ProMedia Group

What ProMedia Group does

ProMedia Group is a privately held digital production and marketing agency headquartered in New Albany, Indiana, founded in 1985 (with some firmographic references citing 1986). The company employs 11–50 staff and offers six integrated service lines: commercial photography, videography, digital advertising, website design and development, digital marketing (Google Ads, streaming radio, social media advertising, geofencing), and print/traditional media. Its work spans the full creative pipeline from script development and shoot through post-production, with bundled website hosting, security, and maintenance as part of web engagements.

The company generates revenue on a project-based professional services model with ongoing retainer relationships for account management and social media clients; pricing is custom-quoted and not publicly disclosed. Its go-to-market is sales-led, driven by direct outreach, website inquiries, community chamber partnerships (One Southern Indiana, Leadership Southern Indiana, Chamber of Harrison County, Chamber of St. Matthews), and the annual Harvest Business Luncheon networking event. The customer base is horizontal, dominated by regional SMBs, nonprofits, schools, and government entities in Southern Indiana and the Louisville metro area, with some national accounts such as Samtec.

ProMedia Group is led by President and CEO Dan Williamson, with Mike Sizemore as Director of Sales and Marketing and a bench of account managers, producers, web administrators, and digital specialists. The firm has no disclosed institutional funding, parent company, or M&A activity, and operates as an independently owned agency that has been continuously active for nearly four decades.

Name

ProMedia Group

Legal name

ProMedia Group

Website

https://promediagroup.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ProMedia Group is a privately held, New Albany, Indiana-based digital production and marketing agency offering photography, videography, web design and development, digital advertising, and print media services to primarily SMB, nonprofit, education, and government clients across Southern Indiana and the Louisville metro area.

Ownership category

akta.pro rank

Product category

Digital Marketing & Advertising Agency Services

NAICS

Advertising Agencies (541810), Motion Picture and Video Production (51211)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

• Digital marketing services
• Video production
• Web design development
• Commercial photography
• Brand advertising

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services: ProMedia Group generates revenue through professional services including commercial photography, videography, web design and development, digital marketing, and print/traditional media services. Services are delivered on a project basis with ongoing retainer relationships for account management and social media clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

ProMedia Group is a full-service digital production and marketing agency offering commercial photography, videography, website design and development, digital advertising, digital marketing campaigns, and print/traditional media services. They deliver cohesive, integrated marketing solutions from concept through execution on a project and retainer basis, primarily serving small-to-medium businesses and regional organizations in Southern Indiana and the Louisville metro area.

Product overview

ProMedia Group is a digital production company offering a comprehensive suite of marketing and media services. Their service portfolio includes six core offerings: Commercial Photography (professional imagery for headshots, products, and events), Videography (commercial production, animation, training modules, and video news releases), Digital Advertising (account management, public relations, copywriting, brand design, and social media management), Website Design & Development (dynamic web solutions with hosting and maintenance), Digital Marketing (Google Ads, streaming radio, social media advertising, geofencing), and Print & Traditional Media (billboard design, direct mail, radio scripts, media buys). The company positions these as 'cohesive marketing' services working together as an integrated offering rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Photography Professional photography services for businesses, including headshots, products, services, and events, delivered in-studio or on-location. Targets businesses needing professional imagery for brand, marketing, and communications needs.
• Videography End-to-end video production services including commercial video, animation, training modules, inbound marketing videos, talent recruitment videos, and video news releases. Manages the full process from script development to post-production. For businesses needing video storytelling for marketing, training, and communications.
• Website Design & Development Dynamic website design and development with focus on user experience, including content management, hosting, security, and maintenance. For businesses, nonprofits, and organizations needing a professional web presence.
• Digital Advertising Account management, public relations, copywriting, brand design and implementation, and social media creation and management across various platforms. For businesses needing full-service digital brand presence and ongoing account management.
• Digital Marketing Integrated digital marketing services including Google Ads, streaming radio ads, social media advertising, and geofencing campaigns. For businesses seeking paid digital customer acquisition and targeted advertising reach.
• Print & Traditional Media Traditional marketing services including billboard design and placement, outbound marketing, radio script development, direct mailers, and media buys. For businesses seeking offline marketing channels and integrated traditional media campaigns.

Named customers30 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sounds Unlimited ProductionscoreGTM or Marketing Partner · 1 January 2025Co-hosting partner for the 2024 and 2025 Harvest Business Luncheon events. Sounds Unlimited Productions provides live music/DJ services as part of the event programming.
• Mansion 1886minorGTM or Marketing Partner · 1 January 2025Venue partner for the Harvest Business Luncheon event held at the historic mansion location in New Albany.
• BAYA CorpminorGTM or Marketing Partner · 1 January 2024Local nonprofit connection made through ProMedia's work with Dog Haus Biergarten. BAYA received 20% of profits from one weekend's sales, demonstrating community partnership building through client work.
• One Southern Indiana (1si)coreGTM or Marketing PartnerLong-term membership and collaboration for over two decades. ProMedia contributes to initiatives including YP1si Mentorship and Ambassador Program. Actively supports 1si's mission of economic development for Clark and Floyd Counties.
• Leadership Southern IndianacoreGTM or Marketing PartnerPartnership spanning over a decade with several team members graduating from LSI programs and serving on committees. ProMedia leads bold print and digital campaigns, video projects, and website development for LSI.
• Chamber of Harrison CountyminorGTM or Marketing PartnerActive chamber membership supporting local business community. ProMedia participates in events like Power of the Purse.
• Chamber of St. MatthewsminorGTM or Marketing PartnerActive chamber membership supporting regional business networking and community development.
• New Albany Animal ShelterminorGTM or Marketing PartnerCharity beneficiary of Harvest Business Luncheon 2025 proceeds. ProMedia organizes and promotes the event with proceeds supporting the shelter.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartBug Media: Full-service inbound marketing agency providing content, web, video, PR, and demand generation. Comparable integrated agency model serving similar mid-market B2B clients.
• WebFX: Full-service digital marketing agency offering web design, SEO, PPC, content, and creative. Direct overlap with ProMedia's web design and digital marketing stack, though operating at significantly larger scale.
• Brafton: Content marketing agency producing video, written content, graphics, and social assets. Direct peer in video production and content-driven creative services for SMB and mid-market clients.
• Major Tom: Full-service digital agency offering strategy, creative, media, web, and video. Comparable integrated agency model serving similar mid-market clients across multiple channels.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, web design, and creative services. Comparable to ProMedia's digital advertising and web development offerings, with similar mid-market SMB customer focus.
• Abstrakt Marketing Group: Mid-sized full-service agency offering web design, video, brand strategy, and digital marketing. Closest peer in scale and regional/mid-market positioning to ProMedia.
• LYFE Marketing: Full-service digital marketing agency offering social media management, PPC, SEO, video production, and web design. Strong overlap with ProMedia's social media and digital advertising service lines.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, video, social media, SEO, and PPC. Direct peer to ProMedia in the integrated SMB marketing services category, though larger and operating nationally.

Broad incumbents

• HubSpot: Dominant CRM and marketing automation platform that agencies like ProMedia build services around. Serves the same end customers and increasingly competes with agencies by enabling in-house marketing teams to operate without an external agency.
• Vistaprint (Cimpress): Large incumbent in small business marketing services including print, design, digital, and promotional products. Overlaps with ProMedia's print & traditional media and SMB target segment, but at a fundamentally different scale and with productized offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQKgWV1haQTYdnD8_907ZBg
• Facebookfacebook.com/ProMediaGrp
• LinkedInlinkedin.com/company/promediagrp
• Instagraminstagram.com/promediagrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProMedia Group