SLT Digital Info Services

What SLT Digital Info Services does

SLT Digital Services (Pvt) Limited is a fully-owned subsidiary of Sri Lanka Telecom PLC (SLT-MOBITEL Group) and operates as an integrated digital marketing, enterprise software, and ICT services provider headquartered in Colombo, Sri Lanka. The company was rebranded in 2020 from SLT Publications (Pvt) Limited, inheriting the 1939-era "Rainbow Pages" National Business Directory and pivoting from a print-directory publisher into a multi-vertical digital services firm. Its operations serve Micro, Small and Medium Businesses (MSMBs) as the primary segment, alongside large enterprises, government entities, and educational institutions across the country. The platform comprises the RainbowPages directory (print, web, eBook, mobile app, and 24/7 call centre at 1212/444), four vertical directories (Weddingdirectory.lk, Careerhub.lk, Touristdirectory.lk, Automobile.lk), the FleetHub fleet management solution, and consumer/properties platforms cochchi.lk, traverse.lk, and fortarc.com.

The underlying technology stack combines digital marketing tooling (Facebook/Instagram, Google Search/Display, YouTube, SEO/SEM, bulk SMS, Viber, email, IVR, chatbots), web and e-commerce development with payment gateway integration, and enterprise managed software (ERP, HRM, CRM, CCTV, E-Voucher, workflow, invoice management, and FleetHub with plug-and-play GPS hardware integration). A September 2023 strategic partnership with Surge Global provides access to 400+ software engineers and capabilities in analytics, machine learning, AI, and growth marketing that underpin the company's enterprise software and digital campaign offerings. Biometric/RFID integration supports the School Attendance Notification System launched in 2024.

Revenue is generated through a mix of professional services fees (digital marketing, web development, content creation), advertising and listing fees on the Rainbow Pages directory and its vertical variants, subscription/recurring managed solutions (ERP, CRM, HRM, FleetHub, automation), managed ICT services channeled through SLT-MOBITEL (fiber broadband, 4G, IPTV), and cross-platform advertising on cochchi.lk, traverse.lk, and fortarc.com. Pricing is quote-based and not publicly disclosed, with sales conducted via direct outreach, the SLT-MOBITEL retail and call-centre network, commission-based freelance agents, and channel partners such as Surge Global and Future Network Holding.

Name

SLT Digital Info Services

Legal name

SLT Digital Services (Pvt) Limited

Website

https://sltds.lk

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

101–250 employees

Short description

SLT Digital Services is a Colombo-based, fully-owned subsidiary of Sri Lanka Telecom PLC that publishes the RainbowPages National Business Directory and offers digital marketing, web development, messaging, and managed enterprise software (ERP, CRM, FleetHub) to MSMBs, enterprises, and government clients in Sri Lanka.

Ownership category

akta.pro rank

Headquarters

HQ city

Colombo

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including social media advertising (Facebook, Instagram, YouTube), SEO and SEM, email marketing, SMS marketing, content marketing, and campaign management. Revenue is generated through service fees for campaign planning, execution, and ongoing management.
2. Business Directory Advertising: The company publishes Sri Lanka's National Business Directory (Rainbow Pages) across multiple formats: print, online (rainbowpages.lk), eBook, mobile app, and call centre. Revenue is generated through business listings, advertising placements, and premium features such as SEO optimization and government tender eligibility.
3. Web Development and Software Solutions: Customised web design, development, and maintenance including corporate websites, e-commerce portals, web applications, CMS development, and SEO services. Revenue generated through project-based fees and ongoing maintenance contracts.
4. Managed Solutions (ERP, CRM, HRM, Fleet Management): Subscription-based managed software solutions including ERP systems, HRM, CRM, fleet management (FleetHub), workflow management, CCTV, e-voucher, and invoice management systems. Revenue is recurring through software licences and service fees.
5. ICT and Communications Solutions: Integration and provision of third-party software solutions including accounting systems, payroll modules, HR management tools, billing and invoicing modules, connectivity services (fiber broadband, 4G), and managed services under partnership business models with SLT-MOBITEL.
6. Cross-Platform Advertising: Advertising across multiple digital platforms including ecommerce (cochchi.lk), virtual exhibitions (traverse.lk), and gaming platforms (fortarc.com), providing unified multi-platform advertising campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels10 records

Core offering

SLT Digital Info Services is a digital marketing agency and information services firm that publishes Sri Lanka's National Business Directory (Rainbow Pages) across print, web, mobile app, eBook, and call centre formats. It sells integrated digital solutions including digital marketing (social media, SEO/SEM, content), web design and e-commerce development, messaging (SMS, Viber, email, IVR, chatbots), enterprise automation (ERP, HRM, CRM, FleetHub), and cross-platform advertising across cochchi.lk, traverse.lk, and fortarc.com.

