Agent

What Agent does

Agent Marketing Ltd is a privately held, full-service marketing agency founded in 2006 by Paul Corcoran in Liverpool, UK, with a second studio in Manchester opened in 2024. The agency delivers integrated services across strategy and planning, creative and branding, digital and web development, and campaigns and communications, serving two primary client segments: UK government and public-sector bodies (including GMCA, Transport for Greater Manchester, the Department for Culture Media and Sport, the Independent Football Regulator, and the Environment Agency) and mid-to-large enterprises (including Microlise, SP Electricity North West, Spirit Energy, Nippon Electric Glass, and the Road Haulage Association). Its specialism is purpose-driven behaviour-change and public-interest campaigns, evidenced by the Tyred campaign that contributed to a change in UK law, the It's Not a Game, Boy / #IsThisOk? coercive-control campaign for GMCA reaching 14.6M impressions, and the Net Zero North West industrial-decarbonisation positioning work. The agency also operates Agent Academy CIC, a community interest company established in 2014 that has supported graduates into £35M of UK creative and digital salaries.

The business model is professional services: revenue is generated through project-based fees, retainers, and scope-defined engagements delivered by an in-house multidisciplinary team of 40+ specialists spanning strategy, creative, digital, web, 3D motion, and PR. Go-to-market is sales-led and event-driven, with new business originating from competitive pitches (e.g., the Independent Football Regulator win), referrals built over a 20-year track record, and proprietary platforms such as the Good Growth Summit (2025, 160+ attendees). Agent is B Corp certified (score 84.6, median 50.9), ISO 27001 and Cyber Essentials certified, a Government Commercial Agency listed supplier, and was named in The Sunday Times Best Places to Work in 2025 and 2026 with employee engagement of 82-87%. There is no disclosed external investment, and the company remains founder-led with Paul Corcoran as CEO and Jeanette Gill as Managing Director.

Underlying technology and operations are built around in-house production rather than proprietary software. Core capabilities include behaviour-change campaign methodology developed over decades, in-house creative production (video, photography, animation, illustration), campaign brand development, and digital/web delivery, supported by discipline leads across Strategy, Creative, Digital, and Communications. There is no evidence of AI/ML models, data platforms, or API products; competitive differentiation is grounded in creative judgement, sector specialism, and accreditations (B Corp, ISO 27001, Cyber Essentials) rather than technology.

Name

Agent

Legal name

Agent Marketing Ltd

Website

https://agentmarketing.co.uk

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Agent is a Liverpool-founded, B Corp certified full-service marketing agency with 40+ staff across Liverpool and Manchester, delivering strategy, creative, digital, and behaviour-change campaigns for UK government bodies and mid-to-large enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Services - Marketing Agency: Full-service marketing agency providing strategy, creative, digital, and campaign services to commercial and public sector clients. Revenue generated through project fees, retainers, and scope-based engagements with government agencies, enterprises, and organizations in the UK.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Agent is a full-service marketing agency delivering integrated capabilities across Strategy & Planning, Creative & Branding, Digital & Web, and Campaigns & Communications. The agency serves commercial enterprises, government bodies, and charities in the UK, with particular specialisation in behaviour change campaigns and purpose-driven marketing from its Liverpool and Manchester studios.

Product overview

Agent is an award-winning, B Corp certified full-service marketing agency offering integrated services across Strategy & Planning, Creative & Branding, Digital & Web, and Campaigns & Communications. The agency delivers named campaign products for clients including: #IsThisOk? (coercive control awareness for GMCA), Better By Bus (sustainable transport behaviour change), Net Zero North West (decarbonisation brand positioning), All You Read is Love (book gifting initiative), and the Independent Football Regulator (government brand creation). Agent also operates Agent Academy as a community initiative focused on developing future creative talent.

Differentiator

Problem solved

Functional benefit

Brands

• Agent Academy: A community interest company established in 2014 to train, coach and support young people into careers in digital, creative and technology sectors. Has helped thousands of young people enter the creative and digital industries since its founding.

Products and services

• Strategy & Planning Services Strategic consulting and planning services covering brand architecture, strategic route maps, positioning, and communications strategy for enterprise, government, and charity clients.
• Creative & Branding Services
• Digital & Web Services
• Campaigns & Communications Services

Quantifiable outcome

• 4412% increase in follower growth for Net Zero North West campaign
• +6 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, key and minor.

