Iceberg Digital Marketing
Iceberg Digital Marketing is a privately held, full-service digital marketing agency founded in 2020, operating from Hobart, Australia and London, Ontario, Canada. It serves small and medium-sized businesses, health practices, associations, and e-commerce clients across Australia and North America with website design, SEO, social media, digital advertising, email marketing, and workflow automation services.
- Company typePrivate
- Founded2020
- HeadquartersAdelaide, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Iceberg Digital Marketing does
Iceberg Digital Marketing is a privately held, full-service digital marketing agency founded in 2020 and operating from dual offices in Hobart, Tasmania, Australia and London, Ontario, Canada, with stated presence in Adelaide. The firm offers an integrated portfolio of seven core services: Website Design and Development, Search Engine Optimisation (local and national), Social Media Management, Digital Advertising (Google, Facebook, Instagram), Email Marketing, Workflow Automation, and Creative Services (branding, graphic design, video). Service delivery relies entirely on third-party platforms — Wix, Shopify, and WordPress for websites; ActiveCampaign (where the firm holds certified specialist status) and Mailchimp for email and automation; Formstack for forms; and Google for Work partner status for ads — with no proprietary technology platform or product. A Free 30-minute Digital Audit serves as a quote-based lead generation entry point into project-based and ongoing retainer engagements.
The company targets small and medium-sized businesses, with three prioritized verticals: Health Practices (dental, specialist, and aesthetic clinics), Associations and Member Organisations, and E-commerce businesses, alongside secondary work in property management, distilleries, trades, professional services, and not-for-profits across Australia and North America. The leadership team consists of co-founders Lilly Liu (Digital Strategist, 18+ years) and Fiona Carvalho (COO, Master of Commerce, eight years across Australia, Dubai, and India), supported by Director Floyd Carvalho (20+ years across telcos, energy, insurance, and health) and a small specialist team covering graphic design, video, project management, and automation. Distribution is sales-led via consultation and direct booking through Google Calendar in each region.
The business model is professional services revenue — quote-based pricing determined after a free audit, with work delivered on either a project basis or as an ongoing retainer. The firm is bootstrapped with no external funding, no disclosed revenue, and a stated headcount of 1–10 employees. Notable named customers include London Plastic Surgery and Advanced Aesthetics (Ontario, Canada), Palm Property Management (Queensland, Australia, client since 2020), and Beyond Clean Solutions (Adelaide, Australia, client since 2023), with an additional published Aesthetic Clinic case study. Differentiators cited in company materials are a 'depth-driven growth' positioning, dual-region delivery capability, and certified partner status with ActiveCampaign and Wix.
Iceberg Digital Marketing firmographics
Firmographics- Name
- Iceberg Digital Marketing
- Legal name
- Iceberg Digital Marketing
- Website
- https://icebergdigital.marketing
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iceberg Digital Marketing is a privately held, full-service digital marketing agency founded in 2020, operating from Hobart, Australia and London, Ontario, Canada. It serves small and medium-sized businesses, health practices, associations, and e-commerce clients across Australia and North America with website design, SEO, social media, digital advertising, email marketing, and workflow automation services.
- Ownership category
- akta.pro rank
Iceberg Digital Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Iceberg Digital Marketing is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Iceberg Digital Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Digital Marketing Services: The company generates revenue through providing comprehensive digital marketing services including website design and development, email marketing, workflow automation, social media management, digital advertising, creative services (graphic design, branding, video), and SEO. Services are delivered on a project basis or through ongoing retainer arrangements, with pricing determined through consultation after the free digital audit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Digital Audit - Initial consultation offering |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Iceberg Digital Marketing product offering
Product offeringCore offering
Iceberg Digital Marketing is a full-service digital marketing agency delivering website design and development, search engine optimisation, social media management, digital advertising (Google, Facebook, Instagram), email marketing, workflow automation, and creative/branding services. The agency operates from Hobart, Australia and London, Ontario, Canada, serving clients in Australia and North America through project-based and retainer engagements.
Product overview
Iceberg Digital Marketing is a full-service digital marketing agency offering a unified suite of services delivered as an integrated portfolio of core offerings rather than a modular platform. The portfolio includes Website Design and Development (crafting optimized, conversion-focused websites), Email Marketing (personalized campaigns with segmentation and automation), Workflow Automation (ActiveCampaign-based business process automation), Social Media Management (content strategy and engagement), Digital Advertising (PPC across Google, Facebook, Instagram), Creative Services (branding, graphic design, video), and Search Engine Optimisation (local and national SEO). The Free Digital Audit serves as an entry-point service providing assessment and recommendations. Services are designed to work together as a cohesive digital marketing strategy, with specialists across all disciplines working from a single team.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design and Development Custom website design and development services that blend aesthetics with functionality, optimized for speed, mobile responsiveness, SEO, and conversion. Targeted at small and medium-sized businesses, health practices, e-commerce companies, and associations needing a digital presence.
- Email Marketing Email marketing services featuring personalization, segmentation, A/B testing, and automated nurture sequences to drive engagement and conversions. Built primarily on the ActiveCampaign platform.
- Workflow Automation Marketing and business workflow automation services using ActiveCampaign to streamline sales, marketing, customer support, and operations processes through automated sequences and triggers.
- Social Media Management Social media management services including platform strategy, content creation, engagement optimization, and boosted post advertising across channels.
- Digital Advertising PPC and social media advertising services across Google, Facebook, and Instagram with targeted campaigns, ad creative development, and continuous optimization.
