What Rotaid.com does

Rotaid (legal entity Rotaid - Trisult B.V.) is a Dutch manufacturer of AED (automated external defibrillator) storage cabinets founded in 2007 and headquartered in Venray, Netherlands. The company designs and produces polycarbonate cabinets — most notably the flagship Rotaid 24/7, a connected smart cabinet with 4G remote monitoring, heating, LED lighting, and an integrated alarm system, and the Solid Plus, an IP56-rated and IK10 impact-resistant indoor/outdoor cabinet — both sharing a distinctive round, twist-to-open design intended as a universally recognizable visual symbol for AED accessibility. Rotaid has cumulatively produced more than 90,000-100,000 cabinets across 65-70+ countries over its 15+ year history.

Rotaid sells exclusively through a global network of channel partners and regional distributors, including Cardio Partners (United States), Cardio Solutions (Latin America), Staying Alive Health (Australia and New Zealand), Cardioprotección (Mexico), EMD112 and Auexde (Italy), Aero Healthcare (UK), and Red Cross First Aid Norway. End customers span government and municipal cardioprotection programs (Rotterdam, Koszalin, City of Trier, Hamburg, Rome Jubilee 2025), transportation hubs (Oslo Airport Gardermoen, Cancun International Airport, Network Rail, North West Rail, Tour de France), sports venues (Eintracht Frankfurt, 1. FC Köln, Nürburgring), retail (Spar/Colruyt Group, Decathlon, Lidl), financial services (Lloyds Banking Group Halifax, BCC Fano, Swedbank, PayPal, Sparkasse Trier), energy (Rompetrol), and cultural/religious sites (Grand Mosque in Mecca). Notable deployments include 350 cabinets for Rome's 2025 Jubilee, 500+ AEDs for Bendigo Bank in Australia, 220 AEDs across 37 TEC de Monterrey campuses, 63+ AEDs at Cancun International Airport, and 50 AEDs at Oslo Airport Gardermoen.

Revenue is generated primarily through one-time hardware sales of AED cabinets, supplemented by recurring subscription revenue from Rotaid Smart Services (the 4G remote-monitoring platform tied to the 24/7 cabinet) and project-based professional services revenue on large coordinated deployments. The company operates as a privately held, bootstrapped business (Rotaid - Trisult B.V.) with no disclosed external institutional funding, no parent company, and a small team of 11-50 employees concentrated around the Venray manufacturing facility, with sales and installation executed entirely through regional channel partners.

Name

Rotaid.com

Legal name

Rotaid - Trisult B.V.

Website

https://rotaid.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rotaid is a Dutch manufacturer of AED storage cabinets — including the connected Rotaid 24/7 and Solid Plus product lines — sold exclusively through global channel partners to government, transportation, sports, retail, and corporate customers across 65+ countries.

Ownership category

akta.pro rank

Product category

Defibrillator Storage Cabinets

SIC

Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH)

Keywords

• AED cabinets
• Defibrillator storage
• Outdoor AED enclosure
• Public access defibrillator
• Smart AED monitoring

Headquarters

HQ city

Venray

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. AED Cabinet Hardware Sales: Rotaid generates revenue primarily through the sale of AED cabinet hardware. Products include the Rotaid 24/7 Connected Cabinet (with smart monitoring), Solid Plus Indoor Cabinet, and related accessories. Sales are made through a global distributor and reseller network, with pricing varying by model, features, and volume. Hardware is sold as one-time purchases, with optional subscription-based Smart Services for the connected cabinet model.
2. Smart Services Subscription: The Rotaid 24/7 Connected Cabinet offers remote monitoring services (Smart Services) via 4G connectivity, sending real-time alerts on AED status, battery levels, and pad expiry. This is an ongoing subscription/service revenue stream attached to the hardware sale.
3. Professional Services & Project Deployment: For large-scale projects (e.g., Rome Jubilee 350 cabinets, Rompetrol 80 fuel stations), Rotaid coordinates with regional partners to deploy, install, and sometimes maintain the AED networks, generating project-based revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels10 records

