Tracknovate
Tracknovate is an India-based IoT telematics provider, founded in 2013 in Indore, selling GPS tracking hardware, fuel sensors, dashcams, and AIS140-certified devices alongside subscription fleet management software to enterprise fleet operators in logistics, construction, healthcare, and mining.
- Company typePrivate
- Founded2013
- HeadquartersIndore, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Tracknovate does
Tracknovate is an India-based IoT telematics and GPS fleet management company founded in 2013 and headquartered in Indore. It builds and sells a vertically integrated stack combining proprietary hardware — GPS vehicle trackers, capacitive fuel level sensors, dashcams/MDVRs, AIS140-certified government-mandated devices, e-locks, asset trackers, and 4G LTE trackers — with the etrackpro.in web and mobile software platform that delivers real-time location, geofencing, alerts, and analytics. The company also offers vertical-specific software modules layered on top, including advanced fuel monitoring, tyre management, video telematics with AI-driven driver behavior detection, EV fleet monitoring, ambulance tracking, school bus management (Smart Bus), and waste management (SmartWaste).
The company's revenue model blends one-time hardware sales, recurring annual software subscriptions, and certified professional installation services, sold via a direct sales-led motion with quote-based pricing rather than public tiers. It targets enterprise and mid-market fleet operators across four primary verticals — Logistics & Transport, Construction & Infrastructure, Healthcare & Emergency, and Oil, Gas & Mining — with a presence also emerging in municipal waste and K-12 school transportation through dedicated sub-brands. Distribution is exclusively domestic (India), conducted through inside sales, a 24x7 support line, and direct outreach with stated 8-hour inquiry response SLAs.
Tracknovate holds ISO 9001:2015 quality certification and ARAI/ICAT AIS140 device approval, positioning it for India's government-mandated public-transport and commercial-vehicle tracking programs. The firm operates as a privately held, founder/management-controlled entity with no disclosed institutional funding, parent company, or acquisitions, and its ownership structure appears to be self-funded organic growth since inception.
Tracknovate firmographics
Firmographics- Name
- Tracknovate
- Legal name
- Tracknovate
- Website
- https://tracknovate.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tracknovate is an India-based IoT telematics provider, founded in 2013 in Indore, selling GPS tracking hardware, fuel sensors, dashcams, and AIS140-certified devices alongside subscription fleet management software to enterprise fleet operators in logistics, construction, healthcare, and mining.
- Ownership category
- akta.pro rank
Tracknovate industry classification
Industry- Product category
- Fleet Management Telematics Software
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD)
Keywords
Where Tracknovate is headquartered
LocationHeadquarters
- HQ city
- Indore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Tracknovate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales: Sale of GPS tracking devices, fuel sensors, dashcams, AIS140 compliant devices, e-locks, and asset trackers. One-time hardware purchase model with professional installation services.
- Fleet Management Software/Subscription: Ongoing software monitoring services through mobile app and web dashboard (etrackpro.in). Includes real-time tracking, alerts, reports, and analytics features.
- Professional Installation Services: Certified technician installation for hardware devices ensuring proper wiring and connectivity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise fleet solutions with volume-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Tracknovate product offering
Product offeringCore offering
Tracknovate is an IoT-based telematics solutions provider that sells GPS vehicle tracking hardware (GPS trackers, fuel sensors, dashcams, AIS140 devices, e-locks, asset trackers, 4G trackers) bundled with a subscription-based fleet management software platform. The platform delivers real-time vehicle tracking, fuel monitoring, driver behavior analytics, route optimization, geofencing, and industry-specific modules for logistics, healthcare, construction, mining, school transportation, and waste management. Revenue comes from hardware sales, recurring software subscriptions via the etrackpro.in web/mobile platform, and professional installation services.
Product overview
Tracknovate is a GPS tracking and fleet management technology company offering an integrated telematics platform consisting of seven core hardware products (GPS Vehicle Tracking Device, Fuel Level Sensor, DashCam Mobile DVR, AIS140, Elock Device, Assets Tracker, and 4G Tracker) complemented by seven add-on software solutions (Fuel Monitoring, Tyre Management, School Bus Management, Ambulance Tracking, Waste Management, Video Telematics, and EV Monitoring). The hardware portfolio provides the sensing and connectivity layer, while the software modules layer on top for vertical-specific fleet optimization across logistics, healthcare, construction, mining, and municipal operations. The platform delivers real-time visibility, operational analytics, and automation capabilities for fleet operators.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Bus: Advanced school bus tracking solution designed to ensure safety, efficiency, and peace of mind for everyone involved in the school commute
- SmartWaste
- etrackpro.in
Products and services
- GPS Vehicle Tracking Device Real-time GPS tracking device for vehicle monitoring featuring location tracking, route history playback, geofencing, and theft protection with remote immobilization capabilities. Designed for fleet operators across logistics, transport, and commercial vehicle verticals.
- Fuel Level Sensor Capacitive fuel level sensor providing up to 99% accuracy for real-time fuel monitoring, theft detection, and consumption analytics across vehicle fleets. IP67-rated waterproof design with 5-year warranty.
- DashCam – Mobile DVR Multi-channel video telematics solution with HD recording, integrated GPS tracking, AI-powered analytics for driver behavior monitoring, and cloud storage for incident evidence.
- AIS140 GPS Tracking Device Government-mandated AIS 140 compliant GPS tracking device with IRNSS/NavIC + GPS support, dual SIM connectivity, emergency SOS buttons, and integration with State Transport Command and Control Centers.
- Elock Device GPS-enabled electronic locking system for trucks, containers, and tankers with remote locking/unlocking, tamper detection, geofencing, and vehicle immobilization capabilities.
