What Traceon AG does

Traceon AG is a Swiss GPS-based vehicle telematics provider founded in 2005 and headquartered in Wollerau, Switzerland. The company builds and sells a vertically integrated fleet management product stack that combines proprietary GPS trackers, Bluetooth beacons and sensors with software modules branded as Traceon Experience, Fleetmanager, Professional, LSVA III, Logistics, Logistics Individual, and Individual. Its primary customers are Swiss small and mid-sized businesses operating light commercial vehicle fleets across building technology, construction, transport and logistics, facility management, garden and landscape, electrical, and trade and commerce segments. The company is privately held, owner-operated by Thierry Tenti, and operates with a team of 1-10 employees.

The business model is a subscription-based SaaS-plus-hardware model with entry pricing starting at CHF 5.80 per truck per month, sold directly to Swiss fleet operators. A central strategic asset is Traceon's NETS-approved provider status for the Swiss federal LSVA III heavy vehicle toll system, which positions the LSVA III product as a compliance-grade tool for fleets subject to recalculated mileage-based tolls. All customer data is stored on Swiss servers under GDPR compliance, an explicit selling point for domestic SMBs in regulated industries.

Operationally, Traceon is a single-country, single-market micro-company with no disclosed external funding, no M&A activity, and no international expansion. Its strategic risk is concentration on the Swiss SMB fleet segment and dependency on a single regulatory program (LSVA III) for differentiated product positioning; its offsetting strength is multi-year incumbency, hardware-software integration, and a low-cost subscription offering that aligns with the buying profile of its target customers.

Name

Traceon AG

Legal name

Traceon AG

Website

https://traceon.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Traceon AG is a Swiss GPS-based vehicle telematics provider founded in 2005, offering hardware-integrated fleet management and LSVA III toll compliance subscriptions to SMB fleet operators across construction, transport, logistics, and related verticals in Switzerland.

Ownership category

akta.pro rank

Product category

Fleet Management Telematics

akta.pro primary industry

Truckload/LTL Visibility (Carrier GPS/ELD Telematics-Based) (TLAEADAI)

akta.pro secondary industries

Real-Time Shipment Tracking & Map Visualization (TLAEADAA), Multi-sensor condition monitoring tags (temp+humidity+shock+location) (TLAEALAI), Refrigeration unit (reefer) telematics & controller integration sensors (TLAEALAG)

Keywords

• GPS vehicle tracking
• Fleet management telematics
• Asset tracking solutions
• LSVA III compliance
• Electronic trip logbook

Headquarters

HQ city

Wollerau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. GPS Tracking Subscription Packages: Tiered subscription model with three main packages: Traceon Experience (basic), Traceon Fleetmanager (standard), and Traceon Professional (premium). Each tier includes additional features and is priced based on functionality level.
2. Traceon Logistics: Specialized logistics solution for transport companies with LSVA III compliance, starting at CHF 5.80 per truck per month. Includes real-time positioning, live traffic data, trailer tracking, and ARV data interface.
3. Traceon Logistics Individual: Customized logistics packages with additional services such as ARV data remote download, LSVA billing control, Eco Drive analysis, truck service alarm, and comprehensive trip overview on maps.
4. Traceon Individual: Customized package allowing customers to select specific functions needed. Optional add-ons include data interface connection with .xlsx evaluations, on-site technical service subscription, and DDD tachograph data download.
5. Technical Services: On-site technical service and support provided by in-house technicians available around the clock throughout Switzerland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Traceon AG provides GPS-based vehicle telematics and fleet management solutions for Swiss businesses with mobile workforces. The offering combines certified GPS tracking hardware, Bluetooth beacons, and environmental sensors with a web-based platform that delivers real-time vehicle positioning, route documentation, driver identification, working time tracking, geofencing, temperature monitoring, and automated LSVA III heavy vehicle toll compliance reporting. Customers subscribe to tiered software packages (Experience, Fleetmanager, Professional) or specialized logistics bundles, with hardware installed and serviced by in-house technicians throughout Switzerland.

Product overview

Traceon AG offers a modular telematics platform with three-tiered pricing packages (Traceon Experience, Fleetmanager, Professional) plus specialized logistics add-ons (LSVA III, Logistics, Logistics Individual) and a fully customizable Individual option. The core platform provides real-time GPS vehicle tracking with features including route documentation, driver identification, working time management, geofencing, and temperature monitoring. Hardware offerings include certified GPS trackers, Bluetooth beacons for asset tracking, and environmental sensors. All data is processed on Swiss servers with ERP integration capabilities. The company positions itself as a complete Swiss telematics provider since 2005, serving fleet management needs across multiple industries.

