Greensmith
Greensmith is a small, full-service creative marketing agency serving small businesses, primarily in the lawn and garden retail sector, with website design, digital, print, video, and event services. It operates as a division of Arett Sales.
- Company typePrivate
- Founded1977
- HeadquartersPennsauken, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greensmith does
Greensmith is a full-service creative marketing agency headquartered in Pennsauken, New Jersey, operating as a division of Arett Sales, a lawn and garden distributor. Founded in 1977 as Arett Advertising, the company has spent 47+ years evolving from creating sales fliers for lawn and garden retailers into a multi-channel marketing services provider. Its core service offerings span website design and hosting (WordPress/WPBakery, WooCommerce e-commerce), digital marketing (Google Ads, Meta Ads, SEO, email campaigns via Constant Contact and Mailchimp, social media management), print marketing, video production, trade show and event services, and integrated omni-channel strategy. The agency runs on a stack of third-party platforms with no disclosed proprietary technology.
Greensmith serves primarily small to medium-sized businesses with a strong vertical focus on the lawn and garden retail sector, and the customer base includes garden centers, nurseries, hardware stores, lumber suppliers, and landscape services. Approximately 16 named client logos are visible, including Dee's Nursery, Lawn Depot, Zadlock Garden Center, Matawan World of Gardening, Strosniders Hardware, and Beckerle Lumber. The agency is led by a small team of approximately five people under Executive VP/Owner Adam Chesbrough and Managing Director of Marketing Kelley Williamson.
The business model is professional services revenue from custom, quote-based engagements initiated through website contact forms and free consultations. The GTM motion is sales-led with an event-driven component (Greensmith manages the annual Arett Open House tradeshow for its parent company). Pricing is not publicly disclosed. The company is private, has no external funding, and operates as a wholly-owned subsidiary of Arett Sales with no disclosed institutional or PE/VC involvement.
Greensmith firmographics
Firmographics- Name
- Greensmith
- Legal name
- Greensmith
- Website
- https://greensmith.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greensmith is a small, full-service creative marketing agency serving small businesses, primarily in the lawn and garden retail sector, with website design, digital, print, video, and event services. It operates as a division of Arett Sales.
- Ownership category
- akta.pro rank
Greensmith industry classification
Industry- Product category
- Creative Marketing Agency Services
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industries
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG), Seasonal Color, Planting & Horticultural Services (BPABADAL), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE)
Keywords
Where Greensmith is headquartered
LocationHeadquarters
- HQ city
- Pennsauken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greensmith business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Creative Agency Services: Greensmith generates revenue through providing comprehensive creative and marketing agency services including website design, digital marketing, print marketing, video production, and trade show services. Revenue is derived from professional service fees for customized marketing solutions delivered to small business clients across various industries.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Greensmith product offering
Product offeringCore offering
Greensmith is a full-service creative marketing agency providing omni-channel advertising and marketing solutions to small and medium-sized businesses, primarily in the lawn and garden retail sector. The company delivers website design and hosting, digital marketing (SEO, social media, email, paid ads), print marketing, video production, branding, and trade show/event services through customized project-based engagements.
Product overview
Greensmith is a full-service creative marketing agency with over 47 years of experience (formerly Arett Advertising, founded in 1977). The company offers an integrated portfolio of marketing services organized around three core pillars: Digital Marketing (website design/hosting, e-commerce via WooCommerce, SEO, email campaigns, social media management, Google Ads, Meta Ads), Print Marketing (direct mail, brochures, signage, trade publications), and Content/Media Strategy (video production, trade shows, branding, copywriting). Their service model emphasizes omni-channel integration, combining traditional print with digital tactics to deliver cohesive campaigns for small to medium-sized businesses, primarily in the lawn and garden retail sector.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Hosting
Quantifiable outcome
- 540% increase in eCommerce orders for Dee's Nursery
- +4 more outcomes
Companies that use Greensmith
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles2 records
Greensmith technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Greensmith partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arett SalescoreArett Sales is the parent company of Greensmith. Originally founded as Arett Advertising in 1977, Greensmith now operates as a division of Arett Sales, a major lawn and garden distributor. This subsidiary relationship provides strategic alignment with the lawn and garden industry.
