Neofid Technology
Neofid Technology is a French SaaS company offering a web-based loyalty card, CRM, and SMS/email campaign platform for independent merchants, franchise networks, and merchant associations, featuring a proprietary Caramax multi-merchant reward compensation system. Founded in 2009 by Christophe Reboul in Manosque, it serves SMBs and public-sector tourism clients across France.
- Company typePrivate
- Founded2009
- HeadquartersManosque, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Neofid Technology does
Neofid Technology is a French private software company founded in 2009 by Christophe Reboul and headquartered in Manosque, Alpes-de-Haute-Provence, that operates a web-based SaaS loyalty and CRM platform for independent retailers, franchise networks, merchant associations, and tourism institutions. The product suite comprises a core loyalty card software, a CRM module (customer profiling, segmentation, purchase analytics), an SMS/email campaign module with real-time ROI tracking, a white-label smartphone application, gift card management, and the proprietary Caramax compensation system — a novel clearing and settlement engine that enables merchants within a network to honour each other's loyalty rewards, charging only the issuing merchant when a reward is actually redeemed rather than when issued. This compensation architecture is the central technical differentiator and removes the advance cash flow requirement that typically deters small merchants from joining multi-merchant loyalty programs. The company also markets an AI/cybersecurity positioning via the HUB éco La Provence event (April 2024) but has no disclosed AI features in the product.
Neofid monetises through monthly subscriptions (€29.95 HT/month from the fourth month, with two months free and a €70 HT setup fee), per-recipient SMS billing (€0.06), and bespoke white-label and franchise development projects on multi-year contracts. Go-to-market combines a self-serve product-led growth motion for individual SMBs via neofid.com, direct enterprise sales for franchise and tourism clients, and channel partnerships with merchant associations, chambers of commerce, and local government bodies — notably the Pass Tourisme Manosque initiative with the Ville de Manosque, DLVA Agglomération, and CCI 04 (announced March–April 2024), which deployed 1,000 gift vouchers of €30 each using a dedicated CCI 04 mobile application built by Neofid.
The company is a founder-owned SARL with €6,000 of registered share capital, operates with 1-10 employees, has no institutional or venture capital backing, and has not disclosed revenue. Customer evidence is dominated by small French SMBs (FoirFouille, Vatel Gourmet, Olivier & Co, King Jouet, Domaine de Régusse) plus the Caramax network in Manosque (6,000+ cardholders generating €1M in associated merchant volume). The firm has won the Trophées du e-commerce (2009) and was invited to the Trophées PME RMC ceremony (2019). Founder Christophe Reboul holds a CNAM engineering degree (1999) and authored a MySQL optimization book for ENI editions (2016), with prior loyalty-industry consulting experience dating to 2003.
Neofid Technology firmographics
Firmographics- Name
- Neofid Technology
- Legal name
- NEOFID
- Website
- https://neofid.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neofid Technology is a French SaaS company offering a web-based loyalty card, CRM, and SMS/email campaign platform for independent merchants, franchise networks, and merchant associations, featuring a proprietary Caramax multi-merchant reward compensation system. Founded in 2009 by Christophe Reboul in Manosque, it serves SMBs and public-sector tourism clients across France.
- Ownership category
- akta.pro rank
Neofid Technology industry classification
Industry- Product category
- Customer loyalty software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Customer Experience & Engagement (CRM, Support, Rewards, Loyalty) (FSAGAAAM)
- akta.pro secondary industry
- Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers) (THALAKAJ)
Keywords
Where Neofid Technology is headquartered
LocationHeadquarters
- HQ city
- Manosque
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Neofid Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Monthly Software Subscription: Recurring monthly SaaS subscription providing access to the loyalty platform, CRM, campaign tools, partnership network, Caramax compensation system, hosting, and support. Billed monthly by direct debit from the 4th month onwards, with 2 months free during onboarding.
- SMS and Email Delivery: SMS messages sent through the campaign module are billed per destination at €0.06 per recipient. Email is included in the subscription.
- Setup and Onboarding Fee: One-time installation, configuration, and teleformation fee of €70 HT. This covers tele-installation, parametrization, and user training.
