Sport TI Latam

What Sport TI Latam does

Sport TI Latam is a B2B modular technology platform that sells white-label digital solutions to fitness, wellness, and sports brands across Latin America. Its offering centers on a white-label iOS/Android mobile application backed by more than 20 configurable modules spanning AI coaching, WhatsApp-based nutrition, gamification, payments, wearables integration, business dashboards, and event management. The platform targets three primary use cases: gym chains seeking to reduce member churn, sportswear and equipment brands seeking post-sale customer engagement, and hydration/sports consumption brands seeking to convert anonymous transactions into identified, monetizable customer relationships.

Under the hood, the product runs on a cloud-native, multi-tenant architecture with BigQuery/Snowflake data warehousing, Pub/Sub-based event-driven services, CI/CD via GitHub Actions and Terraform IaC, and a unified Health API exposing both REST and GraphQL alongside a proprietary Health MCP for LLM data injection. AI is embedded at the core: domain-fine-tuned LLMs for coaching and nutrition, conversational agents across WhatsApp/web/app, computer-vision-based form correction, and LLM-powered competitive intelligence scrapers. The platform integrates natively with Stripe, Conekta, and MercadoPago for payments; Garmin, Apple Watch, Fitbit, and Whoop for wearables; and HubSpot, Salesforce, and SAP for CRM/ERP.

The business model is a sales-led B2B motion with a structured 5-week implementation cycle (Week 1 diagnosis, Weeks 2–4 configuration, from Week 5 launch plus ongoing Kanban-based support). Revenue streams combine recurring subscriptions for modular technology deployment, white-label app deployment, and AI/data services with professional services for ongoing support and training. Pricing is not publicly disclosed; each engagement is custom-scoped following a consultation call. The company is privately held, employs 1–10 people, and operates as a focused vertical of trazo.pro, an 11-year-old software factory with 100+ clients and operations across 5 LATAM countries.

Name

Sport TI Latam

Legal name

Sport TI

Website

https://sportti.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sport TI Latam is a B2B modular technology platform selling white-label mobile apps and AI-powered engagement modules (coaching, gamification, payments, wearables, dashboards) to fitness, wellness, and sports brands across Latin America, operating as a vertical of trazo.pro.

Ownership category

akta.pro rank

Product category

Fitness and Wellness SaaS Platform

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

Keywords

• Fitness technology platform
• White-label mobile apps
• Sports engagement software
• AI coaching solutions
• Member retention software

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Modular Technology Implementation: Implementation of pre-built modular technology components (AI coaching, gamification, payments, dashboards, etc.) customized and deployed for clients. The model avoids building from scratch, reducing cost and deployment time to weeks rather than months. Configuration and personalization services are bundled into the implementation phase.
2. White-Label Mobile App Deployment: Deployment of branded iOS and Android mobile applications published under the client's account. Revenue derived from app development, branding customization, and ongoing platform maintenance.
3. AI and Data Services: Fine-tuning of LLMs for sports-specific applications, natural language data querying, competitive intelligence, and analytics services.
4. Ongoing Support and Training: Continuous support, team training, active dashboards, and Kanban-based ongoing maintenance services post-launch.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sport TI Latam is a modular B2B technology platform that deploys white-label mobile applications and configurable AI-powered engagement modules for the fitness, wellness, and health sector. The platform combines pre-built components (AI coaching, gamification, payment processing, activity tracking, wearable sync, and analytics dashboards) into 5-week implementations tailored for gym chains, sportswear brands, and sports consumption companies across Latin America. It is backed by parent company trazo.pro, which provides 11 years of software factory experience, 100+ prior clients, and operational presence in 5 countries.