Scale indicators6 records
Recent moves5 records
Expansion highlights8 records
Greensmith competitors and assessment
Company assessmentDirect peers
- SmartSites: Digital agency specializing in web design, SEO, and PPC primarily for SMB clients. Highly comparable to Greensmith in delivering bundled web + digital marketing services to small local businesses.
- Hibu: Long-standing marketing services provider for SMBs, offering websites, search, social, and print marketing. Closely comparable to Greensmith in targeting small local businesses with bundled omni-channel services and custom, consultative selling.
- Disruptive Advertising: Digital marketing agency focused on paid media, SEO, and lifecycle marketing for SMB and mid-market clients. Comparable to Greensmith in emphasizing ROI-driven campaigns and consultative SMB relationships.
- Scorpion: Full-service marketing agency that combines technology with marketing services for SMB clients in defined verticals (legal, home services, healthcare). Comparable to Greensmith in combining SaaS-enabled marketing delivery with vertical specialization for small-business clients.
- Main Street ROI: Digital marketing agency exclusively serving small and local businesses with web design, SEO, and paid media. Directly analogous to Greensmith in 'main street' SMB focus and consultative, non-self-serve delivery.
- WebFX: Digital marketing agency delivering SEO, PPC, web design, and content marketing primarily to SMB and mid-market clients. Comparable to Greensmith in serving smaller clients with full-funnel digital and omni-channel execution.
- LYFE Marketing: Digital marketing agency focused on social media management, SEO, and PPC for small businesses. Comparable in target customer profile (SMB owners) and omni-channel service bundling approach.
- Thrive Agency: Full-service digital marketing agency serving SMBs across multiple verticals with web, SEO, social media, and paid media. Similar in service breadth and SMB-centric delivery model to Greensmith.
- Power Digital Marketing: Full-service digital marketing agency combining paid media, SEO, content, and CRO for growth-stage and mid-market clients. Overlaps with Greensmith in offering integrated digital services via agency delivery model.
Emerging players
- Vendasta: SaaS platform enabling agencies and resellers to deliver digital marketing services to SMBs. Adjacent to Greensmith as an emerging technology-enabled competitor serving the same SMB marketing-services space with scalable tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Greensmith social profiles
Digital presenceGreensmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greensmith leadership team
Management profileNumber of profiles
Profiles5 records
Greensmith subsidiaries and ownership
Company hierarchySubsidiaries1 record
Greensmith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greensmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greensmith
What does Greensmith do?
Greensmith is a full-service creative marketing agency providing omni-channel advertising and marketing solutions to small and medium-sized businesses, primarily in the lawn and garden retail sector. The company delivers website design and hosting, digital marketing (SEO, social media, email, paid ads), print marketing, video production, branding, and trade show/event services through customized project-based engagements.
Is Greensmith a public or private company?
Greensmith is a private company. It is classified as corporate owned and is currently operating.
When was Greensmith founded?
Greensmith was founded in 1977. It employs 11 to 50 people.
Where is Greensmith based?
Greensmith is headquartered in Pennsauken, United States, in the North America region.
How does Greensmith make money?
One revenue line is on record: creative Agency Services.
Who are Greensmith's main competitors?
Direct peers on record are SmartSites, Hibu, Disruptive Advertising, Scorpion, Main Street ROI, WebFX, LYFE Marketing, Thrive Agency and Power Digital Marketing. Vendasta is listed as an emerging player.
Does Greensmith have an API?
No public API is recorded for Greensmith.
What industry is Greensmith in?
Greensmith's product category is Creative Marketing Agency Services. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers). Its NAICS code is 444240 and its SIC code is 7330.