Product overview

SLT Digital Services operates a diversified digital services portfolio under Sri Lanka Telecom (SLT-MOBITEL Group), spanning digital marketing, web development, business directory platforms, automation solutions, and communication services. The core product suite is anchored by the RainbowPages National Business Directory (available in print, web, mobile app, CD, e-Directory, and call centre formats), complemented by specialized digital directories including Weddingdirectory.lk, Careerhub.lk, Touristdirectory.lk, and Automobile.lk. The company offers digital marketing services across Facebook, Instagram, Google, YouTube, and other social platforms; web development including e-commerce portals with payment gateway integration; messaging solutions (SMS, Viber, Email, IVR, Chatbot); communication solutions (Fiber Broadband, PeoTV, 4G); automation and managed solutions (ERP, HRM, CRM, CCTV, E-Voucher, Workflow, Invoice Management, FleetHub); and cross-platform advertising through cochchi.lk, traverse.lk, and fortarc.com. The FleetHub fleet management platform provides real-time vehicle tracking, fuel management, and driver monitoring with GPS hardware integration.

Differentiator

Problem solved

Functional benefit

Brands

• FleetHub: Smart fleet management solution providing real-time vehicle tracking, fuel management, driver behavior monitoring, route planning, and fleet analytics.
• Rainbow Pages
• Automobile.lk
• Weddingdirectory.lk
• Careerhub.lk
• Touristdirectory.lk
• cochchi.lk
• traverse.lk
• fortarc.com

Products and services

• FleetHub Fleet Management Platform Real-time fleet management SaaS platform providing GPS vehicle tracking, fuel management, driver behavior monitoring, route planning, alerts, analytics, and asset management for businesses operating vehicle fleets.
• RainbowPages National Business Directory Sri Lanka's National Business Directory providing verified business listings, advertising placements, and SEO optimization across print, web, mobile app, eBook, and call centre formats for businesses of all sizes.
• Weddingdirectory.lk Specialized online wedding planning directory enabling prospective couples to find and connect with wedding service providers across Sri Lanka.
• Careerhub.lk Career portal in Sri Lanka for job postings and candidate reach, enabling employers to advertise vacancies and connect with job seekers.
• Touristdirectory.lk Tourism industry-specific online directory promoting Sri Lanka as a tourist destination and connecting tourists with tourism service providers.
• Automobile.lk Sri Lanka's premier automobile web portal serving as a comprehensive hub for auto-related information, services, industry suppliers, and vehicle transactions.
• Digital Marketing Services Full-service digital marketing agency offering social media advertising (Facebook, Instagram, YouTube), Google Search and Display, SEO/SEM, content marketing, and campaign management for businesses in Sri Lanka.
• Web Design & Development Web design, development, and maintenance services including responsive corporate websites, e-commerce portals with payment gateway integration, CMS development, SEO, and social media integration.
• Messaging Solutions Bulk messaging services including M-SMS (short messages), Viber campaigns, email marketing, IVR (Interactive Voice Response), and chatbot solutions targeting company owners, CEOs, professionals, and industry sectors.
• Communication Solutions Connectivity and communication solutions including Fiber Broadband, PeoTV (IPTV), Home 4G/LTE fixed wireless, and Mobile 4G/LTE services provided in partnership with SLT-MOBITEL.
• Concepts & Content Creation Creative content production services including scripting, photography, videography, 2D/3D production, animations, and creative content writing for brand marketing.
• Cross Platform Advertising Unified multi-platform advertising campaigns across cochchi.lk (ecommerce), traverse.lk (3D virtual exhibition centre), and fortarc.com (gaming platform) under SLT-MOBITEL digital ecosystem.
• Automation & Managed Solutions Subscription-based enterprise managed software solutions including ERP, HRM, CRM, CCTV, E-Voucher systems, workflow management, invoice management, and fleet management for enterprise clients.
• School Attendance Notification System Automated student attendance monitoring system using biometric and RFID devices that sends real-time notifications to parents via mobile apps, deployed at schools, tuition classes, and buses.
• Business Directory Advertising Advertising and listing services across the Rainbow Pages business directory in print, online, mobile app, CD, e-Directory, and call centre formats for Sri Lankan businesses.

