Jardín (joint venture for irrigation), El Sabio (hardware retail), División Limpieza, AG Group (acquired 2022), 92 S.A. (acquired 2024), and IPMAX (created 2025 via TPS acquisition) — supported by a proprietary force of 82+ commercial managers, an in-house Contact Center, and 150,000m2 of logistics capacity including a 35,000m2 robotized platform in Madrid operated with Dachser. Revenues derive primarily from B2B hardware resale margins on distributed brands, supplemented by direct retail sales through El Sabio's 500+ Spanish store network and aftermarket service revenue.

The business model combines exclusive-brand distribution with retail, logistics, and ecosystem services. Internaco reaches 3,000+ distributors and associates, distributes in 50+ countries across 5 continents, holds ISO 9001 and ISO 14001 certifications, and has grown revenue from €80M in 2018 to €129.9M in 2024 via a combination of organic expansion and the disciplined M&A program described above. The company is founder-controlled with no disclosed external institutional investment.

Name

Internaco

Legal name

INTERNACO S.A.

Website

https://internacogroup.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

251–500 employees

Short description

Internaco is a privately-held Spanish distribution group founded in 1976 that holds exclusive Iberian and Moroccan distribution rights for leading outdoor power, forestry, agricultural, and hardware brands — notably Husqvarna — reaching 3,000+ distributors through nine specialized divisions and retail stores.

Ownership category

akta.pro rank

Headquarters

HQ city

A Coruña

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution and Resale of Branded Products: Core revenue generation through exclusive distribution agreements with international brands for forestry, gardening, agricultural, compactation, recycling, cleaning, and hardware sectors. Revenue derived from margins on product sales through extensive distributor networks across Spain, Portugal, Morocco, and international markets.
2. Retail Operations (El Sabio): Direct retail sales through owned hardware and DIY store network (El Sabio brand), selling tools, equipment, garden products, and related merchandise directly to end consumers and professionals.
3. Aftermarket Services: Post-sale support, spare parts, technical service, and training services supporting the product distribution business across all divisions.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Internaco is a Spanish commercial distribution group that exclusively distributes international brands of outdoor power equipment, forestry machinery, gardening tools, agricultural equipment, compaction/recycling machinery, irrigation systems, cleaning equipment, and pool solutions across Spain, Portugal, Morocco, and 50+ countries. The group also operates the El Sabio hardware and DIY retail chain with 25+ stores in Spain, and develops its own Benza Recycling brand for waste compaction solutions.

Product overview

Internaco Grupo de Empresas is a commercial distribution group specializing in innovative solutions for natural spaces care and hardware/DIY sector. The portfolio consists of multiple divisions operating as distinct business units: Bosque y Jardín (forestry and gardening), Green Space Professional (professional green areas), Medio Ambiente (compacting and recycling with own Benza Recycling brand), Max Rain (professional irrigation), El Sabio (hardware/DIY retail chain), Internaco División Limpieza (cleaning), AG GROUP (agricultural machinery), 92 S.A. (field and garden machinery), and IPMAX (pool sector). The group distributes internationally renowned brands including Husqvarna, Infaco, Zanon, Runi, Star EV, GreenBlue Urban, K-Rain, Rain Bird, and Truper, while also developing proprietary brands like Benza Recycling.

Differentiator

Problem solved

Functional benefit

Brands

• Benza Recycling: Own brand of compacting and recycling equipment developed from 17+ years of experience.
• El Sabio Todocampo

Products and services

• Bosque y Jardín (Forest and Garden) Distribution of forestry and gardening machinery including chainsaws, mowers, trimmers, and related outdoor power equipment to distributors and end users.
• Green Space Professional (GSP) Distribution of professional green area machinery for golf courses, sports facilities, hotel complexes and municipalities, including robotic mowers and electric vehicles.
• Internaco Medio Ambiente Compacting and recycling machinery distribution, including screw compactors for EPS and plastic foams, and waste management solutions under the Benza Recycling own brand.
• Max Rain Agua y Jardín Professional irrigation systems distribution including sprinkler turbines, water-efficient solutions, and irrigation infrastructure for golf courses, sports fields, and agriculture.
• El Sabio Owned and franchised hardware retail stores offering hardware, DIY, home, field, and garden products with personalized local service across 25+ stores in Spain.
• Internaco División Limpieza

Quantifiable outcome

• Revenue growth from 80M (2018) to 129.9M (2024)
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered major, core and minor.

