What Catapult PR does

Catapult PR is a UK-based boutique public relations and content agency founded in 1998 by Jane Hunt, headquartered in Poulton-le-Fylde, Lancashire with a secondary office in Carlisle and a listed contact address in Blackpool. The firm operates with a director-led, hands-on model in which the Managing Director is the day-to-day contact for all clients, and serves a mix of enterprise, mid-market, and startup clients across specialist verticals — primarily travel and tourism, insurance and financial services, heritage and cultural attractions, and pet products and pet insurance. The agency has accumulated 69+ industry awards across UK PR and marketing schemes including CIPR Excellence, PRCA DARE, PR Moment, Northern Marketing, and Prolific North.

The firm's core service portfolio spans B2C PR (consumer PR, travel and tourism PR, pet brand PR, retail PR, rural PR, cultural and heritage PR, food and drink PR, community relations and CSR), B2B PR through the Catapult Corporate sub-brand (thought leadership, insurance PR, financial services PR, utilities, professional services), social media management, content and copywriting (blogs, website copy, e-books, newsletters), and branded podcasts (Poodling Around for travel/leisure and The Catapult PR Show for corporate). Distribution and acquisition channels include a website with gated research downloads, two podcasts ranking in the UK top 20 by Feedspot, a YouTube channel launched 2024, LinkedIn newsletters, and 30-minute discovery-session bookings. The agency is a partner supplier of Marketing Lancashire.

Revenue is generated primarily through monthly retained PR contracts supplemented by project-based and one-off work, with a discounted offering for startups. The agency is privately held by its founder, has no external investment or parent company, and operates as a private limited company (Catapult PR Limited) registered in England. Geographic reach spans the UK (Lancashire, Yorkshire, Cumbria, Northumberland, London, Manchester) and international markets including Cyprus, Italy, and France.

Name

Catapult PR

Legal name

Catapult PR Limited

Website

https://catapultpr.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Catapult PR is a UK-based boutique PR and content agency founded in 1998, serving enterprise, mid-market, and startup clients across travel/tourism, insurance, financial services, heritage, and pet sectors with director-led retained PR campaigns, copywriting, and branded podcasts.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Consumer & Lifestyle PR (MPAAADAB), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations agency
• Content marketing services
• Copywriting services
• Social media management
• Podcast production

Headquarters

HQ city

Poulton Le Fylde

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Retained PR Contracts: Majority of clients are on retained contracts providing ongoing PR and content services, scouting for opportunities, generating ideas, and managing ongoing campaigns. Retainers offer clients the benefit of continuous strategic thinking and a day-to-day agency presence.
2. Project-based Work: One-off and project-based assignments handled subject to availability. Includes content writing, copywriting, and campaign development.
3. Start-up Business Offers: Special discounted offer for start-up businesses, as evidenced by the PetPanion app launch campaign, providing cost-effective entry point for new businesses to access PR services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Catapult PR is a UK-based boutique PR and content agency that provides public relations, copywriting, social media management, content creation, and podcast production services. The agency operates as a director-led consultancy focused on delivering communications and content campaigns for clients.

Product overview

Catapult PR is a specialist PR and content agency offering a unified service portfolio centered on public relations, copywriting, and content creation. The core offerings span B2C PR (Consumer PR covering travel/tourism, retail, pet brands, heritage, food/drink, and community relations) and B2B PR (corporate PR including insurance, financial services, professional services, and thought-leadership). Supporting services include Social Media Services, Content & Copywriting (blogs, website copy, e-books, newsletters), and two podcasts (Poodling Around for travel/leisure and The Catapult PR Show for corporate topics). The agency also offers educational courses for visitor attractions and specializes in international PR for Italian brands.

