Mac Mart

What Mac Mart does

Mac Mart is a Philadelphia-based specialty food business operating a quick-service gourmet macaroni and cheese concept. Founded in 2013 by Marti Lieberman as a food truck on Drexel University's campus, the company opened its first flagship restaurant in Rittenhouse in spring 2016 and now operates as a single Mac Mart Mini Kiosk at 1800 Arch Street (outside the Comcast Technology Center), following the permanent closure of the original Rittenhouse location at 104 S. 18th Street. Its core offering is a signature seven-cheese macaroni and cheese base topped with a proprietary potato chip panko crunch, extended into 20+ specialty flavor variations (Heart Attack, Crabby Mac, 'Wit' Mac with ribeye, among others), a Mac Flight sampler of six varieties, Macarollis sandwiches, Mini Macs for children, and Mac Market retail products (cheese sauces, dips, drizzles, and crunch toppings) for at-home consumption.

The business generates revenue through five primary streams: walk-up kiosk sales at the Center City location; direct online ordering via its own website (powered by SpotHopper); third-party delivery through Grubhub, Uber Eats, and DoorDash; catering services ranging from pickup trays (small $65–$85, large $100–$150) to full-service Mac Bar experiences with 30+ toppings; and retail product sales. Customers include individual consumers (local residents, tourists, food enthusiasts), corporate clients (notably the Philadelphia Eagles, Philadelphia 76ers, Forbes, Starr Events, and Wawa's executive team), and private event hosts. The company maintains a small core team (1-10 employees) led by founder Marti Lieberman with co-owners Pamela and Garrett Jablonski, and has begun franchise expansion efforts and announced a second location in Ardmore on the Main Line.

Name

Mac Mart

Legal name

Mac Mart Cart LLC

Website

https://macmartcart.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mac Mart is a Philadelphia-based specialty food business operating a single gourmet macaroni and cheese kiosk at 1800 Arch Street, serving individual consumers, corporate catering clients, and private event hosts with a signature seven-cheese sauce and 20+ flavor variations.

Ownership category

akta.pro rank

Product category

Specialty Mac and Cheese Restaurant

NAICS

Food and Beverage Retailers (445)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Kiosk & Micro-Format Convenience Retail (CRAHABAD)

Keywords

• Gourmet mac and cheese
• Specialty macaroni restaurant
• Comfort food catering
• Quick service restaurant
• Event catering trays

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-Store/Dine-In Sales: Direct sales from the Mac Mart Mini Kiosk location at 1800 Arch Street, Philadelphia. Customers can order at the window with Cash, Card, or Apple Pay, or pre-order for pickup.
2. Third-Party Delivery Platforms: Orders placed through Grubhub, Uber Eats, and DoorDash for pickup and delivery. Platform commissions apply.
3. Retail Products (Mac Market): Sale of cheese sauce, dips, drizzles, and crunches for at-home use. Products include Mac Mart Cheese Sauce ($12-$24), various dips ($10-$12.50), and topping bundles.
4. Catering Services: Corporate catering, private events, holiday parties, and full-service Mac Bars. Includes catered trays (small/large) and Mac Bar experiences with delivery, set-up and service.
5. Pre-Order Trays: Take-home catering trays available in small (10-15 portions) and large (20-30 portions) sizes for pickup. Includes reheating instructions for convenience.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Mac Mart is a Philadelphia-based gourmet macaroni and cheese specialty restaurant operating a walk-up Mini Kiosk at 1800 Arch Street. Its core product is a signature seven-cheese mac with a proprietary potato-chip panko crunch topping, available in 15+ specialty flavor variations, complemented by Mac Flight samplers, Macarollis sandwiches, and Mini Macs child portions. The business also provides full-service Mac Bar catering and pre-order catering trays, and sells Mac Market retail products (cheese sauces, dips, drizzles, crunch toppings) for at-home consumption.

Product overview

Mac Mart is a Philadelphia-based gourmet macaroni and cheese restaurant and catering business founded in 2013 by Marti Lieberman. The company's product portfolio centers on its signature seven-cheese Mac Mart Mac (available as the core offering or with 20+ specialty flavors like Heart Attack, Crabby Mac, and 'Wit' Mac), supplemented by food-service products including Mac Flights (6-flavor sample platters), Mini Macs (child portions), Macarollis (mac sandwich), and Mac Market retail products (cheese sauces, dips, crunch toppings). The company operates a Mini Kiosk flagship location at 1800 Arch Street and offers catering services through two models: (1) Pre-made trays for pickup with reheating instructions, and (2) Full-service Mac Bars with 30+ toppings for events with delivery and on-site setup. Online ordering is available through direct website ordering and third-party delivery aggregators (DoorDash, Grubhub, Uber Eats).

