DOMO

What DOMO does

DOMO Collections Pty Ltd is an Australian privately-held luxury furniture retailer operating showrooms in Sandringham (VIC), Richmond (VIC), Alexandria (NSW), and Brisbane (QLD), plus a by-appointment Design Outlet in Melbourne, following the 2025 closure of its Adelaide location. The company curates and distributes a portfolio of more than 20 international designer furniture and homewares brands, including Ligne Roset (France), de Sede (Switzerland, exclusive Australian stockist), Wittmann (Austria), HC28 and HC28 Cosmo, Arte Brotto (Italy), Pulpo (Germany), KUN Design (China), Sika Design (Denmark), Duvivier, Duresta, Point, Giovanni Visentin, Pinetti, and Biasol, alongside its in-house DOMO Home label. Assortment spans indoor and outdoor furniture, lighting, and homewares across living, dining, bedroom, study, and outdoor categories, with piece prices ranging from approximately A$250 for accessories to over A$29,000 for large modular sofas, the majority of higher-value items sold on a custom-order basis with complimentary interior design consultation and white-glove delivery.

Revenue is generated primarily through one-time retail sales of designer furniture and homewares via the showroom network and the domo.com.au e-commerce site, complemented by a B2B Trade Programme that offers exclusive pricing and dedicated trade manager support to architects, interior designers, and building professionals. The go-to-market model is sales-led and experiential, anchored on showroom discovery, custom-order capability, and project coordination, with Zip Money buy-now-pay-later integrated into the checkout flow to support conversion on high-ticket items. Marketing relies on styled project showcases (Styled with DOMO), editorial blog content, an Inner Circle email newsletter, social media, design event participation (including Salone del Mobile Milan 2024), and brand collaborations with Dulux (Colour Forecast 2024), Oroton (2021), and Camilla and Marc (2021).

The customer base spans high-end Australian residential consumers, a diversified trade professional segment, and select international hospitality and corporate projects including Topgolf Bangkok, One & Only Royal Mirage Dubai, Hotel Senhoog Austria, Biodiversity Cafe Beijing, and Scope Promsri Bangkok. Two ACCC product-safety warnings have been issued against the business, an under-disclosed compliance risk worth flagging for diligence. The company is privately held with no disclosed parent, funding rounds, acquisitions, headcount, or revenue figures.

Name

DOMO

Legal name

DOMO Collections Pty Ltd

Website

https://domo.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

DOMO Collections Pty Ltd is an Australian privately-held luxury furniture retailer curating 20+ international designer brands across metropolitan showrooms in Melbourne, Sydney, and Brisbane, serving affluent residential consumers, trade professionals, and select international hospitality projects with custom-order furniture, lighting, and homewares.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandringham

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Furniture and Homewares Sales: DOMO generates revenue through direct sales of indoor and outdoor furniture, lighting, and homewares to consumers and trade clients via its physical showroom network and e-commerce platform. Products span multiple price points from entry-level accessories to bespoke, custom-order furniture priced above $20,000. The majority of high-value pieces are sold on a custom-order basis, with in-stock items available for immediate purchase. A trade program provides exclusive pricing to registered trade professionals (architects, designers, builders).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

DOMO is a luxury furniture and homewares retailer that curates and sells indoor and outdoor furniture, lighting, and home accessories from 20+ international designer brands via a network of metropolitan showrooms and an e-commerce storefront. The merchandise spans entry-level homewares (~$250) to bespoke custom-order furniture priced above $29,000, with the majority of high-value pieces sold on a custom-order basis. The company also serves architects, interior designers, and hospitality clients through a dedicated trade program with exclusive pricing and a dedicated trade manager.

Product overview

DOMO is an Australian luxury furniture retailer offering a curated collection of indoor and outdoor furniture, lighting, and homewares through metropolitan showrooms in Melbourne, Sydney, Brisbane, and Adelaide. The portfolio spans multiple exclusive international brands including HC28 and HC28 Cosmo (innovative contemporary furniture featuring Bear sofas, Origami sectionals, Erika dining tables, Bold console/side tables, Barry beds, Moon console), Ligne Roset (French luxury featuring iconic Togo sofas, Istrana/Space/Loomy consoles, Intervalle shelving, G30/G21/G24/G50 lighting, Empreintes homewares), de Sede (Swiss luxury, exclusive Australian stockist), Wittmann (Austrian handcrafted furniture), Arte Brotto (Italian walnut furniture), Pulpo (German designer homewares), Duvivier Canapes (French luxury sofas), Duresta (British upholstered furniture), Sika Design (Danish outdoor), KUN Design (designer outdoor), Point (premium outdoor), Pinetti (Italian designer), Giovanni Visentin (Italian luxury), and Biasol (designer brand). DOMO also offers its own in-house DOMO Home collection. Services include a Trade Program for architects and designers with exclusive pricing and dedicated trade managers, and the DOMO Design Outlet for discontinued/ex-floor stock clearance. Products are sold through retail showrooms and a trade program, with no e-commerce functionality indicated.

