PrimeTime
PrimeTime (PTMPRIME) is a Mexico-based, CNBV-regulated electronic payment institution offering digital accounts and prepaid Mastercard cards via a mobile app, serving individual consumers and businesses with SPEI transfers, bill payments, and a B2B payroll platform.
- Company typePrivate
- Founded2021
- HeadquartersAlvaro Obregón, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What PrimeTime does
PrimeTime (legally PTMPRIME, S.A. de C.V., Institución de Fondos de Pago Electrónico) is a privately held Mexican fintech authorized on November 16, 2021 under the Law to Regulate Financial Technology Institutions (FinTech Law) and supervised by CNBV, Banco de México, and CONDUSEF. The company operates a mobile-first electronic payment platform targeting individual consumers and small/medium businesses across Mexico, with no physical branches. Its core product is a digital payment fund account (Cuenta PrimeTime) accessed through an Android/iOS mobile app, paired with a prepaid Mastercard-backed card (Tarjeta PrimeTime) available in both virtual and physical formats. The account supports SPEI interbank transfers, service bill payments (electricity, water, telephone), ATM cash withdrawals through partner networks, contactless in-store payments, and international purchases via Mastercard. Onboarding is fully digital using INE (Mexican national ID) verification, with accounts delivered nationwide within five business days and a three-tier (Nivel 1–3) UDI-based account classification. The company also operates a separate B2B platform (Plataforma Digital Empresarial PrimeTime) for payroll dispersion, expense management, vendor payments, and per diems, with a 48-hour onboarding timeline for business clients.
The technology stack centers on a mobile application integrating SPEI for real-time interbank transfers and Mastercard for global card acceptance, with real-time card on/off controls, biometric and PIN authentication, and a multi-level verification system. Distribution is exclusively digital: self-serve mobile app for consumers, a dedicated enterprise web portal for businesses, and partner channels including the Mastercard network, a partner ATM network, and a Walmart Mexico cash-back program (up to $2,000 MXN daily). PrimeTime positions itself as a 100% Mexican alternative to traditional banks, emphasizing transparency ("sin letras chiquitas"), no paperwork, and 24/7 access. The company is headquartered in Mexico City (Álvaro Obregón/Benito Juárez) with 11–50 employees and no disclosed external investors, parent company, or funding rounds.
PrimeTime's revenue model is heavily transaction-based: interchange from Mastercard transactions, ATM withdrawal fees (set by partner banks), one-time card issuance ($120 MXN + VAT), card replacement ($220 MXN + VAT), and disputed-claim processing fees ($220 MXN + VAT when a user claim is unfounded). Outgoing SPEI transfers and P2P transfers between PrimeTime users are free, which limits direct fee monetization and makes interchange and float the primary economic engines. The company publishes annual and quarterly financial statements but does not publicly disclose revenue figures.
PrimeTime firmographics
Firmographics- Name
- PrimeTime
- Legal name
- PTMPRIME, S.A. de C.V., Institución de Fondos de Pago Electrónico
- Website
- https://prime-time.mx
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PrimeTime (PTMPRIME) is a Mexico-based, CNBV-regulated electronic payment institution offering digital accounts and prepaid Mastercard cards via a mobile app, serving individual consumers and businesses with SPEI transfers, bill payments, and a B2B payroll platform.
- Ownership category
- akta.pro rank
PrimeTime industry classification
Industry- Product category
- Digital Banking
- NAICS
- Commercial Banking (52211)
- SIC
- Functions Related To Depository Banking, Nec (6099)
- akta.pro primary industry
- Cards & Issuing Management (Debit/Prepaid/Credit, Program Management) (FSAGAAAE)
- akta.pro secondary industries
- Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)
Keywords
Where PrimeTime is headquartered
LocationHeadquarters
- HQ city
- Alvaro Obregón
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
PrimeTime business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Card Issuance Fees: One-time fee charged when a new card is issued to a customer at account opening.
- Card Replacement Fees: Fee charged for replacement of cards due to theft or loss.
- Disputed Transaction Processing: Fee charged when a customer files an unfounded complaint attributable to the user.
- Interchange Revenue: Revenue generated from Mastercard interchange fees when cards are used at merchants globally.
- SPEI Transfer Fees: Free outgoing SPEI transfers to other institutions; fee structure for incoming transfers not explicitly stated.
