Jelson Ltd

What Jelson Ltd does

Jelson Limited is a Leicestershire-based private housebuilder, founded circa 1894 and operating for over 130 years, that develops, constructs, and sells new-build residential properties across the East Midlands of England, primarily in Leicestershire, Lincolnshire, and Warwickshire. The company delivers 2- to 5-bedroom family homes across eleven named developments including Scholars Walk (Melton Mowbray), Hay Meadows (Markfield), Standard Hill (Hugglescote), Barrowby Place (Grantham), Normandy Fields (Hinckley), Fieldfare (Mountsorrel), Lockley Gardens (Nuneaton), Hookhill Reach (Shepshed), Littleworth Park (Lincolnshire), and pipeline sites Fox Hollow (Burton on the Wolds) and Willowmere (Sileby). Standard specification includes energy-efficient and sustainability features such as Marley SolarTile panels, Baxi Assure Air Source Heat Pumps, VEVA domestic EV chargers, double glazing, and Cat5/TV smart-home infrastructure, alongside Bosch kitchen appliances, Porcelanosa tiling, carpets, and rear garden turf. Every home carries an NHBC 10-year warranty, and the firm has signed the Building Safety Act developer pledge.

The business is privately owned by its founding family, with no disclosed external institutional investors, funding rounds, or M&A activity. Revenue is generated through one-time property sales at unit prices ranging from £207,960 for entry-level 2-3 bedroom homes to £314,950 for premium 4-5 bedroom detached homes, with ancillary income streams from Part Exchange (where Jelson purchases the buyer's existing home), Assisted Move services, and a referral partnership with Meridian Mortgages. The go-to-market is sales-led: direct engagement at on-site show homes, brochure and enquiry capture via jelson.co.uk, social media presence on Instagram, and channel partnerships with local estate agents (Rosedale Property Agents, Alan Cooper Estate Agents, Anderson Briggs) that handle viewings at specific developments. Primary customer segments are first-time buyers and families, with secondary segments for home movers and Section 106 affordable-housing applicants served through the Discount Market Scheme.

Jelson operates an in-house apprenticeship programme (the Jelson Academy) to develop construction trades, and its operating-geography scope is exclusively the East Midlands, with no disclosed national or international footprint. No revenue, headcount, leadership team, or financial performance data is publicly disclosed in the source material.

Name

Jelson Ltd

Legal name

Jelson Limited

Website

https://jelson.co.uk

Company type

Private

Founded year

1894

Operating status

Operating

Short description

Jelson Limited is a privately held, family-owned East Midlands housebuilder (founded c.1894) that develops and sells 2- to 5-bedroom new-build family homes across Leicestershire, Lincolnshire, and Warwickshire, serving first-time buyers, families, and home movers through direct show-home sales and local estate agent partnerships.

Ownership category

akta.pro rank

Product category

Residential Housebuilding

NAICS

New Housing For-Sale Builders (236117)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Single-Family Home Construction (Detached Homes) (IMAFABAA)

Keywords

• Residential housebuilding
• New build homes
• Family home construction
• Property development
• Affordable housing schemes

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Build Property Sales: One-time sale of newly constructed residential properties to individual buyers. Properties range from 2-bedroom to 5-bedroom homes across various developments in the East Midlands region.
2. Part Exchange: Jelson purchases customers' existing properties as part of the sale process, facilitating easier transitions for buyers
3. Assisted Move Services: Helping hand schemes including mortgage helpline partnership and assisted move programs to support buyers

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jelson Homes develops, constructs, and sells new build family homes across multiple named developments in the East Midlands of England, covering Leicestershire, Lincolnshire, and Warwickshire. The portfolio includes 2- to 5-bedroom houses with energy-efficient features (solar panels, air source heat pumps, EV charging) and complimentary buyer assistance schemes (Part Exchange, Assisted Move, Mortgage Helpline, Discount Market Scheme, First-Time Buyer Support). All properties are backed by an NHBC 10-year warranty.

