Decateca

What Decateca does

Decateca is a Lima, Peru-based real estate advisory firm founded in 2021 that guides buyers through the end-to-end property purchase process, with a primary focus on first-time homebuyers and individual real estate investors in Lima's residential market. The company combines free educational entry points (a blog, the Taller Mi Primer Depa workshop, and free pre-qualification plus a first advisory session) with interactive web tools — a mortgage simulator, amortization calculator, insurance comparator, and Lima district market research portal — and matches customers with a curated directory of 29+ vetted independent specialists, anchored by named partners R'HOME (inspection, led by architect Gabriel Rodriguez, 1,000+ departments inspected), Jair Peralta (legal, 1,000+ transactions advised), and Ricardo Asmat (financial advisory, 400,000+ people trained across LATAM). The core product is personalized accompaniment from property search and comparative reports through mortgage qualification, legal review, and delivery inspection, with WhatsApp Business operating as the primary engagement channel.

Under the hood, Decateca is a service business rather than a technology product; the platform is a WordPress-based marketing and content site with deterministic calculators and no proprietary technology stack, API, mobile app, or disclosed AI/ML capability. Revenue mechanics are diversified across four streams: a freemium advisory entry point that converts into paid guided purchase services, three tiers of paid financial advisory programs sold through the Ricardo Asmat partnership at S/ 300, S/ 800, and S/ 1,250, referral/commission revenue from partner specialists (mortgage brokers, inspectors, lawyers, financial advisors, insurance brokers), and a premium marketplace layer called Decateca PRO featuring verified Lima property listings. The company is privately held and bootstrapped (no funding rounds disclosed), operates with 1–10 employees, has no institutional investors, and reports 3,000+ customers served over the 2021–2025 period.

Name

Decateca

Legal name

DECATECA S.A.C.

Website

https://decateca.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Decateca is a Lima-based real estate advisory firm (founded 2021) that guides first-time homebuyers and individual investors through property search, mortgage qualification, legal review, and inspection, combining free education, web-based calculators, and a curated 29+ specialist directory.

Ownership category

akta.pro rank

Product category

Real Estate Advisory Services

NAICS

Title Abstract and Settlement Offices (541191)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

Keywords

• Real estate advisory
• Mortgage brokerage
• Property search assistance
• Home buying guidance
• Property inspection services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Free Advisory and Pre-qualification: The company offers free pre-qualification and first advisory session to attract potential buyers. This free entry point builds trust and pipeline for paid services downstream.
2. Guided Property Purchase Advisory: Decateca guides customers through the full property purchase process — personalized search, credit negotiation, legal review, and property inspection — and earns revenue through partnerships with mortgage brokers, inspectors, lawyers, and financial advisors who are part of the Decateca ecosystem. Customers are matched with third-party specialists whose services Decateca coordinates.
3. Financial Advisory Programs (Ricardo Asmat): Decateca partners with financial mentor Ricardo Asmat to offer three paid financial advisory programs: Sesión de Diagnóstico (S/ 300, 1 session), Plan de Transformación (S/ 800, 3 sessions), and Acompañamiento de Élite (S/ 1,250, 5 sessions). These programs are sold through the Decateca platform and coordinated via WhatsApp.
4. Property Listings (Decateca PRO): Decateca PRO features verified property listings in Lima, providing a marketplace layer for buyers and sellers to connect. Revenue may be generated through listing fees or referral arrangements with developers and agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Decateca provides personalized real estate advisory services in Lima, Peru, guiding individual buyers through the full property purchase process — from initial diagnosis and customized property search, through guided visits, mortgage qualification and rate negotiation, legal review, and property inspection accompaniment. The company supplements its advisory with free educational content (workshops, blog), interactive digital tools (mortgage simulator, amortization calculator, insurance comparator), and a curated directory of 29+ vetted independent specialists (lawyers, inspectors, financial advisors, mortgage brokers).

Product overview

Decateca is a real estate investment education and advisory platform based in Lima, Peru, offering a combination of free educational content, interactive digital tools, and access to vetted independent professionals. The core offering centers on personalized real estate advisory (Asesoría Inmobiliaria Personalizada) and free educational workshops (Taller Mi Primer Depa), supported by digital tools including mortgage simulators, amortization calculators, insurance comparators, and market research data. The platform operates a directory of independent specialists (inspectors, lawyers, financial advisors, mortgage brokers) and partners with named professionals like Jair Peralta (legal), R'HOME (inspections), and Ricardo Asmat (financial advisory). Premium tier Decateca PRO provides access to verified property listings. The company positions itself as democratizing real estate investment education, providing free pre-qualification and initial advisory services while monetizing through specialized professional services and educational programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Asesoría Inmobiliaria Personalizada (Personalized Real Estate Advisory) Guided end-to-end advisory for individual property buyers in Lima, covering initial diagnosis, customized property search, guided visits, mortgage qualification and rate negotiation with banks, legal review, property inspection, and delivery accompaniment.
• Taller Mi Primer Depa (First Apartment Workshop) Free in-person and virtual workshop for prospective first-time homebuyers in Lima, covering financial preparation, mortgage qualification, and property evaluation fundamentals.
• Decateca PRO Premium tier featuring verified property listings in Lima with comprehensive market data and decision-support information for professional and investor property seekers.
• Asesoría Legal Inmobiliaria (Real Estate Legal Advisory) Legal advisory for property buyers covering contract review, title investigation, risk identification, negotiation support, conflict resolution with developers, Indecopi defense, and homeowner association legal guidance. Delivered via partner attorney Jair Peralta.
• Inspección Técnica de Propiedades (Property Technical Inspection) Technical property inspection service including pre-delivery inspection of new departments, secondary property inspection, construction quality verification, square meter accuracy checks, and common area review. Delivered via partner R'HOME.
• Asesoría Financiera (Financial Advisory Programs) Three-tier paid financial advisory program (Sesión de Diagnóstico at S/ 300, Plan de Transformación at S/ 800, Acompañamiento de Élite at S/ 1,250) covering financial health diagnosis, debt management, savings strategy, and preparation for mortgage qualification or real estate investment. Delivered via partner Ricardo Asmat.
• Servicio de Venta de Propiedades (Property Selling Advisory) Advisory service for property owners looking to sell, helping them evaluate their property, determine optimal pricing, and develop an effective sales strategy in Lima.

