What Rumpus does

Rumpus (럼퍼스) is a privately held South Korean media operation infrastructure company founded in 2003, headquartered in Seongnam-si, Gyeonggi-do. It provides cloud-based media infrastructure, branded OTT platform development, and content distribution services to Korean broadcasters, OTT operators, religious institutions, enterprises, public organizations, and global K-content distributors. The company's product portfolio is organized as a three-layer architecture: MEDIAWORKS (OVP for content ingestion, metadata, and asset management launched 2007), V·CAST (cloud broadcasting and distribution hub with transcoding, DRM, CDN, and streaming launched 2015), and MyChannel (self-service branded media operations layer for OTT and app building launched 2025).

Underlying technology centers on modular SaaS infrastructure exposed via REST API, SDK, and Webhooks, with PB-scale asset storage, multi-codec transcoding (H.264, HEVC, AV1), multi-DRM security (Widevine, PlayReady, FairPlay), and CDN-integrated streaming. AI capabilities include multilingual speech-to-text, automatic captioning, metadata tagging, highlight extraction, content recommendation, and search indexing, applied to media lifecycle automation. Rumpus was the first Korean company to obtain KCP North American Distribution Certification in 2019 and powers infrastructure for TVING, WAVVE, KBS, MBC, SBS, JTBC, CJ ENM, SkyLife, Arirang TV, and multiple Korean megachurches.

The business model combines five revenue streams: one-time project fees for full-stack platform builds (12-20 weeks), recurring monthly managed operations subscriptions under SLA, usage-based SaaS licensing for individual products (MyChannel, MEDIAWORKS, V·CAST), content distribution revenue from FAST channels (K-FAST) including streaming fees and advertising share, and transaction-based fees from advertising and payment infrastructure embedded in customer platforms. Go-to-market operates through two parallel tracks — DIY self-serve (average 7-day activation for organizations with internal technical teams) and Managed full-service (Rumpus plans, builds, and operates customer platforms with dedicated teams). Customer segments span broadcast/OTT media (primary), religious/faith media (primary), public/education, enterprise/corporate, global K-content distribution, and creator/non-profit verticals. The company has 11-50 employees and remains founder-led, with no disclosed external venture funding.

Name

Rumpus

Legal name

(주)럼퍼스

Website

https://rumpus.co.kr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Rumpus is a South Korean media operation infrastructure company providing cloud-based streaming, content asset management, and branded OTT platform services to broadcasters, OTT operators, religious institutions, and enterprises through its MEDIAWORKS, V·CAST, and MyChannel products.

Ownership category

akta.pro rank

Product category

Media Streaming Infrastructure

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)

akta.pro secondary industries

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB), Billing, Payments & Subscription Management (MPAHAJAC)

Keywords

• OTT streaming infrastructure
• Media asset management
• Cloud broadcasting platform
• Video streaming services
• Branded media platform

Headquarters

HQ city

Yongsin

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform Build Projects: B2B project-based revenue from full-stack OTT, app, and branded platform construction. Includes planning, UX, infrastructure setup, and operations configuration. Fixed project pricing ranging from 12-20 weeks for full-stack builds, 4-8 weeks for single product implementations.
2. Managed Operations: Recurring monthly subscription revenue from 24/7 platform operations, content ingestion, streaming, viewer support, and SLA-based maintenance. Includes dedicated operations cell, monitoring, alarm management, content approval workflows, and quarterly feature evolution.
3. Infrastructure SaaS: Usage-based SaaS licensing for MyChannel, MEDIAWORKS, and V·CAST products sold individually. Customers access media technology infrastructure through self-serve console with REST API, SDK, and Webhook exposure.
4. Content Distribution: Revenue from FAST channel operations and multi-channel streaming to global platforms. Includes streaming fees plus advertising share from distributed channels. K-FAST channel operations for Arirang TV and other Korean content reaching North American and Asian markets.
5. Advertising & Payment Infrastructure: Transaction-based revenue from ad operations and membership/payment systems embedded in customer platforms. Generates transaction fees from platform advertising and payment processing including membership subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Rumpus provides media operation infrastructure including media asset management (MEDIAWORKS), cloud broadcasting and distribution (V·CAST), and self-service branded media platforms (MyChannel). The company offers both DIY SaaS subscriptions and fully managed build-and-operate services for OTT platforms, broadcasters, religious institutions, and enterprises. Its offerings are structured across a three-layer architecture spanning Foundation (infrastructure), Delivery (distribution), and Operator (service management) layers, supported by AI-driven orchestration and multi-codec, multi-DRM delivery.