- ATM Withdrawal Fees: Fees collected from ATM withdrawals at partner bank networks, charged at the rate established by each bank.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Card Issuance |
| One time/ perpetual license | Pay-as-you-go | Card Replacement (Theft/Loss) |
| Transaction based/ take rate | Pay-as-you-go | Failed Customer Claim |
| Transaction based/ take rate | Pay-as-you-go | SPEI Outbound Transfer |
| Transaction based/ take rate | Pay-as-you-go | P2P Transfers |
| Transaction based/ take rate | Pay-as-you-go | ATM Withdrawal |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
PrimeTime product offering
Product offeringCore offering
PrimeTime operates a mobile-first electronic payment funds institution in Mexico that lets users open digital accounts via INE verification, receive Mastercard-backed prepaid cards (virtual and physical), and conduct SPEI interbank transfers, bill payments, ATM withdrawals, and contactless purchases through its Android and iOS app. For businesses, it provides a separate enterprise web platform for payroll disbursement, vendor payments, and expense management with 48-hour onboarding. All services run under Mexico's FinTech Law with regulation from CNBV, Banco de México, and CONDUSEF.
Product overview
PrimeTime is a Mexican fintech company (PTMPRIME, S.A. de C.V., Institución de Fondos de Pago Electrónico) offering a digital financial services platform centered on its mobile app, electronic payment fund account, and prepaid Mastercard-backed card (available in both virtual and physical formats). The core consumer offering combines the Cuenta PrimeTime (Digital Account) with the Tarjeta PrimeTime (Physical/Virtual Card), accessible via the App PrimeTime mobile application. For business clients, PrimeTime provides the Plataforma Digital Empresarial PrimeTime, a separate platform for payroll disbursement, expense management, supplier payments, and corporate financial reporting. All products operate within the SPEI (Sistema de Pagos Electrónicos Interbancarios) national payment infrastructure, with physical cards accepted globally through the Mastercard network.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuenta PrimeTime (Digital Account) A digital electronic payment fund account that enables users to receive and send SPEI interbank transfers, make payments, and manage money entirely from a mobile device without paperwork or branch visits, opened via INE-based KYC.
- Tarjeta PrimeTime (Prepaid Mastercard Card) A prepaid Mastercard-backed card available in digital (virtual) and physical plastic formats, enabling purchases at merchants worldwide, ATM withdrawals, and contactless payments, with physical cards delivered free within 5 business days across Mexico.
- Plataforma Digital Empresarial PrimeTime (Business Digital Platform) A business platform for managing employee payroll disbursements, corporate expenses, supplier payments, and per diems with real-time reporting, budget administration, and operational control through a digital interface, with 48-hour onboarding from documentation to operational readiness.
- App PrimeTime (Mobile Application) A mobile application available on Android and iOS that serves as the primary interface for account management, money transfers, service bill payments, real-time card controls (On/Off function), biometric authentication, and transaction notifications.
Quantifiable outcome
- Card delivery within 5 business days anywhere in Mexico
- +3 more outcomes
Companies that use PrimeTime
Customer profileSegments2 records
Ideal customer profiles2 records
PrimeTime technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PrimeTime partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mastercard InternationalcorePrimeTime cards are backed by Mastercard for international payment acceptance. Cards feature contactless payment capability and can be used at millions of merchants and ATMs worldwide. This partnership enables global purchasing power for PrimeTime customers.
- SPEI (Sistema de Pagos Electrónicos Interbancarios)coreNational interbank electronic payment system operated by Banco de México. PrimeTime integrates with SPEI to enable real-time interbank transfers and fund movements between PrimeTime accounts and other financial institutions in Mexico.
- Wal-Mart MexicominorCash back program offering up to $2,000 MXN daily when PrimeTime cardholders make purchases at Walmart supermarket locations.
- Partner Banks and ATM OperatorsminorNetwork of banks and ATM operators enabling cash withdrawals for PrimeTime customers. Withdrawal fees are determined by each respective bank or entity.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PrimeTime competitors and assessment
Company assessmentDirect peers
- Klar: Klar is a Mexican neobank offering a digital account, debit Mastercard, and consumer credit products via a mobile app. It targets similar mass-market and underbanked segments as PrimeTime and competes directly on the same core product (digital account + prepaid/debit card).
