What Modum Lab does

Modum Lab is a Russian VR/AR and 3D technology company founded in 2017-2018 and headquartered in Saint Petersburg. The company develops immersive training and educational solutions for industrial enterprises (oil and gas, metallurgy, energy, manufacturing), large retail chains, and educational institutions. Its core offering is the Modum Education Platform (MEP) — a proprietary, import-substituting content management system for distributing, licensing, launching, and analyzing VR/3D training simulators across PC, mobile, and VR headsets, registered in Russia's Unified Software Registry. Built on top of MEP are several branded products: Snorovka PRO, a unified marketplace catalog aggregating 60+ simulators from 10+ Russian developers; Verba, an AI-powered dialogical simulation system for soft skills and public speaking training; Virtuoz, interactive VR/3D laboratories for schools and colleges; Zveno (Modum CMS), a simulator and device fleet management module; and Forma, a Unity-based VR/AR project constructor with AI assistants launched in 2024.

The company's business model combines SaaS subscriptions (annual), bundled software-plus-hardware packages (Soft+Hard), and on-premise enterprise integrations (multi-year contracts), supplemented by custom development services, marketplace commissions on third-party simulators, and individual quoting for Forma and other bespoke deliverables. Pricing is largely quote-based. Notable enterprise deployments include VR dialogical simulation training across 960 Perekrestok supermarkets owned by X5 Retail Group, hydropower station simulators deployed at 9 locations by RusHydro, and simulator deployments at Gazprom, Severstal, NLMK, VTB Bank, Sberbank, BIOCAD, and Gazprom Burenie training centers in Krasnodar and Novy Urengoy. Modum Education Platform is registered in Russia's Unified Software Registry (v3.0 registered 30.07.2024), positioning the company as a domestic import-substitution provider in a Russian VR/AR market that the Ministry of Digital Communications forecast to reach 40 billion RUB by 2024 at a 109% CAGR.

Name

Modum Lab

Legal name

OOO Modum Lab (ООО «Модум Лаб»)

Website

https://modumlab.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Modum Lab is a Russian VR/AR company that develops immersive training simulators and the proprietary Modum Education Platform for managing, distributing, and analyzing VR/3D learning content. It primarily serves large industrial enterprises (oil and gas, metallurgy, energy), retail chains, and educational institutions across Russia.

Ownership category

akta.pro rank

Product category

VR/AR Enterprise Training Software

NAICS

Technical and Trade Schools (6115), Educational Support Services (61171), Apprenticeship Training (611513), Professional and Management Development Training (611430)

akta.pro primary industry

Technical & Vocational (TVET) Simulations (Welding, Electrical, HVAC, Automotive) (EDAFAJAB)

akta.pro secondary industries

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• VR training software
• Enterprise simulation
• Dialogue simulations
• Immersive learning platforms
• 3D training simulators

Headquarters

HQ city

Sankt Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscriptions: Subscription-based access to VR/3D training simulators delivered through the Modum Education Platform. Customers pay recurring fees for ongoing access to the simulator catalog, management tools, and analytics.
2. Software + Hardware (Soft+Hard): Bundled supply of VR simulators together with VR hardware equipment (headsets, controllers). One-time or recurring revenue from hardware component bundled with software licenses.
3. On-Premise Platform Integration: Integration of simulators together with the management platform inside the company's IT perimeter (perpetual or subscription). Target for large industrial enterprises requiring on-premise deployment.
4. Snorovka PRO Marketplace: Catalog of VR/3D simulators from multiple vendors distributed through the Modum Education Platform. Modum Lab earns commission/margin on third-party simulator sales and manages the distribution relationship on behalf of vendor partners.
5. Custom Development (Заказная разработка): Bespoke VR/3D simulator development services for industrial and corporate clients with specific training requirements. Project-based professional services revenue.
6. Forma Constructor Licensing: Commercial licensing of the Forma VR/AR constructor tool. Cost is calculated individually based on delivery specifics. Sold as commercial software to educational institutions and creative industry professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Modum Lab develops and operates VR/AR/3D training simulators and a proprietary training management platform (Modum Education Platform) for enterprise and educational clients. Its portfolio includes dialogical simulation products (Verba) for soft skills training, a VR/AR project constructor (Forma), a unified VR/3D simulator catalog (Snorovka PRO), and custom development of bespoke industrial simulators.

