What My GPS Tracker does

My GPS Tracker is a privately held Dutch telematics company founded in 2011 and headquartered in Hoogland, Netherlands, that provides GPS-based vehicle and asset tracking solutions to Dutch and international businesses across transport & distribution, automotive leasing & rental, equipment rental, construction, infrastructure, nautical, recreation, and event management verticals. The company's product portfolio centers on a web-based platform offered in two tiers — My GPS Basic Portaal and My GPS Premium Portaal — supported by a range of GPS hardware devices (wired trackers, standalone battery-powered units, waterproof trackers, OBD dongles, and BLE-enabled compact trackers for tools) and three prepaid Connectivity subscription plans (Lite at €32.20/90 days, Standard at €90/12 months, Premium at €154/24 months) with embedded 2G/4G SIM connectivity. The platform delivers live location tracking, geofencing, automated Belastingdienst-compliant mileage/trip registration, driving behavior and Eco-Drive scoring, remote vehicle immobilization (startonderbreking), a dual-layer SecureTrack anti-tamper solution, and a premium Onderhoudsmodule (maintenance module) with mobile app, checklists, photo documentation, and predictive maintenance scheduling; data is stored in the Netherlands.

The company monetizes through a mix of one-time hardware sales, recurring connectivity subscriptions (its primary recurring revenue stream), premium software upgrades, and installation services delivered through a network of certified inbouwservice partners. Go-to-market combines direct enterprise sales (phone + multi-step web quote request), a self-serve e-commerce web shop for connectivity renewals, and a free API/Webservice integration capability that has produced documented integrations with RentWise (rental management) and PLAN-IT (planning software, via XML-mail). The customer base of 300+ organizations and 30,000+ active trackers spans named references including PostNL, Den Engelsen, Machineverhuur Barneveld, ABX, VVV Texel, Noppert Beton, and Thoma, with deployment footprint claimed across 88 countries. The company's peilzender holds Kiwa SCM certification required for camper insurance compliance from July 2021, providing a regulatory anchor in the recreation and rental segment. The business is self-funded (no disclosed external investment) and operates with 11–50 employees.

Name

My GPS Tracker

Legal name

My GPS Tracker

Website

https://mygpstracker.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

My GPS Tracker is a Dutch GPS tracking and fleet management provider, founded 2011, selling hardware plus recurring connectivity subscriptions and a web/mobile platform to 300+ business customers across transport, rental, construction, and recreation verticals.

Ownership category

akta.pro rank

Product category

Fleet management software

NAICS

Satellite Telecommunications (51741)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Mileage & Trip Expense Capture (Odometer, GPS-Based, Per-Diem) (TLABAMAE), IoT Sensor-Enabled Asset Monitoring (BLE/UWB/LoRaWAN/NB-IoT; Temp/Shock/Tilt) (TLAEAMAK)

Keywords

• GPS fleet tracking
• Vehicle telematics software
• Asset tracking platform
• Mileage logging system
• Theft prevention hardware

Headquarters

HQ city

Hoogland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Hardware Devices: One-time purchase of GPS tracking devices (wired, standalone, BLE-enabled, waterproof models). Hardware is sold as a one-time capital expense; connectivity (SIM/data) is purchased separately and renewed periodically.
2. Connectivity & Service Plans: Recurring connectivity plans (Lite 3 months, Standard 12 months, Premium 24 months) that provide unlimited GPS tracking data transmission via embedded SIM. Plans are prepaid; multi-device accounts share the pool of days across devices. This is the primary recurring revenue stream.
3. Premium Software Platform: My GPS Tracker Premium portal offering enhanced features including extended data history, improved user interface, secure-mode, advanced maintenance modules, and premium app access — available as an upgrade to standard software.
4. Installation Services (Inbouwservice): Professional hardware installation services through certified partners, providing deployment and integration support as a one-time service revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

My GPS Tracker designs, supplies, and operates GPS tracking hardware and a web-based fleet/asset management platform (Basic and Premium portals) for businesses. Customers purchase wired, waterproof, BLE, and compact GPS trackers plus recurring connectivity subscriptions (Lite, Standard, Premium) and optionally add the Premium software portal with modules such as maintenance scheduling, driving behavior, and Belastingdienst-compliant mileage registration.

Product overview

My GPS Tracker is a Dutch GPS tracking and fleet management company offering a platform-based product portfolio. The core offering consists of the My GPS Basic Portaal and My GPS Premium Portaal web platforms, which are complemented by a range of GPS tracking hardware devices (machine trackers, tool trackers, Bluetooth pucks, waterproof trackers, compact trackers) and three Connectivity subscription tiers (Lite, Standard, Premium). The company also provides sector-specific solutions across transport & distribution, automotive leasing & rental, construction & installation, recreation, nautical, and other industries. An API integration service enables customers to connect tracker data with their own ERP, planning, or fleet management software.

Differentiator

Problem solved

Functional benefit

Brands

• My GPS Basic: Standard GPS tracking portal with basic fleet management features including live tracking, geofencing, and trip history.
• My GPS Premium
• Connectivity Lite
• Connectivity Standard
• Connectivity Premium