Differentiator

Problem solved

Functional benefit

Brands

• Catapult Corporate: B2B communications division handling corporate communications, employee communications, content creation, thought leadership and positioning

Products and services

• Public Relations Services Director-led PR consultancy delivering media relations, press coverage, and communications campaigns for businesses in sectors including travel/tourism, insurance, pet, financial services, and heritage.
• Copywriting Services Professional copywriting for marketing collateral, websites, press materials, and branded communications targeting business audiences.
• Social Media Management Ongoing social media strategy and management services for business clients across relevant platforms.
• Content Creation Creation of branded content assets for marketing and communications campaigns, tailored to client industry and audience.
• Podcast Production Production services for branded or client podcasts, including planning, recording, editing, and distribution support.

Quantifiable outcome

• Langley Castle occupancy reached over 98% post-lockdown following Catapult PR campaign
• +7 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Marketing LancashireminorGTM or Marketing PartnerCatapult PR is a partner supplier of Marketing Lancashire, an organization that promotes tourism and heritage across the Lancashire region. The partnership enables Catapult PR to access regional clients and provides Marketing Lancashire members with access to Catapult PR's specialist tourism, travel, and heritage marketing expertise.
• PR Moment AwardsminorOthersPR Moment Awards North shortlisted Catapult PR for its campaigns, providing third-party endorsement of the agency's PR and content marketing capabilities. The awards recognize excellence in PR and communications across Manchester and the North.
• British Council in MacedoniaminorStrategic or Co-development PartnerThe British Council in Macedonia partnered with Catapult PR on the Send Shirts to Skopje CSR campaign for Yorkshire Building Society. The British Council facilitated connections in Macedonia and arranged for a young Macedonian filmmaker to document the campaign, choosing a local youth club to pack and ship the donated shirts.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Smoking Gun PR: Smoking Gun is a UK integrated PR and social media agency with consumer and B2B practices across retail, leisure, and tech. It is comparable as a regional-rooted full-service PR competitor with retained client relationships and award credentials.
• Brazen PR: Brazen PR is a Manchester-headquartered boutique agency specializing in B2B PR for tech, professional services, and consumer brands. It overlaps with Catapult PR in serving ambitious UK mid-market clients with content-led earned-media campaigns from a northern base.
• Hope&Glory: Hope&Glory is a London-based independent PR agency that combines consumer and corporate communications for ambitious brands. Like Catapult PR, it positions on senior-led craft and integrated content services for ambitious SME clients.
• Citypress: Citypress is a UK-based integrated PR agency with strong B2B and consumer practices spanning financial services, property, and travel. It is comparable to Catapult PR in offering retainer-led public relations and content services to UK regional and national clients.
• Beattie Group: Beattie is a UK-based integrated communications group spanning PR, social, content, and media buying across consumer and B2B sectors. It is comparable to Catapult PR in offering UK-wide retainer-led consumer and corporate PR with sector specialisms.
• Tin Man Communications: Tin Man Communications is a UK boutique PR consultancy operating in consumer lifestyle, travel, and hospitality. Like Catapult PR, it is a smaller specialist agency focused on senior-led client service rather than network scale.

Broad incumbents

• Edelman UK: Edelman is the world's largest PR firm with deep UK operations across consumer, B2B, financial services, and crisis communications. It is comparable as a PR services provider, though operating at much greater scale and breadth than a boutique like Catapult PR.
• Ketchum UK: Ketchum is a global PR and communications consultancy serving consumer, corporate, and technology brands through its UK offices. It overlaps with Catapult PR in offering integrated PR and content services but as part of a network portfolio at significantly larger scale.
• FleishmanHillard UK: FleishmanHillard is one of the world's largest PR networks with a UK office serving corporate, consumer, and healthcare clients. It competes with Catapult PR in B2B and consumer PR but operates at a much larger scale and across broader geographies and service lines.

Emerging players

• M Booth: M Booth is an independent global PR and brand agency known for consumer, purpose, and earned-media-led campaigns. It is comparable to Catapult PR as an independent, creative-led PR firm, although it operates at greater scale and across multiple international markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CatapultPR
• LinkedInlinkedin.com/company/catapult-pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catapult PR