FishFriender

What FishFriender does

FishFriender is a Paris-based, mobile-first social fishing platform founded in 2015 that targets recreational anglers with a digital fishing logbook, social network, and equipment-discovery features. The core product is a free iOS/Android app that captures catches (species, size, weight, photos, equipment) and works offline at sea, river, or lake, while automatically attaching environmental context such as GPS position, wind, rain, and tides. The platform layers an interactive map of community pins and professionals, a Tackle Box referencing 160,000+ products with community reviews, custom Challenges with live rankings, weather predictions, and personal statistics and analytics. Extended modules target adjacent user groups: FishFriender for Business (guides, retailers, distributors), FishFriender for Institutions (federations and associations), the RecFishing citizen-science programme, and a merchandise storefront at shop.fishfriender.com.

The business model is primarily product-led growth: a free app with a premium SCALE subscription tier, supplemented by affiliate/referral commissions from partner retailer pecheur.com and advertising or sponsorship placements. Distribution is global via the Apple App Store and Google Play, with dedicated landing pages for nine fishing specializations (predator, carp, pole, sea, exotic, fly, beach, spear, ice). Marketing relies on app-store presence, an educational blog, species/technique guides, press coverage, and community challenges. The company operates with a micro team (1–10 employees), no disclosed institutional funding, and no disclosed revenue, while positioning itself as a multi-sided ecosystem spanning consumers, fishing professionals, and institutions.

Name

FishFriender

Legal name

FishFriender

Website

https://fishfriender.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

FishFriender is a Paris-based mobile social fishing platform that provides recreational anglers with an offline-capable digital fishing logbook, social network, 160,000+ product tackle box, interactive map, challenges, weather data, and statistics across nine fishing specializations.

Ownership category

akta.pro rank

Product category

Recreational Fishing Mobile Application

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Fishing & Tackle Retail (CRAMABAL)

akta.pro secondary industry

Fishing & Spearfishing Charters (recreational/eco-managed) (THAAAIAJ)

Keywords

• Recreational fishing app
• Fishing logbook software
• Angling social network
• Fishing gear catalog
• Citizen science fishing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Premium Subscription (SCALE): Premium tier subscription offering enhanced features beyond the free app - referred to as SCALE on the website
2. Affiliate/Referral from Partner Sales: Users can purchase fishing gear directly from partners (pecheur.com) through the platform, with FishFriender earning commissions on referred sales
3. Advertising & Sponsorships: Monetization through fishing-related advertising and potential brand sponsorships within the platform

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

FishFriender operates a free, mobile-first social fishing platform consisting of a digital fishing logbook (working offline at sea, river, or lake), an angler social network, a tackle/gear catalog referencing 160,000+ products, an interactive map of fishing spots and professionals, weather predictions, statistics/analytics, and a challenge/competition system. Revenue comes from an optional SCALE premium subscription, affiliate commissions on gear sales via partner retailer pecheur.com, and advertising/sponsorships.

Product overview

FishFriender is a unified mobile-first platform and social fishing network designed for recreational anglers. The core product is the FishFriender Mobile App, which functions as a digital fishing logbook with offline capability, integrated with social networking, a map feature, tackle management (160,000+ products), weather predictions, statistics, and challenges. The platform extends through several integrated modules: the Map for finding fishing professionals and community spots; the Tackle Box for gear selection and purchase; Challenges for competitive fishing; and dedicated sections for Business users (guides, retailers, distributors) and Institutions (federations, associations). Supporting services include the FishFriender Shop (e-commerce), Blog (educational content), Contests (tournament organization), and the RecFishing Programme (sustainability). SCALE is the premium subscription tier offering enhanced features.

Differentiator

Problem solved

Functional benefit

Brands

• SCALE: Premium subscription service mentioned on the website.

Quantifiable outcome

• Users record hundreds of catches daily across the platform
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• pecheur.comcoreChannel Partner/ Reseller/ Distributorpecheur.com is a fishing gear retailer partner that enables FishFriender users to purchase equipment directly through the platform. FishFriender earns affiliate commissions on referred sales. New users receive discount codes for their first purchase with this partner.
• RecFishing Programme PartnerscoreStrategic or Co-development PartnerFishFriender collaborates with fishing institutions, federations, and associations across Europe on the RecFishing Programme for citizen science data collection and conservation efforts. This includes scientific programs that use angler-collected data for research.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fishbrain: Fishbrain is the leading global social fishing app, offering catch logging, maps, forecasts, and a tackle catalog. It is the most direct competitor to FishFriender, serving the same recreational angler persona with an overlapping feature set.
• FishTrack: FishTrack provides solunar fishing forecasts, tide data, and weather predictions. While more forecast-focused than FishFriender, it overlaps on the weather-predictions and planning features for anglers.
• Fishing Points: Fishing Points is a mobile fishing app offering catch logs, maps, weather forecasts, and tackle management. It is a direct peer to FishFriender's combination of log, map, and weather-prediction features.
• Fishidy: Fishidy provides fishing maps, catch logging, and social features for recreational anglers. It overlaps directly with FishFriender's fishing log, map, and social functionality, primarily in the North American market.
• ANGLR: ANGLR (Bullseye) is a fishing log app that records trips, catches, and gear. It competes directly with FishFriender on the digital fishing-logbook and trip-recording use case for serious recreational anglers.

Broad incumbents

• Lowrance: Lowrance (a Navico brand) builds marine electronics including fishfinders and chartplotters. While primarily hardware, its connected apps overlap with FishFriender on mapping and catch recording for boat anglers.
• Garmin: Garmin's Striker and related marine electronics (fishfinders, GPS, sonar) integrate with the ActiveCaptain app for log and community features. It is a broader incumbent in fishing technology that competes for the same end angler's attention and data.
• Navionics: Navionics (a Garmin company) provides marine charts and boating/fishing maps. It overlaps with FishFriender's interactive map feature and serves the broader marine/boating community with overlapping use cases for saltwater anglers.

Emerging players

• iAngler: iAngler is a fishing tournament and catch-log platform with citizen-science integrations. It is comparable to FishFriender's contest/tournament module and RecFishing conservation programme.
• Deeper: Deeper produces smart castable fishfinders and a companion app for logging catches and bathymetry. It overlaps with FishFriender on the catch-logging and analysis side while adding hardware into the fishing-tech stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fish_friender
• Facebookfacebook.com/fishfriender
• LinkedInlinkedin.com/company/fishfriender

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FishFriender