OtherWayAround
OtherWayAround is an AI-native mobile app growth agency providing App Store Optimization, Apple Search Ads, and paid user acquisition to small and medium apps from Launch through Scale stages, delivered via Done-For-You retainers and Done-With-You AI agent systems.
- Company typePrivate
- Founded2021
- HeadquartersSmyrna, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What OtherWayAround does
OtherWayAround is an AI-native mobile app growth agency offering App Store Optimization (ASO), Apple Search Ads (ASA), and paid user acquisition services to small and medium-sized mobile apps across Launch, Traction, Growth, and Scale stages. The firm operates two service models: Done For You (DFY), structured in three tiered retainer packages (Starter, Accelerator, Scale) with 3–4 month minimum commitments, and Done With You (DWY), a fractional CMO-style engagement built around custom AI agents and 8+ hours of expert strategy sessions. The company is co-founded by Kevser Imirogullari (CEO), Alptuğ İka (COO), and Yusuf Barutcu (Co-Founder & Growth Reformist) and is headquartered in Smyrna, USA, with operating roots linked to Turkey.
The firm's core technology is its 'AI Marketing Brain' — an ecosystem of AI agents trained on each client's app context, data, and competitive landscape. Agents are configured during onboarding, owned by the client post-engagement, and support AI-enhanced playbooks and automation loops covering ASO, user acquisition across Apple Ads/Meta/Google UAC, post-install optimization, A/B testing, and creative iteration. The technology operates over text and structured analytics data modalities; a standalone OWA AI waitlist product points to a future SaaS-shaped distribution of the agent stack.
OtherWayAround sells directly through its website with quote-based, tiered retainers. Customer acquisition is content-led via a 44+ post blog, LinkedIn, an email newsletter, and a 30-minute strategy session funnel. The company claims 20+ team members and 50+ to 70+ app clients across categories including finance, education, sports, lifestyle, and photo/video. It is founder-owned and bootstrapped with no disclosed external funding, no subsidiaries, and no public financial reporting.
OtherWayAround firmographics
Firmographics- Name
- OtherWayAround
- Legal name
- OtherWayAround
- Website
- https://otherwayaround.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OtherWayAround is an AI-native mobile app growth agency providing App Store Optimization, Apple Search Ads, and paid user acquisition to small and medium apps from Launch through Scale stages, delivered via Done-For-You retainers and Done-With-You AI agent systems.
- Ownership category
- akta.pro rank
OtherWayAround industry classification
Industry- Product category
- App Growth Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ), LLMOps & Generative AI Platforms (Prompt/Agent Orchestration, RAG) (HDAEANAD)
Keywords
Where OtherWayAround is headquartered
LocationHeadquarters
- HQ city
- Smyrna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OtherWayAround business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Done For You (DFY) Services: Managed growth services with full performance operation, strategy-to-execution loop, AI-accelerated testing and optimization. Billed via tiered monthly retainer packages (Starter, Accelerator, Scale). Minimum commitment 3–4 months per tier.
- Done With You (DWY) Services: Fractional CMO-style guidance with agents trained on client app context, combined with strategy sessions. Client executes independently with agent and automation support. Includes system setup and 8+ hours of strategy sessions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Early-stage apps; foundational visibility and initial UA without overstretching resources. |
| Other | Multi-year contract | Apps with traction needing deeper optimization and multi-channel growth. |
| Other | Multi-year contract | Mature scaling apps expanding globally across multiple markets and channels. |
| Other | Multi-year contract | For teams building in-house capability; system setup with custom agents and workflows. |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
OtherWayAround product offering
Product offeringCore offering
OtherWayAround is an AI-native app growth agency that delivers App Store Optimization (ASO), Apple Search Ads management, paid user acquisition, and post-install optimization for mobile app businesses. The company operates two service models: Done For You (DFY), a managed service where OWA runs campaigns on behalf of clients across three tiered packages (Starter, Accelerator, Scale), and Done With You (DWY), a fractional-CMO-style engagement where clients execute with help from custom-trained AI agents and expert strategy sessions.