- White-label / Bespoke Development: Custom development and integration services for franchise networks, tourist operators, and institutional clients requiring tailored loyalty solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single all-in-one plan at €29.95 HT/month |
| Subscription | Multi-year contract | Custom white-label / franchise plans |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Neofid Technology product offering
Product offeringCore offering
Neofid Technology provides a web-based SaaS loyalty card and customer communication platform that enables independent merchants, franchise networks, merchant associations, and tourism institutions to run loyalty programs, manage customer data through a CRM module, execute targeted SMS/Email campaigns, and operate shared multi-merchant loyalty networks via its proprietary Caramax compensation system. The platform is accessible via any internet-connected browser without hardware investment, billed as a monthly subscription with usage-based SMS fees and optional white-label customization.
Product overview
Neofid Technology offers a modular loyalty and customer communication SaaS platform built around its core NeoFid loyalty card software. The platform comprises the core loyalty software with integrated CRM module, SMS/Email campaign module, Caramax multi-merchant compensation system, smartphone application, and gift card solution. White-label customization is available for franchise networks. All modules are accessible via web browser without hardware investment.
Differentiator
Problem solved
Functional benefit
Brands
- Caramax: A loyalty card system for independent merchant networks and city center associations, enabling shared loyalty programs across multiple businesses with a unique compensation model.
Products and services
- NeoFid Loyalty Card Software Core SaaS loyalty card software platform enabling merchants to manage customer loyalty programs, track purchases, issue rewards, and analyze customer behavior through a web interface accessible via any browser. Targets independent merchants, franchises, merchant associations, and tourism operators.
- Caramax Multi-Merchant Compensation System Multi-merchant loyalty network system enabling cross-use of loyalty rewards within a partner network of independent traders, merchant associations, and city-centre networks. Merchants only reimburse the discounts they issued, and only when actually redeemed.
- White-Label Loyalty Solution (Solution Marque Blanche) White-label loyalty solution for franchise networks and brand groups, providing customized interfaces in franchise colors with PC and smartphone applications, gift card management, and network compensation capabilities.
- Gift Card / Prepaid Card Solution (Carte Cadeau) Pre-loaded gift card solution with fixed or custom load amounts, usable globally or in fractional amounts, managed via the loyalty platform. Used by merchant associations, institutions, and partner companies to stimulate local commerce.
- CCI 04 Mobile Gift Voucher Application
Quantifiable outcome
- +40% increase in average basket size for loyalty program users within the first month of deployment
- +5 more outcomes
Companies that use Neofid Technology
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles4 records
Neofid Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Neofid Technology partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- HUB éco La ProvenceminorNeofid participated in the HUB éco La Provence event dedicated to artificial intelligence and cybersecurity. The event was an opportunity for Neofid to engage with the regional business ecosystem on AI and digital transformation topics relevant to loyalty and CRM solutions.
- CCI 04 (Chambre de Commerce et d'Industrie des Alpes de Haute-Provence)coreNeofid developed and manages a mobile application for CCI 04's gift voucher programme. The chamber distributes prepaid gift cards worth €30 each to tourists via local accommodation providers, with the cards redeemable at affiliated local merchants. The application enables faster merchant payments and reduces administrative overhead for the CCI.
- Ville de ManosquecoreThe City of Manosque partnered with Neofid (via the Caramax system) to deploy the Pass Tourisme Manosque initiative, distributing 1,000 gift vouchers worth €30 each to boost local tourism and commerce during shoulder seasons.
- Durance Luberon Verdon Agglomération (DLVA)coreDLVA Agglomération co-funded and supported the Pass Tourisme Manosque initiative alongside the Ville de Manosque and CCI 04, with Neofid providing the technical platform and operational management.
- Office de Tourisme Communautaire DLVAcoreThe DLVA Community Tourism Office manages and operates the Pass Tourisme Manosque programme, leveraging Neofid's platform to distribute gift vouchers to tourists and animate the local merchant network.
- Caramax Network (Association of Independent Merchants)coreCaramax is Neofid's flagship multi-merchant loyalty ecosystem — a network of independent traders operating a shared loyalty card. Merchants join the Caramax network to enable cross-redemption of loyalty rewards, benefiting from the Caramax compensation system. Neofid acts as the technology provider and network operator.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
Neofid Technology competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: SaaS loyalty platform purpose-built for SMB e-commerce merchants, with points, VIP tiers, and referral programs. Highly comparable on customer profile (independent merchants) and pricing model, though focused on online rather than offline retail.