Product overview

Rumpus operates a platform-plus-modules architecture centered on three core infrastructure products: MEDIAWORKS (OVP content asset management), V·CAST (streaming and distribution infrastructure), and MyChannel (branded platform and mini-app layer). These products stack hierarchically: MEDIAWORKS handles content ingestion and assetization at the foundation, V·CAST provides transcoding, DRM, CDN, and streaming delivery in the middle layer, and MyChannel enables operators to build branded OTT/apps and modular mini-apps on top. The company also offers professional services (Consulting, Build, Run) and AI Orchestration capabilities for automated content processing. Customers can subscribe to individual products, combine them as a full-stack solution, or engage Rumpus for managed operations.

Differentiator

Problem solved

Functional benefit

Brands

• MEDIAWORKS: Content ingestion, asset management, metadata, search, and repurposing OVP media hosting platform. Launched 2007 as Korea's first OVP.
• V·CAST
• MyChannel

Products and services

• MEDIAWORKS Online Video Platform (OVP) and content asset management system that ingests, organizes, transcodes, and manages media assets for broadcasters, OTT operators, and enterprises.
• V·CAST Cloud-based broadcasting and distribution service that delivers live and on-demand video with multi-codec transcoding and multi-DRM protection across devices.
• MyChannel Self-service branded media platform that enables organizations to launch their own OTT or streaming channel without infrastructure overhead, targeting churches, education, enterprises, and creators.
• AI Orchestration AI-driven media processing service that automates workflows such as transcoding, metadata tagging, and content operations across the media pipeline.
• Consulting Advisory service for media infrastructure strategy, helping clients design and plan OTT and broadcasting platforms aligned with their operational goals.
• Build Custom platform construction service that builds tailored OTT and media delivery platforms for clients based on Rumpus's three-layer architecture.
• Run Fully managed operations service that runs and maintains client media platforms end-to-end, including infrastructure, delivery, and ongoing support.

