MOB Hotel

What MOB Hotel does

MOB Hotel is a French eco-social hotel brand operating under MOB Republic SAS (registered in Paris, share capital €6,147,379). Founded by philosopher-entrepreneur Cyril Aouizerate and Michel Reybier, the concept originated from a 2011 Brooklyn vegan restaurant with Alain Senderens, evolved into a hotel concept from 2014, and opened its first property — MOB Hotel Paris Les Puces — in March 2017. The brand currently operates four locations in France (Paris Les Puces, Paris Les Puces + Piscine via MOB House, Lyon Confluence, and Cannes Carnot opened June 2024), with a portfolio spanning 30 m² suites to 86 m² penthouses. Four additional properties are scheduled for 2027 openings in Bordeaux, Washington DC, Los Angeles, and New York Governors Island, representing international expansion into the US market. Key investors and partners include Steve Case, Philippe Starck, Glyn Aeppel, and Ariane Capital.

The company differentiates through a rigorous sustainability stack: B Corp certification (2025), Agriculture Biologique (all F&B), La Clef Verte (2022), Ecocert Cosmos Organic cosmetics (via Soin de Soi partnership near Bordeaux), EU Ecolabel, FSC, MSC, and Fairtrade certifications, plus 100% green electricity (since 2022, via ENI), 100% organic waste valorization (since 2023, via Les Alchimistes), 75% local suppliers within 80km, and 95% supplier code-of-conduct compliance. Underlying infrastructure includes TravelClick for direct online booking, GDS codes for travel-agency distribution, Filtrabio water filtration (eliminating single-use plastics), and an on-site retail layer combining MOB Shop, Biocoop organic corners, and Patagonia boutiques in each property. Beyond rooms, the portfolio includes 100% organic restaurants and bars, seminar and event spaces, rooftop pools and terraces, and a curated cultural programming (MOB Radio, literary conferences, vintage markets, Earth Day events) open to both guests and local residents.

Revenue derives primarily from nightly accommodation (Suite, Suite Terrasse, Large Suite Terrasse, Maxi Suite Terrasse, Penthouse categories), supplemented by restaurant and bar services (breakfast €21/adult, lunch/dinner €12-€25+ per use), seminar and event space rentals, parking (€25/day), beach access (€35/day at Cannes), and retail through the MOB Shop and partner boutiques. Distribution combines direct website booking via TravelClick, telephone and email reservations, travel-agency distribution through GDS codes, and an emerging cooperative/licensed-operator model ('Become MOB') inviting third parties to develop new MOB Hotel properties. Customer segments include eco-conscious travelers (primary), business travelers seeking ESG-aligned venues, families, and local community members who engage with the spaces, events, and restaurants without necessarily staying overnight.

Name

MOB Hotel

Legal name

MOB Republic SAS

Website

https://mobhotel.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

MOB Hotel is a French eco-social hotel brand operating four properties in France (Paris, Lyon, Cannes) with organic-certified food and beverage, sustainability certifications, and cultural programming. It serves eco-conscious travelers, business guests, families, and local communities, with four additional properties planned for 2027 in Bordeaux and the US.

Ownership category

akta.pro rank

Product category

Sustainable / Eco-Friendly Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Eco-friendly hotels
• Organic hospitality
• Sustainable accommodations
• Hotel restaurant services
• Hotel event venues

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Room bookings across all MOB Hotel locations. Standard check-in at 3pm, check-out at 12pm. Flexible and non-flexible rate options available with varying cancellation policies.
2. Restaurant and Bar Services: Organic restaurant serving breakfast (7am-10:30am), lunch/dinner (12pm-8pm), 24/7 snack service, and bio bar. All products certified organic.
3. Meeting and Event Spaces: Seminar rooms and event spaces available for rental, with natural materials and flexible configurations.
4. MOB Shop Retail: On-site boutique featuring French artisanal products, Patagonia responsible travel gear, and local artisan creations.
5. Parking Services: Private parking with 47 spaces at Cannes location (25€ per day), electric vehicle charging stations available.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MOB Hotel operates eco-social hotels combining overnight accommodation, organic farm-to-table restaurants, meeting and event spaces, retail corners (MOB Shop, Patagonia boutiques, Biocoop organic grocery), private beach access (Le Cabanon at Cannes), and a continuous calendar of cultural programming (conferences, workshops, markets) open to both guests and local residents. The brand delivers a hybrid hospitality experience rooted in rigorous environmental certifications, local supply chains (75% of suppliers within 80km), and a cooperative-movement positioning.

