Goodwill Industries of Wayne County

What Goodwill Industries of Wayne County does

Goodwill Industries of Wayne and Holmes Counties is a locally-operated 501(c)(3) nonprofit organization headquartered in Wooster County, Ohio, and operating as an autonomous charter within the Goodwill Industries federation network. The organization's primary revenue engine is the resale of donated goods through five retail store and donation center locations across Wayne and Holmes Counties, supplemented by an e-commerce channel that completed 12,500+ nationwide transactions in 2025 and an electronics recycling program that processed 23,000+ pounds of donated electronics in the same year. A separate Industrial Services division performs B2B contract manufacturing, assembling 8.2 million parts in 2025 for Schaeffler and one additional industrial partner, providing contract revenue and mission-aligned employment.

The business model rests on a donated-goods supply chain: donors contribute used clothing, household goods, and electronics (enabling tax-deductible giving under 501(c)(3) status), the organization sorts and processes these goods, and then resells them through thrift retail and online channels. Industrial Services operates as a contract light-assembly business, likely employing individuals facing barriers to employment in line with the broader Goodwill mission, though this is not explicitly stated in the source. The organization employs 250 part-time workers to staff donation intake, sorting, retail, e-commerce fulfillment, and assembly operations. The federation network membership provides brand recognition and donor trust, but operational decisions are made locally for the 51-100 communities served in the Wayne and Holmes Counties region.

Revenue is diversified across three streams: (1) retail thrift sales across five physical locations, (2) e-commerce sales shipping nationwide, and (3) B2B contract manufacturing revenue from Schaeffler and a second industrial partner. No published financial figures, leadership names, or multi-year operating metrics are present in the input, which constrains revenue and growth triangulation. The organization does not disclose any proprietary technology platform, AI/ML capability, or differentiated technical moat beyond standard e-commerce listing tools; competitive positioning is driven by local footprint, donor relationships, federation brand, and 501(c)(3) tax-advantaged supply intake rather than by technology differentiation.

Name

Goodwill Industries of Wayne County

Legal name

Goodwill Industries of Wayne and Holmes Counties

Website

https://goodwillconnect.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Goodwill Industries of Wayne and Holmes Counties is a 501(c)(3) nonprofit operating five thrift stores and donation centers in Ohio, an Industrial Services contract manufacturing division supplying 8.2M parts annually, an e-commerce resale channel, and electronics recycling, employing 250 part-time workers.

Ownership category

akta.pro rank

Product category

Nonprofit Thrift Retail and Workforce Development

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Textile & Apparel Sorting/Recovery Facilities (EUAIADAJ)

akta.pro secondary industry

Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Thrift retail stores
• Workforce development services
• Contract manufacturing services
• Electronic waste recycling
• Nonprofit employment programs

Headquarters

HQ city

Wooster

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Retail Store Sales: Revenue generated from resale of donated goods including clothing, furniture, electronics, and household items at 5 retail stores in Wayne and Holmes Counties. This is the primary revenue stream funding job training and employment programs.
2. E-commerce Sales: Online sales through shopgoodwill.com/wooster, with 12,500 items sold online in 2025, connecting unique goods with shoppers nationwide.
3. Industrial Services: Manufacturing services including assembly, packaging, inspection, and sorting for local industrial partners, producing 8.2 million parts in 2025 for companies like Wooster Brush Company and Schaeffler Group.
4. Electronic Recycling: Responsible recycling of electronic waste, processing over 23,000 pounds of e-waste in 2025.
5. Monetary Donations: Financial contributions from donors supporting workforce development programs and community initiatives.
6. Event Fundraising: Golf Classic tournaments and Annual Impact Breakfast events raising funds for job skills training, case management, career development, and employment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Goodwill Industries of Wayne and Holmes Counties is a nonprofit that operates thrift retail stores and donation centers across five locations, sells donated goods online via shopgoodwill.com, provides contract industrial manufacturing services to local businesses, and runs workforce development programs offering job training, placement, resume writing, interview prep, and case management for individuals facing barriers to employment. Revenue from retail, e-commerce, industrial services, electronic recycling, and donations directly funds its mission programs.