- PassKit: Digital loyalty card and mobile wallet platform enabling merchants to issue Apple/Google Wallet passes with CRM and campaign capabilities. Directly comparable on the dematerialized loyalty card, CRM, and digital campaign use cases.
- Yotpo: Global SaaS platform offering loyalty, reviews, referrals, and SMS marketing for SMB and mid-market e-commerce and retail brands. Closest direct comparable on product scope (loyalty + CRM + campaigns) and target segment, though at much larger scale.
- Kangaroo Rewards: SaaS loyalty and marketing automation platform for SMB retailers, offering points, tiers, gift cards, and CRM. Closely comparable on customer profile (independent retailers) and bundled loyalty-plus-CRM product scope.
- Antavo: Enterprise loyalty cloud platform for retail and lifestyle brands, covering programs, campaigns, and partner ecosystems. Comparable on the multi-merchant network and campaign architecture; addresses a larger enterprise tier than Neofid.
- Smile.io: Loyalty, referral, and rewards platform for SMB merchants, with a strong focus on Shopify ecosystem. Directly comparable on subscription pricing model and SMB merchant target, and a direct substitute for Neofid's loyalty SaaS offering.
- Como (formerly Como Lifestyle): Customer engagement and loyalty platform for SMB retailers and restaurants with mobile apps, campaigns, and CRM. Comparable on the combined loyalty + CRM + mobile-app bundle aimed at small merchants.
Broad incumbents
- Block (Square Loyalty): Square's built-in loyalty product bundled into its payments/POS ecosystem for SMB merchants. Comparable on the SMB loyalty use case, but distribution advantage from being part of an incumbent POS platform poses a structural threat.
Emerging players
- Open Loyalty: Headless loyalty engine for digital businesses offering customizable points, tiers, and rewards. Comparable on the modular loyalty-platform concept but targets digital-first brands rather than physical-store independents.
Regional players
- Collecte Local: French software specialist in gift cards, prepaid cards, and loyalty programs for local commerce and merchant associations. Directly comparable on the local-merchant association and institutional gift-voucher use case within France.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Neofid Technology social profiles
Digital presenceNeofid Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neofid Technology leadership team
Management profileNumber of profiles
Profiles1 record
Neofid Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neofid Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neofid Technology
What does Neofid Technology do?
Neofid Technology provides a web-based SaaS loyalty card and customer communication platform that enables independent merchants, franchise networks, merchant associations, and tourism institutions to run loyalty programs, manage customer data through a CRM module, execute targeted SMS/Email campaigns, and operate shared multi-merchant loyalty networks via its proprietary Caramax compensation system. The platform is accessible via any internet-connected browser without hardware investment, billed as a monthly subscription with usage-based SMS fees and optional white-label customization.
Is Neofid Technology a public or private company?
Neofid Technology is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neofid Technology founded?
Neofid Technology was founded in 2009. It employs 1 to 10 people.
Where is Neofid Technology based?
Neofid Technology is headquartered in Manosque, France, in the Europe region.
How does Neofid Technology make money?
Four revenue lines are on record. Monthly Software Subscription is the primary driver. The others are SMS and Email Delivery, setup and Onboarding Fee and white-label / Bespoke Development.
Who are Neofid Technology's main competitors?
Direct peers on record are LoyaltyLion, PassKit, Yotpo, Kangaroo Rewards, Antavo, Smile.io and Como (formerly Como Lifestyle). Block (Square Loyalty) is listed as a broad incumbent. Open Loyalty is listed as an emerging player. Collecte Local is listed as a regional player.
Does Neofid Technology have an API?
No public API is recorded for Neofid Technology.
What industry is Neofid Technology in?
Neofid Technology's product category is Customer loyalty software. Its primary akta.pro industry code is FSAGAAAM, Customer Experience & Engagement (CRM, Support, Rewards, Loyalty), with a secondary code of THALAKAJ, Loyalty Commerce & Affiliate/Offer Platforms (Shopping Portals, Cashback, Offers). Its NAICS code is 541511 and its SIC code is 4899.