- Spin by OXXO: Spin (by OXXO / Femsa) is a Mexican digital wallet offering a Mastercard-backed account, prepaid card, and cash-in through the OXXO retail network. It competes with PrimeTime on the same digital account + prepaid card + Walmart-like retail cash-in proposition.
- Albo: Albo is a Mexican fintech offering a Mastercard-backed digital account, debit card, and P2P payments through a mobile app. It is one of the closest direct competitors to PrimeTime in the digital account + prepaid card category.
Regional players
- Ualá: Ualá is a Latin American neobank (Argentina-originated) that has expanded into Mexico with a Mastercard prepaid card and digital account. It is a regional peer replicating the same account-plus-card model in Mexico that PrimeTime operates.
Emerging players
- Stori: Stori is a Mexican fintech issuing Mastercard credit cards to underserved consumers via a mobile app. It overlaps with PrimeTime on card issuance to the underbanked and on Mastercard rails, though it focuses on credit rather than prepaid accounts.
Broad incumbents
- Nubank Mexico: Nubank operates a credit-card-led digital banking platform in Mexico with millions of users, offering accounts, cards, and personal loans through a mobile app. It is the dominant scaled neobank in Mexico and the most important direct competitor to PrimeTime's account-plus-prepaid-card model.
- Mercado Pago: Mercado Pago is the dominant digital wallet and payment account in Mexico, offering a Mastercard, account, bill pay, and P2P transfers tied to the Mercado Libre ecosystem. It is a broad incumbent competing with PrimeTime across payments, accounts, and cards.
- Hey Banco: Hey Banco is the digital retail bank of Banregio, offering accounts, debit/credit cards, savings, and personal loans via a mobile app. It is a digitally-native incumbent in the same Mexican digital account/card market where PrimeTime competes.
- Cuenta Digital (Banco Azteca): Banco Azteca operates a digital account and debit card targeting mass-market and underbanked Mexicans through its retail network. It competes with PrimeTime on the same underbanked digital account + prepaid card proposition, with a much broader branch and retail footprint.
Others
- Nu México (NuBank Brazil -> LatAm): Nu México is the local brand of the LATAM leader in neobanking — a comparable reference point for product, pricing, and unit economics at scale in the same regulatory category. Useful for benchmarking but not a direct competitor in Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
PrimeTime social profiles
Digital presencePrimeTime compliance and trust
Trust signalCompliance3 records
PrimeTime financial estimates
Financial estimateRevenue estimate
Valuation estimate
PrimeTime leadership team
Management profileNumber of profiles
Profiles2 records
PrimeTime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PrimeTime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PrimeTime
What does PrimeTime do?
PrimeTime operates a mobile-first electronic payment funds institution in Mexico that lets users open digital accounts via INE verification, receive Mastercard-backed prepaid cards (virtual and physical), and conduct SPEI interbank transfers, bill payments, ATM withdrawals, and contactless purchases through its Android and iOS app. For businesses, it provides a separate enterprise web platform for payroll disbursement, vendor payments, and expense management with 48-hour onboarding. All services run under Mexico's FinTech Law with regulation from CNBV, Banco de México, and CONDUSEF.
Is PrimeTime a public or private company?
PrimeTime is a private company. It is classified as unknown and is currently operating.
When was PrimeTime founded?
PrimeTime was founded in 2021. It employs 11 to 50 people.
Where is PrimeTime based?
PrimeTime is headquartered in Alvaro Obregón, Mexico, in the Latin America region.
How does PrimeTime make money?
Six revenue lines are on record. Card Issuance Fees are the primary driver. The others are card Replacement Fees, disputed Transaction Processing, interchange Revenue, SPEI Transfer Fees and ATM Withdrawal Fees.
Who are PrimeTime's main competitors?
Direct peers on record are Klar, Spin by OXXO and Albo. Ualá is listed as a regional player. Stori is listed as an emerging player. Broad incumbents are Nubank Mexico, Mercado Pago, Hey Banco and Cuenta Digital (Banco Azteca). Nu México (NuBank Brazil -> LatAm) is listed as an others.
Does PrimeTime have an API?
No public API is recorded for PrimeTime.
What industry is PrimeTime in?
PrimeTime's product category is Digital Banking. Its primary akta.pro industry code is FSAGAAAE, Cards & Issuing Management (Debit/Prepaid/Credit, Program Management), with a secondary code of FSAGAAAF, Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P). Its NAICS code is 52211 and its SIC code is 6099.