Marketing channels5 records

Core offering

Rotaid designs and manufactures polycarbonate AED (Automated External Defibrillator) storage cabinets for indoor and outdoor public-access environments. The portfolio centers on the Rotaid 24/7 Connected Cabinet, which integrates 4G remote monitoring, heating, LED lighting, and alarm systems, and the Rotaid Solid Plus Cabinet, which provides IP56 weatherproof and IK10 impact-resistant storage without requiring mains power. Both lines use a distinctive round twist-to-open design and are sold globally through exclusive regional distributors.

Product overview

Rotaid AED Cabinets offers a focused portfolio of life-saving AED storage solutions centered around two main cabinet lines: the Rotaid 24/7 (with Smart Services for remote monitoring) and the Rotaid Solid Plus (available in standard and Heat LED variants). The 24/7 is the connected, smart variant with 4G monitoring, heating, LED lighting, and alarm capabilities for outdoor and 24/7 accessible locations. The Solid Plus is designed for indoor environments with high-impact resistance and weatherproof seals. Both product lines use a distinctive round design with twist-to-open access, are compatible with leading AED brands, and are distributed globally through a partner network.

Differentiator

Problem solved

Functional benefit

Brands

• Rotaid 24/7: Smart AED cabinet with remote monitoring technology, compatible with leading AED brands, suitable for indoor and outdoor environments.
• Rotaid Solid Plus

Products and services

• Rotaid 24/7 AED Cabinet The flagship Rotaid smart AED cabinet with integrated 4G connectivity, remote monitoring of AED status (battery, pad expiry, cabinet access), heating for cold-climate readiness down to -20°C, LED lighting, and 90 dB alarm. Suitable for both indoor and outdoor environments, IP56-rated, and validated for compatibility with leading AED brands including ZOLL, Stryker/LIFEPAK, Nihon Kohden, Primedic, and Vivest. Targeted at governments, municipalities, enterprises, retailers, airports, and community programs needing centrally monitored, 24/7 accessible AEDs.
• Rotaid Solid Plus AED Cabinet Indoor/outdoor AED cabinet with IP56 weatherproof and IK10 impact-resistant polycarbonate enclosure, featuring a clear twist-to-open mechanism for intuitive bystander access. Operates without mains power. Designed for gyms, hotels, offices, community halls, and similar environments where durability and aesthetics both matter; the Heat LED variant adds heating and LED lighting for parks, adventure trails, beach fronts, and open plazas in cold climates.

Quantifiable outcome

• Survival rates can increase up to 50% with immediate defibrillation using an AED.
• +6 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core and minor.