Product overview

Goodwill Industries of Wayne and Holmes Counties operates a multi-channel nonprofit enterprise consisting of retail operations (thrift stores and donation centers), workforce development services (Mission Services providing job training, placement, and career support), Industrial Services (contract manufacturing for local businesses), and e-commerce (online thrift store). The organization functions as a unified ecosystem where donated goods are processed through retail and industrial operations to fund employment services and training programs for individuals facing barriers to work. The portfolio includes physical retail locations, an online marketplace, the Goodwill Academy digital learning platform, and specialized programs for youth and job seekers. Revenue from all operations directly sustains mission programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Goodwill Thrift Retail Stores Thrift stores selling donated clothing, furniture, home goods, electronics, and accessories across five locations in Wayne and Holmes Counties, Ohio. Revenue from sales directly funds job training and employment programs. Open to budget-conscious individual consumers.
• Donation Centers Material donation acceptance locations co-located with all five retail stores plus the Main Office where community members can drop off gently used items for resale, recycling, or redistribution. Available to individual donors and employers hosting workplace drives.
• Industrial Services (Contract Manufacturing) Contract manufacturing services including assembly, disassembly, packaging, inspection, sorting, and kitting for local businesses, with the workforce composed of individuals receiving job training. Targets local manufacturers such as Wooster Brush Company and Schaeffler Group, producing 8.2 million parts in 2025.
• Mission Services / Employment Services Workforce development programs providing employment services, job placement, career support, resume writing assistance, interview preparation, and case management for individuals facing barriers to employment in Wayne and Holmes Counties. Each participant is assigned a dedicated Case Manager and connected to community resources such as transportation, mental health support, and housing. In 2025, 1,855 individuals were supported and 189 secured jobs.
• E-Commerce Online Store Online auction-style thrift marketplace at shopgoodwill.com/wooster selling donated items nationwide, reaching buyers beyond the physical store footprint. 12,500 items were sold in 2025, generating additional revenue to support mission programs.
• Electronic Recycling Responsible disposal and recycling of electronic waste, diverting materials from landfills while supporting environmental sustainability initiatives. Over 23,000 pounds of e-waste were processed in 2025. Available to individuals and businesses donating electronics.
• Youth Programs Youth-focused initiatives including high school graduation support and workforce readiness programs for young people in Wayne and Holmes Counties. 75 youth graduated high school in 2025 through program support.

Quantifiable outcome

• 189 individuals secured employment in 2025
• +5 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered notable, minor and core.

• Commercial & Savings Bank (CSB Bank)notableGTM or Marketing Partner · 27 July 2026Hole-In-One Event Sponsor for the 28th Annual Goodwill Golf Classic fundraiser. Sponsoring the entire event as the hole-in-one prize sponsor.
• Whitaker-Myers GroupminorGTM or Marketing Partner · 27 July 2026Par Partner sponsor for 28th Annual Goodwill Golf Classic, supporting workforce development fundraising.
• Wooster HydrostaticsminorGTM or Marketing Partner · 27 July 2026Par Partner sponsor for 28th Annual Goodwill Golf Classic.
• Avodah ContractorsminorGTM or Marketing Partner · 27 July 2026Lunch Sponsor for 28th Annual Goodwill Golf Classic, providing meals for all players.
• Buehler's Fresh FoodnotableStrategic or Co-development Partner · 28 July 2025Community partner recognized for continued partnership with Goodwill, supporting the organization's mission to provide job training and employment services.
• Romich Foundation MarketplacenotableStrategic or Co-development Partner · 28 July 2025Community partner recognized for continued partnership, supporting Goodwill's workforce development mission in Wayne and Holmes Counties.
• CSB BanknotableGTM or Marketing Partner · 28 July 2025Hole-In-One Event Sponsor for the 27th Annual Goodwill Golf Classic. Sponsored the entire 2025 golf event.
• Wooster HydrostaticsminorGTM or Marketing Partner · 28 July 2025Dinner Sponsor for 27th Annual Goodwill Golf Classic.
• Avodah ContractorsminorGTM or Marketing Partner · 28 July 2025Lunch Sponsor for 27th Annual Goodwill Golf Classic.
• Schneider Computer TechnologiesminorGTM or Marketing Partner · 28 July 2025Breakfast Sponsor for 27th Annual Goodwill Golf Classic, providing light breakfast for golfers.
• United TitaniumminorGTM or Marketing Partner · 28 July 2025Proximity Sponsor for 27th Annual Goodwill Golf Classic, sponsoring proximity games.
• Ohio OutdoorminorGTM or Marketing Partner · 28 July 20251st Place Sponsor for 27th Annual Goodwill Golf Classic.
• Seaman CorporationminorGTM or Marketing Partner · 28 July 20252nd Place Sponsor for 27th Annual Goodwill Golf Classic.
• Martha Bollinger of Howard HannaminorGTM or Marketing Partner · 28 July 20253rd Place Sponsor for 27th Annual Goodwill Golf Classic.
• Western Reserve GroupminorGTM or Marketing Partner · 28 July 2025Golf Cart Sponsor for 27th Annual Goodwill Golf Classic.
• The Killbuck Savings Bank Co.minorGTM or Marketing Partner · 28 July 2025Golf Cart Sponsor for 27th Annual Goodwill Golf Classic.
• Whitaker Myers GroupminorGTM or Marketing Partner · 28 July 2025Beverage Cart Sponsor for 27th Annual Goodwill Golf Classic.
• Critchfield, Critchfield & Johnston AttorneysminorGTM or Marketing Partner · 28 July 2025Beverage Cart Sponsor for 27th Annual Goodwill Golf Classic.
• Recrea Health & WellnessminorGTM or Marketing Partner · 28 July 2025Golf Tee Sponsor for 27th Annual Goodwill Golf Classic, providing tee holders for all players.
• The Apple Creek Banking Co.minorGTM or Marketing Partner · 28 July 2025Golf Ball Sponsor for 27th Annual Goodwill Golf Classic.
• Schreiner PaintingminorGTM or Marketing Partner · 28 July 2025Sponsored a team of four Goodwill employees for the 27th Annual Golf Classic.
• Wooster Brush CompanycoreStrategic or Co-development PartnerLocal manufacturing partner for Goodwill's industrial services division. Goodwill produces 8.2 million parts annually for Wooster Brush Company through its workforce of individuals receiving job training.
• Schaeffler GroupcoreStrategic or Co-development PartnerIndustrial manufacturing partner for Goodwill's industrial services division. Goodwill produces parts for Schaeffler Group as part of its job training and employment programs.

Scale indicators12 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Poshmark: Peer-to-peer online resale marketplace for apparel and accessories. Competes with Goodwill for both donors/sellers and thrift shoppers in the secondhand apparel category.
• thredUP: Online resale platform processing donated and consigned apparel at scale. Indirect competitor pulling donation supply and secondhand apparel spend away from brick-and-mortar thrift retailers.

Direct peers

• Goodwill of Central and Southern Indiana: Larger regional Goodwill chapter running extensive thrift retail, e-commerce, and industrial services including contract packaging. Comparable mission-aligned nonprofit with overlapping revenue model.
• Goodwill of Greater Cleveland and East Central Ohio: Adjacent regional Goodwill chapter serving northeastern Ohio with thrift retail, workforce development, and industrial services. Most directly comparable as a fellow Ohio-based Goodwill with similar mission, product mix, and B2B industrial contracts.
• Goodwill Industries of Northwest Ohio: Regional Goodwill serving northwest Ohio with retail stores, e-commerce, and mission services. Direct comparable on footprint, services, and target population.
• Goodwill Columbus: Central Ohio Goodwill chapter operating thrift retail, donation centers, and workforce programs. Comparable regional chapter with similar operating model and donor base within Ohio.

Broad incumbents

• Savers / Value Village: For-profit thrift chain operating large-format secondhand stores in North America. Comparable in retail format and secondhand supply chain, though not mission-aligned.
• Goodwill Industries International: Network umbrella for independent local Goodwill agencies in North America. Not a direct competitor but the brand owner and standards-setter that defines the chapter model.
• Habitat for Humanity ReStores: Nonprofit home-furnishings and building-materials resale stores operated by local Habitat affiliates. Comparable nonprofit thrift model with similar donation-driven revenue and mission funding.
• Salvation Army (Adult Rehabilitation Centers): National nonprofit operating thrift retail stores that fund adult rehabilitation and workforce programs. Most direct nonprofit thrift peer with comparable model and beneficiary approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GoodwillWayneHolmes
• Xx.com/WoosterGoodwill
• LinkedInlinkedin.com/company/goodwill-wayneholmes

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodwill Industries of Wayne County