Rafale Selection

What Rafale Selection does

Rafale Sélection Contact Inc. is a privately held B2B strategic prospection firm founded in 2005 by Christine Chartrand and headquartered in Laval, Quebec. The company sells a methodology-driven service to enterprise clients that bundles four sequential deliverables: a market approach strategy, a targeted database, qualified prospect outreach, and transferred appointments with decision-makers. It serves organizations across engineering, training and consulting, software and technology, construction, financial services, and insurance that need to generate a qualified sales pipeline without diverting internal sales resources to cold outreach. Operations are anchored in Quebec and extended across broader North America through a bilingual English/French delivery team.

The firm's core technology is a dedicated Salesforce-based client portal that streams real-time pipeline data and business intelligence, layered on top of a proprietary database of 5 million Canadian companies that is personalized for each client engagement. Development agents, who average seven years of seniority, run 80–100 calls per day, reach 10–15 decision-makers, and convert roughly 20% of those conversations into appointments, with 10–15% of qualified decision-makers ultimately booking transferred appointments. The go-to-market is direct enterprise field sales with custom multi-year packages priced by deliverable rather than hourly, supported by a content/blog funnel and client testimonial referrals. Rafale reports a near 90% contract renewal rate, has no disclosed external investors, and operates as a 100% founder-controlled business with leadership comprising Chartrand (President), Monique St-Pierre (Directrice du développement, since 2011), and Katy-Ann Thibault-Maroist (Conseillère stratégique, since 2016).

Name

Rafale Selection

Legal name

Rafale Sélection Contact Inc.

Website

https://rafaleselection.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Rafale Sélection Contact is a Laval, Quebec-based B2B strategic prospection firm that delivers qualified appointments with decision-makers to enterprise clients across Canada via a four-step methodology, a 5-million-company proprietary database, and a Salesforce portal.

Ownership category

akta.pro rank

Product category

B2B Sales Prospecting Services

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

Keywords

• B2B prospection services
• Lead generation
• Sales prospecting
• Appointment setting
• Strategic prospection

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Strategic B2B Prospecting Services: Full-service B2B prospection service including market approach strategy development, targeted database creation, qualified prospect outreach, and transferred appointments. The company works until all 4 deliverables are met. Services are delivered through trained development agents who conduct targeted conversations with decision-makers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Rafale Selection is a B2B strategic prospection firm that delivers four interconnected, guaranteed deliverables on behalf of its clients: (1) full development of a market approach strategy (targeting, script, portal, modus operandi); (2) a targeted database of organizations with real-time business intelligence drawn from 5 million Canadian companies; (3) qualified conversations with decision-makers/influencers; and (4) transferred appointments scheduled on clients' calendars. The company works on a fee basis, continues until all four deliverables are met, and supports the engagement with a Salesforce-based client portal for real-time pipeline visibility.

Product overview

Rafale Selection is a B2B strategic prospection company offering a unified methodology-based service with four interconnected core deliverables: Strategic Market Approach Development, Targeted Database, Qualified Leads and Outreach, and Transferred Appointments. These services work sequentially as a pipeline, where each deliverable builds upon the previous one to generate new business opportunities. The company also provides clients with a Salesforce-based portal for real-time tracking and access to business intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Market Approach Development
• Targeted Database
• Qualified Leads and Outreach
• Transferred Appointments

Quantifiable outcome

• 10-15% of qualified decision-makers become transferred appointments
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Operatix: Operatix is an outsourced SDR agency focused on B2B tech companies. Similar appointment-setting service model and enterprise client base.
• Belkins: Belkins is a B2B appointment-setting and outbound lead generation agency serving SaaS and B2B clients. Directly comparable to Rafale's core SDR/BDR appointment-setting service.
• SalesRoads: SalesRoads offers outsourced B2B SDR and appointment-setting services with a similar methodology-driven, deliverable-based model. Directly comparable to Rafale's value proposition.
• Martal Group: Martal Group is a Canadian-headquartered B2B lead generation and SDR outsourcing firm. Geographic and service overlap with Rafale makes it a direct peer.
• memoryBlue: memoryBlue provides outsourced SDR services and sales development consulting to B2B tech companies. Overlapping service lines and customer profiles with Rafale.
• EBQ: EBQ provides outsourced SDR, market research, and customer success services. Directly comparable outsourced prospection offering to Rafale.
• CIENCE: CIENCE provides outsourced SDR services, B2B lead generation, and appointment setting. Highly comparable service offering and target customer segment to Rafale.
• Callbox: Callbox offers multi-channel B2B lead generation, telemarketing, and appointment-setting services. Comparable outbound prospecting focus and target market.

Broad incumbents

• MarketOne: MarketOne is a global B2B marketing services and demand-generation firm with telemarketing/SDR capabilities. Broader portfolio than Rafale but overlaps in appointment-setting services.

Regional players

• Sales Talent Agency: Canadian-based sales recruiting and outsourced sales services firm. Comparable Canadian footprint and B2B sales services adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rafale-s-lection-contact

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rafale Selection