What Modern Sales Pros does

Modern Sales Pros is a peer education community for sales operations, enablement, and leadership professionals, founded by Pete Kazanjy in 2019 and headquartered in San Francisco. Membership is free and restricted to people managers in sales leadership, sales/revenue operations, enablement, and adjacent revenue disciplines, explicitly excluding individual contributor sellers. The community is delivered through a Google Groups-based discussion forum, a content library of 250-300+ recorded webinars and masterclasses, a weekly Sunday email roundup, co-branded research reports published with sales-tech partners, and recurring digital events plus in-person salons. Membership exceeds 35,000 revenue leaders, with member demographics skewing heavily to senior roles (67% Director, 16% VP, 9% CXO, 8% Manager) and 75% from high-growth technology companies.

The business is monetized through sponsorship and partnership revenue rather than member fees. Sponsorship opportunities center on the OpsStars event series and recurring event integrations with sales-tech vendors, and the company maintains a roster of 100+ partners including Salesforce, Gong, Outreach, SalesLoft, Spiff, CaptivateIQ, Xactly, Clari, Highspot, and ZoomInfo. The company is privately held, bootstrapped, and operates with 1-10 employees; no funding rounds or institutional investors are disclosed in the source material.

Go-to-market is community-led: members join via an application process, the community drives organic word-of-mouth growth, and the curated leadership-only environment is positioned as a differentiator against generalist sales communities. Distribution is digital-first through the website and forum, with no traditional sales motion or physical products.

Name

Modern Sales Pros

Legal name

Modern Sales Pros

Website

https://modernsaleshq.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern Sales Pros is a free, leadership-only peer education community for sales operations, enablement, and revenue leadership professionals, serving 35,000+ members through forums, digital events, a content library, and sponsored research, and monetized via sales-tech vendor sponsorships.

Ownership category

akta.pro rank

Product category

Sales Professional Community

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Consultative Selling & Discovery (EDABABAC)

Keywords

• Peer education community
• Sales operations enablement
• Revenue leadership network
• Professional development events
• Sales enablement content

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsorship and Partnership Revenue: The community generates revenue through sponsorship opportunities including OpsStars sponsorships and partnership opportunities with companies that sell to sales leaders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Modern Sales Pros operates a peer education community for sales operations, enablement, and leadership professionals. Members access a Google Groups-based forum for peer discussions, a content library with 250+ recorded sessions, regular digital events and webinars, published research reports, and weekly content roundups. Membership is free for qualified sales leaders, and the community generates revenue through sponsorships and partnerships with sales technology companies.

Product overview

Modern Sales Pros is a peer education community for sales operations, enablement, and leadership professionals, offering a suite of knowledge-sharing and professional development products. The core offering includes a Google Groups-based Community Forum for peer discussions, a Content Library of 250+ recorded sessions covering revenue topics, Research Reports published in partnership with sales technology companies, a Weekly Content Roundup newsletter, and regular Digital Events including webinars and masterclasses. The community also maintains a DEI&A Resource Hub for revenue leaders, all delivered free of charge to qualifying sales management professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Forum A peer-to-peer discussion forum hosted on Google Groups where qualified sales operations, enablement, and leadership professionals share knowledge, ask questions, and collaborate on revenue challenges.
• Content Library A library of 250+ recorded revenue leadership sessions including webinars, masterclasses, and digital events accessible to community members covering topics such as sales compensation, RevOps, AI in sales, hiring, and forecasting.
• Research Reports Community surveys and research reports on topics relevant to sales operations and revenue professionals, published in partnership with organizations such as Spiff, BuzzBoard, and SetSail.
• Weekly Content Roundup A weekly newsletter sent on Sundays providing summaries of industry content, upcoming events, and notable community discussions for sales operations and revenue professionals.
• Digital Events Virtual and hybrid events including webinars, power hours, masterclasses, and fireside chats with industry leaders covering topics like sales compensation, RevOps, sales management, and AI in sales.
• DEI&A Resource Hub A curated collection of diversity, equity, inclusion, and access resources for revenue leaders, including content, communities, recruitment tools, and talent sourcing organizations.

Quantifiable outcome

• 35,000+ members

Named customers1 record

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

89 partnerships are on record, tiered core and minor.