Product overview

Jelson Homes is a Leicestershire-based family housebuilding company operating in the East Midlands region. The company's core product is traditional new build family homes offered across multiple named developments including Scholars Walk (Melton Mowbray), Hay Meadows (Markfield), Fox Hollow (Burton on the Wolds), Standard Hill (Hugglescote), Littleworth Park (Lincolnshire), Hookhill Reach (Shepshed), Lockley Gardens (Nuneaton/Warwickshire), Fieldfare (Mountsorrel), and Willowmere (Sileby). The portfolio includes house types ranging from 2 to 5 bedrooms, with energy-efficient features including air source heat pumps, solar panels, car charging ports, and double glazing. Supporting the core homebuilding product, Jelson offers add-on buyer assistance services including Part Exchange, Assisted Move, Mortgage Helpline (via Meridian Mortgages), Discount Market Scheme, and First-Time Buyer Support. All homes come with NHBC 10-year warranty, carpets, selected kitchen appliances, and rear garden turf. The company has been building homes for over 130 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Scholars Walk New homes development in Melton Mowbray offering 3 and 4 bedroom houses from £269,950, featuring house types including The Aspen, The Kingfisher, The Willowby V2, and The Exton.
• Hay Meadows New homes development in Markfield offering 2, 3, and 4 bedroom houses in a picturesque village setting within Charnwood Forest and the National Forest.
• Fox Hollow New development in Burton on the Wolds offering 2, 3, 4 & 5 bedroom homes with a 10-year NHBC warranty, coming soon to Leicestershire.
• Standard Hill New homes development in Hugglescote offering 2, 3 and 4 bedroom houses featuring Porcelanosa tiling, Bosch appliances, Marley SolarTile panels, Baxi Assure Air Source Heat Pump, and VEVA domestic EV chargers.
• Littleworth Park New homes development in Deeping St Nicholas near Spalding, Lincolnshire, featuring energy-efficient homes with a 10-year NHBC warranty.
• Hookhill Reach New homes development in Shepshed offering 3 and 4 bedroom homes with energy-efficient features and a 10-year NHBC warranty.
• Lockley Gardens New homes development in Nuneaton offering 3 and 4 bedroom homes larger than minimum NDSS standards, featuring solar panels and air source heat pumps.
• Fieldfare New build houses for sale in Mountsorrel, Leicestershire, offering Stamp Duty paid on detached homes or deposit contribution on semi-detached houses.
• Willowmere New community of 2, 3, 4 & 5 bedroom houses for sale in Sileby, Leicestershire, coming soon with energy-efficient features and 10-year NHBC warranty.
• Barrowby Place Featured new homes development in Grantham offering 3 and 4 bedroom homes from £289,950, marketed as timeless homes that inspire generations.
• Normandy Fields Featured new homes development in Hinckley offering 3 and 4 bedroom homes from £207,960, marketed as timeless homes that inspire generations.
• Part Exchange Service allowing customers to sell their existing property to Jelson as part of purchasing a new build home, simplifying the moving process and removing chain-related delays.
• Assisted Move Helping hand service to assist customers with selling their existing property when purchasing a new Jelson home, providing support through the sales process.
• Mortgage Helpline Partnership with Meridian Mortgages providing independent mortgage advice and calculators to help buyers secure financing for their new home purchase.
• Discount Market Scheme Buying scheme to help eligible buyers purchase homes at a discount, making new build properties more affordable for qualifying applicants under Section 106 planning agreements.
• First-Time Buyer Support Special assistance and schemes designed to help first-time buyers purchase a new build home, including deposit contributions and buying guidance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Meridian MortgagescoreGTM or Marketing PartnerPartnership with Meridian Mortgages to provide mortgage helpline services to buyers. Meridian Mortgages works independently from Jelson Homes to help buyers find the right mortgage product. Jelson does not engage in financial services activity.
• Rosedale Property AgentsminorChannel Partner/ Reseller/ DistributorLocal estate agent partnership for Littleworth Park development in Deeping St Nicholas. Agents arrange viewings directly on behalf of Jelson Homes.
• Alan Cooper Estate AgentsminorChannel Partner/ Reseller/ DistributorLocal estate agent partnership for Lockley Gardens development in Nuneaton. Agents facilitate viewings of the last remaining homes on the first phase.
• Anderson Briggs Estate AgentsminorChannel Partner/ Reseller/ DistributorLocal estate agent partnership for Fieldfare development in Mountsorrel. Agents arrange viewings of the last remaining home on the development.
• NHBCcoreStrategic or Co-development PartnerNHBC provides the 10-year warranty on all Jelson Homes properties, offering buyers insurance-backed protection. Jelson is a registered developer with NHBC.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Keepmoat Homes: Regional UK housebuilder focused on family and affordable homes with strong Midlands presence. Comparable in geographic concentration, NHBC warranty, family-buyer focus, and reliance on helping-hand buyer schemes such as part exchange and assisted move.
• Avant Homes: Private regional UK housebuilder operating across the Midlands and North. Closely comparable in scale and operating model to Jelson — family-built homes, regional concentration, NHBC warranty, energy-efficient standard spec, and similar buyer-assistance offerings.
• David Wilson Homes: Premium UK housebuilder (Barratt Group subsidiary) delivering family new-build homes across the Midlands and nationwide. Direct product, customer, and pricing overlap with Jelson's premium-detached tier, with NHBC warranty and energy-efficiency positioning.
• Bloor Homes: Family-owned private UK housebuilder delivering new family homes across the Midlands and other regions. Highly comparable in ownership structure (private family firm), product range (2–5 bedroom new builds with NHBC warranty), and regional customer overlap.

Broad incumbents

• Vistry Group: Major UK housebuilder (formed via Bovis Homes / Galliford Try merger) with national reach across family new builds, partnerships, and affordable housing. Overlaps with Jelson on product, customer, and Section 106 affordable-housing obligations, though at substantially larger scale.
• Barratt Homes: UK's largest housebuilder by revenue with deep Midlands presence. Competes head-to-head with Jelson for similar family new-build buyers, land sites, and energy-efficiency positioning, but with substantially greater scale and capital access.
• Bellway plc: FTSE-listed UK housebuilder delivering thousands of new homes annually across multiple regions. Closely comparable product (2–5 bedroom family new builds), NHBC-warranted, and competes with Jelson for buyers across the Midlands, though at materially larger scale.
• Persimmon plc: Largest UK housebuilder by volume with national geographic coverage. Sells similarly configured family new-build homes under NHBC warranty, directly overlapping with Jelson's core product, customer segment, and value proposition around energy-efficient standard specification.
• Taylor Wimpey plc: Major UK housebuilder offering 2–5 bedroom family new-build homes with NHBC warranty across the Midlands and nationwide. Direct product, customer, and regulatory overlap with Jelson, although Taylor Wimpey operates at far greater scale and geographic breadth.
• Redrow plc: Premium UK housebuilder focused on family homes with heritage/heritage-inspired branding. Overlaps directly with Jelson's premium-detached product tier, NHBC-warranty standard, and family-buyer focus, though at much larger scale and national geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jelson-homes-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jelson Ltd