What BookOnlineNow does

BookOnlineNow (BON) is a Greek-headquartered SaaS provider founded in 2008 that operates a booking and distribution platform for the hospitality industry. The platform serves independent hotels, hostels, and short-term rental properties with a direct booking engine, channel manager, B2B suite for travel agents, corporate booking suite, and website builder, supported by more than ten add-on modules. As a member of the Epsilon Net Group of Companies, BON operates offices in Greece, Turkey, Czech Republic, Brazil, Egypt, and Bulgaria, with a footprint of 3,500+ connected properties across 65+ countries and 9,000+ registered travel agents.

The platform's technical architecture is built around deep integrations — 16+ channel manager connections, 12+ PMS systems, 30+ payment gateways, and MetaSearch platforms including Google Hotel Ads and Trivago. BON monetizes through a hybrid model combining annual SaaS subscriptions, per-booking commissions (notably through the B2B suite), payment gateway transaction fees via its PSD2-compliant BON Pay virtual POS, and managed services. The customer base skews toward independent and small-chain properties seeking to reduce dependence on large OTAs and the 15-25% commission rates they typically charge.

Recent product strategy has emphasized platform expansion rather than core booking engine development. The 2019 launches of BON Pay (payments), Hotel Messenger with AI-powered chatbots (guest engagement), and the Loyalty Suite (CRM) suggest an effort to deepen revenue per property by moving upstream into operational and financial tooling. Partnerships with Sojern (RevDirect) and Adara Intelligence extend the platform into marketing and audience data, while the Epsilon Net Group affiliation provides corporate backing and access to adjacent SMB software distribution channels in the Greek and broader European markets.

Name

BookOnlineNow

Legal name

Bookonlinenow Private Company

Website

https://bookonlinenow.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

BookOnlineNow (BON) is a Greek SaaS provider of a hospitality booking and distribution platform serving 3,500+ independent properties across 65+ countries, offering a booking engine, channel manager, B2B suite, payment suite, and add-on modules via annual subscriptions and transaction fees.

Ownership category

akta.pro rank

Product category

Hotel Booking Engine Software

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Hotel & Accommodation Booking Platforms (THALAFAB), Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Travel Management & Booking Infrastructure (GDS/Channel Managers/Booking APIs) (BPAMAIAO)

Keywords

• Hotel booking engine
• Channel manager software
• Hospitality distribution platform
• Direct booking solutions
• B2B travel agent platform

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Booking Engine SaaS Subscription: Annual subscription fees for access to booking engine platform with varying tiers based on property size and features. Hotels pay recurring fees for using the platform with lower commissions compared to OTAs.
2. B2B Agent Commission: Hotels pay lower commissions for bookings generated through travel agents via B2B Suite compared to standard OTA commissions. Agents book at NET rates with commission deducted.
3. Payment Gateway Transaction Fees: Revenue from payment processing through integrated payment gateways including EveryPay, PayPal, Cybersource, and 30+ regional providers globally.
4. Online Payment Suite Module: Cloud-based POS system for managing credit card transactions with optional installment processing, integrated into booking engine backend for direct and OTA reservations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

BookOnlineNow is a cloud-based hotel booking engine platform that enables hotels, apartments, B&Bs, and multi-property chains to accept direct online reservations, manage multi-channel distribution, and process payments. The platform is offered as a suite of core products (Booking Engine, Channel Manager, B2B Suite, Corporate Suite, Website Builder) with modular add-ons for payments, loyalty, call center, multi-property, packages, e-shop, marketing, analytics, communications, and API integration.

Product overview

BookOnlineNow is a platform-plus-modules architecture offering a comprehensive hotel booking ecosystem. The core consists of five main solutions: BON Booking Engine (central reservation platform), BON Channel Manager (distribution management), BON B2B Suite (travel agent/wholesaler connectivity), BON Corporate Suite (corporate travel management), and BON Website Builder (hotel website design). Supporting these are ten add-on modules: BON Agent Quote (call center integration), BON Direct Payment and BON Online Payment Suite (payment processing), BON Package Deals and BON e-Shop (ancillary revenue), BON Marketing Suite (promotional campaigns), BON Loyalty Suite (customer retention), BON Statistic Suite (analytics), BON Communication Suite (AI-powered messaging), BON TailorBook API (third-party integration), and BON MultiProperty (chain management). Together, these products enable hotels to manage direct bookings, distribution channels, B2B partnerships, and guest experiences from a unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• BON Booking Engine Core cloud-based booking engine for hotels, apartments, and B&Bs providing real-time availability, multi-device booking flows, customizable styling, dynamic promotional codes, and offers/packages.
• BON Channel Manager Channel management solution that centralizes inventory, automates updates across online channels, and offers dynamic pricing tools for real-time rate adjustments across OTAs and distribution partners.
• BON B2B Suite B2B platform connecting hotels with travel agents and wholesalers, providing NET rates, real-time availability, and automated reservation capabilities.
• BON Corporate Suite Corporate travel platform connecting hotels with corporate clients and business travelers, offering streamlined booking processes and personalized amenities.
• BON Website Builder Hotel website design service producing conversion-optimized websites with SEO enhancement, mobile compatibility, and seamless integration with the booking engine and channel manager.
• BON Agent Quote Call center integration enabling reservation agents to handle offline (phone/email) reservation inquiries with live pricing, availability, PMS integration, and agent performance analytics.
• BON Direct Payment Payment gateway connection module integrating booking and payment processes with 30+ global payment gateways and automated payment link emails for deposit collection.
• BON Online Payment Suite (BON Pay) Cloud-based virtual POS system integrated into the booking engine backend for managing credit card transactions, pre-authorizations, refunds, and OTA reservation synchronization.
• BON Package Deals (YourStay, OurWay) Package deal platform allowing hotels to bundle amenities, spa treatments, dining, and local activities into personalized guest packages for revenue optimization.
• BON e-Shop (YourStay, YourWay) Module enabling visitors to book additional offerings, experiences, amenities, and purchase gift vouchers without reserving a room, including spa treatments and recreational activities.
• BON Marketing Suite Marketing toolkit with popups and banners for enhancing engagement, capturing attention, and driving targeted campaigns, product promotion, and personalized messages.
• BON Loyalty Suite Loyalty program platform with automated membership levels, personalized incentives, and targeted communications to reward repeat business and foster brand advocacy.
• BON Statistic Suite Analytics platform providing insights on website traffic, booking patterns, customer behavior, and revenue metrics to support data-driven decisions.
• BON Communication Suite Communication solution featuring AI-powered chatbots and social media bubbles with deep learning capabilities for real-time guest interactions and booking assistance.
• BON TailorBook API API product for integrating room prices and availability into brand websites with real-time data, with API Pro version offering full customization of the booking experience.
• BON MultiProperty Solution for multi-property hotel chains providing a unified platform for booking across multiple properties with centralized offers, loyalty programs, and cross-selling opportunities.

