Pflege zu Hause Küffel

What Pflege zu Hause Küffel does

Pflege zu Hause Küffel GmbH is a Hamburg-headquartered, German home-care mediation agency founded around 2008 by Markus Küffel, with a secondary office in Munich. The company matches German families with screened Eastern European caregivers (predominantly Polish) for 24-hour live-in care of elderly relatives, effectively brokering a long-duration service relationship rather than providing clinical care itself. Its service catalogue spans core 24-hour care, basic care and daily-living support, dementia care, partner/couple care, respite care, short-term care, household services, and a premium "Rosalie" tier for higher-acuity or higher-service households. Pricing starts at roughly 2,600 EUR/month per family for caregivers with limited German, with three net daily rates of approximately 60.80, 62.50, and 54.40 EUR after applying care subsidy offsets.

The business is a B2C mediation agency: revenue is generated through placement and ongoing service fees from individual German households, supplemented by a franchise program that extends placement capacity beyond the directly operated Hamburg and Munich offices. The firm operates under founder ownership as a GmbH with 11–50 employees and managing directors Markus Küffel, Dennis Küffel, and Manuel Steinsdörfer. It has invested heavily in compliance and quality credentials, co-developing the DIN SPEC 33454 industry standard for 24-hour care mediation and holding TÜV Rheinland ISO 9001:2015 certification; it also won Stiftung Warentest's #1 ranking among 266 agencies in 2017. Operational technology is conventional for the vertical: HubSpot CRM, an AI-assisted phone agent from PEOPLE@AGENCY GmbH for after-hours calls, and a published Springer Verlag book used as a thought-leadership asset.

Name

Pflege zu Hause Küffel

Legal name

Pflege zu Hause Küffel GmbH

Website

https://pflegezuhause.info

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pflege zu Hause Küffel is a Hamburg-headquartered German home-care mediation agency that matches families with screened Eastern European live-in caregivers for 24-hour elderly care, serving individual German households nationwide via directly operated offices and a franchise network.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082), Services-Misc Health & Allied Services, Nec (8090), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Live-In Caregiver Placement & Matching (HSABAMAD)

akta.pro secondary industries

Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM), Family Caregiver Coaching, Education & Support (HSABAIAI), Care Management & Care Coordination (Home & Community-Based) (HLAFAEAL)

Keywords

• Live-in caregivers
• Home care mediation
• Elderly care services
• Caregiver matching agency
• 24-hour home care

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Caregiver Matching & Placement Fees: The company operates as a consulting and matching agency (Beratungs- & Vermittlungsagentur), charging families a fee for the placement and ongoing coordination of Eastern European (primarily Polish) live-in caregivers. The fee covers caregiver recruitment, vetting, matching, contract arrangement (via a Dienstleistungsvertrag with the European sending firm), legal compliance (A1 certificate verification), and ongoing case management. Costs start at approximately 2,600 EUR per month for a caregiver with limited German language skills, with higher fees for better-qualified caregivers. The company is not the employer of the caregivers — it earns revenue through the matching and management service.
2. Ongoing Care Management & Consultation: Continuous consulting and case management throughout the care relationship, including support with care grade applications, appeals, insurance coordination, and care plan adjustments. This is bundled into the monthly service fee.
3. Franchise Partnership Fees: Revenue from franchise partners who operate under the Pflege zu Hause brand, paying for the brand license, operational framework, training, and ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Pflege zu Hause Küffel is a consulting and mediation agency (Beratungs- & Vermittlungsagentur) that matches German families with vetted Eastern European (primarily Polish) live-in caregivers for 24-hour in-home care. The company provides caregiver recruitment, vetting, language assessment, needs-based matching, contract arrangement with EU sending firms (Entsendeunternehmen), A1 social insurance verification, and ongoing case management. It also operates a franchise program and complementary care tools (respite, short-term, dementia, household services).

Product overview

Pflege zu Hause Küffel operates as a consulting and mediation agency for Eastern European caregivers, offering a comprehensive portfolio of home care services. The core offering centers on '24 Stunden Pflege' (24-hour care) where caregivers are matched with families and live in the care recipient's home. Supporting services include specialized Demenzbetreuung (dementia care), Verhinderungspflege (respite care), Kurzzeitpflege (short-term care), and Hauswirtschaft (household services). The company also provides premium-tier services through Rosalie, and complementary tools including a Pflegegradrechner (care level calculator), Erhebungsbogen (assessment questionnaire), and Betreuungsordner (care documentation folder). Services are delivered through Polish caregivers mediated by the company's matching platform, with pricing starting from €2,600 per month plus living expenses.

Differentiator

Problem solved

Functional benefit

Products and services

• 24 Stunden Pflege (24-Hour Live-In Care) Primary service providing round-the-clock in-home care where a vetted Eastern European (primarily Polish) caregiver moves into the household of the person needing care, offering continuous support including basic care, household tasks, and daily companionship. Targeted at German families seeking an alternative to nursing home placement.
• Begleitung & Betreuung (Comprehensive Care Support) Care service tier for individuals with higher support needs, covering basic care, transfer assistance, incontinence care, night shifts, and dementia support.
• Partner-Betreuung (Couple Care) Care model designed for couples or shared living situations where one person requires care while the caregiver provides daily living support for a second person and manages the household.
• Demenzbetreuung (Dementia Care) Specialized care service for individuals with dementia, providing appropriate support and accompaniment tailored to the specific needs of dementia patients.
• Verhinderungspflege (Respite Care) Respite care service providing temporary replacement care when the regular family caregiver is unavailable due to vacation, illness, or other reasons.
• Kurzzeitpflege (Short-Term Care) Short-term care service for temporary in-home care, typically used during crisis situations or after hospital stays.
• Hauswirtschaft (Household Services) Household management services including cleaning, laundry, ironing, shopping, and meal preparation for care recipients.
• Polnische Pflegekräfte (Polish Caregiver Matching) Mediation service connecting German families with professional Polish caregivers for legal and reliable 24-hour care in the home environment.
• Seniorenbetreuung zu Hause (Senior Home Care)
• Rosalie (Premium 24-Hour Care) Premium service offering 24-hour care at the highest level, representing the company's upscale care option delivered through the rosalie-pflegt.de sub-brand.
• Franchise Partnership Program Business partnership opportunity for entrepreneurs to operate local Pflege zu Hause agencies under the brand, with operational framework, training, and ongoing support. Franchisees pay licensing/royalty fees for the right to use the brand and matching model.

