What MLI Marketing Solutions does

Live Marketing LLC, operating under the brand MLI Marketing Solutions, is a Tampa-based data-driven marketing services company founded in 1970 and privately held as a Florida LLC. It serves three primary verticals: automotive dealerships, financial advisors and FMOs, and enterprise corporations in healthcare, hospitality, franchise, and financial services. The product portfolio is organized around a core Live Marketing platform with four addressable modules: Dealer Solutions, which applies customer-journey analytics including VIN, stock-number, and equity-position identification to time marketing touches; Financial Marketing and its underlying SILLOET platform, which target in-market consumers, particularly baby boomers and seniors, for advisors and insurance agents; Corporate Ecomm, which provides custom enterprise eCommerce portals with hosting, manufacturing, inventory, fulfillment, and sub-24-hour desktop delivery; and Live Tribe, an internal operating framework positioned as a data-driven culture and execution system.

Underlying technology centers on a vertically-specialized marketing technology stack (SILLOET) plus end-to-end eCommerce/fulfillment operations tied to a single customer-data layer. Revenue mechanics combine subscription-based platform access for SILLOET with managed-services contracts for marketing, fulfillment, and eCommerce distribution, priced through custom enterprise quotes anchored by readiness reports. Go-to-market is enterprise-field-sales-led, supplemented by event-based engagement for financial advisors and self-serve portal adoption for multi-location enterprises; lead-generation CTAs offering free Customer Market Readiness, DMA Market Readiness, and Enterprise Readiness Reports sit on the website as primary capture mechanisms. Notable customers include Hyundai, Infiniti, Kia, Mercedes-Benz, Nissan, AAA, Suncoast Credit Union, Tampa General Hospital, Moffitt Cancer Center, Florida Gulf Coast University, University of South Florida, and the Tampa Bay Rays. The company operates 51-100 employees from its Tampa headquarters, with no disclosed funding rounds, parent company, or subsidiary relationships.

Name

MLI Marketing Solutions

Legal name

Live Marketing LLC

Website

https://mlicorp.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Live Marketing LLC (MLI Marketing Solutions) is a Tampa-based, privately held marketing services company that delivers data-driven campaigns, fulfillment, and custom eCommerce solutions to automotive dealerships, financial advisors, and enterprises across healthcare, hospitality, and franchise sectors.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (54186), Advertising Material Distribution Services (541870)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industries

Advertising, Marketing & Customer Personalization (HDAAAGAC), Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Data-driven marketing services
• Automotive dealer marketing
• Financial advisor marketing
• Enterprise fulfillment services
• Corporate eCommerce fulfillment

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Marketing Services: Data-driven marketing services for auto dealers and financial advisors including brand visibility, customer journey engagement, and market share growth strategies. Revenue generated through service contracts and project-based engagements.
2. Enterprise Fulfillment & eCommerce: End-to-end fulfillment services including hosting, manufacturing, inventory management, fulfillment, and delivery. Desktop delivery in less than 24 hours for enterprise organizations. Revenue from managed services contracts.
3. SILLOET Platform Licensing: Marketing technology platform subscription for financial advisors providing market dominance tools. Platform adds value through consumer identification and engagement capabilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

MLI Marketing Solutions (Live Marketing LLC) provides data-driven marketing services and proprietary marketing technology for auto dealers, financial advisors, FMOs, insurance agents, and enterprise corporations. Core offerings include customer journey analytics, the SILLOET platform for financial advisor targeting, custom enterprise eCommerce portals, plus in-house printing, mailing, fulfillment, and storage management with desktop delivery in under 24 hours.

Product overview

Live Marketing operates as a unified marketing platform with multiple integrated modules designed for auto dealers, financial advisors, and enterprise marketplaces. The core Live Marketing platform serves as the central hub, while specialized solutions including Dealer Solutions (automotive dealership marketing), Financial Marketing (for FMOs and advisors), SILLOET (financial advisor marketing technology), Corporate Ecomm (enterprise eCommerce fulfillment), and Live Tribe (data-driven culture framework) extend its capabilities. These products share common data infrastructure and insights capabilities, enabling cross-channel marketing automation, customer identification by VIN/stock number/equity position, and fulfillment services.

