HomeCare of the Rockies

What HomeCare of the Rockies does

HomeCare of the Rockies, operating as part of the Family Tree Private Caregiving network (legal name Family Tree In-Home Care), is a private, bootstrapped provider of in-home non-medical and skilled nursing care for seniors and adults with disabilities. Founded around 2010-2012, the company employs 51-100 staff and is headquartered in Houston, Texas, with a Longmont, Colorado presence and field operations across 12+ metros in Texas (Houston, Austin, Dallas, Fort Worth, San Antonio, Tyler, The Woodlands), Colorado (Denver, Boulder), Arizona (Phoenix, Tucson), and Oklahoma.

The company delivers three integrated service lines: Professional Caregiving (companionship, personal care, transportation, medication reminders, meal prep, pet care), Private Nursing (wound care, disease management, tube feedings, IV therapy, medication administration through licensed nurses), and Care Management (Aging Life Care Professionals coordinating family, legal, medical, emotional, financial, and social needs). Care plans are customized per client and managed by experienced nurses or senior care experts, with services delivered in private homes, assisted living facilities, group homes, or transitional housing.

Revenue is generated through professional services billed on a pay-as-you-go/customized basis with no publicly disclosed pricing. The go-to-market is direct-to-consumer, combining phone consultation, website consultation requests, and in-home service delivery, supplemented by referral partnerships with senior care aggregators (A Place for Mom, Senior Advisor, Caring.com) and organic content/social marketing. The company holds state-level home care licenses (TX and CO) and has accumulated a decade of brand equity supported by multiple industry recognitions between 2019-2023.

Name

HomeCare of the Rockies

Legal name

Family Tree In-Home Care

Website

https://homecareoftherockies.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

HomeCare of the Rockies (Family Tree Private Caregiving) provides in-home non-medical caregiving, private nursing, and care management for seniors across 12+ metros in Texas, Colorado, Arizona, and Oklahoma, serving private-pay families and veterans.

Ownership category

akta.pro rank

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Caregiving Services: Hourly or scheduled in-home caregiving services including companionship, personal care, memory care, transportation, medication assistance, household assistance, and pet care. Services are customized to individual needs and billed based on care plan requirements.
2. Private Nursing Services: Complex medical care services provided by licensed nurses in the home setting. Includes wound care, disease management, tube feedings, intravenous therapy, medication administration and management, and physician's medical plan maintenance.
3. Care Management Services: Comprehensive geriatric care management with Aging Life Care Professionals serving as primary point of contact. Addresses six areas of well-being: family, legal, medical, emotional, financial, and social.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HomeCare of the Rockies delivers in-home non-medical and skilled private nursing care for seniors across companion and personal care, complex medical care, and geriatric care management. Services are provided by vetted caregivers and licensed nurses under personalized care plans tailored to individual needs, preferences, and budget, and can be delivered in private homes, assisted living facilities, group homes, or transitional housing.

Product overview

Family Tree Private Care offers a unified in-home care platform with three integrated service lines: Professional Caregiving (companion and personal care), Private Nursing (complex medical care), and Care Management (geriatric care coordination). The company provides personalized care plans managed by experienced nurses or senior care experts, offering services from companionship to complex medical care through a single consistent private care provider for every stage of the aging journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Caregiving In-home companion and personal care services for seniors, including bathing, dressing, grooming, toileting, household assistance, meal preparation, pet care, transportation, and memory care. Provided by highly vetted, expertly trained caregivers backed by a team of senior care experts and in-house nurses, with personalized care plans tailored to individual needs, preferences, and budget.
• Private Nursing Licensed complex medical nursing care delivered in the home, including wound care, disease management, tube feedings, intravenous therapy, medication administration and management, and physician's medical plan maintenance. Available for clients at home or in assisted living facilities, group homes, or transitional housing.
• Care Management Comprehensive geriatric care management services led by Aging Life Care Professionals who serve as the primary point of contact and collaborate with family members and other service providers. Uses a holistic approach focused on six areas of well-being: family, legal, medical, emotional, financial, and social.

Quantifiable outcome

• Prevented hospitalizations through complex medical care management
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• A Place for MomminorChannel Partner/ Reseller/ DistributorSenior living referral partnership connecting families with appropriate care options. Family Tree appears as a recommended provider on the A Place for Mom platform.
• Senior AdvisorminorChannel Partner/ Reseller/ DistributorSenior care review and directory platform partnership providing visibility and credibility through the Senior Advisor network.
• Caring.comminorChannel Partner/ Reseller/ DistributorSenior care resource and review platform partnership for directory listing and lead generation.
• Senior Resource GuideminorChannel Partner/ Reseller/ DistributorRegional senior care resource guide partnership with Best of recognition awards.
• United WayminorStrategic or Co-development PartnerCommunity partnership through Care Worker of the Year recognition program supporting community caregiving initiatives.
• AARPminorGTM or Marketing PartnerMarketing partnership with AARP providing credibility through award recognition for in-home senior care services targeting AARP members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Right at Home: Right at Home is an international franchised provider of in-home care and assistance for seniors and adults with disabilities; comparable to Family Tree as a directly competing private-pay home care brand serving similar customer segments in overlapping geographies.
• BrightStar Care: BrightStar Care is a national franchisor of in-home care and medical staffing with a similarly integrated offering that spans non-medical caregiving and skilled nursing; comparable to Family Tree because both combine companion/personal care with licensed medical services delivered in the home.
• Homewatch CareGivers: Homewatch CareGivers is a franchised in-home care provider offering personal care, companion care, and specialized chronic-condition support; comparable to Family Tree because both deliver customized private-duty care plans managed by experienced care professionals across multiple U.S. markets.
• SYNERGY HomeCare: SYNERGY HomeCare is a national franchised in-home care provider offering personal care, companionship, and specialty programs including memory and post-hospital care; comparable to Family Tree because both operate multi-state private-pay home care platforms targeting seniors and their families.
• Amada Senior Care: Amada Senior Care is a national franchisor providing in-home senior care, assisted living placement, and long-term care insurance coordination; comparable to Family Tree because both address the senior care journey including LTC insurance navigation, in-home caregiving, and care coordination services.
• Senior Helpers: Senior Helpers is a national franchisor of in-home senior care with a strong focus on Alzheimer's and dementia care alongside personal care services; comparable to Family Tree because both compete in memory care and ADL-focused private-duty home care for elderly clients.
• Visiting Angels: Visiting Angels is one of the largest private-duty home care franchises in the U.S., offering companion, personal, and memory care services for seniors; comparable to Family Tree because both compete head-to-head for private-pay senior home care clients in local markets.
• Comfort Keepers: Comfort Keepers is a national franchisor of in-home care specializing in personal care, companionship, and specialized dementia support for seniors; comparable to Family Tree because both deliver non-medical in-home care with an emphasis on senior independence and family peace of mind.

Broad incumbents

• Home Instead Senior Care: Home Instead is the largest franchised non-medical home care network in the world with thousands of locations globally; comparable to Family Tree as a broad incumbent that offers overlapping personal care and companionship services for aging clients at home.
• Amedisys: Amedisys is a publicly traded home health and hospice provider operating across dozens of states with skilled nursing and therapy services; comparable to Family Tree's Private Nursing line as a broader incumbent that delivers clinical home-based care, though at greater scale and with reimbursement complexity Family Tree currently avoids.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Xtwitter.com/familytreecares
• Facebookfacebook.com/HomeCareOfTheRockies
• LinkedInlinkedin.com/company/homecare-of-the-rockies-inc-
• Instagraminstagram.com/familytreeprivatecare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HomeCare of the Rockies