Differentiator

Problem solved

Functional benefit

Brands

• DOMO Home: Own-brand furniture collection within the DOMO portfolio.

Products and services

• DOMO Living Furniture Curated collection of sofas, armchairs, ottomans, occasional tables, and console tables for residential living spaces.
• DOMO Dining Furniture Dining tables, dining chairs, bar stools, sideboards, and drink trolleys for dining spaces.
• DOMO Bedroom Furniture Beds, bedside tables, and bedroom storage solutions including the Barry Upholstered Bed and Hoop Bedside Table.
• DOMO Lighting Floor lamps, table lamps, and pendant lighting from international designers including G30 Floor Standard Lamp and Auvent Table Lamp.
• DOMO Homewares Mirrors, rugs, vases, objects d'art, baskets, trays, candles, wall art, bed linen, blankets, cushions, and valet/coat stands.
• DOMO Outdoor Furniture Outdoor dining sets, outdoor living pieces, sunloungers, planters, and drink trolleys for outdoor spaces.
• DOMO Trade Program Exclusive trade program offering architects, designers, and building industry professionals access to exclusive pricing, expertise, and dedicated trade manager support across the full DOMO furniture, lighting, and homewares portfolio.
• DOMO Design Outlet Melbourne Clearance outlet featuring discontinued and ex-floor stock furniture at discounted prices, open by appointment Monday-Friday 10am-4pm and for periodic warehouse sale events.
• HC28 Maison Collection Campaign Promotional launch of the HC28 Maison collection featuring new furniture pieces including the Oasis Coffee Table, Origami Sectional Sofa, Spin Sectional Sofa, Bear Sofa series, Barry Upholstered Bed, and Erika Dining Table, supported by a 20% off campaign.

Quantifiable outcome

• DOMO's showrooms are present in all major Australian east coast markets (Melbourne, Sydney, Brisbane) plus Adelaide — spanning three states and five physical locations plus one outlet — demonstrating broad national geographic reach as the primary distribution footprint for luxury furniture retail in Australia.

