Lemongrass Communications

What Lemongrass Communications does

Lemongrass Communications (legal entity LemonGrass Communications S.L.) is a Barcelona-based, privately held creative technology studio founded in 2006 that has pivoted from digital marketing and communications services into immersive XR (Virtual Reality, Augmented Reality, and Mixed Reality) production and applied AI. The company designs and produces immersive experiences for cultural institutions, museums, brands, and European research consortiums, and develops autonomous AI agents and AI integrations for enterprise clients. Its core technology stack spans XR content production, motion-sensor and real-time interaction systems, 3D scanning, generative AI, computer vision, and neural-network-based perception and emotion interpretation. Since shifting focus to immersive digital experiences in 2019, LemonGrass has produced or co-produced approximately 40 immersive works, including the award-winning Common AI Verse installation exhibited at the CCCB museum's AI: Artificial Intelligence exhibition (2024-2025).

The company operates three wholly owned sub-brands that form its artistic ecosystem: Espronceda - Institute of Art & Culture (founded 2013, an institute for contemporary visual and digital art), Immensiva (launched 2019 as a digital-artist residency focused on XR and AI), and Nubia Labs (launched 2022 as a digital art vertical). Product offerings include XR Production, AI Agents and AI integration into business processes, audiovisual production and editing, gaming and mobile applications (co-developed with Nurogames), and the Rise-Up mobile application developed within a European project. 2025-2026 product launches introduced multi-user, location-based XR experiences and Terranova Spatial, a creator-to-museum toolkit for immersive experiences connecting spatial technology with cultural storytelling. The company is also co-creator of Olympon (selected by the EU NEXT GEN project), Stoodio AI, Krossbooking, and Keep Caring.

LemonGrass monetizes through three channels: (1) professional services revenue from project-based XR/AI commissions for B2B clients, cultural institutions, and brands, with quote-based, project-tailored pricing; (2) participation in European Union research and innovation funding programs, with 14 documented projects across HORIZON 2020, CREATIVE EUROPE, CREATIVE MEDIA, ERASMUS+, and CERV since 2018, providing consortium revenue and licensing-style project income; and (3) gaming and mobile application distribution through Google Play and Apple App Store, where it retains intellectual property rights on most co-developed games. Go-to-market is direct B2B outreach combined with EU research consortium participation, supported by community-led visibility through the Espronceda, Immensiva, and Nubia Labs platforms. Marketing channels are concentrated on the company website, Instagram, and European project networks. The company has disclosed no revenue figures, no external funding rounds, and operates with 1-10 employees.

Name

Lemongrass Communications

Legal name

LemonGrass Communications S.L.

Website

https://lemongrass-media.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Lemongrass Communications is a Barcelona-based creative technology studio producing immersive XR experiences and applied AI solutions for cultural institutions, museums, brands, and EU-funded research consortiums, operating through Espronceda, Immensiva, and Nubia Labs.

Ownership category

akta.pro rank

Product category

Immersive Media Production

NAICS

Arts, Entertainment, and Recreation (71), Motion Picture and Video Industries (5121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VR/AR/XR Game Studios (MPAFAAAE)

Keywords

• Extended reality production
• Immersive media services
• AI agent development
• Cultural technology solutions
• Interactive application development

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. XR/Immersive Production Services: Project-based production of immersive XR content for cultural institutions, museums, and brands. Includes VR, AR, and MR productions for exhibitions, events, and permanent installations.
2. AI Solutions and Integration: Development and integration of AI agents and AI-powered tools for business process automation, data analysis, and content creation for enterprise clients.
3. Gaming and Application Development: Development of interactive video games and mobile applications. Co-develops games with Nurogames and holds intellectual property rights to most projects.
4. EU Research Project Funding: Participation in European funding programs including HORIZON 2020, CREATIVE EUROPE, CREATIVE MEDIA, ERASMUS+, and CERV for R&D projects in art, technology, and cultural sectors.
5. Audiovisual Production: Creative, production, and editing solutions for promotional videos, commercials, and event coverage.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LemonGrass Communications is an independent producer of Extended Reality (XR) immersive experiences — including Virtual Reality, Augmented Reality, and Mixed Reality — for cultural institutions, museums, and brands, alongside applied artificial intelligence services (autonomous AI agents and AI integration into business processes), audiovisual production, EU-funded research project coordination, and co-development of mobile games and applications. Since 2019 the company has produced approximately 40 immersive experiences and, since 2025, has expanded into multi-user location-based XR content.

