What Alphabag does

Alphabag is a Hong Kong-headquartered productivity and knowledge management company founded in 2021. The company sells a hybrid physical-digital product system anchored by a 162-card PVC deck (the "Premium Process Kit") and a companion cross-platform software application. The product is targeted at knowledge workers including freelancers, solopreneurs, creatives, students, and creative agencies, with a go-to-market motion that combines product-led direct-to-consumer sales, community-led growth, and selective enterprise field sales.

The company's underlying technology stack centers on a proprietary "Knowledge Engine" that extracts and structures information from web pages into a graph database, which feeds the application layer. An AI-driven proposal drafting feature is integrated into the software, while the bulk of the user-facing value is delivered through the tactile 162-card deck. The brand portfolio spans sub-brands for Deck, NFT, Guide, Manifesto, Academy, Consulting, Apps, and News, indicating a deliberate effort to monetize across physical, digital, educational, and services channels. The company is led by founder Kevin Hon Chi Hang, who also runs Unicorn Vision Design, suggesting overlap with a design-services operation.

The business model blends multiple revenue streams: physical product sales priced at $89 for early-bird buyers and $138 at retail, software licensing for the companion app, an NFT-based VIP membership, professional consulting, educational content (Academy, Guide), and wholesale distribution. Despite a remote, distributed team of 1-10 employees spanning Hong Kong, the US, Europe, and Taiwan, the company has not disclosed revenue, funding, or unit sales, making it difficult to validate commercial traction from the outside.

Name

Alphabag

Legal name

Alphabag Technology Limited

Website

https://alphabag.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Alphabag is a Hong Kong-based productivity company selling a 162-card physical knowledge deck paired with a cross-platform app, serving freelancers, solopreneurs, creatives, and agencies with knowledge management and AI-assisted proposal drafting.

Ownership category

akta.pro rank

Headquarters

HQ city

Mong Kok

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Physical Product Sales (Alphabag Deck): The primary revenue stream is the direct sale of the Alphabag Deck Premium Process Kit — a physical deck of 162 PVC cards sold as a one-time purchase. Early bird pricing is $89 USD (retail $138 USD), with free worldwide shipping bundled in. Future products include topic-specific decks.
2. Software/App Licensing: The companion cross-platform app is licensed to paid customers — the Premium Process Kit includes a 1-year app starter license (2-year for early bird orders). The company plans to transition to a full SaaS model once the app launches publicly on the App Store and Google Play Store.
3. NFT VIP Membership: Alphabag NFTs serve as a VIP membership and access pass to all products in the Alphabag store, including a lifetime app license and exclusive discounts on future books, guides, decks, and courses. Sold via a pre-sale waiting list.
4. Professional Services (Consulting): Alphabag Consulting provides tailored workshops and consultancy services for companies wanting to adopt the Alphabag framework for internal project planning and team collaboration.
5. Education (Academy & Guide): Alphabag Academy is a mega course teaching practical skills on design, software development, and marketing execution using the Alphabag system as a live case study. Alphabag Guide is a practical manual for developing cross-discipline skills. These are sold as pre-orders or reservations.
6. Wholesale / Reseller: Alphabag accepts wholesale inquiries, enabling third-party retailers and resellers to sell Alphabag products through their own networks.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Alphabag sells a physical deck of 162 PVC cards (the Premium Process Kit) covering 12 creative and digital project categories, paired with a cross-platform companion app powered by a proprietary Knowledge Engine built on a graph database. The bundle helps solopreneurs, freelancers, and creative teams plan, scope, and execute digital and creative projects using a shared keyword vocabulary, with QR-coded cards linking to an AI-driven project management and proposal drafting workflow.

Product overview

Alphabag is a suite of creative and collaboration tools consisting of a physical deck of cards (Alphabag Deck/Premium Process Kit) as the core product, complemented by software applications (Alphabag Apps/Utility Suite), educational content (Alphabag Academy, Alphabag Guide), membership services (Alphabag NFT), community resources (Alphabag News), consulting services, and a company manifesto. All products are powered by a knowledge engine that extracts and connects keywords across creative and digital domains.

