Moto24.ee

What Moto24.ee does

Moto24.ee (legal entity Moto24 OÜ) is a privately held Estonian e-commerce retailer and physical showroom operator specializing in motorcycle riding equipment, tires, consumables, garage accessories, and spare parts. The company sells through a Magento-based storefront at moto24.ee, available in Estonian and English, with secure checkout supporting Visa, PayPal, Stripe, and Estonian bank links, plus a retail showroom and warehouse pickup point at Taevakivi 1, Tallinn, operating weekdays 10:00-19:00 and Saturdays 10:00-16:00. The product catalog spans motorcycle tires (street, enduro/MX, racing, ATV, scooter), helmets across all major categories, textile and leather jackets and pants, gloves, boots, racing suits, children's gear, off-road/cross equipment, body protection, heated gear, rider communication systems, consumables (oils, brake parts, suspension parts, electrical components, engine internals), and performance accessories including Brembo brake systems and exhaust systems from Akrapovic, Vance & Hines, Leovince, FMF, and Spark. Moto24.ee acts as an authorized distributor for premium brands such as Alpinestars, Shima, X-Lite, Cardo, Motul, K&N, Hi-Flo, Brembo, and Akrapovic.

The company serves individual motorcyclists, racing enthusiasts, ATV users, snowmobile users, and parents of young riders within Estonia, with free shipping on orders over €79 and standard unit pricing (gloves €29-€199, jackets from €299, communication systems like Cardo Packtalk Edge Duo JBL at €659). Beyond core retail, Moto24.ee offers three adjacent services: Motohotell (motorcycle accommodation for touring riders), Casco motorcycle insurance, and a Spare Parts Inquiry service for custom orders of consumables and accessories. The company originated from MRT Tech, which has provided motorcycle technology solutions since 2012; Moto24.ee was created as a separate independent company to serve everyday retail customers while MRT Tech continued to focus on the racing division. Moto24.ee is structured as a private limited company under Estonian law, privately held with no external investors disclosed in the source data.

Name

Moto24.ee

Legal name

Moto24 OÜ

Website

https://moto24.ee

Company type

Private

Operating status

Operating

Short description

Moto24.ee is an Estonian e-commerce and showroom retailer selling motorcycle riding gear, tires, consumables, garage accessories, and spare parts to motorcyclists, ATV and snowmobile users across Estonia, operating as an authorized distributor for brands like Alpinestars, Shima, Cardo, and Brembo.

Ownership category

akta.pro rank

Product category

Motorcycle Equipment & Accessories Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Automotive Parts and Accessories Retailers (44133)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle riding gear
• Motorcycle tires retail
• Motorcycle spare parts
• Motorcycle equipment ecommerce
• Motorcycle accessories retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: E-commerce retail of motorcycle equipment, tires, consumables, and accessories directly to consumers. Revenue generated through online transactions with secure payment processing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Moto24.ee is a specialty e-commerce and retail store that sells motorcycle riding equipment (helmets, jackets, pants, gloves, boots, race suits, children's gear, off-road gear, protection, heated gear, communication systems), motorcycle tires and accessories, consumables, spare parts, garage equipment, and performance components (Brembo brakes, exhaust systems, electronics). It also offers ancillary services including a Motohotell accommodation facility for touring riders and motorcycle casco insurance, supported by an in-house spare parts inquiry service that sources custom parts on request.

Product overview

Moto24.ee is an Estonian e-commerce platform and retail store for motorcycle equipment and accessories. The offering consists of a unified e-commerce storefront that sells multiple product categories: motorcycle tires and accessories, riding gear (helmets, jackets, pants, gloves, boots, race suits), children's riding gear, cross/off-road equipment, protective gear, heated gear, communication systems, spare parts and garage equipment, performance accessories (Brembo brakes, exhausts, electronics), and luggage solutions. The company also operates a physical showroom at Taevakivi 1, Tallinn, and provides complementary services including a motorcycle hotel (Motohotell) and casco insurance. The store carries numerous branded products from manufacturers including Shima, Alpinestars, John Doe, Cardo, Motul, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Tires (Rehvid)
• Motorcycle Helmets (Kiivrid)
• Riding Jackets (Joped)
• Riding Pants (Püksid)
• Riding Gloves (Kindad)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MRT TechcoreOthers · 1 January 2012MRT Tech is the parent company that originally built racing motorcycles, winning medals and trophies. The success was achieved through short take-off, good riders, and skillful motorcycle tuning. MRT Tech has offered cutting-edge technology solutions since 2012 for both street and circuit racers. Moto24.ee was created as a separate company to serve everyday customers, separating the racing division from retail operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights2 records

Direct peers

• Sportsbikeshop: UK-based online motorcycle gear and parts retailer with extensive multi-brand catalog and international shipping. Comparable digital-first specialty motorcycle retail model serving enthusiast riders.
• RevZilla: Leading US online motorcycle gear retailer (now part of Comoto Holdings) that pairs a deep digital catalog with a flagship physical showroom. Closely matches Moto24.ee's omnichannel hybrid model and broad gear-and-accessories positioning.
• BikeBandit: US-based online motorcycle parts, accessories, and gear retailer with a deep multi-brand catalog. Comparable e-commerce-led model focused on aftermarket parts and riding gear across multiple riding disciplines.
• FC-Moto: One of Europe's largest online motorcycle gear, parts, and accessories retailers based in Germany. Directly comparable to Moto24.ee's e-commerce-first model with multi-brand catalog spanning riding gear, tires, consumables, and performance parts.

Emerging players

• Wunderlich: German specialist in BMW motorcycle accessories, parts, and rider equipment with strong direct-to-consumer catalog. Comparable specialty motorcycle accessories retailer, narrower brand focus but similar enthusiast-driven go-to-market.

Broad incumbents

• Louis Motorrad: Europe's largest motorcycle accessories and apparel retailer, with 80+ stores across Germany and Europe plus a major online store. Broad incumbent with overlapping categories (helmets, jackets, tires, parts, exhausts) but a much wider footprint than Moto24.ee.
• SW-Motech: German manufacturer and retailer of motorcycle luggage, accessories, and parts with global distribution. Comparable product breadth in motorcycle accessories and aftermarket parts, with a hybrid manufacturer-retailer model.
• Polo Motorrad: Major German motorcycle accessories retailer with an extensive physical retail network and a strong catalog of riding gear, tires, and parts. Established incumbent in European motorcycle specialty retail that competes on breadth rather than local presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moto24.ee