Product overview
OtherWayAround is an AI-native app growth agency offering two primary service models: Done For You (DFY) and Done With You (DWY). The DFY model provides three tiered packages (Starter, Accelerator, Scale) for apps at different growth stages, each including custom AI agents (the AI Marketing Brain), ASO, user acquisition, and post-install optimization. The DWY model offers a Private Level Up Program for teams building in-house capability. All packages leverage proprietary AI agents trained on the client's app context, combined with human expertise in strategy and execution. The company also runs a structured 6-Month App Growth Program that phases work through analysis, iteration, and activation stages.
Differentiator
Problem solved
Functional benefit
Products and services
- Done For You (DFY)
- Done With You (DWY)
- 6-Month App Growth Program
Quantifiable outcome
- Easyapp valuation increased from $15M to $30M through ASO and Apple Search Ads management by OWA.
- +3 more outcomes
Companies that use OtherWayAround
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
OtherWayAround technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
OtherWayAround partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
OtherWayAround competitors and assessment
Company assessmentEmerging players
- AppSamurai: AppSamurai provides AI-powered user acquisition and ASO services for mobile apps, with comparable focus on Apple Ads and UA optimization to OtherWayAround's DFY tiers.
- Udonis: Udonis is a mobile marketing agency focused on user acquisition, ASO, and analytics for app developers — a smaller agency player with overlapping service lines to OtherWayAround.
Direct peers
- Phiture: Phiture is a mobile growth consultancy offering ASO, Apple Search Ads, and subscription-engineering services to apps at similar growth stages as OtherWayAround's ICP (Launch through Scale).
- AppTweak: AppTweak offers an ASO platform paired with agency services for app store optimization, keyword research, and competitor benchmarking — directly overlapping with OtherWayAround's ASO and competitive-analysis workflows.
- Yodel Mobile: Yodel Mobile is a mobile marketing agency specializing in ASO, Apple Search Ads, and user acquisition for app clients — closely matching OtherWayAround's DFY tiered service model.
- Gummicube: Gummicube is one of the most established ASO agencies and platforms, providing keyword optimization, metadata management, and A/B testing for app store listings — directly comparable to OtherWayAround's ASO and Apple Search Ads services.
- SplitMetrics: SplitMetrics provides ASO tooling, A/B testing for app store pages, and Apple Search Ads automation — overlapping with OtherWayAround's ASO, CPP, and AI-driven testing capabilities.
- MobileAction: MobileAction is an ASO and Apple Search Ads platform with agency-style services, directly comparable to OtherWayAround's combined technology and managed service offering.
Broad incumbents
- Sensor Tower: Sensor Tower is a broader app intelligence and market research platform that also touches ASO and ad intelligence — a larger incumbent operating across the same data-driven app growth category.
- data.ai (formerly App Annie): data.ai is a large incumbent in app market intelligence and advertising analytics that serves app marketers — adjacent to but broader than OtherWayAround's specialized ASO/ASA agency focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OtherWayAround social profiles
Digital presenceOtherWayAround financial estimates
Financial estimateRevenue estimate
Valuation estimate
OtherWayAround leadership team
Management profileNumber of profiles
Profiles3 records
OtherWayAround funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OtherWayAround M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OtherWayAround
What does OtherWayAround do?
OtherWayAround is an AI-native app growth agency that delivers App Store Optimization (ASO), Apple Search Ads management, paid user acquisition, and post-install optimization for mobile app businesses. The company operates two service models: Done For You (DFY), a managed service where OWA runs campaigns on behalf of clients across three tiered packages (Starter, Accelerator, Scale), and Done With You (DWY), a fractional-CMO-style engagement where clients execute with help from custom-trained AI agents and expert strategy sessions.
Is OtherWayAround a public or private company?
OtherWayAround is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OtherWayAround founded?
OtherWayAround was founded in 2021. It employs 11 to 50 people.
Where is OtherWayAround based?
OtherWayAround is headquartered in Smyrna, United States, in the North America region.
How does OtherWayAround make money?
Two revenue lines are on record. Done For You (DFY) Services are the primary driver. The others are done With You (DWY) Services.
Who are OtherWayAround's main competitors?
Emerging players on record are AppSamurai and Udonis. Direct peers are Phiture, AppTweak, Yodel Mobile, Gummicube, SplitMetrics and MobileAction. Broad incumbents are Sensor Tower and data.ai (formerly App Annie).
Does OtherWayAround have an API?
No public API is recorded for OtherWayAround.
What industry is OtherWayAround in?
OtherWayAround's product category is App Growth Services. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541810 and its SIC code is 7311.