- Creative Services Creative design services encompassing branding, graphic design, print collateral, and video editing for consistent visual content across all channels.
- Search Engine Optimisation (SEO) SEO services including local SEO, national SEO, on-page optimization, and content strategy to improve organic visibility and search rankings.
- Free Digital Audit Complimentary 30-minute digital marketing audit providing website health assessment, search presence analysis, Google Business Profile review, social media evaluation, and three priority recommendations as a standalone service offering.
Quantifiable outcome
- Successfully launched and managed a catalogue of over 200 medical-grade skincare products for a plastic surgery practice
- +2 more outcomes
Companies that use Iceberg Digital Marketing
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Iceberg Digital Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Iceberg Digital Marketing partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- WixcoreWix is a website development platform partner. Iceberg Digital Marketing builds websites using Wix and holds Wix Expert Studio partner status, indicating certified expertise in Wix website development and design.
- ShopifycoreShopify is an e-commerce platform partner. Iceberg Digital Marketing builds e-commerce websites and stores using Shopify for clients requiring online retail functionality.
- WordPresscoreWordPress is a website development platform partner. Iceberg Digital Marketing offers WordPress website development as part of their service offerings.
- ActiveCampaigncoreActiveCampaign is an email marketing and automation platform partner. Iceberg Digital Marketing is an ActiveCampaign certified partner specializing in workflow automation and email marketing services. The company titles itself as 'ActiveCampaign Specialists'.
- GooglecoreGoogle partnership through Google for Work partner status. Iceberg Digital Marketing manages Google Ads campaigns and utilizes Google Business Profile optimization as part of their SEO and advertising services.
- London Chamber of CommerceminorThe London Chamber of Commerce is a business association in London, Ontario, Canada. Iceberg Digital Marketing is a member, indicating local business community involvement and networking in the Canadian market.
- Business Eastern ShoreminorBusiness Eastern Shore is a business association in Hobart, Tasmania. Iceberg Digital Marketing is a member, indicating local business community involvement and networking in the Australian market.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Iceberg Digital Marketing competitors and assessment
Company assessmentDirect peers
- SmartSites: Full-service digital agency offering web design, SEO, PPC and social media to SMB clients across multiple verticals — closely matches Iceberg's breadth of services and SMB focus.
- Lounge Lizard: Digital marketing and web design agency offering branding, web development, SEO and PPC — comparable in integrated creative + performance offering and SMB/mid-market positioning.
- SEO Brand: Digital marketing agency offering SEO, PPC, web design and social media with vertical specializations (including healthcare) — closely matches Iceberg's vertical-focused SMB positioning.
- Coalition Technologies: Full-service digital marketing and web design agency offering SEO, PPC, web development and email marketing — directly comparable in integrated service portfolio and SMB-to-mid-market targeting.
- Disruptive Advertising: Digital marketing agency focused on PPC, SEO, social media and lifecycle marketing for SMB and mid-market clients, with a comparable vertically-tailored service model and retainer/project hybrid pricing.
- LYFE Marketing: Digital marketing agency specializing in social media management, SEO, PPC and email marketing for SMBs — directly overlaps Iceberg's core services and SMB customer profile.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, web design and content marketing to SMB and mid-market clients — directly comparable in service portfolio and target customer profile to Iceberg Digital Marketing.
- KlientBoost: Digital marketing agency specializing in paid acquisition (PPC, paid social) and CRO for SaaS and e-commerce clients — comparable in PPC-heavy service mix and performance-driven positioning.
Regional players
- ROI.com.au: Australia-based digital marketing agency offering SEO, PPC, social media and web design to Australian SMBs — directly comparable in service mix and SMB focus but operating only in Iceberg's Australian market.
Broad incumbents
- WebFX: Large, established full-service digital marketing agency offering SEO, PPC, web design and content marketing — overlapping capabilities but at significantly greater scale, serving as a benchmark for what scaled execution looks like in this space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Iceberg Digital Marketing social profiles
Digital presenceIceberg Digital Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iceberg Digital Marketing leadership team
Management profileNumber of profiles
Profiles8 records
Iceberg Digital Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iceberg Digital Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iceberg Digital Marketing
What does Iceberg Digital Marketing do?
Iceberg Digital Marketing is a full-service digital marketing agency delivering website design and development, search engine optimisation, social media management, digital advertising (Google, Facebook, Instagram), email marketing, workflow automation, and creative/branding services. The agency operates from Hobart, Australia and London, Ontario, Canada, serving clients in Australia and North America through project-based and retainer engagements.
Is Iceberg Digital Marketing a public or private company?
Iceberg Digital Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iceberg Digital Marketing founded?
Iceberg Digital Marketing was founded in 2020. It employs 1 to 10 people.
Where is Iceberg Digital Marketing based?
Iceberg Digital Marketing is headquartered in Adelaide, Australia, in the Oceania region.
How does Iceberg Digital Marketing make money?
One revenue line is on record: digital Marketing Services.
Who are Iceberg Digital Marketing's main competitors?
Direct peers on record are SmartSites, Lounge Lizard, SEO Brand, Coalition Technologies, Disruptive Advertising, LYFE Marketing, Thrive Internet Marketing Agency and KlientBoost. ROI.com.au is listed as a regional player. WebFX is listed as a broad incumbent.
Does Iceberg Digital Marketing have an API?
No public API is recorded for Iceberg Digital Marketing.
What industry is Iceberg Digital Marketing in?
Iceberg Digital Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio), with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541810 and its SIC code is 7311.