Differentiator

Problem solved

Functional benefit

Brands

• Traceon Experience: Standard GPS tracking package with vehicle tracking, arrival time, live traffic data, and online position overview.
• Traceon Fleetmanager
• Traceon Professional
• Traceon LSVA III
• Traceon Logistics
• Traceon Logistics Individual
• Traceon Individual

Products and services

• Traceon Experience Entry-level GPS tracking package providing vehicle lane tracking, arrival and standing time detection, live traffic data, and online position overview for businesses operating vehicle fleets.
• Traceon Fleetmanager Mid-tier fleet management package including all Traceon Experience features plus online reports and evaluations, driver identification, and driver-related working time management.
• Traceon Professional Full-featured fleet management package including all Traceon Fleetmanager features plus location and customer management, geofencing (zone alarms), temperature monitoring, and passive Bluetooth object tracking.
• Traceon LSVA III Specialized package for Swiss heavy vehicle fee (LSVA III) compliance providing LSVA III and GPS positioning, trailer recognition with GPS position, and app for third-party trailer declaration. Traceon is an officially approved NETS provider.
• Traceon Logistics Comprehensive logistics package including all Traceon LSVA III features plus digital departure control, efficient online tracking with real-time position overview, live traffic data, and fleet management for transport companies.
• Traceon Logistics Individual Customized logistics package offering individualized quotes tailored to specific needs, including ARV data remote download, LSVA billing control, online reports and evaluations, Eco Drive green driving, truck service alarm, and complete trip overview on map.
• Traceon Individual Customizable package allowing customers to select only the functions they need, with optional add-ons including data interface connection with .xlsx evaluations, technical on-site service subscription, and DDD Tachograph data download.
• GPS Tracker Hardware Certified GPS tracking devices installed in vehicles that receive satellite signals, calculate position, and transmit data via mobile network. Position updates every 2-10 seconds with route documentation by timeline.
• Bluetooth Beacon Battery-powered Bluetooth sender for tracking non-powered objects such as trailers, tool boxes, and containers. Has 20-40 meter range and 8-year battery life with 5-year Traceon warranty.
• Environmental Sensor Sensors that work alongside beacons to transmit temperature, humidity, movement time, and additional data for monitoring refrigerated goods, raw materials, and machine usage.

Quantifiable outcome

• Time savings through automated working time recording and digital trip log generation
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature13 records

Partnerships

Two partnerships are on record, tiered core.

• NETS (Officially Approved Provider)coreStrategic or Co-development PartnerTraceon AG is an officially approved NETS provider for LSVA III (leistungsabhängige Schwerverkehrsabgabe - performance-related heavy vehicle charge). This certification allows Traceon to provide certified GPS tracking devices that transmit data directly to the Swiss Federal Office for Customs and Border Security (BAZG) for automated toll calculation.
• Bundesamt für Zoll und Grenzsicherheit (BAZG)coreTechnology or IntegrationTraceon certified GPS trackers automatically transmit all relevant LSVA III data directly to BAZG for Swiss heavy vehicle toll compliance. This integration eliminates manual data submission and ensures error-free automated reporting.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Trimble Transportation: Global telematics and transportation management provider covering GPS tracking, compliance, and fleet operations. Overlaps with Traceon's tracking and reporting capabilities at a larger enterprise scale.
• Verizon Connect: Large incumbent fleet telematics platform with GPS tracking, video telematics, fleet management, and integrations. Comparable offering to Traceon at the SMB fleet tier, though positioned as a broader global incumbent.
• CalAmp (LoJack): Telematics hardware and software provider supplying GPS tracking devices and fleet management platforms with strong European channel presence — comparable on hardware-driven telematics and asset tracking similar to Traceon's GPS tracker and Bluetooth beacon offerings.

Direct peers

• Geotab: Global leader in GPS-based fleet telematics with carrier-grade GPS tracking, driver behavior, route optimization, and ERP integrations. Competes directly with Traceon in core fleet visibility functionality, though Geotab operates globally while Traceon focuses on Switzerland.
• Webfleet (Bridgestone): European fleet telematics provider (formerly TomTom Telematics) offering vehicle tracking, driver behavior, working time, and compliance reporting with strong European presence. Closely comparable on working time recording and route documentation functionality.
• Samsara: IoT and fleet management platform offering real-time GPS tracking, driver behavior, temperature/cold chain sensors, and ERP integrations — overlapping with Traceon's feature set including temperature monitoring, geofencing, and electronic logging.
• GPS Insight: Fleet telematics platform providing GPS tracking, driver behavior, fuel management, and reporting — comparable feature set to Traceon, particularly for SMB fleet customers across construction and service industries.
• Masternaut (Samsara): European fleet telematics provider (now part of Samsara) offering GPS tracking, driver behavior, and working time recording — comparable to Traceon's core fleet management offering with European market overlap.
• Quartix: UK/EU-based fleet telematics provider focused on vehicle tracking, driver behavior, and reporting for SMBs. Comparable on subscription-based GPS tracking with a regional European footprint similar to Traceon's Swiss scope.
• AddSecure: European telematics and IoT provider with strong Nordic/Swiss presence offering fleet tracking, driver identification, and working time management — directly comparable on SMB fleet telematics in neighboring European geographies.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/61565657053078
• LinkedInlinkedin.com/company/traceon-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traceon AG