MyDesktop
MyDesktop delivers MRI Vault CRM, a cloud-based real estate platform serving residential and commercial agencies across Australia and New Zealand with marketing, sales, trust accounting, and commercial operations, plus 1,000+ PropTech integrations.
- Company typePrivate
- Founded1996
- HeadquartersSubiaco, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MyDesktop does
MyDesktop operates as the Australian real estate CRM franchise under MRI Software LLC, delivering MRI Vault CRM (rebranded from VaultRE) to residential and commercial real estate agencies across Australia and New Zealand. The platform is a cloud-based CRM that unifies marketing, sales, trust accounting, and commercial operations, supported by a PropTech integration ecosystem of more than 1,000 applications including a 2-way Xero accounting integration. The product line is platform-plus-modules architecture: the core Vault CRM is complemented by Property Tree for residential property management, Real Estate Investment Software for office/industrial/retail owners, Evolution for facilities management, Secure Sign for document signing, Agent Proposals for digital prospecting, MRI Agora Insights for analytics, and an AI assistant called Alex AI.
The business operates on a quote-based subscription model with annual billing, sold through an enterprise field sales motion with demo-first engagement and certified professional services for implementation and onboarding. Marketing spans content, webinars, industry events, SEO, social media, and partner referrals. Customer concentration is distributed across 3,950+ real estate offices and 64,700+ active users in ANZ, with named enterprise references including Angus Raine (Raine & Horne Executive Chairman) and Adrian Butera (Managing Director). The company claims penetration of more than 1 in 4 real estate agencies across ANZ.
MyDesktop firmographics
Firmographics- Name
- MyDesktop
- Legal name
- MRI Software LLC
- Website
- https://mydesktop.com.au
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyDesktop delivers MRI Vault CRM, a cloud-based real estate platform serving residential and commercial agencies across Australia and New Zealand with marketing, sales, trust accounting, and commercial operations, plus 1,000+ PropTech integrations.
- Ownership category
- akta.pro rank
MyDesktop industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH)
- akta.pro secondary industries
- Sales Force Automation (SFA) CRM (HDAEAFAA), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where MyDesktop is headquartered
LocationHeadquarters
- HQ city
- Subiaco
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
MyDesktop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: Cloud-based CRM subscription model for real estate agencies providing access to the Vault platform including lead management, automation, listings, accounting, and analytics capabilities. Pricing appears to be quote-based with no public pricing displayed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
MyDesktop product offering
Product offeringCore offering
MyDesktop operates MRI Vault CRM (formerly VaultRE), a cloud-based real estate CRM platform that unifies marketing, sales, trust accounting, and commercial operations for real estate agencies. The platform integrates with 1,000+ PropTech applications including 2-way Xero accounting sync, offers AI-powered property description generation, and includes native mobile apps for field agents. It serves over 25% of real estate agencies in Australia and New Zealand with 3,950+ offices and 64,700+ active users.
Product overview
MRI Software offers a platform-plus-modules architecture for the real estate industry. The core platform is MRI Vault CRM (formerly VaultRE), a cloud-based real estate CRM that connects marketing, sales, trust accounting, and commercial operations. This core is complemented by specialized modules including Property Tree for residential property management, Secure Sign for document signing, Agent Proposals for digital prospecting, MRI Agora Insights for analytics, Agency Studio for marketing, Evolution for facilities management, and Alex AI for AI-powered assistance. The portfolio serves residential real estate agencies, commercial property managers, strata management, and investment/asset managers across Australia, New Zealand, and global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- MRI Vault CRM Cloud-based real estate CRM that simplifies the entire sales process from lead capture to settlement, connecting marketing, sales, trust accounting, and commercial operations in one platform for residential and commercial real estate agencies.
- Property Tree Residential property management software for agencies of all sizes, covering tenant management, maintenance tracking, and operational workflows for rental portfolios.
- Real Estate Investment Software Investment management solution for office, industrial, logistics, and retail property owners and investors, supporting asset and portfolio performance analysis.