Differentiator

Problem solved

Functional benefit

Brands

• Alphabag Deck: Physical PVC cards for collaboration and project management with 162 keywords covering design, development, and marketing categories.
• Alphabag NFTs
• Alphabag Guide
• Alphabag Manifesto
• Alphabag Academy
• Alphabag Consulting
• Alphabag Apps (Utility Suite)
• Alphabag News

Products and services

• Alphabag Deck (Premium Process Kit) Physical deck of 162 poker-size PVC cards printed with keywords covering 12 creative and digital project categories (Digital Marketing, UX Design, Branding, App/Web Design & Development, and more). Each card includes a QR code linking to the knowledge wiki and a card code for quick identification. Sold as a one-time purchase bundled with a 1-year app starter license.
• Alphabag Apps (Utility Suite) Cross-platform mobile and web application that scans card QR codes, creates project blueprints from card arrangements, manages to-do lists, generates AI-powered shareable proposal landing pages, handles invoicing, and provides access to the knowledge wiki. Includes 26 utility apps covering pitching, color palette creation, font selection, and brand personality discovery.
• Alphabag Academy Mega course teaching practical skills on product strategy, design, software development, and marketing execution, using Alphabag products as real-world case studies. Sold via pre-orders or reservations.
• Alphabag Guide Practical manual demonstrating how cross-discipline thinking can be applied to product design, development, and marketing. Sold via pre-orders or reservations.
• Alphabag Consulting Tailored workshop and consultancy services for businesses and agencies that want to use the Alphabag framework for internal project planning and team collaboration. Sold as bespoke quote-based engagements.
• Alphabag NFT VIP Membership VIP membership and access pass providing lifetime app license and exclusive discounts on future books, guides, decks, and courses. Sold via a pre-sale waiting list.

Quantifiable outcome

• Event planners report 50% reduction in planning time, securing 3 events and saving 15 hours/month
• +9 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Unicorn Vision Design LimitedcoreOthersAlphabag Technology Limited operates in close association with Unicorn Vision Design Limited, the parent design agency that houses the Alphabag head office in Hong Kong. Kevin Hon Chi Hang is simultaneously the Founder of Unicorn Vision and the creator of Alphabag. The Alphabag products were developed based on daily work habits at Unicorn Vision. The global remote taskforce operates under the Unicorn Vision Design head office.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Asana: Asana is a leading project and work management platform serving teams of all sizes with task tracking, timelines, and collaboration features. As a well-funded incumbent, it competes broadly with Alphabag's app-side project management functionality while offering deeper integrations and a free tier.
• Monday.com: Monday.com is a work operating system that combines project management, CRM, and team collaboration. As a public company with broad enterprise reach, it represents the kind of incumbent platform that competes with Alphabag's promise of clearer project planning and stakeholder alignment.
• Basecamp: Basecamp is a project management and team collaboration tool historically popular with creative agencies, freelancers, and small teams. Its flat-pricing model and creative-team customer base place it in direct conceptual competition with Alphabag's positioning.
• ClickUp: ClickUp positions itself as an all-in-one productivity platform combining tasks, docs, whiteboards, goals, and chat. It overlaps directly with Alphabag's project planning, knowledge wiki, and AI-powered workflow features as a single integrated tool.

Direct peers

• Miro: Miro is a visual collaboration whiteboard platform widely used by creative and product teams for project planning, ideation, and stakeholder workshops. It overlaps with Alphabag's collaboration and planning use case, particularly for the visual/tactile aspect of planning sessions.
• Trello: Trello pioneered card-based project planning with its kanban board metaphor, making it the closest conceptual peer to Alphabag's physical PVC card deck. Both organize work as discrete, scannable units that can be rearranged to map project workflows.
• FigJam: FigJam is Figma's collaborative whiteboard designed for design team brainstorming and planning workflows. It directly competes with the collaborative planning aspect of Alphabag's framework and is deeply embedded in the design community Alphabag targets.
• Notion: Notion is an all-in-one workspace combining notes, docs, databases, and project planning for individuals and creative teams. It directly competes with Alphabag's promised app functionality (knowledge wiki, project blueprints, to-do management) and serves the same freelancer/solopreneur/creative market.
• Milanote: Milanote is a visual planning tool specifically built for creative projects, used by designers, writers, and agencies to organize ideas, briefs, and project assets. It targets the exact same freelancer and creative-agency customer segment Alphabag serves with its project planning cards.

Emerging players

• Linear: Linear is a modern issue tracking and project planning tool for product and engineering teams, with a strong opinionated workflow. It overlaps with Alphabag's project planning use case for tech-adjacent creatives and represents the kind of newer, opinionated tool that defines user expectations for project planning UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alphabagtech
• Facebookfacebook.com/alphabagofficial
• LinkedInlinkedin.com/company/alphabag
• Instagraminstagram.com/alphabagofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphabag