What Bookerz does

Bookerz B.V. is a privately held Dutch marketing automation agency and software provider founded in 2007 and headquartered in Deursen-Dennenburg (Ravenstein), Netherlands. The company operates at the intersection of marketing, data integration, and technology, delivering services and platforms to mid-market and enterprise clients primarily in e-commerce, NGOs/charities, and recruitment. Its customer base spans hundreds of organizations in the Netherlands, including named logos such as MaxiAxi, Amac, Smartphonehoesjes.nl, Dekbed Discounter, ANWB Golf, Kracht Recruitment, Copaco, Halfords, Ahrend, and Kärcher.

The core technology is a proprietary Data Management Platform (DMP) that centralizes and synchronizes customer data from e-commerce systems (Magento, Shopify, Lightspeed, WooCommerce, Shopware), CRMs (Salesforce, Microsoft Dynamics, Carerix), ERPs (SAP, Exact Online), POS, payment processors (Mollie), loyalty programs (Spaaza), and review platforms (Trusted Shops, Trustpilot), forwarding deduplicated profiles to the Copernica Email Service Provider for campaign execution. The infrastructure runs on redundant data centers operated by Interconnect in Eindhoven and Den Bosch with encrypted off-site backups. Bookerz also offers Kaizend, a distributed email marketing application for franchisors and multi-location organizations, plus a suite of DMP add-on modules including Forms Manager, Review Manager, Automated Content Manager, Discount Code Manager, Geo Coder, PDF Factory, Api Hub, Location Manager, and Carerix Preferences Manager.

Bookerz monetizes through a hybrid model: project-based professional services engagements (strategy, data integration, campaign execution, custom development), recurring managed DMP services, and Kaizend SaaS licensing on a per-organization basis. Pricing is quote-based and not publicly disclosed; the company has held Copernica Partner of the Year status since 2007 and earns co-marketing and referral leverage from partnerships with Spotler Activate, Trusted Shops, and Interconnect. Go-to-market is sales-led, combining enterprise field sales, partner co-marketing, and a heavy event-driven demand-generation motion (own masterclasses, kennissessies, Webwinkel Vakdagen booth presence). Reported customer outcomes are material, including +705% email revenue for MaxiAxi over four years and 50x ROI in six months for Kracht Recruitment.

Name

Bookerz

Legal name

Bookerz B.V.

Website

https://bookerz.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Bookerz is a Dutch marketing automation agency and software provider, founded in 2007, that helps mid-market and enterprise e-commerce, NGO, and recruitment clients unify customer data across webshops, CRMs, ERPs, and POS systems via its proprietary DMP and Copernica-integrated campaign stack.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Marketing automation services
• Email marketing software
• Data management platform
• Customer data integration
• E-commerce marketing solutions

Headquarters

HQ city

Dennenburg

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Marketing Automation Services & Consulting: Bookerz provides end-to-end marketing automation services including strategy consulting, data management, template design, and campaign execution. Services are delivered by a multidisciplinary team of marketers, designers, project managers, and developers. Pricing is typically project-based with fixed-price quotes for custom work.
2. Data Management Platform (DMP) - SaaS/Managed Service: The Bookerz DMP functions as a managed service product, with integrations to various data sources. The platform is offered as part of the overall marketing automation solution, including data synchronization, deduplication, and enrichment. Revenue is derived from setup/implementation fees plus recurring management.
3. Kaizend Product Licensing: Kaizend is a standalone web application product that sits on top of Copernica ESP. It is configured per-customer (branded, with custom templates and workflows) and licensed on a per-organization basis (not per user). It requires a Copernica license to operate. Revenue is generated from setup/configuration and recurring licensing fees.
4. Email Marketing Services: E-mail marketing remains the primary service offering, with Bookerz acting as both Copernica Partner and full-service email marketing agency. Services include campaign building, template creation, automated flows, and ESP management.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bookerz provides a proprietary Data Management Platform (DMP) and the Kaizend distributed email marketing product, integrating customer data from e-commerce, CRM, ERP, POS, loyalty, and payment systems and feeding it to Copernica Marketing Software for personalized, automated email campaigns. The DMP and Kaizend are offered as managed SaaS products with setup/configuration and recurring licensing, and are supported by a suite of modular add-on tools (Forms Manager, Review Manager, Automated Content Manager, Discount Code Manager, PDF Factory, Geo Coder, Api Hub, Location Manager, Carerix Preferences Manager).