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• Dulux + Bree Leech (Colour Forecast 2024)minorStrategic or Co-development Partner · 1 January 2024DOMO partnered with Dulux and designer Bree Leech on the Dulux Colour Forecast 2024 — a curated editorial and styling collaboration featuring DOMO furniture and homewares interpreted through the year's colour trend predictions.
• OrotonminorStrategic or Co-development Partner · 1 January 2021DOMO collaborated with Australian luxury fashion brand Oroton on a brand event held at the DOMO Sydney showroom in April 2021, cross-promoting both brands' luxury positioning.
• Camilla and MarcminorStrategic or Co-development Partner · 1 January 2021DOMO partnered with Australian fashion label Camilla and Marc for an event at the DOMO Melbourne showroom in March 2021, aligning luxury fashion and design audiences.
• Ligne RosetcoreChannel Partner/ Reseller/ DistributorLigne Roset (France) is one of DOMO's anchor international brands. DOMO is an authorised stockist of the full Ligne Roset collection — including iconic pieces such as the Togo sofa, Pierre Guariche lighting re-editions, and contemporary offerings. The partnership positions DOMO as the primary Australian destination for Ligne Roset's French luxury furniture and lighting.
• de SedecoreChannel Partner/ Reseller/ Distributorde Sede (Switzerland) is an exclusive stockist brand at DOMO in Australia. Known for exceptional leather upholstery and the iconic Snake Sofa, de Sede represents the pinnacle of Swiss craftsmanship within DOMO's portfolio.
• HC28 / HC28 CosmocoreChannel Partner/ Reseller/ DistributorHC28 and its contemporary sub-brand HC28 Cosmo (France/China) are flagship brands at DOMO, with the HC28 Maison collection receiving prominent promotional support including a 20% off campaign. DOMO stocks the full HC28 portfolio including the Bear sofa, Origami sectional, Erika dining table, Barry bed, and Bold console.
• WittmanncoreChannel Partner/ Reseller/ DistributorWittmann (Austria) is an authorised stockist brand at DOMO. The Austrian workshop produces handcrafted furniture including the BATON Wardrobe Stand and Miles Swivel Armchairs, sold alongside DOMO's other luxury European brands.
• Arte Brotto / MarchetticoreChannel Partner/ Reseller/ DistributorArte Brotto (Italy) is represented at DOMO through its extensive furniture collection including the Vero Dining Table, Leonardo L21 Solid Wood Chair, and Pompeii Bed. DOMO is a key Australian stockist for this Italian workshop's handcrafted timber and stone furniture.
• PulpominorChannel Partner/ Reseller/ DistributorPulpo (Germany) is stocked at DOMO, offering distinctive designer objects including the Lake Bowl (designed by Ferréol Babin) and other sculptural homewares that complement DOMO's furniture range.
• KUN DesigncoreChannel Partner/ Reseller/ DistributorKUN Design (China) is featured prominently at DOMO, with outdoor and indoor designer furniture. Notable projects include Topgolf Bangkok and the Biodiversity Café Beijing. KUN Design's contemporary aesthetic complements DOMO's international portfolio.
• Sika DesignminorChannel Partner/ Reseller/ DistributorSika Design (Denmark) brings a Scandinavian outdoor furniture offering to DOMO's portfolio, including the Fox Armchair, complementing the European luxury brands in the range.
• Duvivier CanapesminorChannel Partner/ Reseller/ DistributorDuvivier (France) — heritage since 1840 — is an exclusive French brand at DOMO, offering luxury upholstered furniture that rounds out the French designer presence in the DOMO portfolio.
• DurestaminorChannel Partner/ Reseller/ DistributorDuresta (UK) is an authorised stockist brand at DOMO, providing British-crafted upholstered furniture options within the broader luxury range.
• Giovanni VisentinminorChannel Partner/ Reseller/ DistributorGiovanni Visentin (Italy) is a designer brand represented at DOMO, offering bespoke Italian furniture for the Australian market.
• PointminorChannel Partner/ Reseller/ DistributorPoint (Spain) is a designer outdoor furniture brand stocked at DOMO, adding Spanish design aesthetics to the portfolio.
• BiasolminorChannel Partner/ Reseller/ DistributorBiasol is an Australian design brand represented at DOMO, bringing local Australian design credentials to the international brand portfolio.
• PinettiminorChannel Partner/ Reseller/ DistributorPinetti (Italy) is an Italian homewares and furniture accessories brand stocked at DOMO, offering designer objects including the Archille Valet Stand.
• Zip MoneyminorGTM or Marketing PartnerDOMO offers Zip (Zip Money / Zip Pay) as a payment option at checkout, enabling customers to pay in instalments. This partnership lowers the barrier to entry for luxury purchases and functions as a marketing and conversion tool on the DOMO website.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Space Furniture: Australia's other long-established luxury designer furniture multi-brand retailer, with showrooms in Sydney and Melbourne. Highly comparable — also stocks Ligne Roset and other European designer brands and serves the same affluent residential and architecture/design trade customer base.
• Hub Furniture: Australian designer furniture and homewares retailer with showrooms in Sydney and Melbourne carrying international brands such as Fritz Hansen, Henge, and Vitra. Comparable to DOMO in multi-brand premium positioning and trade-channel focus.
• Living Edge: Australian designer furniture retailer stocking premium brands including Herman Miller, Knoll, and contemporary European designers. Comparable as a curated multi-brand retailer with showrooms in Sydney, Melbourne, and Brisbane serving affluent consumers and the A&D trade.
• Top3 by Design: Australian retailer curating designer furniture, lighting and homewares with showrooms and an active online channel. Comparable as a multi-brand curated luxury retailer serving design-savvy Australian consumers and trade professionals.
• Cult Design: Australian multi-brand retailer of premium international designer furniture and lighting (e.g., Knoll, Fritz Hansen, Cassina). Comparable to DOMO in curating iconic global brands for the Australian luxury residential and contract market, with showrooms across major east-coast cities.
• Anibou: Australian contemporary designer furniture retailer offering European brands such as MDF Italia, Pianca, and Kristalia. Comparable to DOMO as a multi-brand retailer focused on European designer furniture for the Australian residential and A&D market.
• Great Dane Furniture: Australian retailer of premium Scandinavian and contemporary designer furniture with showrooms in Sydney, Melbourne, Brisbane and Adelaide. Comparable to DOMO in multi-brand luxury positioning and east-coast showroom network.
• Dedece: Sydney-based Australian retailer of premium European designer furniture, lighting, and homewares. Comparable to DOMO in curating high-end international brands (e.g., Kartell, Foscarini, Moroso) for the Australian design-conscious residential and commercial market.
• Becker Minty: Sydney-based luxury designer furniture and lighting boutique. Comparable as a curated high-end multi-brand showroom operator targeting affluent residential and interior design clients, though at a smaller footprint than DOMO.

Broad incumbents

• BoConcept: Global Danish-designed furniture retailer with multiple Australian showrooms. Comparable to DOMO as a multi-brand/design furniture retailer in Australia, but at a more accessible price point with its own product lines rather than curated third-party designer brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/domodesignoutlet
• Instagraminstagram.com/domodesignoutlet
• LinkedInlinkedin.com/company/domo-collections

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMO