Solar Panel Options

What Solar Panel Options does

Solar Panel Options is an Australian private company founded in 2009 and headquartered in Keilor Park, Victoria, that designs and installs custom solar photovoltaic (PV) systems for residential, commercial, and agricultural customers across Australia. The core product is a tailored solar power system comprising solar panels, inverters (including ABB inverters), grid-connect hardware, and related mounting equipment, sized to the customer's specific energy consumption profile rather than sold as an off-the-shelf package. The company supports larger commercial and agricultural installations with complementary offerings including on-farm energy assessments, interval data and tariff analysis, power factor correction, thermal storage advisory, and wholesale energy brokering. The firm has completed 5,000+ installations since inception and employs 11-50 staff, drawing on long-tenured senior consultants and a sister-company relationship with Haymark Electrics (a Master Electricians Australia member) for self-performed electrical installation rather than subcontractor models.

The business model is primarily one-time hardware sale plus installation services, with quote-based pricing determined through free on-site property inspections, supplemented by recurring-style revenue from rent-to-own, leasing, and government-enabled Environmental Upgrade Finance arrangements, plus professional services revenue from energy consulting and brokering. Go-to-market is direct-to-consumer and direct-to-business via a national 1800 phone line, website contact forms, free in-home or on-site consultations, and a referral channel driven by an extensive case-study library. Customer segments are vertically specialised into commercial businesses, residential homeowners, and agriculture and farming, with case studies spanning dairy, citrus, piggery, orchard, engineering, manufacturing, hospitality, healthcare, retail, automotive, and community organisations. The company is independently owned with no disclosed external investment and operates from a single headquarters serving customers across all Australian states.

Name

Solar Panel Options

Legal name

Solar Panel Options

Website

https://solarpaneloptions.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Solar Panel Options is an Australian private company, founded in 2009 and based in Keilor Park, Victoria, that designs and installs custom solar PV systems for residential, commercial, and agricultural customers across Australia, with 5,000+ installations completed since inception.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Solar Electric Power Generation (221114)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Design, Engineering & Performance Software (PV Modeling, Digital Twins, Monitoring) (EUAMABAH)

Keywords

• Solar installation
• Residential solar
• Commercial solar
• Agricultural solar
• Solar power systems

Headquarters

HQ city

Keilor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Solar System Design and Installation: Custom design and professional installation of solar power systems for residential and commercial properties. Revenue generated through upfront system sales.
2. Hardware Sales: Sale of solar panels, inverters, mounting equipment, and related solar components as part of complete solar system installations.
3. Financing and Leasing Options: Flexible funding options including rent-to-own with no upfront investment and leasing agreements for solar systems, allowing customers to pay installments from electricity savings.
4. Energy Consulting Services: On-farm energy assessments, interval data analysis, tariff optimization, and wholesale energy brokering services for agricultural and commercial clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Solar Panel Options designs and installs custom solar photovoltaic (PV) power systems for residential, commercial, and agricultural properties across Australia. All installations are self-performed by in-house A-Grade electricians with engineer oversight, supported by 25-year panel performance warranties and lifetime installation/workmanship warranties. The company complements its installations with energy consumption analysis, government grant assistance, Environmental Upgrade Finance, and wholesale energy brokering.

Product overview

Solar Panel Options is a single-product solar installation company offering custom-designed solar power systems for residential and commercial properties across Australia. The core offering consists of Commercial Solar Systems and Residential Solar Systems, complemented by specialised Agricultural Solar Systems for farming operations. The company provides end-to-end services including on-farm energy assessments, government grant assistance, wholesale energy brokering, and Environmental Upgrade Finance options. Additional services include solar education and consultation. All installations are performed in-house with 25-year panel performance warranties and lifetime workmanship warranties.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Solar Systems
• Residential Solar Systems
• Agricultural Solar Systems
• Solar Installation and After-Sales Support
• Environmental Upgrade Finance
• On-Farm Energy Assessment

Quantifiable outcome

• 2,000+ successful installations completed
• +3 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Haymark ElectricscoreStrategic or Co-development PartnerSister company that has been installing for Solar Panel Options since the company began in 2009. Haymark Electrics is a member of Master Electricians Australia, providing highest level safety support and documentation. Both companies have maintained the same head electricians for over 10 years.
• EmploysureminorStrategic or Co-development PartnerHuman resources firm partnership to protect staff rights and ensure ethical, rewarding and enjoyable workplace. Solar Panel Options works with Employsure to maintain proper HR practices.
• Local, State, and Federal GovernmentminorOthersGovernment programs providing grants, incentives, and Environmental Upgrade Finance options for energy upgrades. Solar Panel Options helps customers explore available government funding opportunities.
• Neribo MotelminorOthersProperty owner who needed to approve solar installation at adjacent property before proceeding with their own installation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• SolarQuotes: Australian solar comparison and information platform that connects homeowners with installers. Comparable in influencing residential solar purchasing decisions; could be a channel partner or competitor depending on SPO's digital strategy.

Broad incumbents

• Enphase Energy: Global microinverter and energy technology company whose products are installed by SPO (e.g., ABB/string inverters ecosystem). Comparable as an enabling supplier in the Australian PV ecosystem rather than a direct installer competitor.
• EnergyAustralia: Major Australian energy retailer offering solar and battery solutions to residential and commercial customers. Competes with SPO on the customer-facing side of solar sales but as part of a much broader energy portfolio.
• Tesla Energy: Global provider of solar panels, Solar Roof, and Powerwall battery systems with growing Australian presence. Overlaps with Solar Panel Options on residential and commercial solar but operates at vastly greater scale and with proprietary hardware.

Direct peers

• Natural Solar: Australia-wide residential and commercial solar installer with in-house design and installation teams. Comparable in scale, customer segments, and custom-system value proposition to Solar Panel Options.
• RACV Solar: Victorian-headquartered solar installer serving residential and commercial customers with custom system design and installation. Highly comparable in geography (Victoria HQ), vertical mix, and service-led positioning.
• Greenwood Solutions: Australian commercial and industrial solar installer focused on tailored system design and turnkey installation. Comparable in commercial-segment focus, custom engineering, and project-based delivery model.
• Solar Choice: Australian solar comparison and installer network serving residential and commercial customers. Comparable in customer base and solar installation focus, though operates a marketplace model rather than self-performing all installations.
• Solargain: One of Australia's largest residential and commercial solar installers offering custom-designed systems with in-house installation. Directly comparable to Solar Panel Options in product offering, target customer base, and direct-sales GTM motion.

Regional players

• SunPower (Maxeon Solar): U.S.-headquartered premium solar panel manufacturer and installer with limited Australian footprint. Comparable in residential and commercial solar installation, but operates in a different primary geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SPOsolar
• LinkedInlinkedin.com/company/solar-panel-options

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Panel Options