What Seolab does

SEOLab is a privately held, full-service digital marketing agency headquartered in Verona (Lungadige Galtarossa, 21), Italy, founded in 2007 and operating with 11–50 employees. The agency delivers integrated digital marketing to Italian small and mid-sized businesses and individual professional practices, with notable depth across nine regulated verticals — lawyers, architects and surveyors, financial consultants, accountants, nutritionists and dietitians, psychologists and psychotherapists, osteopaths and physiotherapists, cleaning companies, and freelancers. Service offerings span SEO and positioning, paid media (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads), lead generation and landing pages, local marketing and Google Maps, content marketing, analytics and tracking, and website development, delivered through a documented 4-phase methodology (Analysis & Audit, Strategy, Execution, Optimization) with real-time Looker Studio dashboards linked to GA4 and Search Console.

The agency's technology stack is built on the Google marketing cloud (GA4, Google Tag Manager, Google Search Console, Looker Studio) augmented by SEMrush for SEO and Meta/LinkedIn/YouTube advertising platforms. All client accounts, GA4 properties, and website assets are created in the customer's name — a deliberate policy to lower switching friction and reinforce transparency. A recently introduced GEO/AIO service extends the offering into AI-citation optimization for ChatGPT, Perplexity, Gemini, and Google AI Overview, including AI-crawler accessibility verification and a repeatable citation measurement methodology.

Revenue mechanics are dominated by monthly retainers for SEO, content, and analytics, with management fees on top of client-controlled ad budgets for paid campaigns, and one-time project fees for website builds. The go-to-market is sales-led with a free 30-minute consultation as the entry point, supported by sector-specific landing pages that double as inbound content marketing. Geographic scope is Italy-wide, delivered primarily remotely, with concentrated client activity in Verona and the Veneto region. No external funding, acquisitions, or enterprise anchor customers are disclosed.

Name

Seolab

Legal name

SEOLab

Website

https://seolab.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SEOLab is a Verona-based, privately held digital marketing agency serving Italian SMBs and regulated professional practices with SEO, paid media, content, analytics, and AI-citation (GEO/AIO) optimization across nine vertical specializations.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Optimization (SEO) Services (MPAAACAA)

akta.pro secondary industries

Local SEO (Maps, Citations, Reviews) (BPAFAJAD), SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI), SEO Content Strategy & Production (Topic Research, Editorial Planning) (BPAFAJAH), Video/YouTube SEO (Channel Optimization, Discovery) (BPAFAJAM)

Keywords

• Digital marketing services
• Search engine optimization
• Paid advertising management
• Lead generation services
• Generative engine optimization

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Monthly Retainer (Canone Mensile): Most services (SEO, Content Marketing, Local Marketing) are billed as a recurring monthly retainer for ongoing, continuous work. The retainer model includes all management activities, reporting, and optimization.
2. Advertising Management Fee + Ad Budget: For Google Ads, Meta Ads, LinkedIn Ads, and YouTube Ads, SEOLab charges a management fee on top of the client's direct advertising budget (which goes directly to the platform and is decided by the client). The agency handles campaign setup, optimization, and reporting.
3. Website Development (A Progetto): Website creation and build services are priced as a one-time project fee. The scope and cost are defined per project.
4. Custom Multi-Channel Package: For clients requiring multiple channels simultaneously, a tailored monthly retainer is composed based on the specific services activated.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

SEOLab is a digital marketing agency that plans and manages online promotion activities for Italian SMBs and professional practices. Its core offering is integrated digital marketing across SEO, paid advertising (Google, Meta, LinkedIn, YouTube), content marketing, lead generation, local marketing, and analytics, delivered through a transparent 4-phase methodology with client-owned accounts and data, plus a newer GEO/AIO service optimizing content for citation in AI-generated responses.

