Guerrisol

What Guerrisol does

Guerrisol is a French second-hand clothing retailer (friperie) operating under SDV GUERRISOL SAS, headquartered at 13 Rue Guy Patin in Paris. Founded in 1980, the company sells pre-owned branded apparel for women, men, and children — featuring brands such as Zara, Mango, Levi's, Tommy Hilfiger, IKKS, Esprit, and Morgan — at 70-90% below retail prices, with items individually graded by condition (Neuf avec étiquettes, Very good, Good, Satisfactory). The company employs between 251 and 500 staff and operates 16 physical retail locations across Paris and surrounding suburbs (Sébastopol, Barbès, Rochechouart, Avenue de Clichy, Aubervilliers, Avenue de l'Italie, Sarcelles), supported by a centralized returns and warehouse facility in Sarcelles.

The business runs an omnichannel model with daily inventory refreshes of thousands of unique items. The e-commerce platform is built on WooCommerce/WordPress with standard category, brand, size, and condition filtering. Online orders are fulfilled via Colissimo home delivery (free over €69), Mondial Relay pickup points (free over €49), or free Click & Collect at store locations. Supplementary services include digital gift cards (E-cartes cadeau) valid for one year. The company maintains an active presence across Facebook, Instagram, TikTok, LinkedIn, and Twitter, and publishes editorial content on sustainable fashion and second-hand market trends. E-commerce ships to 18 international markets including Germany, Belgium, UK, USA, Australia, and Colombia.

Revenue is generated through one-time transactional sales of individual items, with no subscription or recurring component. The company is privately held, appears bootstrapped or founder/family-owned, and has no disclosed venture capital, private equity, or institutional investment rounds. Reported share capital is €750,000. Logistics and payment partners include Colissimo, Mondial Relay, PayPal, and OVH (hosting). No AI/ML capabilities, proprietary technology features, patents, or external regulatory actions are evidenced in the available data.

Name

Guerrisol

Legal name

SDV GUERRISOL SAS

Website

https://guerrisol.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Guerrisol is a French second-hand clothing retailer founded in 1980, operating 16 physical stores in the Paris region plus an e-commerce platform. It sells pre-owned branded apparel (Zara, Mango, Levi's, etc.) for women, men, and children at 70-90% below retail prices.

Ownership category

akta.pro rank

Product category

Second-hand clothing retail

NAICS

Used Merchandise Retailers (4595), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Fashion Resale, Vintage & Pre-owned (CRAAAFAN)

Keywords

• Second-hand clothing retail
• Vintage fashion resale
• Pre-owned apparel
• Discount clothing retailer
• Sustainable fashion resale

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Second-hand clothing retail: One-time transaction-based sales of pre-owned clothing and accessories. Individual items are priced and sold at fixed prices, with no subscription model. The company sells items in various conditions (Neuf avec étiquettes/Very good/Good/Satisfactory) at prices 70-90% below retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Guerrisol sells pre-owned branded and unbranded clothing, shoes, and accessories for women, men, and children through 16 physical friperie stores across the Paris region and the guerrisol.fr e-commerce platform. Items are condition-graded (Neuf avec étiquettes, Très bon état, Bon état, Satisfaisant) and individually priced at 70-90% below typical retail. The company also offers digital gift cards and a free Click & Collect in-store pickup service.

Product overview

Guerrisol operates as a unified second-hand fashion retailer combining an e-commerce platform and 16 physical stores across Paris. The core offering is pre-owned clothing for women, men, and children across categories including coats, jackets, sweaters, tops, pants, jeans, dresses, skirts, sportswear, lingerie, and accessories. Items are graded by condition (New with tags, Very good, Good, Satisfying) and sold at 70-90% discounts versus retail prices. The company also offers digital gift cards and in-store pickup (Click and Collect) as supplementary services.

Differentiator

Problem solved

Functional benefit

Products and services

• Guerrisol Online Store (Friperie en ligne) E-commerce platform for second-hand clothing, shoes, and accessories for women, men, and children, offering new items daily with category navigation, brand and size filters, condition grading, and secure checkout via credit card or PayPal, with delivery via Colissimo or Mondial Relay.
• Guerrisol Physical Retail Stores 16 brick-and-mortar friperie stores across Paris and surrounding suburbs (including Sébastopol, Barbès, Rochechouart, Avenue de Clichy, Aubervilliers, Avenue de l'Italie, and Sarcelles), offering in-store shopping of pre-owned clothing, shoes, and accessories with hours including Sundays at select locations.
• Guerrisol Gift Cards (E-cartes cadeau) Digital gift cards purchased online and delivered via email, valid for 1 year from the sending date and usable on future Guerrisol orders, with a one-card-per-order limit.

Quantifiable outcome

• 70-90% cheaper than retail prices

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core.

• ColissimocoreOthersPrimary home delivery partner for e-commerce orders in France. Handles direct-to-customer shipping with tracking capabilities. Free delivery offered for orders over €69.
• Mondial RelaycoreOthersPoint relais delivery partner for convenient pickup locations. Free delivery for orders over €49 to pickup points.
• PayPalcoreOthersSecure payment processing partner alongside credit card payments. Allows customers to pay via PayPal account.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kiabi: French mass-market family apparel retailer with broad physical and online reach at low price points. Competes for the same value-conscious family shoppers in France; a broad incumbent rather than a curated secondhand specialist.
• H&M (with Sellpy): Mass-market fast-fashion incumbent that has launched branded secondhand resale (Sellpy in Europe). Indirectly competitive on price and secondhand positioning; size and supply scale dwarf Guerrisol.

Direct peers

• Troc.com: French secondhand/depop chain operating physical stores across France selling used clothing, furniture and miscellaneous items. Closest chain-store analog to Guerrisol's 16-store Paris footprint within a broader national footprint.
• Label Emmaüs: The online arm of Emmaüs's French friperie network, offering secondhand clothing, furniture and books via e-commerce. The e-commerce complement to in-store Emmaüs friperies; direct overlap with Guerrisol's omnichannel secondhand offering.
• Vinted: Online C2C secondhand fashion marketplace with strong French/European user base. Most direct competitor in Paris-region secondhand apparel; differs in being peer-to-peer versus Guerrisol's curated inventory but targets overlapping price-conscious and sustainability-driven consumers.
• Vestiaire Collective: Paris-based online resale platform for pre-owned fashion and luxury. Comparable secondhand business model and Parisian roots, though price-point skewed higher; together with Guerrisol defines the French secondhand fashion market structure.
• Patatam: French secondhand children's clothing platform (acquired by Vinted in 2025). Comparable secondhand apparel business in France, albeit focused on kids' wear; relevant given Guerrisol's secondary kids segment.
• Emmaüs (Défi, Friperie Emmaüs): National French network of friperies (secondhand clothing stores) and recycling/sorting centers. Operates similar brick-and-mortar friperie model across France with social-mission branding; the de facto national competitor in physical secondhand retail.
• Once Again Paris: Paris-based secondhand clothing store and online platform operating a comparable vintage/curated secondhand model. Direct competitor in the same Parisian catchement targeting affordable branded and vintage fashion.

Others

• Le Boncoin: Dominant French horizontal C2C classifieds marketplace with a large secondhand clothing category. Not a friperie, but a substitute destination for the same consumer budgets seeking used apparel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/guerrisol
• Facebookfacebook.com/GuerrisolFrance
• LinkedInlinkedin.com/company/guerrisol-by-sdv
• Instagraminstagram.com/guerrisolfrance
• TikToktiktok.com/@guerrisol

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guerrisol