• TPS / IPMAXmajorStrategic or Co-development Partner · 1 January 2025Acquisition of TPS and creation of IPMAX division entering pool sector with automatic cleaning, salt chlorination, control equipment, and specialized chemicals.
• 92 S.A.coreChannel Partner/ Reseller/ Distributor · 1 January 2024Acquisition of company distributing field and garden machinery for recognized brands including Cub Cadet, AS Motor, Mowox, Segway Navimow, Duramax, Suncast, Arnold Products, MTD.
• FerbricmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Acquisition of purchasing central specialized in DIY, garden, household, construction materials, and industrial supplies. Brings 213 partners with access to 350+ suppliers.
• MaunçamajorChannel Partner/ Reseller/ Distributor · 1 January 2023Acquisition of majority shares in Portuguese company, first acquisition in Portugal, expanding Iberian presence for forestry and garden equipment.
• Naïo TechnologiesmajorChannel Partner/ Reseller/ Distributor · 1 January 2022AG Group distribution partnership for agricultural robots in Spain and Portugal, including TED vineyard robot and other autonomous agricultural equipment.
• FruitSpecmajorChannel Partner/ Reseller/ Distributor · 1 January 2022AG Group partnership for distribution of deep learning-based AI technology for fruit sector yield estimation in Spain and Portugal.
• AG GroupcoreStrategic or Co-development Partner · 1 January 2022Acquisition of majority stake in AG Group, sector leader in services and solutions for agricultural, forestry, and green area machinery. Most strategic acquisition in company history.
• ErgoSantéminorChannel Partner/ Reseller/ Distributor · 1 January 2022Distribution agreement for French company's exoskeletons and ergonomic workplace solutions, European leader in the segment.
• DachsermajorImplementation/ SI/ Consulting Partner · 1 January 2021Logistics partnership for management of robotic logistics platform in Madrid (35,000m2), enabling 24-hour delivery across Iberian Peninsula for El Sabio retail operations.
• FerreglobalcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Acquisition of exclusive representative of Truper, world-leading tool brand, strengthening El Sabio hardware store network with Truper products.
• GreenBlue UrbancoreChannel Partner/ Reseller/ Distributor · 1 January 2020Distribution of English company with 30 years of experience providing solutions for green infrastructure construction in cities. Part of Green Space Professional division.
• Max RaincoreStrategic or Co-development Partner · 1 January 2020Joint venture partnership combining Max Rain's 40+ years of professional irrigation experience with Internaco's distribution network, creating Max Rain Agua y Jardín.
• Star EVcoreChannel Partner/ Reseller/ Distributor · 1 January 2019Exclusive distribution of American manufacturer of electric vehicles for golf, industry, and people transport. Star EV invested 7.4M euros in production expansion.
• Zanon SRLcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Exclusive distribution of Italian agricultural machinery brand with 50+ years of experience developing quality tools with international prestige.
• InfacocoreChannel Partner/ Reseller/ Distributor · 1 January 2015Exclusive distribution of French brand specialized in electric pruners for olive, vineyard, and fruit sectors. World pioneer in electric pruning shears manufacturing.
• RunicoreChannel Partner/ Reseller/ Distributor · 1 January 2007Distribution of Danish brand, world leader in screw compactors for EPS and plastic foams, serving the compaction and recycling sector.
• HusqvarnacoreChannel Partner/ Reseller/ Distributor · 1 January 1969Exclusive distribution partnership for Spain (1969/1976) and Portugal (2000) and Morocco (2019) for the global leader in outdoor power equipment. Covers forestry machinery, robotic mowers, battery-powered tools, and related accessories.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Adeo (Leroy Merlin): Adeo is the French parent of Leroy Merlin, the largest DIY retailer in Europe. Directly comparable to El Sabio and represents the primary big-box competitive threat to Internaco's hardware retail and DIY distribution business in Iberia.
• Husqvarna Group: Husqvarna Group is the global manufacturer whose products Internaco exclusively distributes in Iberia. As Internaco's most critical upstream partner, Husqvarna is both the source of competitive advantage and the primary direct-to-consumer disintermediation risk.
• BayWa: BayWa is a large German agricultural and building materials trading group with significant distribution operations across Europe. Comparable in agricultural machinery distribution and integrated supply chain management, though at substantially larger scale.
• Kubota: Kubota is a major Japanese manufacturer of agricultural, landscaping, and outdoor power equipment with established European distribution. Comparable in product categories and competes with several of Internaco's distributed brands in the ag and turf segments.
• Kingfisher: Kingfisher is a major European home improvement retailer operating Brico Dépôt and Castorama. Brico Dépôt Iberia directly competes with El Sabio, making Kingfisher a relevant comparable for the retail vertical of Internaco's business.
• HORNBACH: HORNBACH is a European DIY and home improvement retailer with a strong focus on professional tradespeople. Comparable to El Sabio in target customer and product mix, particularly relevant for the professional channel of Internaco's hardware business.
• STIHL: STIHL is the world's largest chainsaw and outdoor power equipment brand and a direct competitor to Husqvarna in the categories Internaco distributes. Highly relevant for understanding competitive dynamics in core forestry and garden product lines.
• AGCO Corporation: AGCO is a global agricultural machinery manufacturer (Fendt, Massey Ferguson). Relevant as Internaco's AG Group division distributes competing brands in Iberia; comparable for agricultural equipment exposure and competitive dynamics.

Direct peers

• Kramp: Kramp is Europe's largest technical wholesaler of agricultural and forestry replacement parts and accessories. It operates a similar multi-brand distribution model with proprietary logistics and a dealer network across Europe, making it the closest functional peer to Internaco's core business.
• Granit Parts: Granit Parts is a European distributor of spare parts and accessories for agricultural, forestry, and garden equipment with a comparable multi-brand dealer-distribution model. Highly relevant as a direct distribution peer in adjacent product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Internaco