Product overview

SEOLab is a full-service digital marketing agency offering a comprehensive portfolio of online marketing services. The core offering consists of SEO & Positioning, Website Development, and various paid advertising channels (Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads). These are supported by Lead Generation, Landing Page creation, Local Marketing, Analytics & Tracking, and Content Marketing services. The agency also offers a specialized GEO/AIO service for optimization in AI systems. All services are delivered through a transparent 4-phase method (Analysis, Strategy, Execution, Optimization) with monthly reporting on Looker Studio, and account/data ownership remains with the customer.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO & Posizionamento
• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads
• YouTube Ads
• Lead Generation
• Landing Page Creation
• Local Marketing & Google Maps
• Analytics & Tracking
• Content Marketing
• Realizzazione Siti Web (Website Creation)
• Ottimizzazione GEO + AIO (Generative Engine Optimization)

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google (Google Ads, Analytics, Search Console, Looker Studio)coreTechnology or IntegrationSEOLab uses Google's ecosystem as its core technology and measurement platform: Google Ads for PPC campaigns, Google Analytics 4 (GA4) and Google Tag Manager for tracking, Google Search Console for organic performance, and Looker Studio for client reporting dashboards. These tools are integrated into every client engagement as the foundational measurement infrastructure.
• Meta (Facebook & Instagram Ads)coreTechnology or IntegrationMeta's advertising platforms (Facebook and Instagram) are used for social advertising campaigns across client accounts. SEOLab is a Meta Partner with certified expertise in Facebook & Instagram Ads, including advanced audience targeting and creative design.
• Looker StudiocoreTechnology or IntegrationLooker Studio (formerly Google Data Studio) is used to build monthly reporting dashboards connected in real-time to GA4 and Search Console. Reports are shared with clients and explain data changes, rationale, and planned next actions.
• SEMrushcoreTechnology or IntegrationSEMrush is used as the primary SEO tool suite for keyword research, competitor analysis, and SEO optimization. SEOLab describes it as 'the best SEO suite' and holds certified expertise in the platform.
• HouzzminorChannel Partner/ Reseller/ DistributorHouzz is recommended as a supplementary channel for architects and interior designers. SEOLab advises clients to maintain a curated Houzz profile with real project work as an additional source of qualified leads in the architecture and interior design space.
• Portali di Preventivi (e.g., ProntoPro)minorChannel Partner/ Reseller/ DistributorLead-generation portals like ProntoPro are mentioned as a supplementary channel for cleaning companies, with a cautionary note: they provide quick leads but are shared with competitors and can push price competition. SEOLab advises using them as an integration, not a primary channel.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• HubSpot: Global inbound marketing platform with an agency partner ecosystem that offers SEO, content, paid media, and analytics services to SMBs. Comparable in serving SMB clients with integrated digital marketing, but at platform-scale and globally.
• Neil Patel Digital: Global SEO and digital marketing agency serving SMB through enterprise clients across geographies. Comparable in core SEO + content + paid media offering, but with significantly broader geographic reach and larger scale than SEOLab.

Others

• Semrush: Global SEO and content marketing platform/tooling provider used by agencies. Comparable as SEO infrastructure (SEOLab is a certified Semrush user) but not a direct competitor — Semrush is an enabler/tool vendor rather than an agency delivering campaigns to end clients.

Direct peers

• Quindo: Italian digital marketing agency offering SEO, paid media, content, and web development to Italian SMBs and mid-market clients. Directly comparable in service breadth and Italian SMB focus.
• Nurago: Italian SEO and digital performance agency offering SEO, Google Ads, content, and analytics services to Italian SMBs. Comparable in offering breadth, geography, and customer profile.
• Webranking: Italian SEO and digital marketing agency with a similar focus on organic search performance, content, and SEO-driven lead generation for SMB and mid-market Italian clients. Directly comparable in service mix (SEO, content, paid media) and target segment (Italian SMBs).
• Converteo: European (FR/IT) digital performance agency focused on data-driven marketing, paid media, SEO, and analytics for mid-market and enterprise clients. Comparable in performance marketing orientation and multi-channel stack, with a slightly larger enterprise skew.
• Eccellere: Italian digital marketing agency offering SEO, web design, content, and paid media services to SMBs across Italy. Comparable in service portfolio, Italian SMB focus, and agency size profile.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seolaboratorio
• Facebookfacebook.com/seolab
• LinkedInlinkedin.com/company/seolab-srl

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seolab