Product overview

Modum Lab is a product company offering a portfolio of digital solutions for professional skills development using VR, AR, and 3D technologies. The core platform is Modum Education Platform (MEP) — an import-independent system for managing, distributing, and analyzing VR/AR/3D training content across PC, mobile, and VR headset devices. On top of MEP operates Snorovka PRO, a unified catalog aggregating third-party and proprietary simulators. The product suite includes: Verba (AI-powered soft skills and communication training via dialog simulations), Виртуоз (interactive VR/3D solutions for schools and supplementary education), Звено/Modum CMS (simulator management and content administration), and Форма (a VR/AR application constructor built on Unity for creating simulators and interactive projects). Delivery options include SaaS subscription, Soft+Hardware bundling, and On-Premise integration. The company also provides custom VR/3D simulator development services for enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• Snorovka PRO: Single catalog of VR/3D simulators for corporate and educational training, featuring solutions from multiple Russian developers.
• Verba (Верба)
• Virtuoz (Виртуоз)
• Forma (Форма)
• Zveno (Звено)
• Modum Education Platform (MEP)

Products and services

• Modum Education Platform (MEP) An import-independent training management system enabling centralized upload, distribution, licensing, analytics, and updates of VR/AR/3D training simulators across PC, mobile, and VR headsets. Integrates with corporate LMS via API. Used by industrial enterprises and educational institutions in Russia.
• Snorovka PRO A unified catalog of VR/3D training simulators built on the Modum Education Platform, aggregating third-party and proprietary simulators for industrial safety, equipment operations, and soft skills. Enables enterprises to browse, license, and centrally manage simulators from multiple vendors on a single platform.
• Verba (Communication Workshop / Мастерская коммуникации) AI-powered soft skills and communication training system featuring dialog simulations with virtual bots and deterministic evaluation. Used for public speaking, negotiation, customer communication, and sales training. Includes speech and gesture analysis.
• Virtuoz (Виртуоз) Interactive educational solutions for schools and supplementary education, providing VR/3D laboratories and immersive learning environments for student skill development in industrial trades and STEM subjects.
• Forma (Форма) VR/AR application constructor built on Unity, featuring AI assistants for 3D object creation, a scene generator, a library of interactive mechanics, and a tabular scenario editor. Sold to educational institutions and creative professionals for rapid creation of simulators, tours, games, and showrooms.
• Modum CMS (Zveno / Звено) Content management system for managing electronic training simulators, devices, and users. Supports cross-platform delivery to PCs, mobile, and VR headsets, and integrates with corporate LMS via API for automated analytics export.
• Custom Development (Заказная разработка) Bespoke VR/3D simulator development services for industrial and corporate clients with specific training requirements, covering occupational safety, equipment operation, and emergency response. Project-based professional services.