Product overview

Lemongrass Communications operates as a multi-faceted creative technology company offering a unified portfolio of XR production, AI solutions, and digital art services. The core offerings include XR Production (VR/AR/MR immersive experiences), AI Agents (autonomous AI for business automation), AI Integration services, Audiovisual Production, EU Research Project coordination, and Gaming/Application Development. The portfolio is organized under two major verticals: Espronceda - Institute of Art & Culture (housing Immensiva and Nubia Labs sub-brands for digital art residencies and immersive experiences) and a direct service line for technology solutions. Notable products include Common AI Verse (award-winning AI art installation), Terranova Spatial (creator-to-museum toolkit), and the Rise-Up mobile application. The company has produced approximately 40 immersive experiences since 2019 and develops multi-user location-based experiences since 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Espronceda: Institute of Art & Culture - innovative center for contemporary visual and digital art with cultural education and research, featuring artist residencies
• Immensiva
• Nubia Labs

Products and services

• XR Production Independent production of Extended Reality (XR) immersive experiences — including VR, AR, and MR — for cultural institutions, museums, and brands. Delivered as project-based productions and exhibitions with a portfolio of approximately 40 immersive experiences since 2019.
• AI Agents Development Design and delivery of autonomous artificial intelligence agents capable of automating processes, optimizing decisions, and transforming business efficiency, including channel automation. Delivered in partnership with Digital Twin Technology, Marnoria Media, and HS3.
• AI Integration in Business Processes Integration of AI algorithms and tools for data analysis and content creation into enterprise workflows, enabling companies to leverage advanced AI capabilities for process automation and content generation.
• Audiovisual Production Creative, production, and editing solutions for promotional videos, commercials, and event coverage, offered to brands and organizations.
• EU Research Project Coordination R&D and innovation projects aligned with European programs including Horizon 2020, Creative Europe, Creative Media, Erasmus+, and CERV, connecting technological innovation with strategic funding. Evidenced by participation in 14+ European projects since 2018.
• Gaming and Application Development Development of interactive experiences and video games combining entertainment, innovation, and engagement for brands and audiences. Co-developed alongside Nurogames, with LemonGrass holding intellectual property rights to most projects.
• Terranova Spatial Creator-to-museum toolkit for immersive experiences connecting spatial technology with cultural storytelling. Aimed at enabling creators and museums to build and deliver immersive experiences.
• Rise-Up App Digital toolkit mobile application developed as part of a European project for cultural heritage preservation. Distributed through Google Play Store and Apple App Store.