Differentiator

Problem solved

Functional benefit

Brands

• SILLOET: Marketing technology platform for financial advisors enabling consumer identification, targeting, engagement, and conversion in the financial services market.
• Live Tribe
• Corporate Ecomm
• Dealer Solutions
• Financial Marketing

Products and services

• Live Marketing The primary marketing platform providing data-driven marketing solutions for auto dealers, financial advisors, and enterprise marketplaces, offering creative services, e-marketing platforms, data analysis, printing, mailing, fulfillment, and storage management.
• Dealer Solutions Automotive dealership marketing solution providing real-time customer insights to identify when shoppers are entering the market, defecting to competitors, shopping for service, in equity position, or considering other brands.
• Financial Marketing Marketing solution for FMOs, financial advisors, and insurance agents offering precision targeting, brand visibility, customer journey engagement, and data-driven strategies to capture market share.
• SILLOET Marketing technology platform for financial advisors that enables consumer identification, precise targeting, data-driven engagement, and conversion optimization to help advisors achieve market dominance.
• Corporate Ecomm Custom eCommerce portal solution for enterprise companies enabling order management, distribution, and fulfillment of essential products across multiple locations nationwide with desktop delivery in less than 24 hours.

Quantifiable outcome

• Desktop delivery in less than 24 hours for enterprise organizations
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scorpion: Scorpion is a full-service marketing and technology company that combines creative, paid media, websites, and CRM/lead-gen technology for highly regulated verticals (legal, home services, healthcare, automotive dealerships). Like Live Marketing, it bundles data-driven marketing with proprietary technology for verticalised enterprise clients.
• AutoAlert: AutoAlert is a dealer customer engagement and equity-mining platform that mines CRM data to surface service, sales, and trade opportunities. It is highly comparable to Live Marketing's VIN/equity-based customer identification engine.
• Ansira: Ansira is a marketing agency and technology provider for dealer-based and B2B2C brands, with deep capabilities in direct mail, email, CRM, and customer journey orchestration. It is the closest direct competitor to Live Marketing's Dealer Solutions + print-and-mail combination for auto and franchise brands.
• Podium: Podium is a lead-to-conversion messaging and reputation platform widely adopted by auto dealerships and multi-location enterprises. It competes for the same dealer marketing technology wallet as Live Marketing's Dealer Solutions and SILLOET.
• DealerSocket (now DriveCentric): DealerSocket provides a CRM/CDK-adjacent marketing and engagement platform for auto dealerships, covering desking, equity mining, and customer journey messaging. It overlaps with Live Marketing's Dealer Solutions on identifying back-in-market shoppers and equity-position customers for franchise dealers.
• Vivial (formerly ReachLocal): Vivial is a marketing services platform combining digital advertising, email/SMS, and traditional direct mail fulfilment for SMB and mid-market brands. Like Live Marketing, its differentiator is the integration of digital campaigns with physical mail and print execution.
• Digital Air Strike: Digital Air Strike provides consumer engagement and reputation management technology primarily to auto dealers and OEMs, including messaging and review monitoring. It competes with Live Marketing for dealer marketing budgets with a software-led, AI-enabled approach.

Broad incumbents

• Vendasta: Vendasta is an end-to-end platform for marketing agencies and SMBs covering CRM, reputation, advertising, and fulfilment. It targets the same multi-location and dealership segments with an agency-friendly partner model, putting it in competition with Live Marketing's enterprise sales motion.
• Klaviyo: Klaviyo is a leading email and SMS marketing automation platform with strong traction in retail and direct-to-consumer brands. It overlaps with Live Marketing's lifecycle and lifecycle-CRM orientation but is a software-only incumbent without fulfilment or direct-mail capabilities.
• Yext: Yext provides digital presence, listings management, and AI search-marketing technology for multi-location enterprises. It operates in adjacent marketing technology territory to Live Marketing's Corporate Ecomm and SILLOET offerings, but does not execute direct mail or print fulfilment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MLIMarketingSolutions
• LinkedInlinkedin.com/company/mli-corporation
• Instagraminstagram.com/livemarketingtampa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MLI Marketing Solutions