Hub Furniture

What Hub Furniture does

Hub Furniture operates a furniture product aggregation and comparison marketplace serving Australian consumers. The platform indexes products from 35+ Australian furniture retailers — including Koala, Jardan, Nick Scali, Amart Furniture, Life Interiors, Luxo Living, MCM House, Icon By Design, Early Settler, and others — into a unified catalog spanning 384 pages. Users browse, save, and compare products across stores before clicking through to original retailer websites to complete purchases. The platform does not hold inventory, process payments, or fulfill orders directly.

The underlying technology is a Shopify-based e-commerce platform with product aggregation and comparison functionality. Features include a comparison view across retailers, a saved-products bookmarking function, and a retailer store directory listing all partnered stores. The catalog is organized around image quality and store coverage, and is indexed for organic search discovery through descriptive URLs and meta content.

The business model is asset-light and intermediary in nature. Revenue is generated primarily through Google AdSense advertising displayed on the platform, with a secondary revenue stream from affiliate/traffic referral value when users click through to retailer partner sites. There is no direct transaction processing, no disclosed pricing model, and no publicly disclosed revenue figures. The company is privately held, operates exclusively in Australia, and is classified at 11-50 employees with no institutional investors, parent company, or funding rounds disclosed in the available data.

Name

Hub Furniture

Website

https://hubfurniture.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hub Furniture is an Australian furniture product aggregation and comparison marketplace that catalogs products from 35+ retailers, enabling consumers to browse, save, and compare styles before purchasing directly from original retailers.

Ownership category

akta.pro rank

NAICS

Furniture Retailers (44911), Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Online Secondhand Home Furnishings Marketplaces (Home-focused) (CRAIANAO)

Keywords

• Furniture comparison platform
• Online furniture marketplace
• Home furnishings aggregator
• Australian furniture retailers
• Product discovery platform

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising revenue: Hub Furniture generates revenue through Google AdSense advertising displayed on the platform. The site does not process transactions directly; revenue is derived from ad impressions and clicks generated by site traffic.
2. Affiliate/Traffic referral: The platform earns by driving qualified traffic to retailer partner websites. Users who click through to purchase from retailers generate referral value. The site serves as an intermediary that directs consumers to original retailer pages.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hub Furniture operates a curated online catalog that aggregates furniture product listings from 35+ Australian retailers into a single browsable destination. Consumers can browse by category, save products, and compare items side-by-side across retailers before being redirected to the original retailer's website to complete the purchase. The platform does not sell furniture directly and instead monetizes the discovery and comparison experience through advertising and referral traffic.

Product overview

Hub Furniture is a furniture product comparison and discovery platform that aggregates products from 34 Australian furniture retailers including Amart Furniture, Koala, Lifely, Luxo Living, Icon By Design, Jardan, Early Settler, MCM House, and others. The platform serves as a curated catalog organized around image quality, store coverage, and product discovery, enabling users to browse, save, and compare furniture styles across stores before visiting the original retailer pages. The core offering consists of the Hub Furniture comparison platform itself along with features for product comparison, saved products, and a retailer store directory. The platform displays products from various categories including modular sofas, sofa beds, coffee tables, pergolas, and outdoor furniture.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub Furniture Platform Curated online aggregation platform for Australian furniture shoppers that lists products from 35+ Australian retailers, allows saving products, side-by-side comparison, and click-through to retailer websites to complete purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

33 partnerships are on record, tiered core.

