KMKOnline

What KMKOnline does

KMK Online (legal entity PT Kreatif Media Karya) is the digital business arm of PT Elang Mahkota Teknologi Tbk (Emtek), a publicly listed Indonesian media conglomerate (IDX:EMTK). Founded in October 2012 and headquartered in Jakarta, KMK builds, operates, and invests in consumer digital services for the Indonesian market. Its self-described footprint spans 15 companies and 21 products with 1,700+ employees, and its portfolio reportedly reaches 475M+ monthly visits and 135M+ monthly unique visitors. The company operates a "platform-plus-investments" model: an owned-and-operated product core alongside a portfolio of minority stakes and joint ventures across adjacent digital verticals.

The owned product core, built by its engineering arm "Labs," consists of a video streaming platform (Vidio.com), news and content portals (Liputan6.com, Bola.com, Bintang.com), the recruitment site Karir.com, and cross-platform BBM messaging apps developed under a global licensing partnership with BlackBerry. Underlying technology is a full-stack digital platform (iOS/Android apps, web applications, AWS cloud infrastructure) operated at scale — Liputan6.com is cited at 342.989M monthly pageviews with 99.99% uptime, and Vidio delivered 1.15 billion minutes of live coverage across 8 streams during the 2018 Asian Games. The investment portfolio extends into e-commerce (Bukalapak, HijUp), property (Rumah.com/PropertyGuru), healthcare (Klik Dokter, Klik Apotek), travel (Reservasi.com), automotive (Oto.com), and social commerce (Kudo).

Revenue is generated through four disclosed streams: advertising against high-traffic portals; marketplace transaction fees (via Bukalapak); content licensing and streaming subscriptions (sports rights including NBA and the 2018 Asian Games); and returns from strategic investments. Go-to-market is product-led and B2C, distributing through app stores and web directly to Indonesian consumers, with a secondary B2B surface selling audience access to advertisers and content/sports partners. Pricing is not publicly disclosed. A notable structural advantage is Emtek's ownership of free-to-air TV channels (SCTV, Indosiar, O-Channel), enabling cross-media promotion of digital properties.

Name

KMKOnline

Legal name

PT Kreatif Media Karya

Website

https://kmkonline.co.id

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

KMK Online is the digital arm of Indonesian conglomerate Emtek, building and investing in consumer digital services — video streaming (Vidio), news portals (Liputan6, Bola, Bintang), BBM messaging, and e-commerce/vertical investments — for Indonesian consumers and advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Advertising revenue from high-traffic portals including Liputan6.com, Bola.com, Bintang.com, and Vidio.com
2. Marketplace Transaction Fees: Transaction-based revenue from Bukalapak e-commerce marketplace operations
3. Content Licensing and Streaming: Revenue from sports broadcasting (NBA, Asian Games), premium video content, and streaming subscriptions
4. Investment Returns: Returns from strategic investments in complementary verticals including property portals (PropertyGuru, Rumah.com), automotive listings (Oto.com), healthcare (Klik Dokter, Klik Apotek), and entertainment (iFlix)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

KMKOnline is a digital media company that builds, operates, and invests in a portfolio of Indonesian digital products spanning e-commerce, instant messaging, digital payments, and digital content. Its owned-and-operated products include the Vidio.com video streaming platform, the Liputan6.com, Bola.com, and Bintang.com online news portals, and the BBM cross-platform messaging application, complemented by strategic investments in e-commerce (Bukalapak, HijUp.com), property (Rumah.com, PropertyGuru), healthcare (Klik Dokter, Klik Apotek), and other digital verticals.

Product overview

KMKOnline is a digital ecosystem platform comprising both owned products and strategic investments. The owned product portfolio includes video streaming (Vidio.com), news portals (Liputan6.com, Bola.com, Bintang.com), and messaging (BBM). The company operates a platform-plus-investments model where owned products serve the Indonesian market with entertainment, news, sports, and messaging services, while strategic investments expand into e-commerce (Bukalapak, HijUp.com), property (Rumah.com, PropertyGuru), health (Klik Dokter, Klik Apotek), recruitment (Karir.com), travel (Reservasi.com), and automotive (Oto.com) verticals. The company manages 21 products across 15 companies with 1700+ employees serving 135 million monthly unique visitors.

Differentiator

Problem solved

Functional benefit

Brands

• Labs: The product and engineering arm of KMKOnline, designing and building services for everyone in Indonesia

Products and services

• Vidio.com Online digital video streaming platform offering user-generated content, live TV streaming, and proprietary third-party content, serving Indonesian consumers. It broadcast the 2018 Asian Games with over 1.15 billion minutes of live coverage across 8 streams and holds exclusive NBA broadcasting rights for Indonesia.
• Liputan6.com One of Indonesia's leading online news portals delivering news, current affairs, and editorial content to Indonesian consumers. Awarded 'Best News Portal' and 'Best Digital Product in News & Magazine App' at the Digital Marketing Awards.
• Bola.com Leading sports news portal in Indonesia covering football, basketball (including NBA), and other sports news, serving Indonesian sports fans. Reached 2.516 million monthly users and 20 million monthly pageviews with 100% uptime by April 2016.
• Bintang.com Social entertainment news portal offering entertainment news, celebrity coverage, and lifestyle content for Indonesian audiences. Reached 10.443 million users and 48.432 million monthly pageviews by February 2016.
• BBM Cross-platform instant messaging application for Android, iOS, and Windows Phones developed by KMK Online under a global partnership with BlackBerry Limited, serving Indonesian consumers and cross-platform BBM users with messaging and enriched content services.
• Karir.com Long-established online recruitment site in Indonesia, one of the largest, serving job seekers and employers with job listings and recruitment services across the Indonesian market.