Differentiator

Problem solved

Functional benefit

Brands

• Mac Mart Mini Kiosk: A kiosk location at 1800 Arch Street (outside the Comcast Technology Center) offering mac and cheese, hoagies, wraps, sweets, cupcakes, confections, fresh fruit lemonades, and locally sourced treats.
• Mac Market
• Mac Bar

Products and services

• Mac Mart Restaurant (Mini Kiosk) Walk-up restaurant service specializing in gourmet macaroni and cheese, with menu of signature Marts Mac plus 15+ specialty flavor variations, Mac Flight samplers, Macarollis sandwiches, and Mini Macs. Also stocks local partner products (hoagies/wraps, sweets, lemonades, cinnamon milk buns). Payment accepted at the window via Cash, Card, Apple Pay, or pre-paid Venmo.
• Mac Bar Full-Service Catering Full-service catering package for events of any size, providing a Mac Bar with 30+ topping options, plus delivery, set-up, and on-site service. Targeted at corporate clients, weddings, graduations, and holiday parties.
• Catering Trays (Pickup) Pre-made mac and cheese catering trays in small (10-15 portions) and large (20-30 portions) sizes for customer pickup and reheating, available in signature and specialty flavors including Marts Mac, Crabby Mac, Truffle Shuffle, and others. Dietary accommodations (gluten-free, vegan) available with additional lead time.
• Mac Market Retail Products Retail-packaged food products for at-home consumption, including signature seven-cheese Mac Mart Cheese Sauce (16 oz and 32 oz jars), a range of dips (Crabby, Spin'n, French Onion, Jalapeno Popper), drizzles (Buttermilk Ranch, Jalapeno Oil), and crunch toppings. Sold as standalone packaged goods to extend the restaurant experience into consumers' homes.
• Mac Money Gift Certificates Gift certificates (Mac Money) redeemable at the Mac Mart Mini Kiosk and online for menu items, catering trays, and Mac Market retail products. Sold as a standalone gifting product.

Quantifiable outcome

• 15+ mac and cheese menu options
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Marinucci's DeliminorStrategic or Co-development PartnerLocal deli partner providing hoagies and wraps sold at the Mac Mart Mini Kiosk. Part of the expanded offerings at the kiosk to provide more variety to customers.
• SweetBox PHL BakeryminorStrategic or Co-development PartnerLocal bakery providing sweets, cupcakes, and confections at the Mac Mart Mini Kiosk. Offers dessert options complementary to the mac and cheese menu.
• DillonadesminorStrategic or Co-development PartnerLocal provider of fresh fruit lemonades sold at the Mac Mart Mini Kiosk. Provides beverage options to complement the menu.
• HudaminorStrategic or Co-development PartnerLocal vendor providing cinnamon milk buns and additional locally sourced treats at the Mac Mart Mini Kiosk. Part of the initiative to showcase local Philly eateries.
• DoorDashcoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner enabling pickup and delivery orders for Mac Mart customers. Critical channel for reaching customers who prefer delivery.
• Uber EatscoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for Mac Mart orders. One of the primary delivery channels alongside Grubhub and DoorDash.
• GrubhubcoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner enabling Mac Mart pickup and delivery orders. One of the established delivery channel partnerships.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• The Melt: San Francisco-based fast-casual chain focused on gourmet comfort food including mac and cheese and grilled cheese. Broad incumbent — operates a multi-unit brick-and-mortar chain format that competes for similar comfort-food occasion demand.
• Beecher's Handmade Cheese: Seattle-founded artisanal cheese maker and restaurant with locations in NYC and other markets. Broad incumbent — anchors menu around signature cheese offerings (including 'World's Best Mac & Cheese'), combines retail cheese sales with full-service dining.

Direct peers

• Saucey Mac: Direct-to-consumer and ghost-kitchen mac and cheese brand. Direct peer — competes in the at-home mac and cheese occasion with packaged/heat-at-home products, overlapping Mac Mart's Mac Market retail line.
• S'mac: New York City-based specialty macaroni and cheese restaurant founded in 2006. Direct peer — single-category gourmet mac and cheese concept with multiple flavor variations, catering, and dine-in/takeout operations in a major U.S. urban market.
• Mac Shack: Mac-and-cheese focused fast-casual concept with multiple flavor variations and a build-your-own format. Direct peer — single-category comfort food operator with delivery and dine-in comparable to Mac Mart's model.
• Homeroom Restaurant: Oakland, California-based restaurant dedicated entirely to macaroni and cheese. Direct peer — specializes in a deep menu of mac and cheese variations with dine-in, takeout, and retail product lines.

Others

• Goldbelly: Online specialty food marketplace that ships restaurant-prepared foods nationwide. Others — channel/ecosystem peer relevant to Mac Mart's retail product (Mac Market) and catering/tray ambitions; represents a potential distribution partner or competitive marketplace.

Emerging players

• Melt Shop: Multi-unit fast-casual concept built on gourmet comfort food including mac and cheese. Emerging player — overlap is partial (broader comfort-food menu), but comparable in positioning around elevated, customizable comfort food.
• Comfort Food Kitchen: Independent specialty comfort food operator focused on elevated mac and cheese and adjacent dishes. Emerging player — partial overlap in product category and customer occasion, though smaller scale and narrower menu.

Regional players

• Max's Mac & Cheese: Regional mac and cheese specialty concept. Regional player — operates in a different geography than Mac Mart but with highly comparable product offering and format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/macmarttruck
• Instagraminstagram.com/themacmart
• TikToktiktok.com/@themacmart
• Facebookfacebook.com/macmartcart
• LinkedInlinkedin.com/company/mac-mart

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mac Mart