• SalesLoftcoreGTM or Marketing PartnerSales engagement platform partner with ongoing event sponsorships and content collaborations.
• SpiffcoreStrategic or Co-development PartnerCommission management platform partnered on sales compensation research and events.
• EverstagecoreGTM or Marketing PartnerSales commission platform sponsor with recurring event partnerships.
• CaptivateIQcoreGTM or Marketing PartnerSales compensation software partner with multiple event sponsorships.
• ZoomInfominorGTM or Marketing PartnerB2B data platform partner with marketing presence.
• ClariminorGTM or Marketing PartnerRevenue operations platform sponsor.
• GongminorGTM or Marketing PartnerRevenue intelligence platform partner.
• OutreachminorGTM or Marketing PartnerSales engagement platform partner.
• HighspotminorGTM or Marketing PartnerSales enablement platform partner.
• AtriumcoreGTM or Marketing PartnerSales performance platform frequent event sponsor.
• SalesIntelcoreGTM or Marketing PartnerB2B data platform frequent event sponsor.
• XactlycoreGTM or Marketing PartnerSales compensation management platform frequent event sponsor.
• CongacoreGTM or Marketing PartnerRevenue lifecycle management platform frequent event sponsor.
• AccentureminorGTM or Marketing PartnerGlobal professional services firm partner for joint events.
• ApollominorGTM or Marketing PartnerSales intelligence platform partner.
• 6senseminorGTM or Marketing PartnerAccount-based intelligence platform partner.
• DemandbaseminorGTM or Marketing PartnerAccount-based advertising platform partner.
• People.aiminorGTM or Marketing PartnerRevenue intelligence platform partner.
• MadKuduminorGTM or Marketing PartnerRevenue acceleration platform partner.
• FreshworksminorGTM or Marketing PartnerCustomer engagement software platform partner.
• DockcoreGTM or Marketing PartnerSales deal room platform frequent event sponsor.
• RevOps.iominorGTM or Marketing PartnerRevenue operations community and platform partner.
• AvomaminorGTM or Marketing PartnerMeeting and conversation intelligence platform partner.
• MindtickleminorGTM or Marketing PartnerSales readiness platform partner.
• AllegominorGTM or Marketing PartnerSales enablement platform partner.
• AffinityminorGTM or Marketing PartnerRelationship intelligence platform partner.
• SuperhumanminorGTM or Marketing PartnerEmail client platform partner.
• IntercomminorGTM or Marketing PartnerCustomer communication platform partner.
• VaricentminorGTM or Marketing PartnerSales performance management platform partner.
• SetSailminorGTM or Marketing PartnerRevenue signal platform partner.
• VidyardminorGTM or Marketing PartnerVideo platform partner.
• AmbitionminorGTM or Marketing PartnerSales coaching platform partner.
• Thought ExchangeminorGTM or Marketing PartnerEnterprise feedback platform partner.
• Force ManagementminorGTM or Marketing PartnerSales training and consulting partner.
• Sales ConfidenceminorGTM or Marketing PartnerRevenue leadership community partner.
• WorkRampminorGTM or Marketing PartnerLearning platform partner.
• InsightSquaredminorGTM or Marketing PartnerSales analytics platform partner.
• MetacxminorGTM or Marketing PartnerSales enablement platform partner.
• DealPointminorGTM or Marketing PartnerMutual action plans platform partner.
• IntrohiveminorGTM or Marketing PartnerRelationship intelligence platform partner.
• AllCloudminorGTM or Marketing PartnerCRM and marketing automation partner.
• IterableminorGTM or Marketing PartnerCross-channel marketing platform partner.
• InfotelligentminorGTM or Marketing PartnerB2B data platform partner.
• PrelayminorGTM or Marketing PartnerSales meeting platform partner.
• SonarminorGTM or Marketing PartnerRevenue intelligence platform partner.
• OutplayminorGTM or Marketing PartnerSales engagement platform partner.
• DriftminorGTM or Marketing PartnerConversational marketing platform partner.
• SendosominorGTM or Marketing PartnerSending platform partner.
• Forma.aiminorGTM or Marketing PartnerSales compensation platform partner.
• IcebergOpsminorGTM or Marketing PartnerSales operations platform partner.
• QuotaPathminorGTM or Marketing PartnerSales compensation platform partner.
• Traction CompleteminorGTM or Marketing PartnerRevenue intelligence platform partner.
• People Data LabsminorGTM or Marketing PartnerB2B data platform partner.
• PerformiominorGTM or Marketing PartnerSales performance platform partner.
• GoldcastminorGTM or Marketing PartnerB2B video marketing platform partner.
• BuyerAssistminorGTM or Marketing PartnerBuyer engagement platform partner.
• FullCastminorGTM or Marketing PartnerGo-to-market execution platform partner.
• EvabotminorGTM or Marketing PartnerSales engagement platform partner.
• PatriminorGTM or Marketing PartnerRevenue enablement platform partner.
• SalesroomminorGTM or Marketing PartnerSales recording platform partner.
• ConquerminorGTM or Marketing PartnerSales training platform partner.
• LeadAngelminorGTM or Marketing PartnerLead management platform partner.
• GTM BuddyminorGTM or Marketing PartnerGo-to-market enablement platform partner.
• PocusminorGTM or Marketing PartnerRevenue intelligence platform partner.
• LinkedInminorGTM or Marketing PartnerProfessional networking platform partner.
• BuzzBoardminorGTM or Marketing PartnerB2B data platform partner.
• Revenue.iominorGTM or Marketing PartnerRevenue operations platform partner.
• ProposifyminorGTM or Marketing PartnerProposal software platform partner.
• BrainsharkminorGTM or Marketing PartnerSales enablement platform partner.
• KronologicminorGTM or Marketing PartnerRevenue intelligence platform partner.
• CatalystminorGTM or Marketing PartnerCustomer success platform partner.
• SpekitminorGTM or Marketing PartnerSales enablement platform partner.
• OrumminorGTM or Marketing PartnerSales dialing platform partner.
• CalixaminorGTM or Marketing PartnerRevenue operations platform partner.
• Candidate LabsminorGTM or Marketing PartnerCandidate assessment platform partner.
• NavatticminorGTM or Marketing PartnerInteractive demo platform partner.
• airSlateminorGTM or Marketing PartnerWorkflow automation platform partner.
• PaletteminorGTM or Marketing PartnerSales performance platform partner.
• CacheflowminorGTM or Marketing PartnerRevenue automation platform partner.
• EndgameminorGTM or Marketing PartnerRevenue operations platform partner.
• SaleskenminorGTM or Marketing PartnerRevenue intelligence platform partner.
• Second NatureminorGTM or Marketing PartnerSales coaching platform partner.
• DealHubminorGTM or Marketing PartnerSales engagement platform partner.
• RollWorksminorGTM or Marketing PartnerAccount-based marketing platform partner.
• Sales Impact AcademyminorGTM or Marketing PartnerSales training and education partner.
• ScratchpadminorGTM or Marketing PartnerSales productivity platform partner.
• DelegateminorGTM or Marketing PartnerSales task management platform partner.
• SV AcademyminorOthersSales training academy partner for diverse talent pipeline.
• WISE (Women in Sales Everywhere)minorOthersWomen in sales community partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pavilion: Pavilion is a private membership community for sales, marketing, and RevOps leaders with chapters, content, events, and a sponsorship model. Most directly comparable to MSP: same GTM motion, same buyer personas, same partnership-funded monetization, with a broader cross-functional footprint.
• Sales Confidence: Sales Confidence is a UK-rooted revenue leadership community offering events, content, and networking to sales leaders. Already a listed MSP partner, it represents a regionally distinct but functionally equivalent community — same persona, same sponsorship-led model.
• GTM Partners: GTM Partners produces research, training, and events targeting go-to-market leaders with a focus on RevOps and sales operations. Directly comparable audience to MSP with overlapping sponsorship partners and event-driven education format.

