What West Coast Frame does

West Coast Frames, operating as West Coast Picture Frames LLC, is a family-owned custom and ready-made picture frame manufacturer founded in 1928 and headquartered at 1612 NW Wescott St., Madras, Oregon. The company handcrafts frames in a single Oregon facility and sells them direct-to-consumer nationwide via a Shopify-powered e-commerce storefront (westcoastframes.com), supplemented by a B2B wholesale channel on Faire.com (westcoastframesllc.faire.com). The current owner and operator is Gregory Tenney, representing multiple generations of family ownership.

The product portfolio comprises ready-made frames in standard sizes (5x5 to 18x24) priced from $18.35 to $49.95, and made-to-order custom frames priced by configuration. A proprietary online Frame Designer tool allows customers to upload artwork, select from 100+ moulding options, choose mat and glazing configurations (UV protective, non-glare, museum glass), and preview the result in real time before ordering, with approximately a two-week production lead time. Materials include poly, MDF, and wood, with specialty offerings such as shadow box framing, certificate framing, and bulk framing for galleries and offices.

The business serves four customer segments: individual consumers framing personal photos and memorabilia (primary), professional artists and interior designers, gallery owners with multi-frame installations, and professional/institutional buyers framing certificates and awards. Go-to-market is primarily organic: SEO-optimized e-commerce, an active blog authored by the owner, Google Reviews integration, and an email newsletter, with a 10% promotional discount currently active site-wide. The company is privately held with no disclosed funding, parent company, or institutional investment.

Name

West Coast Frame

Legal name

West Coast Picture Frames LLC

Website

https://westcoastframes.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

West Coast Frames is a family-owned, Oregon-based picture frame manufacturer founded in 1928, selling handcrafted custom and ready-made frames nationwide through a Shopify e-commerce storefront, proprietary online Frame Designer tool, and Faire.com wholesale channel.

Ownership category

akta.pro rank

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Picture Frames: Made-to-order custom picture frames crafted per customer specifications using the online Frame Designer tool. Frames are handcrafted in-house and shipped directly to customers. Lead time approximately two weeks for custom orders.
2. Ready-Made Picture Frames: Pre-manufactured frames in standard sizes (5x5 through 18x24) available for immediate purchase and shipping. Products include clear glass and sawtooth hangers.
3. Wholesale via Faire: B2B wholesale channel through Faire.com marketplace, serving retailers and businesses purchasing frames in bulk.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

West Coast Frame handcrafts custom and ready-made picture frames at its Oregon manufacturing facility and sells them direct to consumers through a Shopify-powered e-commerce storefront with an interactive online Frame Designer tool. Customers can order custom frames with chosen mouldings, mats, and glazing, or purchase pre-made frames in standard sizes from 5x5 to 18x24. All orders ship nationwide from Madras, Oregon.

Product overview

West Coast Frames is a family-owned business established in 1928, offering custom and ready-made picture frames manufactured in Oregon and shipped nationwide. The product portfolio consists of Custom Picture Frames (handcrafted frames in various styles including ornate filigree, rustic, contemporary, and traditional designs), Ready-Made Frames (pre-made frames in standard sizes for immediate purchase), and a Custom Frame Designer (online tool enabling customers to design personalized frames by uploading artwork, selecting styles/mouldings/mats, previewing designs, and ordering custom frames). Frames are crafted with materials including poly, MDF, and wood, with options like clear glass, UV protective glass, and various hanging hardware. The company also provides shadow box framing, certificate framing, and bulk framing services for offices and galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Picture Frames

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Simply Framed: Online custom framing service offering curated frame styles with home try-on and made-to-order production, directly competing for the same digitally acquired custom framing customer.
• Level Frames: Digital-first custom framing brand emphasizing premium materials, museum-grade glazing, and a designer-forward experience — overlaps with West Coast Frames' higher-end custom offerings.
• Frame USA: Family-owned online custom frame manufacturer with a broad moulding catalogue and made-to-order production; mirrors West Coast Frames' domestic manufacturing, online-only model.
• American Frame: Long-established online custom frame retailer selling made-to-order frames directly to consumers and artists, with comparable broad moulding selection and custom sizing options.
• Frame It Easy: Online custom framing retailer with an interactive designer tool and broad moulding catalogue — comparable online custom framing workflow to West Coast Frames.
• ArtToFrames: E-commerce custom frame company offering wide selections of mouldings, mats, and sizes sold online with custom manufacturing — directly comparable to West Coast Frames' ready-made plus custom positioning.
• Framebridge: Direct-to-consumer online custom framing company that lets customers upload artwork, choose frames, and receive finished pieces by mail — the closest business model comparison to West Coast Frames' Frame Designer + custom production approach.

Broad incumbents

• Jo-Ann Stores: National fabric and craft retailer that also offers custom framing services; competes for the same home-decor and craft hobbyist customer that West Coast Frames addresses online.
• Michaels Stores: Largest North American specialty retailer of arts, crafts, and framing, offering in-store custom framing services; competes with West Coast Frames for both retail and custom framing demand at scale.
• Hobby Lobby: National craft and home decor chain with extensive in-store custom framing departments; a key big-box competitor cited implicitly in West Coast Frames' customer testimonials emphasizing lower prices.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pictureframes.business
• LinkedInlinkedin.com/company/west-coast-frames-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about West Coast Frame