• EMD112 (Italy)coreChannel Partner/ Reseller/ Distributor · 7 March 2025EMD112 is the Italian partner that led the Rome Jubilee 2025 cardioprotection project, placing 350 Rotaid 24/7 Connected Cabinets across Rome's inner city and training 2,000 people in Basic Life Support. EMD112 also provided the LIFEPAK CR2 AED used to save a 35-year-old father's life on Christmas Eve 2025.
• Cardio SolutionscoreChannel Partner/ Reseller/ Distributor · 1 December 2024Cardio Solutions is the exclusive distributor for Latin American markets. The partnership builds on a 10-year prior cooperation and enables fast access to Rotaid products in the region. Cardio Solutions stocks Rotaid products, provides consultancy services, and works with a vast network of regional partners. The first major customer is Cancún International Airport with 65+ AEDs.
• Cardio PartnerscoreChannel Partner/ Reseller/ Distributor · 31 October 2024Cardio Partners is a national leader in AED solutions in the United States, providing equipment, program management, and training services. The partnership makes Rotaid's cabinets available through Cardio Partners' established US network, accompanied by full-service support including consultation, installation, and training. Rotaid's cabinets are sold via the AEDSuperstore.com brand and through direct engagement at 800-691-6459.
• Staying Alive HealthcoreChannel Partner/ Reseller/ DistributorStaying Alive Health is the exclusive distributor of the Rotaid 24/7 cabinet in Australia and New Zealand. It specializes in the grant space, facilitating clubs and organizations with fully funded AED packages. The company manages the full project from beginning to end, including AED installations and ongoing monitoring via the Rotaid 24/7 dashboard. Key programs include Bendigo Bank's 500+ AED rollout and The Hills Shire Council's 43-AED deployment.
• CardioproteccióncoreChannel Partner/ Reseller/ DistributorMexican distributor that coordinated and executed the TEC de Monterrey deployment (150+ cabinets, 220 AEDs across 37 campuses) and the Cancún International Airport heartsafe certification project.
• ZOLL MedicalcoreTechnology or IntegrationZOLL Medical completed validation of the Rotaid 24/7 Connected Cabinet with its AED portfolio including the ZOLL AED 3, Powerheart G5, and AED Plus. The validation confirms that the cabinet correctly identifies when a ZOLL AED is Rescue Ready or has failed its readiness test, enabling integrated monitoring.
• Auexde (Italy)coreChannel Partner/ Reseller/ DistributorItalian partner that executed the comprehensive Santa Maria Capua Vetere municipal cardioprotection project, installing 13 Rotaid AED cabinets connected to a telecontrol monitoring system that alerts designated contacts when cabinets are opened or AEDs are removed.
• Røde Kors Førstehjelp (Red Cross First Aid, Norway)minorChannel Partner/ Reseller/ DistributorOfficial Norwegian partner that supplied Rotaid cabinets to Oslo Airport Gardermoen (50 AEDs). Also partners with Rotaid on the Hjerte 24/7 initiative placing AEDs on the exterior of buildings in Oslo for 24/7 public access.
• LHL International / Hjertesikker Sone (Norway)minorStrategic or Co-development PartnerHjertesikker Sone is a non-profit project by Norwegian NGO LHL, working to increase heart safety by making AEDs available where cardiac arrest occurs. Rotaid supplies the specialized cabinets for this initiative in cities like Frederikstad.
• Hjärtuppropet (Sweden)minorStrategic or Co-development PartnerSwedish national heart-safety campaign led by ex-paramedic Björn Jadeland, focused on making AEDs available 24 hours a day and teaching CPR. Rotaid supplies cabinets for Hjärtuppropet's deployments, including the installation at Brunnsparken in Gothenburg. Supported by nearly 20 Swedish celebrities.
• Region of Lifesavers (Germany)minorStrategic or Co-development PartnerGerman non-profit foundation that developed a first-responder alert system for sudden cardiac arrest. One of the region's focus points is installing publicly accessible AEDs added to their database. Rotaid 24/7 helps establish this network and makes AEDs easy to find with their distinctive green color and shape.
• Polish Volunteer Fire Service Association (ZOSP RP)minorStrategic or Co-development PartnerLed the nationwide 'First Responder' program in Poland, organized under the 'Florian 2050' strategy. Rotaid is involved as a cabinet supplier for the AED infrastructure component of this initiative, which was unveiled at a Senate press conference.