Product overview

MOB HOTEL is an eco-social hotel brand offering a portfolio of properties across France (Paris Les Puces, Lyon Confluence, Cannes Carnot) and internationally (Bordeaux, Washington DC, Los Angeles, New York — all opening 2027). The portfolio spans core hotel accommodations (rooms and suites ranging from 30 m² to 86 m²) alongside complementary services: organic restaurants (certified Agriculture Biologique), seminar and event spaces, rooftop terraces and swimming pools, MOB Radio audio programming, MOB Shop and Biocoop retail corners, private beach (Le Cabanon at Cannes), Patagonia boutiques, and a year-round cultural programming of events, conferences, and workshops rooted in social ecology. The brand is also developing as a cooperative movement, inviting third-party operators to open MOB HOTEL properties under its eco-social model.

Differentiator

Problem solved

Functional benefit

Products and services

• MOB HOTEL Paris Les Puces Original MOB HOTEL property located in the Saint-Ouen flea market district (Les Puces de Paris), opened March 2017. An eco-social hotel offering rooms with natural materials, organic cosmetics, an organic restaurant, MOB Shop, Biocoop corner, Patagonia boutique, and a continuous programming of cultural events, conferences, and workshops open to travelers and local residents.
• MOB HOTEL Lyon Confluence MOB HOTEL property in the Confluence district of Lyon, opened September 2017. An eco-social hotel aligned with the same sustainability and community engagement values as the Paris location, offering rooms, organic restaurant, meeting spaces, and cultural programming.
• MOB HOTEL Cannes Carnot A 4-star eco-social hotel in Le Cannet near Cannes, opened June 2024. Features 43 rooms including 2 PMR-accessible rooms, Suite (30 m²), Suite Terrasse, Large Suite Terrasse (45 m²), Maxi Suite Terrasse (55 m²), and Penthouse (86 m²). Includes organic restaurant, rooftop pool and terraces, Patagonia boutique, Biocoop corner, seminar room, MOB Radio, photovoltaic panels, and private beach access (Le Cabanon).
• MOB House Paris Les Puces + Piscine MOB House, opened in 2022, is a distinct 3-in-1 hotel concept combining bedroom, office, and meeting room in a single space, located at the Paris Les Puces + Piscine address. Targeted at new nomads seeking flexible live-work-meet formats with the same eco-social operating model.
• Le Cabanon — Private Beach of MOB Hotel MOB Hotel's private beach at Cannes, accessible by reservation. Features lounge chair rental (€35/day) and a seasonal restaurant offering fresh, locally-sourced Mediterranean cuisine. Available to guests and external visitors.