• KoalacoreOthersKoala is one of 35+ Australian furniture retailers whose products are featured on Hub Furniture. Products include mattresses, sofa beds, and furniture accessories. Users click through to Koala's website to complete purchases.
• JardancoreOthersJardan is featured as an Australian furniture retailer on Hub Furniture, with modular sofa products like MAR_Modular included in the catalog.
• Life InteriorscoreOthersLife Interiors products including modular sofas and sofa beds are aggregated on Hub Furniture's platform.
• Luxo LivingcoreOthersLuxo Living is featured as an Australian furniture retailer with modular sofas and furniture products in Hub Furniture's catalog.
• MCM HousecoreOthersMCM House furniture products including coffee tables and sofa beds are aggregated on Hub Furniture.
• LifelycoreOthersLifely is featured with modular sofa bed products including the Cushie brand on Hub Furniture's aggregation platform.
• PERGOLUX AUcoreOthersPERGOLUX AU outdoor pergola products are featured on Hub Furniture's catalog.
• Icon By DesigncoreOthersIcon By Design modular sofas with American oak construction are aggregated on Hub Furniture.
• Fantastic FurniturecoreOthersFantastic Furniture is featured as an Australian furniture retailer with various products on Hub Furniture.
• Nick ScalicoreOthersNick Scali furniture products are included in Hub Furniture's Australian retailer catalog.
• Early SettlercoreOthersEarly Settler furniture products including coffee tables are aggregated on Hub Furniture.
• Cult DesigncoreOthersCult Design Australian furniture products including Bilgola collection are featured on Hub Furniture.
• Living EdgecoreOthersLiving Edge premium furniture products are aggregated on Hub Furniture's catalog.
• KoskelacoreOthersKoskela Australian-made furniture including PBS table system is featured on Hub Furniture.
• Trit HousecoreOthersTrit House furniture products including Jaunt table collection are aggregated on Hub Furniture.
• Lounge LoverscoreOthersLounge Lovers premium sofa products are featured on Hub Furniture's catalog.
• Bay GallerycoreOthersBay Gallery outdoor and indoor furniture products are aggregated on Hub Furniture.
• House of IsabellacoreOthersHouse of Isabella furniture products including sofa beds are featured on Hub Furniture.
• Interior SecretscoreOthersInterior Secrets furniture products are aggregated on Hub Furniture's catalog.
• Amart FurniturecoreOthersAmart Furniture products are featured on Hub Furniture's Australian retailer catalog.
• Black MangocoreOthersBlack Mango furniture products are aggregated on Hub Furniture.
• Dowel JonescoreOthersDowel Jones Australian furniture products are featured on Hub Furniture.
• Eden LivingcoreOthersEden Living furniture products are aggregated on Hub Furniture.
• Furniture BazaarcoreOthersFurniture Bazaar products including modular sofas are featured on Hub Furniture.
• FurnitureOkaycoreOthersFurnitureOkay outdoor furniture products are aggregated on Hub Furniture.
• HorganscoreOthersHorgans furniture products are featured on Hub Furniture's catalog.
• MockacoreOthersMocka furniture products are aggregated on Hub Furniture.
• Mattress CrafterscoreOthersMattress Crafters mattress products are featured on Hub Furniture.
• Outdoor Living DirectcoreOthersOutdoor Living Direct outdoor furniture products including pergolas are aggregated on Hub Furniture.
• RJ LivingcoreOthersRJ Living furniture products are featured on Hub Furniture's catalog.
• Schots Home EmporiumcoreOthersSchots Home Emporium furniture products are aggregated on Hub Furniture.
• Totem RoadcoreOthersTotem Road furniture products are featured on Hub Furniture.
• Urban RhythmcoreOthersUrban Rhythm furniture products are aggregated on Hub Furniture.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pinterest: Visual discovery platform widely used for furniture and home decor inspiration. Competes with Hub Furniture for top-of-funnel furniture discovery and visual product comparison use cases.
• Temple & Webster: Leading Australian online-only furniture and homewares retailer. Operates a 1P retail model but competes for the same organic furniture discovery queries Hub Furniture targets, and several of its listed brands (e.g. Koala-style) overlap.
• Amazon AU: Generalist marketplace with growing furniture category in Australia and built-in product comparison features. Adjacent competitor for comparison-shopping intent and a benchmark for ad-revenue per visitor in retail.
• Wayfair: Global online furniture retailer with massive catalog, comparison-friendly UI, and strong SEO presence in Australia. Competes with Hub Furniture for organic furniture search intent while operating a transaction-owning 1P model.

Direct peers

• Houzz: Houzz is a global home design and furniture marketplace that aggregates products from retailers and manufacturers with curated photos, reviews, and shoppable content. It is the most direct international analog to Hub Furniture's furniture aggregation and discovery model.
• ProductReview.com.au: Australia's leading consumer product comparison and reviews platform. While broader than furniture, it operates the same Australian aggregation/comparison marketplace model with affiliate and advertising revenue - directly comparable in GTM and revenue mechanics.
• Canstar: Australian comparison platform monetizing via advertising and partner referrals. Same aggregation/ad-revenue GTM motion as Hub Furniture, applied across multiple consumer verticals.
• Finder: Australian price and product comparison platform earning via advertising and affiliate referrals. Highly comparable business model (aggregation + ad/affiliate revenue) applied to a different vertical, making it a strong structural peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hub-furniture-lighting-living

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hub Furniture