Products and services

• My GPS Basic Portaal Standard web portal for GPS tracking and fleet management, providing live location, route history, geofencing alerts, automated notifications via SMS/email/push, and 36 months of data history.
• My GPS Premium Portaal Enhanced fleet management platform with an improved user interface, SecureTrack (double secure-mode), advanced features beyond the Basic portal, and 36 months of data history.
• Connectivity Subscription Recurring connectivity plans (Lite 90 days, Standard 360 days, Premium 720 days) that provide unlimited GPS data transmission via embedded SIM. Days are shared across multiple devices on one account.
• GPS Machine Tracker GPS tracking solution for machines and heavy equipment with live location, runtime-hour registration, maintenance alerts, geofencing, battery management for electric machines, and start-prevention, with 36+ months of data retention.
• GPS Tool Tracker / BLE Tool Tracking GPS and Bluetooth Low Energy tracking solution for tools and small work equipment, enabling short-range wireless location with low energy consumption for indoor and outdoor coverage.
• Asset Tracking GPS-based asset tracking offering for monitoring and managing locations of vehicles, vessels, and machines, featuring live tracking, geofencing, automatic alerts for unauthorized movement, theft recovery mode, and 36 months of data history.
• Wagenpark Software (Fleet Management) Fleet management software for tracking and managing company vehicles, including live localization, reporting, geofencing alerts, route history, automatic notifications, and remote immobilization, accessible via smartphone and desktop.
• Kilometer- en Rittenregistratie (Mileage and Trip Registration) Automated mileage and trip registration compliant with Dutch Belastingdienst requirements, generating complete trip records in CSV, HTML, or PDF format with up to 36 months of retention and automatic email reporting.
• Bluetooth Pucks Bluetooth-enabled tracking pucks that connect objects to GPS trackers via Bluetooth, enabling location tracking of smaller equipment such as power tools, vacuum cleaners, measuring instruments, and ladders when near a Bluetooth-enabled GPS tracker.
• Waterdichte GPS Tracker Waterproof GPS tracker with internal battery and robust housing for machines with power supply, transmitting location for an average of 4 weeks on internal battery when external power is disconnected; suitable for vehicles, trailers, excavators, bulldozers, pump trucks, and forklifts.
• Compact Tracker Compact GPS tracker transmitting a location signal once per day with a battery life of up to 24 months or 1000 locations, requiring no subscription costs and suitable for placement on any desired object.
• Webservice API Development Custom API integration service enabling customers to connect GPS tracker data with their own ERP, planning, or fleet management software, provided free of charge.

Quantifiable outcome

• Up to 33% fuel cost reduction through safe driving behavior optimization
• +3 more outcomes

Named customers13 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• RentWisecoreTechnology or IntegrationRentWise is a rental management software platform. My GPS Tracker has established an integration with RentWise, enabling automatic synchronization of GPS tracking data (location, usage hours, mileage) into the RentWise rental management workflow. This integration is part of a broader ecosystem combining My GPS Tracker, RentWise, and PLAN-IT for rental and fleet management.
• PLAN-ITcoreTechnology or IntegrationPLAN-IT is planning software used in the automotive and rental sector. My GPS Tracker integrates with PLAN-IT via XML-mail communication, enabling automatic synchronization of vehicle location data, maintenance alerts, and availability data into the PLAN-IT planning environment. The integration forms part of a three-way ecosystem with RentWise for end-to-end rental and fleet management.
• Kiwa SCM (Stichting Certificering Motorrijtuigbeveiliging)coreTechnology or IntegrationKiwa SCM is a certification body for vehicle security systems. My GPS Tracker's peilzender (GPS transmitter) is SCM-certified through Kiwa SCM, meeting the mandatory security requirements for camper insurance as mandated by Aveco insurance for camper rental companies from July 2021. This certification enables customers to comply with insurance requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Munic (formerly NimbeLink): Munic provides cellular IoT asset tracking devices and platform services, overlapping with My GPS Tracker's BLE/IoT sensor-enabled asset tracking line. Smaller and more focused on hardware/CAT-M connectivity than My GPS Tracker's full fleet stack.

Broad incumbents

• Trimble Transportation: Trimble offers enterprise fleet and transportation management software including telematics, routing, and asset tracking. Comparable at the high end of My GPS Tracker's transport & distribution segment, though Trimble serves much larger enterprise customers.
• Verizon Connect: Verizon Connect provides GPS fleet tracking, asset management, and field service software to SMB and enterprise fleets globally. Overlaps directly with My GPS Tracker's transport & distribution and automotive leasing verticals at much larger scale.
• Webfleet (Bridgestone): Webfleet, formerly TomTom Telematics and now part of Bridgestone, is one of Europe's largest fleet telematics platforms offering vehicle tracking, driver behavior, and maintenance. Directly comparable to My GPS Tracker's core fleet tracking offering but with vastly larger scale and European geographic reach.
• Geotab: Geotab is a global fleet telematics leader with extensive GPS tracking, driver behavior, and EV fleet capabilities, serving enterprise fleets across logistics, construction, and services. Directly comparable product offering with substantially larger R&D and global sales footprint than My GPS Tracker.
• Samsara: Samsara provides connected operations cloud with fleet management, asset tracking, and IoT sensors for physical operations. Comparable at the IoT/sensor-enabled asset tracking layer (where My GPS Tracker competes with BLE pucks and waterproof trackers), though Samsara serves larger enterprise customers.

Direct peers

• Ruptela: Lithuanian Ruptela develops GPS tracking hardware and fleet management software for vehicle and asset tracking across Europe. Closely comparable to My GPS Tracker's hardware-plus-software stack and European SMB/enterprise market orientation.
• Quartix: UK-based Quartix is a fleet telematics provider specializing in vehicle tracking for rental, leasing, and small fleet operators — a near-identical customer profile to My GPS Tracker's automotive leasing & rental segment. Comparable subscription-based telematics model and similar mid-market focus.
• Fleet Complete: Fleet Complete provides GPS tracking, asset management, and fleet optimization across North America and Europe. Comparable product breadth (vehicle + asset tracking + sensors) and similar target verticals including construction and equipment rental.
• Gurtam: Gurtam operates the Wialon telematics platform, one of the largest GPS tracking software platforms globally with broad European presence. Directly comparable IoT/telematics platform offering with a similar partner-and-reseller distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My GPS Tracker