Product overview

Sport TI is a modular technology platform providing accelerated digital solution development for the fitness, wellness, and health sector. The offering is a platform-plus-modules architecture centered on a White-label Mobile App (iOS and Android) with over 20 configurable modules that can be activated and deployed in weeks. The platform integrates AI capabilities through products like Coach IA Virtual, Coach IA por WhatsApp, Nutriólogo por WhatsApp, and Agentes Conversacionales for conversational AI engagement. User engagement is driven by Retos Deportivos, Programa de Lealtad, Motor de Gamificación, and Eventos y Torneos. Tracking and data products include Tracker de Actividad, Check-in Digital, Dashboard de Negocio, and Chat con tus Datos. Monetization is handled through Cobros y Suscripciones and Pasarela de Pagos (Stripe, Conekta, MercadoPago). Infrastructure and AI/ML capabilities include Health API (REST + GraphQL), Health MCP, Modelos de IA (fine-tuned LLMs), SDK de Wearables (Garmin, Apple Watch, Fitbit, Whoop), Data Warehouse Unificado (BigQuery/Snowflake), Data Live Experience (real-time streaming), and Extractores IA. Integration connectors are available for CRM (HubSpot, Salesforce) and ERP (SAP) systems. The platform is backed by trazo.pro with 11 years of experience operating across 5 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport TI Modular Platform Modular SaaS platform offering pre-built, configurable technology components (AI coaching, gamification, payments, dashboards, wearable sync, conversational agents, data warehouse, ERP/CRM connectors) deployed as a white-label solution for B2B clients in fitness, wellness, and health. Clients contract for a 5-week implementation covering diagnosis, configuration, personalization, and launch with ongoing support.
• White-label Mobile App (iOS and Android) Branded iOS and Android mobile application with client identity, published to the Apple App Store and Google Play under the client's own developer account, enabling fitness, wellness, and sports brands to launch a dedicated member app without building from scratch.
• Health API Unified REST and GraphQL API for reading and writing sports and health data, enabling clients and third parties to programmatically access platform data and integrate with their own systems.
• Health MCP (Model Context Protocol) Model Context Protocol implementation that allows clients to inject health and sports data into any large language model, enabling AI agents and applications to consume platform health data in a standardized way.
• Ongoing Support and Training Service Post-launch continuous support including team training, active dashboard operations, and Kanban-based ongoing maintenance services for clients after the initial deployment phase.

Quantifiable outcome

• Member churn reduced through AI coaching, WhatsApp-based nutrition, activity tracking, and challenges that maintain engagement outside physical gym locations.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability13 records

