Revenue Enablement Society

What Revenue Enablement Society does

Revenue Enablement Society (RES) is a 501(c)(3) nonprofit organization founded in 2016 that operates as a global professional community for revenue enablement practitioners. The organization serves early to mid-career enablement professionals, GTM leaders, and revenue operations specialists seeking peer community, professional development, and credible certification in a field that historically lacked formal standards. RES has grown to 11,000+ members across 14 local chapters in cities including Atlanta, Austin, Boston, Chicago, NYC Metro, Seattle, Twin Cities, Utah, Washington DC, Dallas, Indiana, Orange County/Los Angeles, and international locations such as Australia and Brisbane.

The organization's core products include the Certified Revenue Enablement Professional (CREP) program, a 16-week cohort-based certification developed in partnership with Florida State University's Sales Institute and recognized as the first university-affiliated enablement credential; free and paid webinars through the RES Edge Sessions series; two podcasts (Stories From The Trenches and Solution Salon); a resource library; a blog; and local chapter events. Technology infrastructure is built on Kajabi for course delivery and member management, with Zoom for webinar delivery. The CREP program incorporates AI role plays and personalized coaching, and an AI-powered resource library is planned for the Supporting Membership tier.

Revenue is generated through a freemium model: free basic membership, $15/month supporting membership with enhanced benefits, $1,999 per participant for the CREP certification, tax-deductible donations, and corporate sponsorships from enablement vendors (Seismic as primary sponsor, plus Spekit, Allego, SalesHood, Corporate Visions, Accord, GTM AI Academy, GTM Buddy). The organization is governed by a volunteer Executive Board and has no venture capital or private equity backing.

Name

Revenue Enablement Society

Legal name

Revenue Enablement Society

Website

https://resociety.global

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Revenue Enablement Society is a 501(c)(3) nonprofit founded in 2016 that operates a global community of 11,000+ revenue enablement practitioners. It delivers the FSU-affiliated CREP certification, webinars, podcasts, local chapters, and a freemium membership model to enablement professionals and GTM leaders worldwide.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Educational Support Services (611710), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Assessment, Certification & Qualifications Frameworks (BPADAKAL)

Keywords

• Revenue enablement community
• Professional certification programs
• Sales enablement training
• Nonprofit professional association
• Peer learning networks

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Basic Membership (Free): Free community membership providing access to online community, local chapter events, past and future RES webinars, business partner marketplace, basic resource library, and paid access to live classes. Donations accepted; qualifies as 501(c)(3) tax-deductible contribution.
2. Supporting Membership: Paid monthly membership at $15/month offering full AI-powered enablement resource library access (starting July), eligibility for RES Member Achievement Awards, exclusive members-only sessions with top enablement leaders, $200 off CREP certification course, $200 off 2025 AI & Automation Conference, and 50% off all GTM AI Academy courses.
3. CREP Certification Program: 16-week cohort-based professional certification program in partnership with Florida State University Sales Institute. Full program cost $1,999, eligible for company-sponsored educational reimbursement. Includes $250 deposit option for priority placement in 2026 cohorts. Program delivers comprehensive revenue enablement education with personal mentorship, peer learning groups, and capstone project.
4. One-Time Donations: Tax-deductible donations accepted from supporters of the nonprofit mission. Donation grants Basic Membership automatically.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Revenue Enablement Society operates a global nonprofit professional community for revenue enablement practitioners, delivering a university-affiliated Certified Revenue Enablement Professional (CREP) certification program in partnership with the Florida State University Sales Institute, supported by a free basic membership, a $15/month supporting membership, live and on-demand webinars (RES Edge Sessions), local chapter programming in 14+ cities, two practitioner podcasts, a resource library, and a blog. The organization is funded through membership fees, certification tuition, tax-deductible donations, and corporate sponsorships from enablement technology vendors.

Product overview

Revenue Enablement Society is a 501(c)(3) nonprofit professional community organization offering a unified portfolio of products and services for revenue enablement practitioners. The core offerings include the CREP (Certified Revenue Enablement Professional) certification program developed in partnership with Florida State University's Sales Institute, live and on-demand RES Webinars and Edge Sessions, local chapter networking groups across major cities, two podcasts (Stories From The Trenches and Solution Salon), a resource library with templates and guides, a blog, and community membership tiers (basic free and paid supporter). The RES Academic Council governs the CREP program quality and expansion.

Differentiator

Problem solved

Functional benefit

Brands

• CREP: Certified Revenue Enablement Professional program - the first university-backed revenue enablement certification, offered in partnership with Florida State University's Sales Institute.