- Assets Tracker GPS asset tracking device with magnetic base and extended battery life (up to five years) for monitoring non-powered assets like trailers, containers, and construction equipment. IPX5 water resistance with 10,000 MAH rechargeable battery.
- 4G Tracker Next-generation 4G LTE GPS tracking device with high-speed connectivity, real-time location updates, and fallback to 2G/3G networks for fleet management operations.
- Advanced and Accurate Fuel Monitoring Solution Comprehensive fuel monitoring platform with 99.5% accuracy offering real-time tracking, theft prevention, refill/drain alerts, GPS integration, and detailed fuel analytics dashboards.
- Tyre Management Solution Intelligent tire monitoring system with real-time pressure/temperature monitoring, stock management, predictive maintenance alerts, and custom axle configuration analysis for fleet safety.
- School Bus Management and Student Tracking Solution (Smart Bus) Comprehensive school bus tracking platform with live GPS monitoring, RFID-based automated attendance, AI-powered route optimization, parental app access, and emergency panic alerts.
- Ambulance Tracking Solution Real-time ambulance location monitoring with route optimization, instant alerts, two-way communication, and integration with hospital systems for faster emergency response.
- Waste Management (SmartWaste) Smart waste collection and vehicle tracking system optimizing garbage truck routes, providing real-time vehicle tracking, and ensuring route compliance for urban sanitation operations.
- Video Telematics Fleet safety platform with real-time video streaming, AI-driven driver behavior detection, cloud-based storage, dual-facing cameras, incident reporting, and driver scorecard generation.
- Electric Vehicle Monitoring Solution EV fleet management platform with real-time battery monitoring, charging session alerts, predictive maintenance, energy consumption reports, and telematics-based diagnostics for electric vehicles.
Quantifiable outcome
- Reduction in vehicle downtime
- +6 more outcomes
Companies that use Tracknovate
Customer profileSegments4 records
Ideal customer profiles5 records
Tracknovate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Tracknovate partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Tracknovate competitors and assessment
Company assessmentEmerging players
- Ruptela: European GPS tracking hardware and telematics platform serving fleet operators and integrators. Overlaps with Tracknovate's hardware-centric GPS tracker product line for commercial fleets.
Regional players
- AIS140-compliant Indian telematics vendors (e.g., Minda iConnect, iTriangle): Indian automotive component and telematics suppliers offering AIS140-certified tracking devices for commercial and public transport. Direct regional competitors in India's regulated AIS140 market segment.
- Cartrack: South Africa-headquartered fleet telematics and stolen-vehicle recovery provider with operations across Africa, Southeast Asia and select markets. Comparable in fleet GPS and asset tracking though primarily serves geographies outside India.
Broad incumbents
- Trimble Transportation: Enterprise fleet and transportation management provider offering telematics, ELD compliance, route optimization and asset tracking. Comparable at the fleet-management layer with broader transportation portfolio.
- Verizon Connect: Telematics and fleet management platform owned by Verizon, offering GPS tracking, dashcams, asset monitoring and compliance reporting. Comparable on integrated fleet telematics product suite.
- Samsara: Public fleet management platform combining hardware sensors, video-based safety, and cloud software for fleets and industrial operations. Overlaps on AI video telematics, asset tracking and EV monitoring solutions.
- Geotab: Global leader in fleet telematics hardware and software, providing GPS tracking, vehicle analytics, and integrations. Comparable in core GPS tracking and fleet management functionality but operates at much larger scale with global reach.
Direct peers
- Teletrac Navman: Provider of GPS fleet tracking, dashcams, ELD compliance and asset management solutions for commercial fleets. Direct peer in fleet telematics with overlapping hardware and software offerings.
- Fleet Complete: Connected fleet and asset intelligence provider offering GPS tracking, video telematics, fuel management and EV solutions. Direct competitor in core fleet telematics categories.
- LocoNav: India-headquartered fleet telematics platform offering GPS tracking, video telematics, fuel monitoring and AIS140-compliant devices to commercial fleets. Direct competitor in Tracknovate's core market and verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tracknovate social profiles
Digital presenceTracknovate compliance and trust
Trust signalCompliance2 records
Tracknovate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tracknovate leadership team
Management profileNumber of profiles
Profiles1 record
Tracknovate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tracknovate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tracknovate
What does Tracknovate do?
Tracknovate is an IoT-based telematics solutions provider that sells GPS vehicle tracking hardware (GPS trackers, fuel sensors, dashcams, AIS140 devices, e-locks, asset trackers, 4G trackers) bundled with a subscription-based fleet management software platform. The platform delivers real-time vehicle tracking, fuel monitoring, driver behavior analytics, route optimization, geofencing, and industry-specific modules for logistics, healthcare, construction, mining, school transportation, and waste management. Revenue comes from hardware sales, recurring software subscriptions via the etrackpro.in web/mobile platform, and professional installation services.
Is Tracknovate a public or private company?
Tracknovate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tracknovate founded?
Tracknovate was founded in 2013. It employs 51 to 100 people.
Where is Tracknovate based?
Tracknovate is headquartered in Indore, India, in the Asia region.
How does Tracknovate make money?
Three revenue lines are on record. Hardware Sales are the primary driver. The others are fleet Management Software/Subscription and professional Installation Services.
Who are Tracknovate's main competitors?
Ruptela is listed as an emerging player. Regional players are AIS140-compliant Indian telematics vendors (e.g., Minda iConnect, iTriangle) and Cartrack. Broad incumbents are Trimble Transportation, Verizon Connect, Samsara and Geotab. Direct peers are Teletrac Navman, Fleet Complete and LocoNav.
Does Tracknovate have an API?
No public API is recorded for Tracknovate.
What industry is Tracknovate in?
Tracknovate's product category is Fleet Management Telematics Software. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms. Its NAICS code is 334511 and its SIC code is 3823.