Quantifiable outcome

• 3,000+ people helped find and purchase property through Decateca from 2021-2025
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• R'HOME (Gabriel Rodriguez)coreStrategic or Co-development PartnerR'HOME, founded by architect Gabriel Rodriguez, provides property inspection services for Decateca clients. Services include pre-delivery inspection of new departments, secondary property inspection, property selection advice, and common area review. R'HOME has inspected over 1,000 departments in Lima, won 5 legal cases against developers on behalf of clients, and documented 50 cases where delivered properties had less area than indicated in the purchase contract.
• Jair Peralta (Abogado Inmobiliario)coreStrategic or Co-development PartnerJair Peralta is a real estate attorney partnered with Decateca to provide legal advisory services including contract review, title investigation, risk identification, negotiation support, conflict resolution with developers, Indecopi defense, and homeowner association legal guidance. He has advised on over 1,000 purchase-sale transactions.
• Ricardo Asmat (Crezco LATAM / Mentor Financiero)coreStrategic or Co-development PartnerRicardo Asmat, founder of Crezco LATAM, is a financial mentor partnered with Decateca to provide financial advisory programs (S/ 300, S/ 800, S/ 1,250) covering financial health diagnosis, debt management, savings strategy, and investment preparation. Ricardo has trained over 400,000 people across Latin America. Sessions are conducted via Zoom and coordinated through Decateca's WhatsApp.
• Directory of 29+ Independent SpecialistssupportingOthersDecateca maintains a directory of 29+ independent real estate specialists including agents, inspectors, lawyers, financial advisors, mortgage brokers, appraisers, civil engineers, and insurance brokers who are available for Decateca clients. These specialists are explicitly NOT part of Decateca's team and provide services independently under their own responsibility.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Habi: Colombian proptech combining a buyer/seller marketplace with embedded advisory and instant-buy services. Most comparable as a well-funded LATAM buyer-adjacent proptech pursuing a similar trust-and-transparency positioning, though based in Colombia.
• La Haus: Mexico/Colombia-focused proptech with property listings, advisory features, and developer partnerships. Comparable on the buyer-education-plus-marketplace model in a LATAM Spanish-speaking market, though at a far larger scale and with venture funding.
• Properati: LATAM-focused real estate marketplace (now part of OLX) covering Peru and multiple neighboring countries. Comparable on the listings-plus-buyer-tools model and on multi-country LATAM expansion optionality.
• Urbania: Peru's largest real estate listings and content platform, operating in the same Lima market with property search, editorial content, and lead-generation tools. Most directly comparable on geography and on the buyer-side marketplace + content playbook Decateca runs.
• Vivanuncios: Mexico's leading consumer real estate classifieds platform. Comparable on the high-volume, content-supported buyer marketplace model in Spanish-speaking LATAM, though operating at much greater scale and without Decateca's curated advisory layer.

Broad incumbents

• Engel & Völkers: International premium real estate brand with operations in Lima. Comparable as an incumbent serving property buyers and sellers in the same geography, though focused on the upper end of the market rather than Decateca's first-time-buyer core.
• Century 21 Peru: Global real estate franchise with significant presence in Lima. Represents the traditional incumbent brokerage model that Decateca competes against, offering agent-led buyer representation at much larger scale but without Decateca's curated specialist ecosystem or education-first funnel.
• RE/MAX Peru: Global real estate franchise operating in Lima and other Peruvian cities. Comparable as an incumbent buyer-side brokerage competing for the same first-time-buyer and investor segments, with the brand and network advantages that Decateca's bootstrap model lacks.

Emerging players

• Casafari: Europe-based real estate data and transaction platform providing market intelligence, comparable property analysis, and transaction coordination. Comparable on the data-driven, comparable-reports differentiation Decateca uses to stand out from traditional agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/decatecainversion
• LinkedInlinkedin.com/company/decateca
• Instagraminstagram.com/decatecainversion
• TikToktiktok.com/@decatecainversion

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decateca