• SMURD Foundation (Romania)minorStrategic or Co-development PartnerRompetrol's 16-year partner for emergency preparedness. SMURD Foundation collaborated on the 80-fuel-station AED deployment, providing training support and integration with the Fii Pregătit platform and Department for Emergency Situations app. Dr. Raed Arafat of SMURD Foundation serves as a key advocate.
• Hart voor Hart VenrayminorStrategic or Co-development PartnerLocal Dutch association that created one of the Netherlands' first heartsafe municipalities in Venray in 2008, starting with 50 AEDs and nearly 1,000 trained volunteers. The network is now equipped with Rotaid 24/7 Connected Cabinets, enabling efficient management of 48 AEDs.
• Alligator Plastics BVminorOthersTrusted supplier of Rotaid's polycarbonate parts. Together, they developed a new sustainable packaging method using reusable plastic pallet-boxes instead of single-use wooden pallets and cardboard, reducing deliveries and carbon footprint.
• Herzretter, Medical Industrie GmbH, Ströer SE & Co. KGaA (Germany)minorStrategic or Co-development PartnerGroundbreaking Hamburg project integrating a Rotaid AED cabinet into a public video city tower (advertising infrastructure), making the AED available 24/7 regardless of building opening hours. Ströer provides the infrastructure; Medical Industrie supplies the Stryker AED; Rotaid provides the cabinet.
• Fram Eiendom, LA Lund (Norway)minorStrategic or Co-development PartnerMajor Oslo real estate companies partnering with Røde Kors Førstehjelp and Rotaid on the Hjerte 24/7 initiative, placing AEDs on the exterior of commercial buildings for 24/7 public access.
• Aero Healthcare (UK)minorChannel Partner/ Reseller/ DistributorUK partner that developed the concept for Lloyds Banking Group's Halifax branch emergency aid stations, integrating Rotaid 24/7 cabinets with corporate branding.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ZOLL Medical: Major global AED manufacturer (AED Plus, AED 3, Powerheart G5) with validated compatibility with Rotaid's 24/7 cabinet. Operates broadly in the emergency-care equipment market and could vertically integrate its own branded cabinets, competing with Rotaid at the device-plus-accessory level.
• Cardiac Science: Manufacturer of Powerheart AEDs and related accessories/cabinets for public-access and professional use. Competes with Rotaid's value proposition at the bundled AED-plus-cabinet level, primarily in North America and Europe.
• Nihon Kohden: Japanese manufacturer of Cardiolife AEDs, deployed in combination with Rotaid Solid Plus cabinets at installations such as Deutsche Bank Park (Eintracht Frankfurt). Comparable as a global AED manufacturer overlapping in stadium, transport, and public-access programs.
• Defibtech: Manufacturer of Lifeline AEDs for public access, schools, and first responders. Comparable to Rotaid through shared AED deployment customers and OEM-bundled cabinet/accessory programs.
• Philips (HeartStart): Manufactures HeartStart home and public-access AEDs and offers its own storage/accessory solutions as part of a broader medical-device portfolio. Comparable to Rotaid through overlapping public-access AED programs and shared government/municipal customer base.
• HeartSine Technologies (Stryker): Maker of the Samaritan AED line (now part of Stryker), targeting public-access and trained-responder programs. Comparable to Rotaid through overlapping public-access deployment customers and AED-branded cabinet programs.
• Mindray: Global medical device company offering the BeneHeart AED series alongside monitoring and patient-care equipment. Comparable to Rotaid through international AED program deployments and channel/distributor overlap.
• Stryker (Physio-Control / LIFEPAK): Parent of Physio-Control, maker of LIFEPAK CR2 and other AEDs — including the unit used in the Rome Jubilee 2025 Rotaid deployment. Comparable as a broad emergency-response incumbent with overlapping hospital, public-access, and first-responder programs.

Emerging players

• Vivest (ViVest): Emerging AED manufacturer whose PowerBeat X1/X3 AEDs were validated for compatibility with the Rotaid 24/7 Connected Cabinet. Comparable to Rotaid as an AED-side counterpart in the same public-access and emergency-response ecosystem.

Direct peers

• AED Armor: US-based manufacturer of polycarbonate outdoor AED cabinets sold through online and dealer channels. Directly competes with Rotaid in the same product category (AED enclosures), targeting overlapping municipal, commercial, and community customers with similar feature sets (weatherproofing, alarms, lighting).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/deROTAID
• LinkedInlinkedin.com/company/rotaid-aed-cabinets

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotaid.com