Products and services

• Certified Revenue Enablement Professional (CREP) A 20-week university-affiliated professional certification program (16 weeks of coursework plus 4 weeks for capstone) developed in partnership with Florida State University's Sales Institute. Covers the full scope of revenue enablement across 8 modules and includes cohort-based learning, AI role plays, personalized coaching, peer learning groups, and a capstone project. Full program cost $1,999 with a $250 non-refundable deposit option for priority placement in 2026 cohorts; eligible for company-sponsored educational reimbursement.
• Community Membership Membership tiers for the global RES community. Basic membership is free and grants access to the online community, local chapter events, past and future RES webinars, business partner marketplace, and basic resource library. Supporting Membership is $15/month and adds the full AI-powered Enablement Resource Library (starting July), eligibility for RES Member Achievement Awards, exclusive members-only sessions with top enablement leaders, $200 off CREP certification, $200 off the 2025 AI & Automation Conference, and 50% off all GTM AI Academy courses. Donations accepted; qualifying as 501(c)(3) tax-deductible contribution.
• RES Local Chapters

Quantifiable outcome

• 40% of sales teams still lack dedicated manager training programs
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• SeismiccoreGTM or Marketing PartnerSeismic is a primary sponsor of RES and hosts collaborative webinars including the #GenerationEnablement series. Partnership includes joint content creation, webinar hosting, and learning management system sponsorship for CREP Cohort 1.
• Florida State University Sales InstitutecoreStrategic or Co-development PartnerFSU Sales Institute provides academic accreditation and curriculum development for the CREP certification program. This partnership delivers the only university-affiliated professional development program covering the full scope of Revenue Enablement.
• GTM AI AcademyminorGTM or Marketing PartnerGTM AI Academy co-hosts webinars on AI applications for enablement and offers 50% discount on courses for RES Supporting Members.
• GTM BuddyminorGTM or Marketing PartnerGTM Buddy partners with RES on webinars discussing AI-augmented enablement and revenue growth strategies.
• SBI (Sales Benchmark Index)minorStrategic or Co-development PartnerSBI partnered with RES on research into sales manager training gaps, presenting findings from the 2024 SBI/RES Revenue Enablement Effectiveness Survey.
• SpekitminorGTM or Marketing PartnerSpekit sponsors RES and co-hosts webinars on AI-powered enablement and content delivery strategies.
• AllegominorGTM or Marketing PartnerAllego co-hosted webinar with RES on proving ROI of sales enablement for high-performing sales teams.
• Corporate VisionsminorGTM or Marketing PartnerCorporate Visions partnered with RES on webinar about adaptive sales strategies and discovery techniques.
• AccordminorGTM or Marketing PartnerAccord is listed as a sponsor of RES, supporting the organization's mission to elevate the enablement profession.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Women in Revenue: Community for women in revenue-generating roles offering networking, events, and professional development. Similar community-driven model targeting revenue professionals, with comparable scale and chapter/event-based engagement.
• AA-ISP (American Association of Inside Sales Professionals): Membership association for inside sales professionals offering community, training, certification, and local chapters. Very similar professional community and certification model targeting sales-adjacent practitioners, with comparable chapter-based structure.
• Sales Benchmark Index (SBI): Research and advisory firm focused on sales effectiveness benchmarking. Existing partner of RES on industry research; comparable in serving sales and revenue leaders with data-driven insights and benchmarking products.
• Modern Sales Pros: Paid membership community for B2B sales professionals offering content, templates, and networking. Comparable community and content model for sales practitioners seeking professional development and peer connection.
• Pavilion: Paid membership community for B2B sales, marketing, and revenue leaders offering networking, content, and events. Closest paid-community analog for revenue leaders, with a similar member-driven GTM approach and focus on peer learning.
• Selling Power: Sales media brand and community offering content, events, and the Selling Power 500 list. Comparable professional media/community model targeting sales leaders and enablement practitioners seeking industry visibility and recognition.
• Association for Talent Development (ATD): Largest US-based professional membership association for talent development professionals, offering certifications (CPLP), local chapters, and educational content. Closest analog to RES's model in the broader L&D space, though much larger in scale and scope.

Emerging players

• HubSpot Academy: Free online training and certification platform for marketing, sales, and CRM skills. Adjacent space with similar online certification model, but at much larger scale and backed by a major SaaS vendor with existing user distribution.
• Salesforce Trailhead: Free online learning platform with certifications for Salesforce ecosystem and adjacent sales/revenue skills. Comparable online certification model at massive scale with a global user base of millions and a gamified learning approach.

Broad incumbents

• Korn Ferry Sales: Global consulting firm with a dedicated sales training, enablement, and performance practice serving large enterprises. Much larger scale and broader portfolio, but operates in the adjacent enablement and revenue training space with overlapping buyer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubefeeds.buzzsprout.com/1016596.rss
• LinkedInlinkedin.com/company/res-nyc-metro

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Revenue Enablement Society