Quantifiable outcome

• 475M+ monthly visits and 135M+ monthly unique visitors across portfolio
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• NBAcoreStrategic or Co-development Partner · 1 May 2017NBA and KMK partner to provide the most expansive NBA coverage in Indonesia. Coverage includes live streaming of more than 170 NBA games each season on Vidio.com and Bola.com.
• Oto (CarBay Pte Ltd)coreStrategic or Co-development Partner · 1 September 2016Joint venture partnership with Oto (CarBay Pte Ltd), subsidiary of Girnar Software, for automotive listing portal Oto.com. Girnar Software is Southeast Asia's leading automobile classifieds company.
• KalbeminorStrategic or Co-development Partner · 1 September 2016JV Partnership with Kalbe for investment and development of Klik Dokter and Klik Apotek healthcare platforms.
• BlackBerrycoreOEM/ Whitelabel/ Licensing Partner · 27 June 2016Global partnership allowing KMK to develop BBM applications and services for Android, iOS, and Windows Phones. BlackBerry Limited (NASDAQ: BBRY) formed strategic alliance with PT Elang Mahkota Teknologi (Emtek) for cross-platform BBM users with access to enriched content and services.
• Rumah.comcoreStrategic or Co-development Partner · 1 December 2015Acquired RumahDijual.com through Rumah.com to strengthen position as market leader in property listing space.
• InterparkminorStrategic or Co-development Partner · 1 November 2014JV Partnership with Interpark Korea for investment in OTA Reservasi.com.
• PropertyGurucoreStrategic or Co-development Partner · 1 September 2014JV Partnership with PropertyGuru Singapore for investment in Rumah.com, Indonesia's #1 property listing portal.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LINE Indonesia (LY Corporation): LINE is a major consumer messaging platform with deep Indonesian user penetration — directly comparable to BBM as a mobile messaging franchise competing in the Indonesian consumer communication market.
• IDN Media: IDN Media operates IDN Times and a portfolio of youth-focused digital media and creator platforms in Indonesia — comparable to KMK's Liputan6/Bintang news and entertainment properties, with similar advertiser-supported business model and Indonesian audience focus.
• Kumparan: Kumparan is a leading Indonesian digital media platform offering news, user-generated content, and creator monetization — comparable to KMK's news/entertainment portals (Liputan6, Bintang) with similar ad-supported business model and Indonesian consumer focus.
• Detik Network (Trans Media): Detik.com is Indonesia's largest online news portal, operating across news, sports (detikSport), entertainment, and finance verticals — directly comparable to KMK's Liputan6, Bola, and Bintang portfolio in terms of audience scale, content verticals, and advertising-driven monetization.
• Viu (PCCW / Vuclip): Viu is a pan-Asian OTT video streaming service with a strong Indonesian subscriber base — directly comparable to Vidio.com in streaming business model, ad-supported and subscription tiers, and Southeast Asian content focus.
• Tempo.co (Tempo Inti Media): Tempo.co is one of Indonesia's leading online news platforms operating a paid digital subscription model alongside advertising — comparable to Liputan6.com in audience profile, content verticals, and Indonesian digital news monetization.

Broad incumbents

• GoTo Group (Gojek + Tokopedia): GoTo operates Indonesia's leading super-app spanning ride-hailing, payments, e-commerce, and on-demand services — comparable to KMK's vertically integrated digital ecosystem strategy, with a much larger scale and broader service portfolio.
• MNC Media / MNC Digital: MNC is a publicly listed Indonesian conglomerate with TV (RCTI, MNCTV, GTV, iNews), streaming (RCTI+), and digital media assets — directly comparable to Emtek/KMKOnline as a competing media conglomerate with cross-platform content-to-digital distribution.

Others

• Bukalapak: Bukalapak is one of Indonesia's leading e-commerce marketplaces in which KMKOnline is an investor (Series B participant) — relevant as both a portfolio asset and a benchmark for marketplace commission revenue among Indonesian digital consumer platforms.
• Rumah.com (PropertyGuru Group): Rumah.com is Indonesia's #1 property listing portal in which KMK holds a stake via JV with PropertyGuru — relevant as an investment comparable within KMK's classifieds/verticals book and as a benchmark for Indonesian vertical portal monetization.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/KMK-ONLINE
• YouTubevidio.com/@kmklabs

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KMKOnline