Quantifiable outcome

• 100% green electricity across all establishments since 2022
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• BiocoopcoreStrategic or Co-development PartnerPartnership since 2017 for sourcing organic food products. Evolved to include Biocoop corner in each MOB Hotel. Biocoop is a leader in organic distribution supporting small farms and sustainable production practices.
• PatagoniacoreStrategic or Co-development PartnerResponsible travel boutique partnership in each MOB Hotel and MOB House. Inspired by Yvon Chouinard's book 'Let My People Go Surfing'. Promotes responsible travel aligned with shared environmental activism values.
• La Ruche Qui Dit OuicoreStrategic or Co-development PartnerMOB Hotel Paris serves as distribution point for local producers, connecting consumers with local farmers through the platform. Strengthens commitment to sustainable food and community relations.
• MalongominorStrategic or Co-development PartnerFair trade coffee partnership providing ethically sourced coffee with intense aromas. Malongo pioneered fair trade coffee production supporting sustainable agricultural practices.
• FermobminorOthersFrench outdoor furniture manufacturer providing garden, terrace and rooftop furnishings. Known for durable and aesthetic creations aligning with MOB's environmental and aesthetic values.
• La TôleminorOthersFrench artisan creating MOB Shop products in Marais atelier. Known for collections featured at Colette. Creates cultural and creative universe for each MOB address.
• Soin de SoicoreStrategic or Co-development PartnerCosmetics development partnership creating mixed luxury fragrance (cedar, vetiver, vanilla) with Ecocert Cosmos Organic certification. Products made near Bordeaux in small workshop avoiding industrialization.
• Ibaba RwandaminorStrategic or Co-development PartnerWomen's cooperative in Rwanda producing employee uniforms. Rwanda is renowned for embroidery craftsmanship. Partnership supports women's empowerment through employment opportunities.
• Les AlchimistescoreTechnology or IntegrationOrganic waste transformation partnership achieving 100% valorization of organic waste since 2023. Innovative waste management supporting circular economy objectives.
• Casa 93minorStrategic or Co-development PartnerSocial integration partner providing employment opportunities and community support since 2017.
• Maison du TibetminorStrategic or Co-development PartnerPartnership for local recruitment and social integration since 2019.
• École de la 2e ChanceminorStrategic or Co-development PartnerPartnership since 2021 for employment and training opportunities.
• Apprentis d'AuteuilminorStrategic or Co-development PartnerPartnership since 2023 for youth education and employment support.
• La Fabrique ÉcologiqueminorStrategic or Co-development PartnerPartnership for ecology awards and environmental events, including the ecology novel prize ceremony.

Scale indicators6 records

Recent moves14 records

Expansion highlights6 records

Others

• Patagonia (brand): Featured as an in-hotel retail partner at MOB locations and an investor-adjacent mission ally; included as an adjacent ecosystem player that reinforces MOB's responsible-travel narrative and influences traveller consideration rather than competing for rooms.

Emerging players

• Habitas: Fast-growing boutique hospitality brand built around sustainability, wellness and immersive cultural programming in emerging destinations. Comparable to MOB's eco-social mission and experiential positioning, especially for the US destinations MOB is targeting.
• Yotel: Compact, tech-enabled hotel brand with strong urban and airport locations, growing in the US. Relevant comparable for MOB's modular guest rooms and digital-first booking, although less oriented to sustainability than MOB.

Direct peers

• Mama Shelter: Paris-origin boutique lifestyle hotel brand co-founded by the same entrepreneur (Cyril Aouizerate) and later acquired by Accor. Operates urban design-led hotels with F&B, events and a cultural-casual positioning that closely mirrors MOB Hotel's community-driven hospitality model.
• Jo&Joe (Accor): Accor's open-house hybrid hotel/hostel concept targeting community, co-living and event-driven stays with eco-credentials. Overlaps with MOB's MOB HOUSE format and its event-driven, mixed-community positioning.
• 1 Hotels: US-based luxury lifestyle hotel brand built around sustainability, biophilic design and locally sourced food. Closest large-scale analogue to MOB Hotel's eco-organic premium positioning and its forthcoming US entry on the East and West coasts.
• 25hours Hotels: Design-led boutique hotel group with a strong cultural programming and storytelling orientation, operating across European cities. Comparable to MOB's mix of rooms, F&B, retail and curated events targeting design-and-conscious travellers.

Regional players

• Eco-Boutique & Sustainable Lifestyle Hotels operators: La Clef Verte-certified independent hoteliers across France and Europe share MOB's green-label positioning but typically lack its integrated restaurant, retail and cultural programming. Useful as a competitive set for eco-conscious leisure travellers in the same geographies.

Broad incumbents

• Citizen M: European-born lifestyle hotel chain known for compact, modular, design-forward rooms in major gateway cities. Comparable on the city-anchored, design-driven boutique model, and a likely competitor as MOB opens Bordeaux, Washington and LA.
• Mama Shelter / Accor lifestyle brands: Through Ennismore and other lifestyle platforms, Accor aggregates design-led and sustainability-positioned hotel brands (Mama Shelter, 25hours, Mondrian) that compete with MOB at the upper end of boutique hospitality and bring global distribution and loyalty scale that an independent cannot match.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mob-hotel
• Instagraminstagram.com/mobhotel
• TikToktiktok.com/@mobhotel.mobhouse

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOB Hotel