Quantifiable outcome
- 3x listing growth through scalable success
- +3 more outcomes
Companies that use MyDesktop
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles4 records
MyDesktop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
MyDesktop partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- XerocoreXero integration provides 2-way accounting integration for tracking sales trust, advertising, and invoicing within MRI Vault CRM. This is a key differentiator for real estate agencies requiring seamless financial management.
- 1,000+ PropTech IntegrationscoreMRI Vault CRM connects with more than 1,000 leading global PropTech integrations enabling users to elevate their experience without leaving the platform. This ecosystem includes property portals, accounting tools, and various proptech applications.
Scale indicators12 records
Recent moves5 records
Expansion highlights6 records
MyDesktop competitors and assessment
Company assessmentDirect peers
- Propertybase: Real estate CRM built on Salesforce serving brokerages and agents globally with marketing automation, lead generation, and transaction management closely aligned to MyDesktop's offering.
- CINC (Commissions Inc): Real estate CRM and lead generation platform for brokerages and agents, with comparable IDX websites, marketing automation, and CRM capabilities.
- rex (rex software): A leading Australian real estate CRM and agency management platform directly competing with MyDesktop in the ANZ market on sales, listings, and trust accounting capabilities.
- Lone Wolf Technologies: North American real estate back-office and CRM platform serving brokerages, agents, and MLSs with comparable functionality to MyDesktop's agency suite.
- Box+Dice (Acuity CRM): Australian-origin real estate CRM focused on sales automation, lead nurturing, and pipeline management, a direct regional competitor to MyDesktop's CRM platform.
Emerging players
- Pipedrive: Sales-focused CRM with strong adoption among small and mid-sized real estate teams; offers lighter-weight sales pipeline management that competes for the same agency seat budgets.
- Dotloop: Real estate transaction management and e-signature platform (now part of Zillow Group) that competes with MyDesktop's Secure Sign and end-to-end transaction workflow features.
Broad incumbents
- Salesforce: Dominant horizontal CRM platform with a real estate cloud offering; competes broadly with MyDesktop's enterprise CRM positioning and is the underlying platform for several real estate-specific tools.
- HubSpot: Horizontal CRM, marketing automation, and sales platform increasingly used by real estate agencies as a lower-friction alternative to vertical CRMs like MyDesktop.
- Zoho CRM: Broad SaaS CRM with strong price competitiveness in the SMB segment, often competing for the long tail of real estate agencies that may not adopt a vertical suite like MyDesktop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MyDesktop social profiles
Digital presenceMyDesktop financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyDesktop leadership team
Management profileNumber of profiles
MyDesktop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyDesktop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyDesktop
What does MyDesktop do?
MyDesktop operates MRI Vault CRM (formerly VaultRE), a cloud-based real estate CRM platform that unifies marketing, sales, trust accounting, and commercial operations for real estate agencies. The platform integrates with 1,000+ PropTech applications including 2-way Xero accounting sync, offers AI-powered property description generation, and includes native mobile apps for field agents. It serves over 25% of real estate agencies in Australia and New Zealand with 3,950+ offices and 64,700+ active users.
Is MyDesktop a public or private company?
MyDesktop is a private company. It is classified as corporate owned and is currently operating.
When was MyDesktop founded?
MyDesktop was founded in 1996. It employs 1 to 10 people.
Where is MyDesktop based?
MyDesktop is headquartered in Subiaco, Australia, in the Oceania region.
How does MyDesktop make money?
One revenue line is on record: software Subscription.
Who are MyDesktop's main competitors?
Direct peers on record are Propertybase, CINC (Commissions Inc), rex (rex software), Lone Wolf Technologies and Box+Dice (Acuity CRM). Emerging players are Pipedrive and Dotloop. Broad incumbents are Salesforce, HubSpot and Zoho CRM.
Does MyDesktop have an API?
No public API is recorded for MyDesktop.
What industry is MyDesktop in?
MyDesktop's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites), with a secondary code of HDAEAFAA, Sales Force Automation (SFA) CRM. Its NAICS code is 54151.