• Agent Academy CICcoreOthersAgent established Agent Academy CIC in 2014 as a not-for-profit community interest company focused on developing future talent for digital, creative, and tech careers. Since 2014, Agent Academy has helped create £35 million of UK salaries through graduates. Agent Academy operates as a separate entity but shares close operational ties with Agent Marketing.
• vocLcoreStrategic or Co-development PartnerNational professional development programme and network. Co-hosted the Good Growth Summit with Agent. Juergen Maier, vocL founder, serves as Chair of Great British Energy. VocL represents a strategic partnership for driving responsible business practice and skills development.
• Greater Manchester Combined Authority (GMCA)coreStrategic or Co-development PartnerOngoing partnership for public awareness campaigns including #IsThisOk? campaign on gender-based violence. GMCA represents a key government client-partner for behavior change campaigns that have achieved national recognition.
• Frances Molloy (Tyred Campaign)coreStrategic or Co-development PartnerPro-bono partnership with Frances Molloy to run the Tyred campaign following the death of her son Michael. The campaign successfully changed UK law (2019) banning tyres 10+ years old on public service vehicles. This partnership represents Agent's commitment to purpose-driven work.
• Transport for Greater Manchester (TfGM)coreStrategic or Co-development PartnerLong-standing partnership for public transport campaigns including Travel Safe (women's safety) and No More Flowers (speeding awareness). Demonstrates expertise in behavior change campaigns for government transport authorities.
• Net Zero North WestcoreStrategic or Co-development PartnerFull brand, digital, and communications partnership for positioning the North West as the UK's go-to for industrial decarbonisation investment. Includes strategic route map development, brand architecture, manifesto launch at House of Lords.
• Spirit EnergykeyGTM or Marketing PartnerClient for green economy communications and sponsor of Good Growth Summit. Represents Agent's positioning in the sustainable business/Net Zero space.
• Electricity North WestkeyGTM or Marketing PartnerPartnership for Take Charge fuel poverty campaign alongside Citizens Advice Manchester and Energy Saving Trust. Also involved in Good Growth Summit.
• North West Business Leadership Team (NWBLT)keyStrategic or Co-development PartnerStrategic partnership for brand architecture and communications. Emma Degg, CEO of NWBLT, featured at Good Growth Summit. NWBLT brings together key regional businesses for social impact.
• CGIminorGTM or Marketing PartnerSponsor of Good Growth Summit. Global IT services and consulting firm supporting responsible business initiatives.
• ESSAR Energy TransitionminorGTM or Marketing PartnerSponsor of Good Growth Summit. Partnership for industrial decarbonisation communications.
• Open MediakeyStrategic or Co-development PartnerDeveloped 5-year marketing strategy and complete rebranding for UK's first B Corp certified media owner. Deep partnership involving brand strategy, digital, and communications.
• Nippon Electric Glass (NEG)keyGTM or Marketing PartnerEmployer brand strategy and communications partnership. Working to celebrate workforce achievements and future sustainability ambitions.
• MicrolisekeyGTM or Marketing PartnerOngoing PR and communications partnership for transport and logistics technology leader. Includes conference coverage, awards, thought leadership, and reputation management during cyber incident.
• LADbibleminorGTM or Marketing PartnerMedia partnership for It's Not a Game, Boy campaign. Partnership achieved over 76,000 page views with 72% of viewers in target demographic of men aged 18-34.
• Children's Laureate / Frank Cottrell-BoyceminorGTM or Marketing PartnerSupported All You Read is Love campaign in 2025. Award-winning author brought credibility and visibility to book gifting initiative for underprivileged children.
• National Literacy TrustminorGTM or Marketing PartnerPartnership for All You Read is Love campaign in 2025. Research partner providing data on children's reading habits.
• PublishipminorGTM or Marketing PartnerSpecialist global book distributor providing book donations for All You Read is Love campaign for third consecutive year.
• Alfie's SquadminorGTM or Marketing PartnerNon-profit supporting children bereaved by suicide. Partnership for All You Read is Love book donations in 2025.
• Bolton Lads and Girls ClubminorGTM or Marketing PartnerCommunity organization partnership for All You Read is Love book distribution to reach young people in need.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Believeco: Group of purpose-driven UK marketing and communications agencies. Overlaps on B Corp positioning, behaviour change campaigns, and serving government/enterprise clients.
• BJL Group: Manchester-based full-service marketing agency serving enterprise and public sector clients with strategy, creative, digital, and PR capabilities. Comparable size and service mix, competing for similar regional retainers.
• Manifest London: UK brand and marketing consultancy working on positioning, identity, and integrated campaigns for established organizations. Comparable on strategic brand development and campaign-level engagements.
• Jaywing: UK data-driven marketing and communications group offering brand, digital, and PR services. Comparable in offering breadth and enterprise client base, with a stronger analytics/data orientation.
• W Communications: UK integrated communications and marketing agency with strength in campaigns, PR, and content. Comparable service mix and enterprise/government client roster.
• Anything is Possible: UK purpose-led creative agency focused on brands with social and environmental missions. Highly comparable on values-driven positioning, B Corp-style identity, and integrated campaign work.
• Reason Digital: Manchester-based digital and social impact agency focused on purpose-driven clients in health, charity, and public sector. Directly comparable on values-driven positioning and digital campaign execution.
• The PHA Group: UK-based integrated marketing, communications, and behaviour change agency with offices including Manchester. Overlaps directly on government/regulatory campaigns and public-interest behaviour change work that is Agent's core differentiator.
• Quiet Storm: Independent UK creative agency with purpose-led work across brand, campaign, and digital. Comparable in size, independence, and integrated service offering for mid-market and public sector clients.
• Uniform: Liverpool-headquartered full-service creative and brand agency with a similar regional footprint and multidisciplinary team model. Direct competitor for North West creative and brand briefs across public and private sectors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agent-marketing
• Instagraminstagram.com/AgentMarket_IG
• Xx.com/helloagent_

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agent