Quantifiable outcome

• 99.99% real-time streaming availability for major Korean OTT platforms
• +5 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Arirang TV (아리랑TV)flagshipStrategic or Co-development Partner · 1 January 2019Arirang TV, Korea's international broadcast network, partnered with Rumpus to operate K-FAST channels for Korean cultural content distribution to North American and Asian FAST platforms. Enabled by Rumpus's first-in-Korea KCP North American distribution certification (2019).
• TVINGcoreTechnology or Integration · 1 January 2017TVING, Korea's major OTT platform created by CJ ENM and three major broadcast networks, operates on Rumpus V·CAST infrastructure. Partnership since 2017 provides streaming, transcoding, DRM, CDN, and viewer analytics for 20M+ subscribers. Achieved 99.99% real-time streaming availability.
• WAVVEcoreTechnology or Integration · 1 January 2017WAVVE, Korea's other major OTT platform, operates on Rumpus V·CAST infrastructure alongside TVING. Partnership since 2017 with 8+ years of continuous operations.
• SkyLifecoreTechnology or IntegrationSkyLife, Korea's satellite TV platform, partnered with Rumpus for open TV platform development (2022) and ongoing content distribution operations.
• KOCCA (한국콘텐츠진흥원)coreStrategic or Co-development PartnerKorea Creative Content Agency partnered with Rumpus for K-FAST global distribution initiatives and Korean content international promotion. Supports Rumpus's KCP certification and global expansion efforts.
• Ministry of Culture, Sports and Tourism (문화체육관광부)flagshipStrategic or Co-development PartnerKorean government ministry partnered with Rumpus for national-level K-content global distribution infrastructure, including K-FAST channel operations for Korean cultural content.
• myasiatvminorChannel Partner/ Reseller/ DistributorRegional Asian content distribution partner for Korean content through Rumpus infrastructure.
• 아시아N (Asia N)minorChannel Partner/ Reseller/ DistributorRegional Asian film distributor partner for Korean content distribution.
• CJ ENMcoreTechnology or IntegrationCJ ENM, major Korean media company behind TVING, partnered with Rumpus since 2017 for streaming infrastructure. 8+ year partnership includes content operations and platform management.
• KBScoreTechnology or IntegrationKorean Broadcasting System, Korea's public broadcaster, uses Rumpus media infrastructure for streaming and content distribution operations.
• JTBCcoreTechnology or IntegrationMajor Korean broadcast network uses Rumpus infrastructure for media operations.
• MBCcoreTechnology or IntegrationMajor Korean broadcast network uses Rumpus infrastructure for media operations.
• SBScoreTechnology or IntegrationMajor Korean broadcast network uses Rumpus infrastructure for media operations.
• YTNcoreTechnology or IntegrationKorean news broadcaster uses Rumpus infrastructure for media operations.
• TBScoreTechnology or IntegrationKorean radio/TV broadcaster uses Rumpus infrastructure for media operations.
• SMRcoreTechnology or IntegrationBroadcasting company uses Rumpus media infrastructure for operations.

Scale indicators12 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Brightcove: Brightcove is a long-established enterprise OVP and video cloud platform offering hosting, live streaming, DRM, and monetization. It is a direct comparable to Rumpus's MEDIAWORKS + V·CAST combination for enterprise broadcasting customers.
• Kaltura: Kaltura provides an enterprise video platform spanning OVP, virtual classroom, and event experiences with monetization and AI features. Its target customer mix (broadcasters, enterprises, education) closely mirrors Rumpus's verticals.
• Mux: Mux offers developer-focused video infrastructure (streaming, real-time, data) used by OTT and SaaS companies. It competes most directly with Rumpus's V·CAST streaming/DRM/CDN layer and shares the developer/API-centric GTM.
• Dacast: Dacast offers a unified live and on-demand video platform with monetization and white-label OTT, directly overlapping with Rumpus's V·CAST and MyChannel offerings for broadcasters and event-driven media.
• Vimeo OTT (Vimeo Enterprise): Vimeo's OTT/enterprise offering provides branded streaming and monetization for media operators and creators, directly comparable to Rumpus's MyChannel branded OTT/app capability.
• Wowza Streaming Engine: Wowza provides streaming server software and infrastructure for live and on-demand video, overlapping with Rumpus's V·CAST transcoding and streaming delivery capability.
• Zixi: Zixi delivers IP-based video contribution and distribution for broadcasters and OTT operators, comparable to the broadcast-grade delivery portion of Rumpus's V·CAST infrastructure.
• JW Player (JWP): JW Player provides video player, streaming, and monetization infrastructure for publishers and broadcasters. Comparable to Rumpus on the player and streaming delivery stack serving media operators.

Broad incumbents

• AWS Elemental Media Services: AWS Elemental Media Services (MediaLive, MediaPackage, MediaConvert, MediaStore) is a broad incumbent offering transcoding, packaging, and origination on AWS. Rumpus's V·CAST competes within this portfolio as a specialized, vertically integrated alternative.

Regional players

• Tencent Cloud Media Services: Tencent Cloud offers streaming, media processing, and CDN services across Asia and globally. It is a regional incumbent relevant to Rumpus's K-content distribution ambitions into Asian and Chinese-language markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rumpus