Big Team Challenge

What Big Team Challenge does

Big Team Challenge, operated by Team Challenge Apps Ltd and founded in 2015 in Glasgow, is a cloud-based SaaS platform for organising team-based step and activity challenges. The platform is delivered via a web application and native iOS and Android apps, and integrates with the major consumer health data sources — Apple Health, Google Fit, Google Health Connect, Samsung Health, Fitbit, Garmin, and Polar — to ingest step and activity data automatically. A library of over 300 pre-built virtual walking routes forms the core content asset, with participants progressing along real-world routes as they accumulate steps from any source or from manual entry across 100+ activity types. Three product lines target Corporate, Charity (with JustGiving integration), and Public Sector buyers, supported by tiered Challenge Management services, Advanced Reporting, and Custom Routes as monetised add-ons.

The revenue model combines a per-participant challenge fee (£500 base covering the first 100 participants, then £4.40 per additional user, with up to 6- or 12-week durations) with professional services add-ons ranging from £100 to over £1,000 per challenge. Distribution is primarily self-serve via the app and web sign-up flow, with a sales-assisted motion for larger enterprise and public sector accounts requiring custom quotes. Pricing is offered in GBP, EUR, and USD, indicating intent to serve international customers, though the platform is currently English-only and Android distribution is blocked in China.

The company has accumulated 400,000+ lifetime users across nine years of operation and a visible logo set that includes NHS, UPS, Volvo, Nestlé, Domino's, JLL, Workday, Forvis Mazars, Sennheiser, FREE NOW, Docebo, Arco, and CSSC Sports and Wellbeing. A climate-impact partnership with Ecologi has yielded 35,354 trees planted across challenges. Big Team Challenge is privately held, has no disclosed funding rounds, no subsidiaries, and no parent company; ownership, headcount, and revenue figures are not publicly available.

Name

Big Team Challenge

Legal name

Team Challenge Apps Ltd

Website

https://bigteamchallenge.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Team Challenge is a Glasgow-based SaaS platform, founded in 2015, that runs team-based step and activity challenges for corporate, charity, and public sector organisations via web, iOS, and Android apps, integrating with major fitness trackers and health platforms.

Ownership category

akta.pro rank

Product category

Corporate Wellness Software

akta.pro primary industry

Team Leadership & High-Performance Teams (EDABAAAH)

akta.pro secondary industries

Corporate Team-Building & Offsite Services (HSACADAF), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Corporate wellness software
• Employee step challenges
• Workplace wellbeing platform
• Team fitness engagement
• Virtual walking routes

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Per-Participant Challenge Fees: Organisations pay a base fee covering up to 100 participants, with additional per-participant fees for larger challenges. Fees are split between upfront base fee and end-of-challenge charges for actual participants. Discounts available for larger challenges and multiple challenges throughout the year.
2. Challenge Management Services: Tiered professional services for challenge setup and management: Tier 1 (£250+) includes setup and team building, Tier 2 (£400+) adds weekly email updates and reporting, Tier 3 (£1000+) includes weekly catch-up calls and prize allocation.
3. Advanced Reporting: Custom in-depth reporting available for additional fee (from £100), providing detailed analytics on participants and their activity.
4. Custom Routes: Bespoke virtual walking routes created for specific organisations with custom milestones, descriptions and images (from £150).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Big Team Challenge is a cloud-based SaaS platform that enables organizations to run team-based step and activity challenges for employee wellbeing and engagement. Employees form teams, sync steps from fitness trackers such as Fitbit, Garmin, and Apple Health, and progress along one of 300+ virtual walking routes while competing on team leaderboards. The platform is delivered via web and native iOS/Android apps, with variants for corporate, charity, and public sector buyers.

Product overview

Big Team Challenge is a unified SaaS platform for organising team-based step and activity challenges. The core offering consists of step challenge software accessible via a web platform and native iPhone/Android mobile apps. The platform is offered in variants targeting Corporate, Charity, and Public Sector organisations, each built on the same underlying technology. Users form teams, sync steps from fitness trackers (Fitbit, Garmin, Apple Health, Google Fit, Samsung Health, Health Connect, Polar) or manually log 100+ activities converted to steps, then progress along one of 300+ virtual walking routes worldwide. Add-on services include Custom Walking Routes (from £150), Challenge Management Tiers (£250–£1,000), and Advanced Reporting (£100). Pricing follows a base fee model with per-participant costs (£4.40/participant above 100 users) and duration-based tiers (up to 6 or 12 weeks).

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Step Challenge Team-based step challenge platform for corporate employee wellbeing programmes. Organisations set up private challenges where employees form teams, sync steps from fitness trackers or log activity manually, and compete on leaderboards while progressing along virtual walking routes.
• Charity Walking Challenge
• Public Sector Challenge Virtual walking challenge designed for public sector organisations and community groups, supporting employee or community engagement and active travel initiatives.
• Step Count Challenge General-purpose employee step challenge product focused on converting daily activities into virtual route progress, including competitive teams, leaderboards, and fitness tracker sync for workplace wellness programmes.
• Big Team Challenge Mobile Apps Native iOS and Android mobile applications that allow participants to sign up for challenges, create or join teams, sync steps from fitness trackers, manually log activities, view leaderboards, and track progress along virtual maps.
• Custom Walking Routes Bespoke virtual route creation service where Big Team Challenge builds a custom route with milestones, descriptions, and images tailored to the organisation's specifications, available for an additional fee from £150.
• Challenge Management Tiers (Tier 1, 2, 3) Three-tiered managed challenge service where Big Team Challenge staff handle setup, team building, participant invites, weekly progress emails, reporting, and prize allocation, ranging from £250 to £1,000.
• Advanced Reporting Enhanced data analytics and reporting option providing more in-depth participant and activity data beyond standard reporting, available for an additional fee from £100.

Quantifiable outcome

• 400,000+ users have logged distances on the platform since 2015
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core.

• FitbitcoreTechnology or IntegrationIntegration partner allowing users to automatically sync their Fitbit step data to Big Team Challenge challenges. Fitbit is a registered trademark of Fitbit, Inc.
• GarmincoreTechnology or IntegrationIntegration partner enabling automatic step syncing from Garmin devices to challenges.
• Apple HealthcoreTechnology or IntegrationHealth data platform integration allowing iOS users to sync step data from Apple Watch and iPhone Health app.
• Google Fit / Google Health ConnectcoreTechnology or IntegrationIntegration with Google health tracking platforms for Android users, allowing step data synchronization.
• Samsung HealthcoreTechnology or IntegrationIntegration partner for Samsung device users to sync step counts automatically.
• JustGivingcoreTechnology or IntegrationCharity fundraising integration allowing challenges to connect directly with JustGiving for donation collection.
• EcologicoreStrategic or Co-development PartnerClimate impact partnership where Ecologi plants trees on behalf of challenges - 1 tree for every 10 active participants. 35,354 trees planted total.
• StripecoreTechnology or IntegrationPayment processing platform for handling challenge fees and transactions.
• Google Cloud / Google WorkspacecoreTechnology or IntegrationData storage, backups, email inbox, and analytics infrastructure provider.
• Amazon Web ServicescoreTechnology or IntegrationData storage, hosting, and backup services.
• CloudflarecoreTechnology or IntegrationSecurity and firewall protection for the platform.
• IntercomcoreTechnology or IntegrationCustomer support chat and email platform for user assistance.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MoveSpring: MoveSpring is a step and activity challenge platform purpose-built for corporate wellness programs, offering team competitions, leaderboards, and wearable sync — a direct competitor in the same product category.
• Wellsteps: Wellsteps is a workplace wellness solution offering step challenges, fitness tracking, and team competitions to employers — overlapping with Big Team Challenge in product, customer base, and go-to-market motion.
• GoJoe: GoJoe is a UK- and Europe-based corporate wellness and team challenge app combining activity tracking, social engagement, and team competitions — a closely comparable peer serving overlapping corporate customers in similar geographies.
• YuMuuv: YuMuuv is a corporate step and activity challenge platform with virtual routes, team leaderboards, and wearable integrations — directly comparable to Big Team Challenge in product, target buyer (employers), and B2B wellness use case.
• Wellable: Wellable is a corporate wellness platform whose product includes step/activity challenges, leaderboards, and wearable integrations alongside broader wellbeing programming — directly competitive for the same HR/wellness buyer.

Emerging players

• Charity Miles: Charity Miles is a charity-focused fitness app that converts physical activity into corporate-sponsor donations — overlapping with Big Team Challenge's charity fundraising use case and JustGiving-integrated offering, though delivered via a different model.

Others

• JustGiving: JustGiving is a charity fundraising platform that Big Team Challenge integrates with for charity step challenges — an enabling ecosystem participant and adjacent technology provider rather than a direct competitor.
• Headspace for Work: Headspace for Work sells mental wellbeing and meditation programming into the same HR/benefits buyers that purchase team wellness challenges — an adjacent, thematically related enterprise wellness vendor rather than a direct step-challenge competitor.

Broad incumbents

• Virgin Pulse: Virgin Pulse is a large, established enterprise wellbeing platform that bundles step challenges, biometric tracking, and coaching for global employers — a broad incumbent offering overlapping capabilities as part of a wider portfolio rather than a niche specialist.
• Limeade: Limeade is an enterprise employee wellbeing and engagement platform that includes activity and step challenges as part of a broader well-being program — comparable buyer and partially overlapping functionality, but positioned as a wider HR-tech suite.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bigteamchallenge
• Xx.com/BigTeamApps
• LinkedInlinkedin.com/company/bigteamchallenge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Team Challenge