Oodle

What Oodle does

Oodle (legally Comcage LLC) is a Cincinnati-based, full-service digital marketing agency operating as a private LLC with a headcount band of 11–50 employees and 20+ years of operating history. The firm delivers four integrated service lines — strategy, development, creative, and advertising — under a single-team model that deliberately eliminates the hand-offs typical of multi-agency engagements. Its core proprietary asset is OodleIQ, a marketing intelligence platform that connects planning, technology, creative, and media buying around business outcomes; the firm also operates the 'Not Brothers' podcast as a thought-leadership content sub-brand.

The agency generates revenue through professional-services engagements (project-based work and retainers) under a quote-based pricing model. Client acquisition is sales-led, leveraging an extensive partner ecosystem — Google Partner, Meta Business Partner, LinkedIn Ads Certified, HubSpot Partner, Microsoft Advertising Partner, Amazon Ads Partner, TikTok Marketing Partner, plus Contentstack, WP Engine, and Shopify — and a content engine spanning SEO, paid media, case studies, and podcasting. The customer base spans four primary verticals — Higher Education, Industrial & Manufacturing, Healthcare, and Consumer Goods & Services — with named enterprise logos including Canon, Luxottica/EyeMed, Cincinnati Children's Hospital Medical Center, University of Cincinnati Online, Nathan's Famous, Target Optical, Mercy Health, Makino, Smithfield, and Ferno, among 500+ brands served cumulatively.

No external funding rounds, acquisitions, or public revenue disclosures are present in the source material, and ownership appears to remain with operating partners including Mark Hughes (Partner and Chief Strategy Officer). Recognition includes Inc. 5000, Inc. Best in Business, Internet Advertising Competition, US Agency Awards, and the Cincinnati Business Courier Fast 55 list.

Name

Oodle

Legal name

Comcage LLC

Website

https://oodle.io

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Oodle is a Cincinnati-based full-service digital marketing agency serving enterprise clients in Healthcare, Higher Education, Manufacturing, and Consumer Goods with an integrated strategy, tech, creative, and media team built around its proprietary OodleIQ planning platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Out-of-Home (OOH) Media Buying (Billboards, Transit, DOOH) (BPAFABAE)

Keywords

• Digital marketing agency
• Marketing strategy services
• Paid media advertising
• Web development services
• Brand creative services

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing strategy, development, creative, and advertising services. Revenue appears to be generated through project-based engagements, retainers, and ongoing client relationships. The integrated team model (strategists, developers, creative, media) suggests a blended pricing approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Oodle is a full-service digital marketing agency that delivers strategy, development, creative, and advertising services under a single integrated team model for enterprise clients. Its proprietary OodleIQ marketing intelligence platform supports data-driven planning and aligns marketing activity with business goals. Services span brand strategy, paid media, content marketing, website and UX development, lead generation, and Amazon/e-commerce marketing.

Product overview

Oodle is a digital marketing agency offering a unified suite of services: strategy, development, creative, and advertising. Its primary proprietary product is OodleIQ, a marketing intelligence platform. The agency also produces the Not Brothers Podcast as a content sub-brand. Services include brand strategy, digital advertising, content marketing, website development, UX design, lead generation, and Amazon marketing, all delivered through a single integrated team model.

Differentiator

Problem solved

Functional benefit

Brands

• OodleIQ: Marketing intelligence platform offered by Oodle for data-driven marketing planning.
• Not Brothers Podcast

Products and services

• Digital Marketing Services (Strategy, Development, Creative, Advertising)

Quantifiable outcome

• 23% reduction in Cost Per Lead
• +5 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerGoogle Partner status indicating certified expertise in Google Ads and Google Marketing Platform. Enables access to beta features and demonstrates proven performance in Google advertising campaigns.
• MetacoreGTM or Marketing PartnerMeta Business Partner designation for Facebook and Instagram advertising services. Certified expertise in Meta's advertising platforms and tools.
• LinkedIncoreGTM or Marketing PartnerLinkedIn Ads Certified Partner with demonstrated expertise in B2B advertising on LinkedIn platform.
• HubSpotcoreTechnology or IntegrationHubSpot Partner for marketing automation, CRM integration, and inbound marketing services implementation.
• Microsoft AdvertisingcoreGTM or Marketing PartnerMicrosoft Advertising Partner with certified expertise in Bing Ads and Microsoft advertising network.
• Amazon AdscoreGTM or Marketing PartnerAmazon Ads Partner providing Amazon advertising and marketplace marketing services. Demonstrated success with case study showing 8X ROAS for Premium Levella.
• TikTokcoreGTM or Marketing PartnerTikTok Marketing Partner for short-form video advertising and creator partnerships on TikTok platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Digital Silk: Full-service digital agency offering branding, web design, and digital marketing. Comparable integrated service mix and mid-market/enterprise positioning.
• Silverback Strategies: Mid-sized digital marketing agency focused on B2B performance marketing, paid media, and analytics. Comparable in enterprise B2B orientation and data-driven approach.
• Rise Interactive: Mid-sized digital marketing agency known for analytics-led media, paid search, and SEO. Comparable in scale and in its emphasis on data-driven planning similar to Oodle's OodleIQ positioning.
• Klientboost: Mid-sized performance marketing agency focused on PPC, paid social, and CRO. Comparable in scale, paid-media-led service mix, and growth-stage agency positioning.
• Disruptive Advertising: Mid-sized digital marketing agency offering PPC, paid social, SEO, and lifecycle marketing to mid-market and enterprise clients. Closely comparable in size, service mix (digital advertising + creative), and client profile.
• Lounge Lizard: Mid-sized digital agency offering branding, web design, and digital marketing. Comparable in combining creative/branding with digital advertising for mid-market clients.
• WebFX: Mid-to-large digital marketing agency offering SEO, paid media, content, and web development with proprietary marketing technology. Comparable integrated service model and SMB/mid-market client focus.
• SmartSites: Mid-sized digital agency offering web design, SEO, PPC, and integrated digital services. Comparable in service breadth, mid-market client focus, and integrated team model.
• Salt Marketing: Mid-sized digital marketing agency offering paid media, SEO, and analytics. Comparable in scale and data-driven approach to enterprise and mid-market clients.
• Power Digital Marketing: Full-service digital marketing agency serving mid-market and enterprise clients across paid media, SEO, content, and creative. Comparable size, integrated service model, and enterprise client orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ThinkOodle
• Facebookfacebook.com/ThinkOodle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oodle