Quantifiable outcome

• 4x faster learning speed vs classroom training; 1.5x faster vs online courses (PwC research cited by Modum Lab)
• +6 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Газпром ЦПС (Gazprom CPS)coreStrategic or Co-development PartnerGazprom CPS partnered with Modum Lab to deploy VR simulators from Snorovka PRO at Gazprom Burenie training centers. Jointly conducted commissioning and staff training across Krasnodar and Novy Urengoy locations. CPS acts as a key enterprise client and implementation partner for rolling out VR training within the Gazprom ecosystem.
• Северсталь-инфоком (Severstal-Infocom)coreStrategic or Co-development PartnerModum Lab co-authored market research on VR effectiveness with Severstal-Infocom, examining both Russian and international VR training markets. The partnership produced a two-part article series on VR effectiveness in personnel training, combining Modum Lab's training expertise with Severstal's industrial perspective.
• Dubai Future Foundation / Ministry of Industry and Advanced Technology (UAE)minorStrategic or Co-development PartnerModum Lab presented its Modum Education Platform to UAE industrial players as part of a Russian government trade mission to Dubai. The presentation was made to Dubai Future Foundation, UAE Ministry of Industry and Advanced Technology, and Advanced Business Solutions. Potential for export to Middle East markets being explored.
• VR/3D Simulator Developers (Snorovka PRO Vendors)coreChannel Partner/ Reseller/ DistributorMultiple Russian VR/3D simulator developers partner with Modum Lab to distribute their solutions through the Snorovka PRO catalog. Partners include industrial companies with internal simulator development capabilities. Modum Lab licenses these solutions, integrates them onto the Modum Education Platform, and manages distribution and sales. 10+ vendor partners with 60+ simulators in the catalog (2023).
• Метр Квадратный (M2.Kvadratny) / ВТБminorStrategic or Co-development PartnerModum Lab developed the M2.Panorama VR real estate service for the M2.Kvadratny real estate ecosystem backed by VTB Bank. The service enables property buyers to take virtual apartment tours in browser with voice-guided consultant interaction.
• X5 Retail Group (Perekrestok)coreStrategic or Co-development PartnerModum Lab served as the technology partner for X5 Retail Group's large-scale VR training deployment across 960 Perekrestok supermarkets. Developed and deployed dialogical VR simulations for sales staff training, integrated into the company's mandatory training curriculum. One of the largest VR training rollouts in Russian retail.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mursion: Provider of VR-based simulations for soft skills training (sales, leadership, customer service) powered by AI-driven virtual humans. Closely comparable to Modum Lab's Verba dialog simulation platform and its core focus on behavioral skills.
• Interplay Learning: US provider of VR training for skilled trades (HVAC, plumbing, electrical, solar, multi-family maintenance). Comparable to Modum Lab's industrial TVET-focused simulators and Forma VR/AR constructor for trade schools.
• ENGAGE (VR Education Holdings): VR-based education and corporate training platform providing immersive classrooms and soft skills simulations. Comparable to Modum Lab's MEP/Zveno and Virtuoz products for educational and corporate training.
• Talespin: Enterprise XR training platform offering virtual human soft-skills simulations and immersive learning content for corporate L&D. Directly comparable to Modum Lab's Verba product line and overall enterprise positioning.
• STRIVR: US-based enterprise VR training platform used by Fortune 500 retailers and industrial companies for soft skills and operational training. Directly comparable as a vendor of immersive employee training at scale with documented enterprise ROI.
• PIXO VR: US-based extended reality (XR) enterprise training and content platform serving Fortune 500 companies. Comparable to Modum Lab in offering full-stack VR/AR training delivery, content, and analytics for large enterprises.
• Immerse: UK-based VR language and corporate communication training platform serving global enterprises. Comparable to Modum Lab's Verba and dialog simulation offerings for workplace communication skills.

Regional players

• VirtaMed: Swiss developer of high-fidelity virtual reality medical and surgical training simulators. Adjacent peer to Modum Lab's industrial/biotech training simulators (e.g., BIOCAD), serving as a European regional VR simulation specialist.
• Antycip Simulation: European provider of VR, AR, and simulation solutions for industrial and defense training. Comparable to Modum Lab's industrial simulator business and serves as a relevant European regional peer.

Emerging players

• ELB Learning / Cenario: US provider of VR-based soft skills training scenarios for corporate learning. Comparable as an emerging player in the same VR soft-skills training niche as Modum Lab's Verba.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ModumLab
• LinkedInlinkedin.com/company/modum-lab

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modum Lab