Quantifiable outcome

• Caregiver placement completed within 5–7 working days
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Maja Sana TürkisminorGTM or Marketing PartnerMaja Sana Türkis is listed as a partner on the Pflege zu Hause website, likely a complementary service provider in the senior care ecosystem, cross-referenced as a partner for additional services.
• PflegeboxminorGTM or Marketing PartnerPflegebox is listed as a partner, providing care supplies and products (such as incontinence products, care aids) that complement the company's live-in care service.
• global office GmbHcoreTechnology or IntegrationAfter-hours phone answering service provider. Global office GmbH handles incoming phone calls outside business hours, on weekends, and on public holidays, routing urgent matters to the company's on-call team based on a predefined escalation matrix.
• PEOPLE@AGENCY GmbHcoreTechnology or IntegrationAI-powered phone assistant provider that handles call intake, categorization, routing, and summaries during and outside business hours. The AI assistant creates text summaries of calls and routes them to advisors for callback. The assistant's recordings are deleted immediately after a summary is sent.
• HubSpot, Inc.coreTechnology or IntegrationCRM and marketing automation platform provider. HubSpot manages customer data, franchise lead communications, and marketing email campaigns. HubSpot is certified under the EU-U.S. Data Privacy Framework, addressing cross-border data transfer concerns for EU data subjects.
• SUMAXminorGTM or Marketing PartnerSEO optimization partner managing the company's search engine optimization. SUMAX has been a long-term partner for technical SEO and content optimization of the pflegezuhause.info website.
• Eastern European Caregiver Sending Firms (EU-Entsendeunternehmen)coreChannel Partner/ Reseller/ DistributorNetwork of partner agencies in Poland and other EU countries that employ and dispatch vetted caregivers to German households. These partner firms handle the employment contracts, social insurance, A1 certificates, and legal compliance of the caregivers. The company works with both self-employed ('freie Mitarbeiter') and traditionally employed caregivers sent by these firms.
• Rosalie PflegtminorGTM or Marketing PartnerRelated brand or premium service partner offering premium 24-hour care at the highest level. Referenced as a premium tier option for customers seeking an elevated service level.
• Interdisziplinäres Forschungsnetzwerk 'Osteuropäische Betreuungskräfte' der Evangelische Hochschule NürnbergminorStrategic or Co-development PartnerInterdisciplinary research network on Eastern European caregivers at the Protestant University of Applied Sciences Nuremberg (Evangelische Hochschule Nürnberg). Founder Markus Küffel has been a member since August 2019, contributing industry expertise to academic research on the sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Careship: Berlin-based online matching platform for in-home care, connecting families with vetted caregivers for hourly and 24-hour care. Directly comparable digital GTM motion and German family target segment, with stronger technology-led matching infrastructure.
• Promedica Plus: European provider of 24-hour live-in care and home care services with German operations. Matches families with Eastern European live-in caregivers under a comparable agency/mediation model.
• Bonitas Pflegedienst: German home care operator with regional outpatient services and mediation for live-in caregivers. Competes in the same family-facing live-in placement niche that Pflege zu Hause Küffel serves.
• Home Instead (Germany): International home care franchise with German operations providing non-medical personal care, companionship, and dementia support in seniors' homes. Targets the same German families seeking in-home elder care, though more focused on hourly visits rather than 24-hour live-in placement.
• Sitt Pflege & Betreuung: German care provider specialised in the placement and management of Eastern European live-in caregivers. Closest direct competitor in the 24-hour Betreuung mediation segment served by Pflege zu Hause Küffel.
• Cura Vital Pflegedienst: German outpatient care service provider offering ambulance Pflege and live-in caregiver placement. Comparable in matching families with Eastern European 24-hour caregivers and providing related basic nursing services.

Broad incumbents

• Alloheim Senioren-Residenzen: One of Germany's largest residential care and nursing home operators with broader service portfolio. Relevant as alternative to live-in care and as a competitor for the same elderly care wallet, but operates facilities rather than caregiver matching.
• Korian Deutschland: Large European operator of nursing homes, assisted living, and home care services in Germany. Represents the institutional alternative that Pflege zu Hause Küffel positions against, with home care service lines that overlap the company's offering.
• Care.com (German operations): Global online marketplace for caregivers including senior care; German-facing platform. Comparable as a digital matching layer for families seeking caregiver relationships, though less specialised in live-in Eastern European mediation.

Regional players

• Ambulante Pflege Pirker: Regional German home care services operator offering both outpatient nursing services and live-in caregiver placement. Comparable offering but typically focused on a specific Bundesland rather than nationwide coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@pflegezuhausekueffel
• YouTubeyoutube.com/@pflegezuhausekuffelgmbh5280
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/in/markus-k%C3%BCffel-933ab752
• Instagraminstagram.com/pflegezuhausekueffel
• TikToktiktok.com/@pflegezuhausekueffel

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pflege zu Hause Küffel