Sequel2

What Sequel2 does

Sequel2 is a privately held, founder-operated digital marketing agency headquartered in Scottsdale, Arizona, founded in 2006 by Derek Carlock. The firm delivers professional services across five core product lines: search engine optimization (with emphasis on Google Local, Google Maps, and Google My Business), pay-per-click management (Google AdWords, Facebook, Instagram, Pinterest, YouTube, and Amazon Ads), custom website design and development (WordPress, HTML5, Shopify, Magento, WooCommerce, BigCommerce), social media advertising, and workflow automation/email marketing built around Zapier integrations that connect apps such as QuickBooks, Gmail, Dropbox, shipping, and CRM systems. The technology stack is conventional for the sector and does not include any proprietary AI/ML systems; differentiation relies on integration patterns (e.g., a customized Google Analytics/Data Studio dashboard for ecommerce reporting) and on franchise-specific coordination capabilities. Sequel2 has cumulatively managed over $12.5 million in Google AdWords spend on behalf of clients since inception, including at one point campaigns for more than 110 franchise locations under the PremierGarage and Tailored Living brands.

The agency's go-to-market is sales-led and referral-driven, with approximately 90% of new business originating from existing client referrals. Customer segments include franchise organizations with multiple locations (the primary specialization), small to mid-sized businesses, and ecommerce retailers; named enterprise and mid-market clients include PremierGarage/Tailored Living, Lee & Associates (continuous client since 2006), HelmsBriscoe, and Shooting Star Golf Club. Pricing is custom and quote-based with monthly recurring management fees and project-based development work; no tiered pricing is publicly disclosed. Sequel2 operates from a single Scottsdale office (4310 N 75th Street), serves clients across Arizona, California, Wyoming, and broader North America, and is wholly owned by founder Derek Carlock with no disclosed venture capital or private equity backing. There are no announced acquisitions, partnerships, funding rounds, or material leadership changes in the available record, and the firm presents as a stable, founder-led boutique rather than a high-growth agency.

Name

Sequel2

Legal name

Sequel2

Website

https://sequel2.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Sequel2 is a Scottsdale-based, founder-owned digital marketing agency founded in 2006 that delivers SEO, PPC, web design, social media advertising, and workflow automation services primarily to SMB, mid-market, and franchise clients across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Professional services including SEO management, PPC campaign management, social media advertising, and website development. Revenue is generated through ongoing management fees and project-based development work. Services are priced individually and managed on behalf of clients.
2. Website Design & Development: Custom website development using WordPress, HTML, Shopify, and Magento platforms. One-time project fees for design and development, with optional ongoing maintenance agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sequel2 is a Scottsdale, Arizona-based digital marketing agency founded in 2006 that delivers search engine optimization (SEO), pay-per-click (PPC) campaign management, custom website design and development, social media advertising, and workflow automation/email marketing services. The agency specializes in franchise marketing, managing coordinated digital campaigns for franchise networks with 100+ locations across platforms such as Google AdWords, Facebook, Instagram, Pinterest, and Amazon.

Product overview

Sequel2 is a digital marketing agency offering a unified suite of services rather than a single product. The core offering consists of Search Engine Optimization, Pay Per Click Management, Web Design & Development, Social Media Advertising, and Workflow Automation/Email Marketing, all offered as integrated services. Ecommerce Development is available as a specialized module for online retail clients. Franchise Marketing Services extend the core capabilities for multi-location franchise organizations. All services are delivered by a single team based in Scottsdale, Arizona, with clients ranging from small businesses to organizations with 100+ franchise locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Organic search optimization including Google Local, Google Maps, and Google Places listings management, on-page SEO with content strategy, ethical link building, and Google My Business optimization for businesses seeking improved search visibility.
• Pay Per Click Management (PPC) Professional Google AdWords, Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Video Advertising, Amazon Ads, and PPC remarketing campaign management with A/B testing, landing pages, and call-to-action optimization for businesses seeking positive ROI on paid advertising.
• Web Design and Development Custom website design and development using WordPress CMS and custom HTML5 code, adhering to modern standards including mobile responsiveness, touch compatibility, SEO standards, and Google algorithm compliance for businesses seeking professional web presence.
• Social Media Advertising Social media advertising campaigns on Instagram, Facebook, and Pinterest with targeted demographic and geo-targeted ad placement, providing analytics on ad interactions and lower cost-per-thousand compared to traditional online ads for businesses seeking social media presence without daily management.
• Workflow Automation and Email Marketing Workflow automation setup using Zapier to integrate multiple business applications, automated lead nurturing systems, email campaign creation and management, with tracking and reporting for continuous optimization, targeting businesses needing to connect systems like QuickBooks, Gmail, Dropbox, CRM, and shipping.
• eCommerce Development Ecommerce website development using Shopify, WooCommerce, Magento, BigCommerce, and WordPress platforms, with fully integrated sales tax rules, shipping and fulfillment, SEO features, and mobile tools for online retailers.
• Franchise Marketing Services Specialized digital marketing services for franchise organizations including franchisee-level website development, multi-location AdWords campaign management, and unified brand messaging across franchise networks, targeting multi-location franchise brands.

Quantifiable outcome

• Managed over $12.5 million in Google AdWords spend since 2006
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ignite Visibility: Ignite Visibility is a San Diego-based full-service digital marketing agency offering SEO, PPC, social media, email marketing, and web development. Comparable across service mix, mid-market focus, and founder-led operating model.
• Scorpion: Scorpion is a digital marketing and technology company that specializes in serving franchise and multi-location businesses with websites, SEO, PPC, and lead management. Highly comparable to Sequel2's franchise marketing focus and SMB/mid-market customer base.
• OuterBox: OuterBox is a digital marketing agency specializing in eCommerce SEO, PPC, and website development for online retailers. Comparable to Sequel2's eCommerce development and SEO offerings.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, social media advertising, and workflow automation. Comparable to Sequel2 in service mix, target market (SMB to mid-market), and revenue model (retainer + project fees).
• Disruptive Advertising: Disruptive Advertising is a PPC-focused digital marketing agency based in Utah offering paid media management, SEO, and CRO. Strong comparison point for Sequel2's PPC management strength and mid-market client profile.
• LYFE Marketing: LYFE Marketing is a digital marketing agency focused on social media marketing, SEO, and PPC for SMB clients. Comparable in service mix and SMB customer focus to Sequel2.
• Power Digital Marketing: Power Digital Marketing is a full-service digital marketing agency focused on mid-market and enterprise clients with SEO, paid media, content, and CRO services. Similar in service breadth and customer size to Sequel2.
• Big Leap: Big Leap is a digital marketing agency offering SEO, PPC, content marketing, and web design to mid-market clients. Comparable in service portfolio, retainer model, and growth-stage positioning.
• Coalition Technologies: Coalition Technologies is a full-service digital marketing and web design agency serving eCommerce and SMB clients with SEO, PPC, and design services. Comparable on eCommerce development and digital marketing service mix.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, web design, social media, and email marketing to SMB and mid-market clients. Directly comparable in service offering, customer size, and project-based/retainer pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sequel2