Product overview

Bookerz is a marketing automation provider offering a platform-plus-modules architecture centered around its Data Management Platform (DMP) and Kaizend product. The DMP serves as the core data hub, integrating multiple data streams from e-commerce platforms (Magento, Shopify, Lightspeed, WooCommerce, Shopware), CRM systems (Salesforce, Microsoft Dynamics, Carerix), ERP systems (SAP, Exact Online), and other sources to create unified customer profiles. The Kaizend product provides distributed email marketing capabilities for organizations with multiple locations. Supporting modules include Forms Manager, Review Manager, Automated Content Manager, Discount Code Manager, PDF Factory, Geo Coder, Carerix Preferences Manager, Api Hub, and Location Manager. The company also offers custom development services (Maatwerk) and e-mail marketing services. Bookerz is a Copernica Partner of the Year and integrates with the Copernica email service provider as the core ESP for campaign delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Kaizend: A product for sending centrally registered mailings with local personalization, managing corporate identity while maintaining central control, and distributing engagement within an organization.
• Bookerz DMP

Products and services

• Data Management Platform (DMP) Proprietary central data hub that integrates and synchronizes customer data from webshops (Magento, Shopify, Lightspeed, WooCommerce, Shopware), CRM systems (Salesforce, Microsoft Dynamics, SAP, Exact Online, Carerix), POS systems, loyalty programs (Spaaza), review platforms (Trusted Shops, Trustpilot), and payment processors (Mollie) for marketing automation targeting. Offered as a managed service including setup/implementation fees and recurring management.
• Kaizend Multi-tenant email marketing application that sits on top of the Copernica Email Service Provider, enabling franchisors and multi-location organizations to distribute centrally registered email campaigns to local branches, dealers, or franchisees with editing inside approved templates and timelines. Includes a WYSIWYG editor, micro-CRM for prospect/customer profiles, role-based permissions, and centralized approval workflows. Licensed per-organization (not per user) and requires a Copernica license.
• Forms Manager Enriches the data landscape with personalized subscriber preferences captured at each touchpoint, providing a uniform customer story and increasing the impact of marketing communications through expressed preferences.
• Review Manager Generates relevant, product-bound review feeds for maximum persuasion power at critical touchpoints, synchronizing review data from Trusted Shops and Trustpilot with the DMP to convert customers into brand ambassadors.
• Automated Content Manager Automatically personalizes content at scale by centrally generating and managing product feeds for website personalization and email campaigns.
• Discount Code Manager Maximizes conversion at each touchpoint by generating personalized discount codes enabling personal persuasion and driving conversions through tailored offers.
• PDF Factory Converts DMP data into personalized PDF documents in company branding for quotes, invoices, and marketing campaigns with visual data appeal.
• Geo Coder Converts postal codes to geographic coordinates (latitude/longitude) and calculates distances for local personalization, enabling geographically targeted email content and connecting online with offline locations.
• Carerix Preferences Manager Automates recruitment candidate matching by processing data from Carerix CRM through the DMP so recruiters can propose perfect candidates to employers at scale based on preferences.
• API Hub Provides custom API endpoints that allow customers to extract or send relevant data to/from the Bookerz DMP, maintaining control over data flows.
• Location Manager Shows the most relevant offline locations on each channel using address data to maximize database activation and connect online with offline experiences.
• E-mailmarketing Service Conversion-focused email marketing service that personalizes communication at scale, including campaign building, template creation, automated flows, and Email Service Provider management. Delivered through Copernica.
• Maatwerk (Custom Solutions) Custom marketing automation solutions built on agile methodology by a multidisciplinary team (marketers, designers, project managers, and developers) starting from customer needs and problem statements.

Quantifiable outcome

• +705% email revenue for MaxiAxi over 4 years (2019-2023)
• +8 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability7 records

