IN.FORM

What IN.FORM does

IN.FORM Series Inc. (operating as IN.FORM) is a professional services firm founded in 2009 and headquartered in Edmonton, Canada, that designs and delivers leadership development training for working professionals. Its curriculum spans eight core tracks: Leadership Essentials, Power of Teamwork, Emotional Intelligence, Future of Work, Leading the Build, Women Leading: Italy, Coaching and Mentorship, and Political Acumen. The firm's flagship intellectual asset is the proprietary Integrative Enneagram™ framework, which underpins the Emotional Intelligence program and is offered as a standalone assessment tool.

The company serves four primary customer segments: emerging and established leaders, corporate teams, construction industry leaders (via the Leading the Build vertical), and women leaders (via the Women Leading: Italy immersive). Revenue is generated through per-engagement workshop delivery, speaking engagements, coaching, and immersive retreat programs. Operating with 1–10 employees, the firm has delivered engagements across Canada, Italy, China, India, Sierra Leone, and Uganda.

IN.FORM co-founded the youth leadership platform YoungLeaders.World and holds distribution partnerships with the Canada Speakers Bureau and Motiversity, a YouTube-based motivation channel where co-founder Tyler Waye serves as Managing Partner. The firm received an early-stage funding round from Startup Edmonton in 2011. The founders — Tyler Waye (Top 40 Under 40, published author) and Carla Cuglietta (PM's Certificate, Alumni of Distinction) — are the primary delivery assets and brand anchors.

Name

IN.FORM

Legal name

IN.FORM Series Inc.

Website

https://informseries.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

IN.FORM is an Edmonton-based leadership development firm founded in 2009 that delivers training programs for corporate teams, emerging leaders, construction industry executives, and women leaders, anchored by its proprietary Integrative Enneagram™ framework and founder-led delivery model.

Ownership category

akta.pro rank

Product category

Leadership Development Services

NAICS

Professional and Management Development Training (611430)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Change Management & Transformation Leadership (EDABAAAD), Manager & Team Leader Onboarding (EDABAOAC), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Corporate Team-Building & Offsite Services (HSACADAF)

Keywords

• Leadership development programs
• Executive coaching services
• Corporate training workshops
• Professional keynote speaking
• Team performance facilitation

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Leadership Development Programs: The company generates revenue through structured leadership development programs offered to corporate teams and individuals. Programs like Leadership Essentials, Power of Teamwork, Emotional Intelligence, and Future of Work are delivered in-person or through custom content arrangements.
2. Speaking Engagements: IN.FORM principals (Tyler Waye, Carla Cuglietta) book keynote speaking engagements at corporate events, conferences, and forums. Speaking fees represent a revenue stream, with inquiries directed to the company for speaker bookings.
3. Workshop Modules: Individual workshop modules (Emotional Intelligence, Communication Skills, Leading Change, Political Acumen, Critical Thinking, etc.) can be delivered as standalone workshops or bundled into larger programs for additional revenue opportunities.
4. Immersive Programs: Specialized immersive programs such as 'Women Leading: Italy' that take place in international locations, commanding premium pricing for the combined experience and learning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

IN.FORM designs and delivers structured leadership development programs (e.g., Leadership Essentials, Power of Teamwork, Future of Work, Leading the Build, Women Leading: Italy, Coaching and Mentorship, Political Acumen) and individual workshop modules (Emotional Intelligence, Communication, Leading Change, Critical Thinking, Stakeholder Engagement) to corporate teams and individual leaders. Programs are delivered through in-person learning, video content, and custom content and are grounded in the founders' global research and proprietary frameworks. The company also books its principals as keynote speakers at conferences and corporate events via its speaking engagement service.