Quantifiable outcome

• Over 10,000 daily online searches on rainbowpages.lk
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Surge GlobalcoreStrategic or Co-development Partner · 21 September 2023SLT Digital Services entered a strategic partnership with Surge Global, a technology and marketing consulting company founded in Sri Lanka, to empower local enterprises through growth marketing and enterprise software development. The collaboration brings together design, development, analytics, machine learning, AI, content, optimization, and media distribution capabilities. SLT-DIGITAL gains access to Surge Global's team of over 400 software engineers, product engineering expertise, growth marketing proficiency, and data analysis capabilities for actionable insights.
• Future Network Holding Private LimitedcoreTechnology or IntegrationSLT Digital Services partnered with Future Network Holding for the development and deployment of the School Attendance Notification System. Future Network acts as the software and application development partner, providing the school web application and mobile apps (Android and iOS) for the student attendance recording and notification system. The partnership enables provision of the service to public and private schools free of charge, with parents accessing through a nominal subscription.
• Succeed Design (Succeed Interiors Pvt Ltd)minorImplementation/ SI/ Consulting PartnerSLT Digital Services partnered with Succeed Design, a leading interior design firm, to develop and launch a new website showcasing the firm's portfolio and services. SLT-SERVICES provides web development, SEO, and digital marketing services to enhance Succeed Design's digital footprint and reach new international markets.
• Cey-Nor Foundation LimitedminorImplementation/ SI/ Consulting PartnerSLT Digital Services partnered with Cey-Nor Foundation Limited, Sri Lanka's sole government entity specializing in boat and marine equipment manufacturing, to revamp and launch a new website for the organisation. The collaboration aims to enhance Cey-Nor's digital footprint and global outreach through a modern, transparent, and customer-centric website.
• Sri Lanka Tourism Development AuthorityminorStrategic or Co-development PartnerSLT Digital Services collaborated with the Sri Lanka Tourism Development Authority to create the Touristdirectory.lk platform, an industry-specific directory that caters to the tourism industry reaching out to tourists on digital platforms: Web and Mobile Apps. The directory promotes Sri Lanka as a tourist destination while encouraging tourist spending on Sri Lankan products and services.
• Asian Hardware (Pte) LtdminorImplementation/ SI/ Consulting PartnerSLT Digital Services partnered with Asian Hardware (Pte) Ltd to develop and deliver a cutting-edge e-commerce solution, marking a new milestone in Sri Lanka's e-commerce space. SLT Digital Services provides end-to-end e-commerce development services to Asian Hardware.
• HNB Solo Mobile Wallet (HNB Bank)minorGTM or Marketing PartnerHNB Bank's SOLO Mobile Wallet is used as the payment mechanism for subscription payments for the School Attendance Notification System parent app, providing a seamless payment experience for parents opting for the notification service.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yellow Pages: Legacy printed and online business directory publisher with a similar transition story from print to digital. Directly comparable directory listing, advertising, and SEO/SEM monetisation model for SMBs, though operating at a much larger scale in North America.
• IndiaMART InterMESH: India's largest B2B marketplace and directory platform serving SMEs with listings, lead generation, and digital marketing tools. Closely comparable in combining a curated business directory with paid listings, SEO/SEM offerings, and SMB-focused digital services.
• Justdial: India's leading local search and business directory platform with listings, advertising, and B2B marketplace services. Directly comparable as a national business directory monetising via listings, advertising, and integrated digital marketing services for SMBs.
• TradeIndia: B2B marketplace and directory serving Indian SMBs with listings, lead generation, and digital marketing services. Comparable in monetising curated business information with tiered listings and complementary web/digital services for SMEs.

Broad incumbents

• HubSpot: Global CRM, marketing automation, and CMS platform targeting SMBs. Comparable in offering integrated digital marketing, web development, and CRM/automation tools to the same MSMB segment SLT Digital serves, though at vastly greater scale and product depth.
• Verizon Connect: Telecom-affiliated fleet management and IoT telematics platform with GPS, fuel, and driver monitoring. Comparable both as a FleetHub competitor and as a model of cross-selling telematics via a parent telecom group's enterprise base.
• Yelp: Online business directory and review platform monetising SMB visibility via advertising and promoted listings. Comparable as a global digital directory leader, but its core asset is consumer reviews whereas SLT Digital's directory emphasises verified B2B listings and tender eligibility.
• Geotab: Global leader in connected vehicle and fleet management with GPS tracking, driver behaviour analytics, and route optimisation. Comparable through the FleetHub product which targets the same fleet telematics use cases for Sri Lankan enterprise customers.

Regional players

• Wavenet Sri Lanka: Sri Lankan ICT, cloud, and managed services provider. Comparable as a regional competitor for enterprise managed services, connectivity reselling, and digital transformation contracts targeting Sri Lankan enterprise and government clients.

Others

• Surge Global: Sri Lankan technology and growth marketing consultancy that is SLT Digital's strategic partner. Relevant as an enabling ecosystem participant that supplies engineering and AI/ML capabilities underpinning SLT Digital's enterprise software and growth marketing offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rainbowpageslk
• Facebookfacebook.com/SLTDigitalServices
• LinkedInlinkedin.com/company/sltdigitalservices/posts/?feedView=all

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLT Digital Info Services