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Spotler Activate (formerly Squeezely & Sooqr)coreTechnology or Integration · 1 January 2024Spotler Activate provides personalization and CDP capabilities integrated with Bookerz's DMP. They co-host events such as 'Schaalbaar Personaliseren' and the Masterclass Datagedreven Retentie. Representatives Erik de Kock and Sjoerd de Jong (Spotler) present at Bookerz events. The integration allows behavioral data to flow from Spotler into the Bookerz DMP for activation across channels.
• Trusted ShopscoreTechnology or Integration · 1 January 2019Trusted Shops provides review generation and customer trust solutions. Integrated with Bookerz's DMP to enable automated review requests triggered by purchase data. Used by clients including 123Watches and Dekbed Discounter. The partnership includes joint events (Digital Trust 2025) and co-marketing. Bookerz integrates Trustpilot alongside Trusted Shops.
• InterconnectcoreTechnology or Integration · 1 January 2014Interconnect provides data center and cloud services for Bookerz's production environments. The partnership has spanned approximately 10 years (as of 2024). Interconnect operates facilities in Eindhoven and Den Bosch with highest continuity standards, including redundant diesel generators with dual fuel suppliers. Bookerz hosts exclusive client events at Interconnect datacenters, including tours of the facilities.
• Copernica Marketing SoftwarecoreTechnology or Integration · 1 January 2007Bookerz is the Copernica Partner of the Year and has been a Copernica partner since 2007. Copernica serves as the Email Service Provider (ESP) in Bookerz's technology stack. Bookerz integrates customer data from webshops and other systems into Copernica for campaign execution. The partnership involves mutual lead referral, co-hosted events, and joint case study development (e.g., MaxiAxi, Smartphonehoesjes.nl).
• Magento (Adobe Commerce)coreTechnology or IntegrationBookerz has developed proprietary integrations for both Magento 1 and Magento 2, connecting webshop data to Copernica. The integration handles customer profiles, orders, order rows, abandoned carts, addresses, and newsletter subscriptions. It processes up to 50,000 orders per hour. Detailed technical documentation and API guides are provided by Bookerz for client self-service setup.
• ShopifycoreTechnology or IntegrationBookerz provides a Shopify integration that synchronizes customer, order, and shipment data to the DMP for use in marketing automation campaigns. Customer logo: Phonefactory is listed as a Shopify client using Bookerz services.
• LightspeedcoreTechnology or IntegrationBookerz has an integration with Lightspeed e-commerce platform. Used by Dekbed Discounter as part of their tech stack alongside Copernica and RobinHQ. Handles webshop data synchronization for email marketing campaigns.
• CarerixcoreTechnology or IntegrationCarerix is a recruitment CRM integrated with Bookerz's DMP. Used by Kracht Recruitment for automated candidate-organization-vacancy matching. Bookerz offers a Carerix Preferences Manager tool as part of its marketing automation suite. Partnership resulted in the Kracht Recruitment case achieving 50x ROI in 6 months.
• Online Business FactoryminorStrategic or Co-development PartnerOnline Business Factory co-hosted the Lunch & Learn event on 20 October 2022 with Bookerz, focusing on CRO, SEO, and email marketing optimization for Holiday Season. Vanessa Lenting from Online Business Factory co-presented with Bart de Bruin from Bookerz.
• IWBminorStrategic or Co-development PartnerIWB (Internetbureau) co-hosted a Holiday Season webinar with Bookerz on 8 December 2022. Akke Pennin (IWB) and Bart de Bruin (Bookerz) discussed costly holiday season pitfalls and performance/data takeaways.
• Centraal Beheer APFminorOthersCentraal Beheer APF is Bookerz's pension fund administrator. Bookerz invests 2/3 of pension contributions for employees and covers all pension costs. A local pension advisor is also used.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Webpower: Dutch-founded email marketing automation provider offering ESP, marketing automation, and customer data tooling to enterprise and mid-market clients across Europe — directly comparable in geography and offerings.
• Measuremail: Netherlands-based email marketing automation specialist focused on e-commerce, with comparable Copernica-adjacent positioning and similar mid-market client base.
• Copernica Marketing Software: Dutch email service provider and Bookerz's core technology partner. Copernica sits at the same intersection of email marketing automation and e-commerce data; Bookerz is Copernica Partner of the Year and resells the platform alongside its DMP.
• Spotler Activate (Squeezely & Sooqr): Netherlands-based CDP/personalization platform that co-hosts events with Bookerz. Overlaps directly in e-commerce personalization, behavioral segmentation, and CDP capabilities integrated with the Bookerz DMP.
• Deployteq: Dutch marketing automation platform with comparable email automation, customer journey builder, and e-commerce integrations. Targets the same mid-market and enterprise e-commerce segment in the Netherlands.

Broad incumbents

• HubSpot: Global CRM and marketing automation suite (Marketing Hub). Competes in the broader mid-market and enterprise marketing automation space, increasingly targeting EU e-commerce customers.
• ActiveCampaign: Global marketing automation platform with email, CRM, and automation features. Operates broadly across SMB and mid-market segments and competes for the same e-commerce automation wallet as Bookerz.
• Klaviyo: Leading e-commerce-focused email and SMS marketing automation platform. Overlaps with Bookerz's core e-commerce retention use cases (abandoned cart, win-back, personalization) at a much larger global scale.
• Brevo (formerly Sendinblue): European-headquartered marketing automation platform offering email, SMS, CRM, and marketing automation. Direct competitor in the EU mid-market segment, with broader product breadth and similar GDPR-compliant positioning.

Emerging players

• Blueconic: Customer Data Platform used in conjunction with Bookerz's DMP (e.g., in the Amac case). Overlaps on unified customer profiles, segmentation, and cross-channel activation for mid-market e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookerz