Viamap
Viamap ApS is a Denmark-based SaaS subsidiary of surveying firm Mølbak Landinspektører A/S that provides geographic data visualization, property data lookup, vector web maps, and store-locator solutions to Danish retailers, real-estate agents, job portals, government, and professional services.
- Company typePrivate
- Founded2021
- HeadquartersBallerup, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Viamap does
Viamap ApS is a Denmark-based SaaS provider of geographic data visualization and digital map solutions, operating as a software subsidiary of Mølbak Landinspektører A/S (a Danish surveying firm with ~120 employees and 11 offices). The company serves retailers, real-estate agents and investors, land surveyors, job portals, government bodies, and professional services firms across Denmark. Its product portfolio is split between the Mapit platform — Mapit Visualize (drag-and-drop data visualization from 399 kr/month), Mapit Lookup (property data lookup from 1,000 kr/month), Mapit Surveyor (a branch-specific GIS co-developed with Mølbak), and Estate Explorer (a property transaction and market intelligence platform co-developed with Newsec Advisory, launched February 2024) — and a set of web map solutions including customizable Vektorkort (vector maps for websites), Find Butik (store locator), a POI database (38,000+ bus stops, 5,600 forests, EV charging via Hubject/Allego/Ionity, and cultural POIs from VisitDenmark, Rejseplanen, sundhed.dk), and a Skråfoto API serving 1.3 million oblique aerial photographs from SDFI.
Technically, Viamap's stack is built on Mapbox and MapLibre for vector-tile rendering, with OpenStreetMap enriched by GeoDanmark for Danish detail, layered with proprietary datasets covering 2+ million Danish properties (BBR, land registry/tinglysning, cadastral) and Newsec's transaction data. Customers access the platform via browser-based tools and a suite of APIs (vector map, address validation/geocoding, oblique photography, POI).
Commercially, Viamap runs a sales-led GTM with a dedicated account manager per customer, Danish-language support, and an authorized reseller program (Mølbak, Newsec Advisory, HeyDay) that earns ongoing commission on recurring billing. Revenue is primarily subscription-based (monthly or annual), with usage-based pricing for high-traffic web-map deployments (priced per visitor/map call) and additional custom development services. Pricing is transparent, denominated in DKK, and positioned as lower-cost than Google Maps alternatives while maintaining a no-competitor-marker and no-commercial-use-of-customer-data policy. The company does not disclose revenue, has no public funding rounds, and operates as a private ApS (Anpartsselskab).
Viamap firmographics
Firmographics- Name
- Viamap
- Legal name
- Viamap ApS
- Website
- https://viamap.net
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Viamap ApS is a Denmark-based SaaS subsidiary of surveying firm Mølbak Landinspektører A/S that provides geographic data visualization, property data lookup, vector web maps, and store-locator solutions to Danish retailers, real-estate agents, job portals, government, and professional services.
- Ownership category
- akta.pro rank
Viamap industry classification
Industry- Product category
- Geographic Information Systems (GIS) and Mapping Software
- NAICS
- Surveying and Mapping (except Geophysical) Services (54137), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- GIS & Spatial Data Management Platforms (BPAMANAK)
- akta.pro secondary industries
- Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB), Remote Sensing & Earth Observation Analytics (Satellite/UAV/LiDAR, Image Processing) (EUAHAKAD)
Keywords
Where Viamap is headquartered
LocationHeadquarters
- HQ city
- Ballerup
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Viamap business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- SaaS Subscriptions (Mapit Platform): Subscription-based SaaS revenue from the Mapit platform products (Mapit Visualize, Mapit Lookup, Mapit Surveyor) and Estate Explorer. Customers pay recurring monthly or annual fees for access to the software platform and associated data layers. Dedicated account manager included.
- Web Map Solutions (Vector Maps): Recurring subscription revenue for vector map solutions embedded on customer websites. Pricing is based on number of visitors/calls with transparent and fixed pricing. Includes styling, POI data integration, and ongoing support.
- Oblique Photography API: API-based access to oblique photography data, billed based on usage/volume of photo requests.
- Professional Services / Custom Development: Custom development and consulting services for tailored map solutions and API integrations. Includes implementation support and training.
- POI Data Add-ons: Additional revenue from supplementary POI data modules including EV charging stations, demographic data, and specialized interest points beyond the base offering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Mapit Visualize - Browser-based data visualization tool |
| Subscription | Monthly | Mapit Lookup - Property data lookup tool |
| Subscription | Annual | Mapit Ejendomspakke (Property Package) Add-on |
| Subscription | Monthly | Estate Explorer - Property & Market Data Platform |
| Usage-based | Annual | Vector Map / Web Map Solutions |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Viamap product offering
Product offeringCore offering
Viamap provides a SaaS platform for geographic data visualization and digital map solutions for websites, targeted at real estate agents, retailers, banks, and other businesses in Denmark. The core offerings include the Mapit platform (Visualize, Lookup, Surveyor) for property data analysis and data visualization on maps, web-embedded vector maps (Vektorkort), store locator solutions (Find Butik), a Points of Interest (POI) database, and an oblique aerial photography (Skråfotos) API. Access to over 2 million Danish property records, cadastral data, land registry information, and proprietary market transaction data is integrated into the solutions.
Product overview
Viamap offers two interconnected product categories: (1) Mapit — a software platform for visualizing and analyzing data on maps, encompassing Mapit Visualize (drag-and-drop data visualization), Mapit Lookup (property and land registry data access), Mapit Surveyor (branch-specific GIS for surveyors and property developers), and Estate Explorer (transaction and market intelligence platform built with Newsec Advisory); and (2) web map solutions — branded vector map tiles, a store-locator feature (Find Butik), a POI database with over 38,000 transit stops and cultural points, and aerial oblique photography via API. The Mapit platform serves as the core data visualization engine, while the web map solutions provide website-embedded map functionality for retailers, real estate agents, and other businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Mapit: Browser-based data visualization tool on maps for visualizing property data, cadastral maps, and housing data.
- Mapit Lookup
- Mapit Surveyor
- Estate Explorer
- Vektorkort
- Estate Explorer
Products and services
- Mapit Visualize Browser-based data visualization tool that allows users to import and visualize their own data on interactive maps via drag-and-drop. Supports CSV, XLS, GeoJSON, JPG, and TIFF data formats, with intelligent data layering from over 200 integrated data categories, shareable link exports, and combination of private data with public sources such as property and cadastral data. Pricing from 399 kr./month per user.
- Mapit Lookup Property data lookup tool providing browser-based access to property information on over 2 million Danish properties, including land registry data, cadastral records, aerial photography, oblique imagery, and planning data. Includes travel-time polygon analysis, POI overlays, and demographic data modules. Designed for property buyers, investors, lawyers, and accountants. Pricing from 1,000 kr./month.
- Mapit Surveyor Branch-specific GIS platform developed in partnership with land surveying firm Mølbak. Targets land surveyors, environmental professionals, engineers, and architects. Offers advanced cadastral mapping, historical maps (including pre-1940 surveys), planning data, infrastructure layers, climate/elevation models, and the ability to import custom datasets via drag-and-drop.
- Estate Explorer Property transaction and market intelligence platform built in partnership with Newsec Advisory. Combines Viamap's map visualization with Newsec's market data, transaction database, and rental statistics. Offers reverse-BBR search, CVR-based ownership structure visualization, vacancy data, portfolio upload, and heatmap overlays for investment analysis across Denmark. Pricing from 1,000 kr./month (base) or 1,415 kr./month incl. VAT (with transaction and market data).
- Vektorkort (Vector Maps) Customizable vector map tiles for websites. Built on OpenStreetMap data enriched with GeoDanmark detail. Supports Mapbox or MapLibre GL rendering, full brand-styling via Maputnik, and dynamic data enrichment via API. Used by real estate agents, retailers, job portals, and vacation rental companies across Denmark. Pricing based on number of visitors/map calls with transparent fixed pricing.
- Find Butik (Store Locator) Store locator solution for retail chains, guiding website visitors to physical store locations. Displays store information including opening hours, contact details, Trustpilot ratings, and route guidance. Integrated with vector map display and search functionality. Used by STARK, Normal, Bog & Idé, Legekæden, and other Danish retailers.
- POI Database (Point of Interest) Geospatial point-of-interest data layer covering over 38,000 bus stops, 5,600 Danish forests, nearly 200 swimming halls, 3,000 EV charging stations, and cultural attractions sourced from VisitDenmark. Delivered via POI API and available to all customers with a map solution. Data sourced from Rejseplanen, sundhed.dk, VisitDenmark, Hubject, Allego, and Ionity.
- Skråfotos (Aerial Oblique Photography API) API-accessible aerial oblique photography covering 1.3 million Danish buildings. Photos are taken at lower altitude than standard aerial imagery, capturing facades from all four cardinal directions plus top-down view. Updated approximately every two years by the Danish Agency for Data Supply and Infrastructure (SDFI). Delivered via API with caching for fast retrieval.
Quantifiable outcome
- 30+ million map views per year for single customer (danbolig)
- +4 more outcomes
Companies that use Viamap
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
Viamap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature9 records
Viamap partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mølbak Landinspektører A/ScoreMølbak Landinspektører A/S is the parent company of Viamap. One of Denmark's largest land surveying companies with approximately 120 employees and 11 offices. Mølbak collaborated with Viamap to develop Mapit Surveyor, a branch-specific GIS platform for land surveyors, engineers, and architects.
- Newsec AdvisorycoreNewsec Advisory partnered with Viamap to co-develop Estate Explorer, a platform combining map visualization with Newsec's property transaction database and market intelligence. Newsec's transaction database is the largest in the market, providing rental levels and transaction data nationwide. Estate Explorer also features graphical CVR ownership search and vacancy data from Newsec.
- OpenStreetMap CommunitycoreViamap's vector map base layers are built on OpenStreetMap data, which provides worldwide coverage updated continuously by thousands of volunteers and professionals. This forms the foundational geographic data layer for all web map solutions.
- GeoDanmarkcoreFor Danish map layers, Viamap enriches OpenStreetMap data with detailed information from GeoDanmark, one of the most precise and reliable public data sources for buildings, road networks, and technical infrastructure in Denmark.
- Styrelsen for Dataforsyning og Infrastruktur (SDFI)coreSDFI publishes the national set of oblique aerial photographs (skråfotos) covering all buildings in Denmark, updated every two years. Viamap packages 1.3 million of these photos in an API for easy customer access.
- HeyDayminorHeyDay is listed as an authorized Viamap reseller, offering creative digital solutions based on data and insights, focused on users and three core areas: Creative, Campaign, and Tech.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Viamap competitors and assessment
Company assessmentDirect peers
- Krak: Danish mapping and local search platform providing maps, business directories, and navigation services. Krak is a household brand in Denmark for maps and location data, directly comparable to Viamap's Danish market focus and mapping services, though operating at a much larger scale.
- Scribble Maps: Online mapping tool for creating custom maps with data visualization and annotation features. Comparable to Viamap's Mapit platform in offering browser-based map customization and data overlay, though Scribble Maps is a general-purpose tool without Viamap's localized Danish property data.
- Maptive: Cloud-based mapping and data visualization platform enabling users to upload spreadsheets and visualize data on maps. Comparable to Viamap's Mapit Visualize offering, with a similar drag-and-drop data-to-map workflow, though Maptive is US-based and lacks Viamap's Danish property data depth.
- MapsPeople: Danish-founded mapping SaaS company providing indoor and outdoor mapping solutions for enterprises. Comparable to Viamap as a fellow Danish mapping platform with a SaaS model, though MapsPeople focuses more on indoor mapping while Viamap specializes in property data and outdoor geographic visualization.
- De Gule Sider: Danish online directory and mapping service providing business listings and location-based search. Comparable to Viamap as a Danish location data platform serving similar enterprise customers with mapping and business information services.
Broad incumbents
- Google Maps Platform: Google's enterprise mapping and location services platform offering maps, routes, and places APIs. Viamap explicitly positions itself as a lower-cost alternative to Google Maps with deeper Danish property data, making this a direct but much larger competitor.
- Mapbox: Global mapping platform providing vector tile maps, geocoding, and mapping APIs for developers. Viamap builds its vector map solutions on Mapbox technology, while also competing against it as a Danish-locale alternative with deeper local property data integrations.
- HERE Technologies: Global location platform offering maps, location data, and geospatial services for enterprise customers. Comparable to Viamap as a broader mapping and location data provider, though HERE operates at a much larger scale with automotive and enterprise focus.
Regional players
- Eniro: Nordic directory and mapping services provider operating across Sweden, Norway, Denmark, and Finland. Comparable to Viamap in offering local search and mapping, though Eniro serves the broader Nordic region while Viamap focuses exclusively on Denmark.
Emerging players
- Geo Information Systems (GIS) Cloud: Cloud-based GIS platform for mapping, data visualization, and spatial analysis. Comparable to Viamap's Mapit platform in offering browser-based GIS with data import capabilities, though GIS Cloud serves a broader international market without specific property data depth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Viamap social profiles
Digital presenceViamap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viamap leadership team
Management profileNumber of profiles
Profiles4 records
Viamap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viamap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viamap
What does Viamap do?
Viamap provides a SaaS platform for geographic data visualization and digital map solutions for websites, targeted at real estate agents, retailers, banks, and other businesses in Denmark. The core offerings include the Mapit platform (Visualize, Lookup, Surveyor) for property data analysis and data visualization on maps, web-embedded vector maps (Vektorkort), store locator solutions (Find Butik), a Points of Interest (POI) database, and an oblique aerial photography (Skråfotos) API. Access to over 2 million Danish property records, cadastral data, land registry information, and proprietary market transaction data is integrated into the solutions.
Is Viamap a public or private company?
Viamap is a private company. It is classified as corporate owned and is currently operating.
When was Viamap founded?
Viamap was founded in 2021. It employs 1 to 10 people.
Where is Viamap based?
Viamap is headquartered in Ballerup, Denmark, in the Europe region.
How does Viamap make money?
Five revenue lines are on record. SaaS Subscriptions (Mapit Platform) is the primary driver. The others are web Map Solutions (Vector Maps), oblique Photography API, professional Services / Custom Development and POI Data Add-ons.
Who are Viamap's main competitors?
Direct peers on record are Krak, Scribble Maps, Maptive, MapsPeople and De Gule Sider. Broad incumbents are Google Maps Platform, Mapbox and HERE Technologies. Eniro is listed as a regional player. Geo Information Systems (GIS) Cloud is listed as an emerging player.
Does Viamap have an API?
Yes. Viamap offers multiple APIs that enable customers to build custom solutions on top of its map and data infrastructure. These include a Vektorkort (vector map) API, an address validation/geocoding API, a skråfoto (aerial oblique photography) API, and a Point of Interest (POI) API. The APIs are used by Viamap internally when building its own software products and are available for customers and partners to develop their own solutions. Data integrations include connectivity to Danish public registries (e.g., Rejseplanen for transit data, sundhed.dk for healthcare POI, VisitDenmark for cultural POI, Hubject/Allego/Ionity for EV charging data). Viamap also notes that customers can pull data from opendata.dk and integrate it into the Mapit platform.
What industry is Viamap in?
Viamap's product category is Geographic Information Systems (GIS) and Mapping Software. Its primary akta.pro industry code is BPAMANAK, GIS & Spatial Data Management Platforms, with a secondary code of BPAMANAB, Mapping & Basemap Platforms (Tiles/SDKs). Its NAICS code is 54137 and its SIC code is 7370.