Quantifiable outcome

• ~40 immersive experiences produced since 2019
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• Digital Twin TechnologycoreTechnology or Integration · 1 January 2025Strategic technology partner for AI solutions. Together with Digital Twin Technology, Marnoria Media, and HS3, transforms AI from theoretical concept into real-world operational systems generating immediate value.
• Marnoria MediacoreTechnology or Integration · 1 January 2025Strategic technology partner for AI solutions. Together with Digital Twin Technology, Marnoria Media, and HS3, transforms AI from theoretical concept into real-world operational systems generating immediate value.
• HS3coreTechnology or Integration · 1 January 2025Strategic technology partner for AI solutions. Together with Digital Twin Technology, Marnoria Media, and HS3, transforms AI from theoretical concept into real-world operational systems generating immediate value.
• Ars ElectronicacoreStrategic or Co-development Partner · 1 January 2024Collaboration in Erasmus+ WeSTEAM project integrating Art Thinking into STEM education to encourage more women to pursue technical fields.
• SineglossacoreStrategic or Co-development Partner · 1 January 2024Collaboration in Erasmus+ WeSTEAM project integrating Art Thinking into STEM education to encourage more women to pursue technical fields.
• Public Art LabcoreStrategic or Co-development Partner · 1 January 2024Collaboration in CERV AugE project fostering youth engagement with democracy and sustainability through artivism. Partners include MEET(IT), RIXC (LV), and Goethe-Institut (DE).
• RIXC (Riga)coreStrategic or Co-development Partner · 1 January 2024Collaboration in CERV AugE project fostering youth engagement with democracy and sustainability through artivism. Partners include ESPRONCEDA, MEET(IT), Public Art Lab (DE), and Goethe-Institut (DE).
• Goethe-InstitutcoreStrategic or Co-development Partner · 1 January 2024Collaboration in CERV AugE project fostering youth engagement with democracy and sustainability through artivism. Partners include ESPRONCEDA, MEET(IT), Public Art Lab (DE), and RIXC (LV).
• MEET(IT)coreStrategic or Co-development Partner · 1 January 2024Collaboration in CERV AugE project fostering youth engagement with democracy and sustainability through artivism. Partners include ESPRONCEDA, Public Art Lab (DE), RIXC (LV), and Goethe-Institut (DE).
• IntercultminorStrategic or Co-development Partner · 1 January 2023Collaboration in Erasmus+ E-ART project promoting sustainability in the arts through digital platform. Partners include OECON Group (BU), CUBE (GR), Materahub (IT), I&F Instruction and Formation (Ireland), and ESPRONCEDA.
• OECON GroupminorStrategic or Co-development Partner · 1 January 2023Collaboration in Erasmus+ E-ART project promoting sustainability in the arts through digital platform. Partners include Intercult (SE), CUBE (GR), Materahub (IT), I&F Instruction and Formation (Ireland), and ESPRONCEDA.
• CUBEminorStrategic or Co-development Partner · 1 January 2023Collaboration in Erasmus+ E-ART project promoting sustainability in the arts through digital platform. Partners include Intercult (SE), OECON Group (BU), Materahub (IT), I&F Instruction and Formation (Ireland), and ESPRONCEDA.
• MaterahubminorStrategic or Co-development Partner · 1 January 2023Collaboration in Erasmus+ E-ART project promoting sustainability in the arts through digital platform. Partners include Intercult (SE), OECON Group (BU), CUBE (GR), I&F Instruction and Formation (Ireland), and ESPRONCEDA.
• I&F Instruction and FormationminorStrategic or Co-development Partner · 1 January 2023Collaboration in Erasmus+ E-ART project promoting sustainability in the arts through digital platform. Partners include Intercult (SE), OECON Group (BU), CUBE (GR), Materahub (IT), and ESPRONCEDA.
• Centre for Research and Technology Hellas (CERTH)flagshipStrategic or Co-development Partner · 1 January 2020Collaboration in Horizon 2020 S+T+ARTS MindSpaces project combining art and technology for immersive spaces. Partners include CERTH (GR), Zaha Hadid Architects (UK), Universitat Pompeu Fabra (ES), and ESPRONCEDA.
• Zaha Hadid ArchitectsflagshipStrategic or Co-development Partner · 1 January 2020Collaboration in Horizon 2020 S+T+ARTS MindSpaces project combining art and technology for immersive spaces. Partners include CERTH (GR), Zaha Hadid Architects (UK), Universitat Pompeu Fabra (ES), and ESPRONCEDA.
• Universitat Pompeu FabraflagshipStrategic or Co-development Partner · 1 January 2020Collaboration in Horizon 2020 S+T+ARTS MindSpaces project combining art and technology for immersive spaces. Partners include CERTH (GR), Zaha Hadid Architects (UK), Universitat Pompeu Fabra (ES), and ESPRONCEDA.
• NurogamescoreStrategic or Co-development Partner · 1 January 2019Co-development partner for games. LemonGrass Media is co-developer alongside Nurogames and currently holds intellectual property rights to most of these projects.
• VisyoncoreStrategic or Co-development Partner · 1 January 2019Collaboration in Creative Europe Real-IN project exploring intersection of culture and audiovisual technology through 3D scanning and XR. Partnership with VRT (BE) and ESPRONCEDA.
• VRTcoreStrategic or Co-development Partner · 1 January 2019Collaboration in Creative Europe Real-IN project exploring intersection of culture and audiovisual technology through 3D scanning and XR. Partnership with Visyon (ES) and ESPRONCEDA.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• UNIT9: UNIT9 is a global creative experience studio producing immersive XR, interactive installations, and branded content for cultural and commercial clients. Closely comparable to Lemongrass in combining immersive production, AI, and experiential work for B2B clients.
• Nurogames: Nurogames is a German game studio that co-develops XR and immersive games with Lemongrass, with Lemongrass holding IP rights to most collaborations. Direct co-development partner and natural peer in XR interactive entertainment.
• Random International: Random International creates large-scale interactive and immersive art installations combining sensors, light, and emergent behavior. Comparable as a studio working at the intersection of contemporary art, technology, and visitor experience for cultural spaces.
• Acute Art: Acute Art is a platform commissioning and distributing VR and immersive artworks by internationally recognized artists for museums and galleries. Comparable in bridging digital artists, museums, and XR technology — a similar role to Lemongrass's Immensiva residency.
• ARTECHOUSE: ARTECHOUSE operates location-based immersive XR art installations in museums and cultural venues across the US and beyond. Directly comparable to Lemongrass in producing technology-driven immersive experiences for cultural institutions, though at a larger venue-based scale.

Broad incumbents

• Framestore: Framestore is a global VFX and immersive experience studio producing VR, AR, and location-based entertainment for major brands and cultural partners. Comparable in delivering high-end immersive production services, though operating at film-studio scale.
• teamLab: teamLab creates large-scale immersive digital art installations and experiential spaces globally. Comparable as a leading immersive art producer targeting museums and cultural venues, though at significantly greater scale and brand recognition than Lemongrass.
• Meow Wolf: Meow Wolf produces large-scale immersive entertainment installations combining art, technology, and narrative. Comparable in producing technology-driven immersive cultural experiences, though Lemongrass focuses on XR/cultural partnerships rather than ticketed entertainment venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Lemongrass_com
• LinkedInlinkedin.com/company/lemongrass-communications

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lemongrass Communications