Emerging players

• Women in Revenue (formerly WISE): Women in Revenue is a professional community for women in B2B sales, RevOps, and customer success leadership. Overlapping persona (revenue leaders) and community-led model, with a DEI focus and event programming parallel to MSP's DEI&A Resource Hub.
• RevOps Coop: RevOps Coop is a membership community and event series for revenue operations professionals. Functionally adjacent to MSP's RevOps segment, with the same peer-education and sponsor-supported model, smaller in scale but more specialized.
• Operations Nation: Operations Nation is a community for sales and revenue operations professionals offering content, events, and networking. Closely overlaps MSP's RevOps and sales-ops member segments with comparable community-led education and partner sponsorship.

Broad incumbents

• Sales Hacker (by Outreach): Sales Hacker is a large content and community destination for B2B sales professionals owned by Outreach. Broader audience (includes IC sellers) than MSP's leadership-only focus, but the same content/events/partnership ecosystem targeting similar buyer personas.
• AA-ISP (American Association of Inside Sales Professionals): AA-ISP is a long-standing membership association for inside sales professionals offering certification, events, and community. Differs from MSP by being association-structured and IC-inclusive, but overlaps in audience and education-driven value proposition.

Others

• Chili Piper: Chili Piper is a sales scheduling and routing platform that appears as a technology partner of MSP. Not a peer in the community sense, but a representative example of the sales-tech ecosystem that funds MSP's sponsorship model.
• Gong: Gong is a revenue intelligence platform and listed MSP partner. Comparable as an ecosystem member and buyer of community-driven demand generation, but operates a software business rather than a community business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modern-sales-pros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Sales Pros