Feature27 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• trazo.proflagshipStrategic or Co-development Partnertrazo.pro is the parent software factory backing Sport TI. With 11 years of experience and 100+ clients across 5 countries, trazo.pro provides the infrastructure, development expertise, and operational foundation that enables Sport TI to deploy modular technology solutions for the fitness, wellness, and health sector without building from scratch. Sport TI leverages trazo.pro's proven components, methodologies, and team to deliver implementations in weeks.
• HubSpot for StartupscoreGTM or Marketing PartnerHubSpot for Startups program provides marketing automation and CRM tools to support Sport TI's go-to-market operations and customer engagement processes.
• Google for StartupscoreGTM or Marketing PartnerGoogle for Startups program supports Sport TI with cloud resources, mentorship, and ecosystem benefits for the company's technology operations.
• Notion for StartupsminorGTM or Marketing PartnerNotion for Startups provides productivity and documentation tools to support Sport TI's internal operations and project management.
• PostHog for StartupscoreTechnology or IntegrationPostHog for Startups provides product analytics and observability tools that support Sport TI's implementation of user behavior tracking and product analytics capabilities.
• ElevenLabscoreTechnology or IntegrationElevenLabs AI voice technology is referenced as part of Sport TI's backing ecosystem, potentially supporting conversational AI and voice-based coaching features.
• Coda for StartupsminorGTM or Marketing PartnerCoda for Startups provides collaborative document and workspace tools to support Sport TI's documentation and internal team coordination.
• Tecnológico de MonterreycoreStrategic or Co-development PartnerTecnológico de Monterrey, one of Latin America's leading educational institutions, validates and backs Sport TI's operations through academic partnership and innovation programs.
• Universitat de ValènciaminorStrategic or Co-development PartnerUniversitat de València provides academic validation and backs Sport TI's innovation initiatives through international educational partnership.
• JEEI (Journal of Entrepreneurship Education)minorStrategic or Co-development PartnerJEEI (Journal of Entrepreneurship Education) validates and backs Sport TI's entrepreneurial approach through academic recognition.
• Reto ZapopanminorStrategic or Co-development PartnerReto Zapopan, a regional entrepreneurship initiative in Jalisco, Mexico, backs and validates Sport TI's startup operations.
• EmpreLatamminorStrategic or Co-development PartnerEmpreLatam supports and validates Sport TI through Latin American entrepreneurship ecosystem programs and initiatives.
• StripecoreTechnology or IntegrationStripe payment gateway integration enables Sport TI to offer recurring, one-time, and split payment capabilities for gym subscriptions and sports brand transactions across its platform modules.
• ConektacoreTechnology or IntegrationConekta payment gateway integration supports Latin American payment processing for Sport TI's subscription management and automated billing features.
• MercadoPagocoreTechnology or IntegrationMercadoPago payment gateway integration enables Sport TI to process payments through one of Latin America's most widely used payment platforms.
• GarmincoreTechnology or IntegrationGarmin wearable device integration via SDK enables bidirectional sync of fitness metrics (steps, heart rate, activity data) between Garmin devices and Sport TI's activity tracking and gamification modules.
• Apple WatchcoreTechnology or IntegrationApple Watch wearable integration via SDK enables bidirectional sync of health and fitness metrics with Sport TI's activity tracking and coaching features.
• FitbitcoreTechnology or IntegrationFitbit wearable device integration via SDK enables bidirectional synchronization of fitness data with Sport TI's tracker and gamification platform.
• WhoopcoreTechnology or IntegrationWhoop wearable integration via SDK enables high-frequency fitness and recovery metric synchronization with Sport TI's coaching and analytics capabilities.
• HubSpotcoreTechnology or IntegrationHubSpot CRM integration enables Sport TI clients to synchronize customer data, sales information, and marketing workflows between the Sport TI platform and HubSpot's CRM ecosystem.
• SalesforcecoreTechnology or IntegrationSalesforce CRM integration enables enterprise clients to synchronize customers, sales data, and inventory information with Sport TI's platform through dedicated connectors.
• SAPcoreTechnology or IntegrationSAP ERP integration enables large enterprise clients to synchronize business data, inventory, and operational workflows with Sport TI's sports and fitness platform.
• BigQuerycoreTechnology or IntegrationGoogle BigQuery data warehouse integration supports Sport TI's unified data architecture, enabling centralized analytics, ETL pipelines, and large-scale data processing for client insights.
• SnowflakecoreTechnology or IntegrationSnowflake data warehouse integration provides Sport TI clients with cloud data platform capabilities for centralizing and analyzing sports health and engagement data.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PushPress: PushPress is a gym management SaaS offering branded apps, member tracking, billing, and automated engagement for fitness facilities. It is a direct peer given overlapping product surface (white-label apps, member engagement, recurring billing) targeting similar gym and studio buyers.
• Wodify: Wodify is a gym management and member engagement platform specializing in fitness studios, including class scheduling, performance tracking, and branded apps. It is comparable to Sport TI as a vertical SaaS for fitness operators with member engagement and analytics capabilities.
• ClubReady: ClubReady is a club management platform for fitness studios and gyms providing member management, billing, and branded engagement tools. It competes with Sport TI directly in delivering end-to-end membership and engagement software to fitness operators.
• Glofox: Glofox provides gym and studio management software with branded apps, member engagement, and payment processing. It competes with Sport TI directly in delivering membership management and engagement tools to fitness operators on a subscription basis.
• Trainerize: Trainerize is a B2B SaaS platform that powers fitness coaching businesses and gyms with branded apps, workout tracking, and member engagement. It is directly comparable to Sport TI given its white-label mobile app, activity tracking, and coaching workflows targeting gyms and personal trainers.

Emerging players

• Hapana: Hapana is an emerging B2B fitness studio management platform with branded member apps, automated billing, and engagement features. It is comparable to Sport TI as an early-stage competitor targeting boutique fitness and gym operators with white-label engagement tools.
• Mariana Tek: Mariana Tek provides fitness studio and gym management SaaS with branded apps, membership, and engagement features, often serving boutique fitness brands. It is comparable to Sport TI as an emerging player with overlap in white-label mobile and member engagement for fitness operators.

Broad incumbents

• Mindbody: Mindbody is a large, established B2B SaaS platform for fitness, wellness, and beauty businesses providing booking, membership, payment, and marketing tools. It is comparable as a broad incumbent serving the same gym and wellness vertical with overlapping subscription and engagement functionality.
• Wellhub (Gympass): Wellhub (formerly Gympass) is a corporate wellness and fitness benefits platform connecting employers with gyms and studios, with strong LATAM presence. It is comparable as a broad incumbent serving fitness operators in the same region, though its primary model is corporate channel partnerships rather than white-label software.

Regional players

• BSports: BSports is a LATAM-focused sports and fitness platform serving clubs, gyms, and federations with member engagement and operational tools. It is comparable as a regional peer operating in the same geographies as Sport TI, addressing similar LATAM fitness verticals with subscription-based B2B software.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sporttilatam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport TI Latam