Product overview

IN.FORM is a leadership development company offering a portfolio of programs and workshop modules delivered through in-person learning, videos, and custom content. The core offerings include Leadership Essentials, The Future of Work, Leading the Build, Women Leading: Italy, Power of Teamwork, Coaching and Mentorship, and Political Acumen programs. These programs are complemented by individual workshop modules covering Emotional Intelligence, Communication, Leading Change, Critical Thinking, and Stakeholder Engagement. The company also provides speaking services and executive coaching through its team of facilitators.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Essentials A comprehensive leadership development program designed for emerging and established leaders, focusing on core mindset shifts, self-awareness, communication, and team engagement.
• Leadership and Teamwork A program focused on building and leading exceptional teams using proven frameworks for collaboration, buy-in, alignment, accountability, and trust.
• The Future of Work A program based on 15-month global research that equips leaders with insights into emerging work trends and adaptive skills to thrive amid technological disruption and changing organizational paradigms.
• Leading the Build An industry-specific program for construction leaders and site managers addressing challenges of dynamic, high-stakes environments, covering team building, communication, and accountability.
• Women Leading: Italy An immersive leadership development program in Italy covering leadership mindset, future of work, self-awareness, and courageous leadership, combining classroom learning with experiential travel and commanding premium pricing.
• Coaching and Mentorship A program covering executive coaching, coaching models, mentorship understanding, and team coaching.
• Political Acumen A program developing competencies in political acumen, systems thinking, stakeholder engagement, and relationship dynamics.
• Power of Teamwork A program covering communication, engagement, generational leadership, and high-performance teams.
• Keynote Speaking Engagements Keynote speaking services delivered by the company's principals at corporate events, conferences, and forums on topics including Leadership, Leadership and Teamwork, Strategy and Change, Leadership is a Mindset, and The Future of Work.

Quantifiable outcome

• 26,000+ individuals reached through leadership programs globally via YoungLeaders.World
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• YoungLeaders.WorldcoreStrategic or Co-development PartnerInternational non-profit organization co-founded by Tyler Waye and Carla Cuglietta with the aim of helping young people understand that leadership is a mindset, not a status. The organization has worked with over 26,000 people across the globe. This partnership extends IN.FORM's reach into youth leadership development and serves as a talent pipeline for the company's methodologies.
• Canada Speakers BureauminorGTM or Marketing PartnerTyler Waye is regularly featured as a speaker with the Canada Speakers Bureau, which provides booking services and visibility for his keynote speaking engagements. This partnership drives speaking inquiries that may convert to program engagements.
• MotiversityminorStrategic or Co-development PartnerTyler Waye serves as Managing Partner for Motiversity, YouTube's largest motivational media company. This relationship provides access to a massive audience platform for leadership content and thought leadership distribution.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent management consultancy offering leadership development programs, assessment, and selection services. Directly comparable leadership development offerings sold to enterprise HR buyers at significantly greater scale.
• The Ken Blanchard Companies: Leadership and management training company built around Blanchard's Situational Leadership frameworks. Comparable in delivering facilitator-led leadership programs to corporate clients with proprietary copyrighted content.
• VitalSmarts (Crucial Learning): Leadership and communication training company built around Crucial Conversations and related programs. Comparable corporate training business with copyrighted curricula, published authors, and facilitator networks.
• Center for Creative Leadership: Nonprofit leadership research and education institution offering executive leadership development programs and 360-feedback assessments. Comparable in leadership development focus with stronger research brand and global delivery footprint.
• FranklinCovey: Largest publicly-traded leadership and organizational performance company offering leadership development programs, content, and consulting. Directly comparable in product category (corporate leadership training) but operates at vastly greater scale with broader content libraries and global delivery.
• BTS Group: Global professional services firm focused on leadership development, sales transformation, and strategy execution. Comparable in delivering experiential leadership programs to enterprise clients, with stronger digital simulation capabilities.

Direct peers

• Dale Carnegie Training: Global leadership and professional development training company offering courses in leadership, communication, and team effectiveness. Closely comparable business model of facilitator-led corporate training programs targeting emerging and established leaders.
• Mind Gym: London-based behavior change consultancy delivering corporate leadership and team performance programs through workshops and digital tools. Closely comparable boutique-to-mid-market leadership development business model.

Emerging players

• GiANT Worldwide: Leadership development company specializing in 5 Voices and other team leadership frameworks delivered through certified facilitators. Comparable boutique-scale peer with proprietary frameworks and facilitator-network delivery model.
• HeartCore Leadership: Leadership development firm offering executive coaching, team workshops, and leadership programs. Comparable boutique-scale peer focused on practitioner-led corporate leadership training with proprietary content.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/in-form

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IN.FORM