What Freshome does

Freshome, founded in 2007 by Mihai-Cristian Micle, is described in its firmographic record as an online magazine covering modern design, architecture, art, style, and creativity. The entity has operationally evolved into MYMOVE, LLC, a US-based consumer moving services platform operating as a subsidiary of Red Ventures. The platform serves individuals and families relocating to new homes by combining planning tools, content, and commerce across the move lifecycle. Core products include Moving Checklists, a Cost of Living Calculator, a USPS-powered Change-of-Address service, utility-transfer tools, and comparison marketplaces for Internet & TV (via the MYMOVE platform) and Auto Insurance (via an integration with Coverage.com). Underlying these is MYMOVE+ (MyMove Copilot), a free AI-powered text assistant intended to help users plan, track, transfer services, and save on home needs, supported by a content library of more than 2,000 expert articles and guides.

The business model is a high-intent consumer marketplace monetized primarily through lead generation and affiliate economics: when a mover uses the change-of-address flow, internet/TV comparison, or auto-insurance comparison, the platform captures referral economics from partner providers (USPS, broadband carriers, Coverage.com). Demand generation is driven by SEO and content marketing across the 2,000+ article library, supplemented by social channels on Facebook, Instagram, and X. The platform claims to help approximately 24 million movers annually, a scale attributed to the exclusive USPS relationship. Distribution is digital-first, self-serve, and global in technical reach although operationally concentrated in North America. Customer segments are not disclosed at logo level; the primary persona is residential movers (individuals and families), and the segmentation approach is horizontal rather than vertical-specific.

Pricing is not publicly disclosed on the main website; the move-assistant (MYMOVE+) is offered free to end users, consistent with an ad-supported and lead-generation-driven model where revenue accrues from downstream commerce partners rather than user fees. No funding rounds, acquisitions, or M&A activity are disclosed for the Freshome entity, consistent with its role as an operating business unit within a larger Red Ventures-owned portfolio rather than a standalone venture-backed company.

Name

Freshome

Legal name

MYMOVE, LLC

Website

https://freshome.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Freshome is a small online magazine and consumer content platform founded in 2007, originally focused on modern design, architecture, art, and lifestyle. It now operates operationally as MYMOVE, LLC, a Red Ventures subsidiary serving residential movers with planning tools, USPS-powered address change, and internet/auto-insurance comparison marketplaces.

Ownership category

akta.pro rank

Headquarters

HQ city

Timisoara

HQ country

Romania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Distribution channels2 records

Marketing channels3 records

Core offering

MYMOVE is a consumer-facing online platform that helps residential movers plan, prepare, and execute a relocation through AI-powered assistance (MyMove Copilot), planning tools (checklists, cost-of-living calculator, utilities/voter-registration updaters), a USPS-powered Change-of-Address service, and a marketplace for comparing internet, TV, and auto insurance providers. The site also functions as a content hub with 2,000+ expert articles and guides covering moving, home services, and home inspiration.

Product overview

MYMOVE is a comprehensive moving services platform that provides a suite of tools and resources to help users plan, prepare, and execute their move. The core platform centers on MyMove Copilot, an AI-powered moving assistant, supported by practical tools including Moving Checklists, Cost of Living Calculator, Change-of-Address Service (powered by USPS), Update Utilities, and a Marketplace featuring Internet & TV Comparison and Auto Insurance Comparison services. The platform also offers expert advice content through Moving Guides, Packing Tips, and Planning Advice sections.

Differentiator

Problem solved

Functional benefit

Brands

• MYMOVE+: AI-powered moving assistant that helps users plan, prep, set up services, and save on home needs.

Products and services

• MyMove Copilot (MYMOVE+) Free AI-powered moving assistant that helps consumers plan their move, transfer services, and save money through conversational AI interactions.
• Moving Checklists
• Cost of Living Calculator
• Change-of-Address Service
• Internet & TV Comparison
• Auto Insurance Comparison
• Update Utilities

Quantifiable outcome

• 24 Million movers helped annually through the platform

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core, minor and flagship.

• USPS (United States Postal Service)coreChannel Partner/ Reseller/ Distributor
• Coverage.comminorChannel Partner/ Reseller/ Distributor
• Red VenturesflagshipOthers

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• Realtor.com: A Red Ventures-operated real estate portal and sister site to MYMOVE. Comparable as a Red Ventures consumer home-vertical asset with shared monetization patterns (lead gen) and audience overlap with new movers.
• Bankrate: A Red Ventures-owned financial comparison and content site. Comparable as a portfolio-mate operating the same content + comparison marketplace playbook that MYMOVE uses for moving, but applied to financial products (cards, loans, insurance).

Emerging players

• Thumbtack: A marketplace that connects consumers with local professionals across home services categories. Comparable as a lead-generation and comparison marketplace addressing the same homeowner/mover intent that MYMOVE monetizes post-move.

Broad incumbents

• Angi (Angie's List): Leading U.S. home services marketplace connecting homeowners with local pros across many categories. Overlaps with MYMOVE's post-move home services monetization, but with a much broader category footprint.
• HomeAdvisor: Long-standing home services lead-generation marketplace, now part of Angi Inc. Comparable in monetization (home-services lead gen) and in serving homeowners actively setting up a new residence, similar to MYMOVE's post-move audience.
• U-Haul: The dominant truck and trailer rental brand in U.S. residential moves, with a broad content and marketplace presence around moving supplies and storage. Comparable as the incumbent most residential movers transact with, but operates its own physical asset network rather than a pure content/marketplace model.
• Penske Truck Rental: Major consumer and commercial truck rental operator with branded content and planning tools for DIY movers. Comparable incumbent serving the same residential mover end-customer, though monetized through fleet utilization rather than lead generation.

Direct peers

• Move.org: A consumer-facing site that compares moving companies, truck rentals, and related home services through content-led SEO. Closely comparable to MYMOVE in target audience (residential movers) and acquisition model (organic content).
• Porch.com: A home services marketplace that originated from mover-intent data, monetizing post-move needs such as utilities, internet, and home improvement. Highly comparable to MYMOVE's marketplace thesis and target customer moment.
• Moving.com: A consumer moving-services platform offering moving company comparisons, checklists, and related tools. Direct competitor to MYMOVE in the mover-intent content and comparison marketplace category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/freshome
• Facebookfacebook.com/freshome
• Instagraminstagram.com/mymovellc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freshome