Quantifiable outcome

• Hotels using BookOnlineNow report +48% revenue increase
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration85 records

AI capability5 records

Feature12 records

Partnerships

14 partnerships are on record, tiered core, strategic and minor.

• SiteMindercoreTechnology or IntegrationChannel manager integration for seamless 2-way API connectivity enabling hotels to manage inventory, rates, and availability across SiteMinder's distribution network.
• RateGaincoreTechnology or IntegrationChannel manager partnership providing real-time distribution connectivity to online travel agencies and tour operators globally.
• YieldPlanetcoreTechnology or IntegrationChannel distribution management integration for inventory synchronization and rate parity management.
• Pylon PMScoreTechnology or IntegrationProperty Management System integration for Greek hotels, member of Epsilon Net Group (same parent company as BookOnlineNow).
• HoteligacoreTechnology or IntegrationCloud-based PMS integration for hotel operations management, member of Epsilon Net Group.
• Google Hotel AdscoreChannel Partner/ Reseller/ DistributorCertified partner integration enabling hotels to receive direct bookings through Google search and maps with commission-based pricing.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorPremium partner for Trip Connect direct booking campaigns enabling hotels to appear in price comparisons with commission-based billing.
• TrivagocoreChannel Partner/ Reseller/ DistributorCertified connectivity partner for Trivago Direct Connect campaigns allowing hotels to promote direct rates on the metasearch platform.
• SojernstrategicGTM or Marketing PartnerRevDirect commission-based marketing solution integration for travel data-driven direct booking campaigns and customer engagement.
• AdarastrategicGTM or Marketing PartnerTravel data co-op partnership providing traveler behavior insights for performance optimization and risk-free advertising campaigns.
• PayPalcoreTechnology or IntegrationGlobal payment gateway integration for secure online transaction processing.
• CybersourcecoreTechnology or IntegrationEnterprise payment gateway integration for credit card processing and fraud management.
• StripecoreTechnology or IntegrationModern payment gateway integration for seamless credit card processing and digital wallet support.
• WIHP HotelsminorGTM or Marketing PartnerMeta search campaign management partner for optimized direct booking advertising strategies.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• D-EDGE: D-EDGE (formerly Fastbooking/Availpro) provides booking engine, channel manager, and digital marketing solutions for hotels. It overlaps with BookOnlineNow's booking engine and channel manager offerings with comparable SMB and mid-market hotel focus.
• SiteMinder: SiteMinder offers a hotel booking engine, channel manager, and direct booking solutions directly overlapping with BookOnlineNow's core product suite. Both target SMB and mid-market hotels with integrated distribution and direct booking capabilities.
• Cloudbeds: Cloudbeds provides an all-in-one hospitality management suite including booking engine, channel manager, and PMS for independent hotels. It competes directly with BookOnlineNow's bundled offering targeting similar independent property customer segments.
• Little Hotelier: Little Hotelier provides booking engine, channel manager, and website builder solutions specifically designed for small hotels, B&Bs, and guesthouses. It directly competes with BookOnlineNow's primary segment of small hotels, apartments, and B&Bs.
• Mews: Mews is a cloud-based PMS with integrated booking engine and payment processing serving hotels worldwide. It competes with BookOnlineNow's combined PMS + booking engine + payment suite, particularly in the boutique and lifestyle hotel segment.
• eZee Absolute: eZee Absolute offers a cloud-based hotel booking engine with channel manager, PMS, and revenue management. It serves the same independent and small-to-mid hotel customer base as BookOnlineNow with comparable feature sets.
• Profitroom: Profitroom provides a hotel booking engine and direct booking platform with website builder and marketing tools. It competes with BookOnlineNow's booking engine and website builder core products for independent hotel clients.
• SHR Group: SHR offers a booking engine and CRS (Central Reservation System) plus channel manager for hotels. It directly competes with BookOnlineNow's booking engine and channel manager offerings with similar chain and independent hotel capabilities.
• SabeeApp: SabeeApp is a hotel management platform with booking engine, channel manager, and PMS primarily serving European independent hotels. It directly overlaps with BookOnlineNow's small-to-mid hotel focus and EMEA geographic footprint.

Broad incumbents

• BookingSuite (Booking.com): BookingSuite is Booking.com's B2B SaaS offering for hotels, providing a booking engine, website builder, and channel manager. As the OTA incumbent expanding into direct booking tools, it competes in the same category as BookOnlineNow but with significantly greater scale and capital.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/book_onlinenow

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BookOnlineNow